Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior.
The big picture: Google is focusing on three key solutions to help advertisers break through:
AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, AI-powered Google Shopping, 3D product spins, and virtual try-on experiences for clothing items.
YouTube creator partnerships. The platform’s highly engaged audiences, particularly Gen Z, trust creator recommendations 98% more than those on other social platforms (according to Google figures). Google is developing more interactive ads with the aim of helping brands connect with relevant creators.
Enhanced search experiences. AI-powered features like AI Overviews, Circle to Search, and Google Lens are expanding the types of questions people can ask. These new search capabilities has potential for increased commercial query volume.
Why we care. As consumer behavior becomes increasingly fragmented across devices and platforms, Google is betting on AI to help advertisers create more personalized, relevant content that can break through the noise.
With consumers rapidly switching between devices and platforms, these AI-powered solutions have the potential to help advertisers maintain visibility throughout the entire customer journey, from discovery to purchase, while leveraging trusted creator relationships that drive higher engagement, particularly among younger audiences.
Although it is still key to ensure that adequate human intervention still remains as AI capabilities keep improving and evolving.
By the numbers (according to Google internal research):
People shop more than a billion times daily across Google
Consumers used Google or YouTube in approximately two-thirds of purchases where they discovered something new
YouTube viewers watch over 1 billion hours of content daily on TVs
Between the lines. Srinivasan’s letter emphasizes that simply creating compelling content isn’t enough. Brands need to “show up everywhere people are, from discovery to decision” to capture attention in today’s fragmented media landscape.
Bottom line. Srinivasan points to several AI-powered advertising innovations already launched, including ads in Lens, AI-powered shopping, 3D spins for ad images, and virtual try-on features for clothing, with promises of “much more to come.”
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Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling “more than 2 trillion” queries annually.
By the numbers. Google revealed the new figure in a blog post today, saying it is based on internal Google data:
“We already see more than 5 trillion searches on Google annually.”
Google added another tidbit in the same blog post: that “the volume of commercial queries has increased” since the launch of AI Overviews. However, Google didn’t share any data or a percentage to explain how much commercial queries have increased.
Searches per second, minute, day and month. Now that we have an updated figure, we can also estimate how many Google searches there are pretty much down to the second. Here’s a breakdown based on this new Google data point:
Searches per second: 158,548
Searches per minute: 9.5 million.
Searches per hour: 571 million.
Searches per day: 14 billion.
Searches per month: 417 billion.
Searches per year: More than 5 trillion.
Google searches per year, over time. Curious about how the number of Google search queries has grown over time, at least based on what Google self-reported? Here’s a brief recap:
1999: 1 billion. This figure was based on 3 million searches per day, reported in August 1999 by John Battelle in his book, “The Search.”
2000: 14 billion. This figure was based on 18 million searches per day for the first half of 2000 and 60 million for the second half, as reported by Battelle.
2001–2003: 55 billion+. This figure was based on reports by Google for its Zeitgeist in 2001, 2002 and 2003.
2004–2008: 73 billion. This figure was based on Google saying it was doing 200 million searches per day in 2004. After that, it said only “billions” in Google Zeitgeist for 2005 and 2007. No updates were shared in 2006 or 2008.
2009: 365 billion+. A Google blog post, Google Instant, behind the scenes, said Google was doing more than 1 billion searches per day. No updates for 2010 or 2011)
2012–2015: 1.2 trillion. This figure is based on a 100-billion-per-month figure Google released during a special press briefing on search in 2012. Google repeated this figure in 2015, when expressing it as 3 billion searches per day.
2016-2024: 2 trillion+. Google confirmed to Search Engine Land that because it said it handles “trillions” of searches per year worldwide, the figure could be safely assumed to be 2 trillion or above.
Why we care. Since 2016, we’ve known that Google processes “at least 2 trillion” searches per year. Now, nearly nine years later, we have a new official figure from Google for how many searches are conducted on Google annually: 5 trillion.
5.9 trillion? Hours after we published our story, Rand Fishkin published new research that estimated the number of Google searches per year to be 5.9 trillion. From the study:
“Our math above puts the number at 5.9 Trillion, a little high, likely because Datos’ panel focuses on wealthier countries where more search activity per person is to be expected. Still incredible that they’d come out with numbers the day we publish that help back up the veracity of these results, and the quality of Datos’ panel.”
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Growing your website starts with reaching the right people.
Not random traffic.
People actively searching for the solutions you provide.
That’s where organic traffic shines.
Unlike paid advertising or social media, organic traffic attracts visitors with clear intent.
At Backlinko, organic traffic brings us over 571K monthly visitors—each one specifically interested in SEO and digital marketing.
In this guide, you’ll learn all about organic traffic, including how to measure and increase it.
Let’s start with what organic traffic is and how it differs from other traffic sources.
What Is Organic Traffic?
Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.
Think of it as people finding your content naturally when they search for information, products, or services.
These unpaid clicks are organic traffic.
For example, if someone searches “seo competitor analysis” on Google and clicks on a regular (non-ad) result, that counts as organic traffic.
The key word here is “unpaid.”
While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic traffic—they’re paid traffic.
You earn organic traffic by creating high-quality content that matches what people are searching for (search intent) and optimizing it for search engines (SEO).
Understanding Organic vs. Other Traffic Sources
Search engines aren’t the only way people find websites.
Visitors might come from social media, email newsletters, or by typing your URL directly.
Here’s how different traffic sources compare:
Traffic Source
How It Works
Best For
Organic
Users find you through unpaid search results
Building long-term authority and consistent traffic
Paid search
Users click your ads in search results
Quick traffic for specific campaigns
Direct
Users type your URL or use bookmarks
Returning visitors and brand awareness
Social
Users find you through social media
Brand awareness and community building
Email
Users click links in your emails
Nurturing leads and customer retention
Referral
Users click links from other websites
Building authority and partnerships
Why Organic Traffic Matters
Organic traffic isn’t just about reaching your target audience.
It’s about building assets that continue delivering value long after you create them.
Here’s why investing in organic search makes sense for businesses of all sizes.
Cost-Effective
Organic traffic is one of the most affordable ways to attract qualified visitors to your website.
This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 to $0.50 per click, according to a WebFX survey.
Now, let’s consider a leading home improvement site, The Spruce, as an example.
They attract 9 million organic visitors monthly.
This traffic would cost them an estimated $7.1 million if they paid for it through Google Ads.
Pretty impressive, right?
As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising.
Myth vs. fact: While organic traffic doesn’t require paying per click, it’s not exactly “free” either. At a minimum, you’ll be investing time into content creation and SEO. Many businesses also hire writers and editors to scale content production.
Builds Authority
Consistently ranking for search terms helps establish your site as an industry leader.
NerdWallet demonstrates this perfectly.
With 13.2 million monthly organic visitors and 5.2 million backlinks, they’ve become the go-to source for financial advice.
Their approach?
Creating comprehensive content that displays E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) signals:
Author credentials and expertise
Regular content updates with accurate information
Citations to credible sources
Real-world experience and testing
Clear website policies and contact information
When they rank #1 on Google for terms like “best high yield savings account” or “how to invest in stocks,” it reinforces their position as a trusted voice in personal finance.
And helps them build website authority and confidence with every click.
Drives Targeted Traffic
When someone finds your site through organic search, they’re currently looking for what you offer.
Think about someone searching for “how to optimize a blog post.”
They’re not casually browsing—they’re sitting at their computer, working on content, and need guidance right now.
If your site ranks highly for this search, you’re reaching them at the perfect moment:
When they’re most likely to read your advice, implement your tips, or purchase a solution that helps them succeed.
That’s the power of organic traffic.
By consistently appearing in these high-intent searches, you connect with people precisely when your expertise matters most.
While paid campaigns stop delivering the moment you pause them, organic traffic compounds over time.
The key is creating content that matches what your audience is searching for at every funnel stage.
Including when they’re researching a problem, comparing solutions, or ready to make a purchase.
This builds a sustainable pipeline of qualified leads that continues growing long after you publish the content.
The best part? You don’t have to depend on daily ad spend.
Important: Consider organic traffic an investment rather than a quick win. While your exact timeline will vary based on industry, competition, and content strategy, it can take four to six months (or more) before you start seeing significant organic traffic growth.
How to Check Organic Traffic
Tracking your organic traffic reveals which content drives visitors and growth opportunities.
It also proves your SEO ROI.
These three tools make it easy.
Organic Research
Semrush’s Organic Research tool goes beyond basic traffic metrics to show you the full picture of your organic performance.
Now, you’ll see an overview of your site’s performance, including organic search.
For a breakdown of which search engines drive the most organic traffic to your site, scroll to the traffic acquisition report.
Next, click the plus sign to add a secondary dimension.
Select “Session source.”
Now, you’ll see an organic traffic breakdown by search engine.
Pro tip: Want to see which individual pages get the most organic traffic? Go to “Engagement” > “Pages and Screens” and add a secondary dimension of “Session source / medium.”
Google Search Console
While GA4 tracks all search engines, Google Search Console (GSC) focuses solely on Google traffic—giving you detailed data about your Google search performance.
Start by opening your GSC account and clicking “Performance” > “Search results” in the left sidebar.
Scroll to see the top queries and pages that attract organic traffic to your site.
You’ll learn how many clicks and impressions each one gets.
The tool will return a long list of keywords and metrics for each one.
Including:
Search volume: How many times per month a keyword is searched
Keyword difficulty (KD): This is a score from one to 100, showing how hard it’ll be to rank in Google’s top 10 for the given term
Intent: The reason behind a user’s search: they want information (informational), they want to compare options (commercial), they’re trying to find a specific site (navigational), or they want to buy something (transactional)
“LinkedIn marketing” gets 4,400 searches per month but has a daunting keyword difficulty of 95.
Let’s filter the results so we can find terms with lower difficulty.
Click “KD” on the menu and enter “0” and “49.”
Now, you’ll see only terms that are “easy” or “possible” to rank for.
As you review the list, look for terms that have:
Search intent aligned with your content type (how-to, product reviews, etc.)
Realistic competition levels for your site
Enough monthly searches to be worth targeting
Pro tip: Enter your domain into the AI-powered search bar in the Keyword Magic Tool. You’ll get a personalized difficulty score that shows which keywords are actually within reach for your site.
3. Refresh Existing Content
Want faster results?
Update existing content instead of only creating new posts.
Since Google already knows these pages exist, you’ll be more likely to see improvements quickly.
Your first step is to identify underperforming content that could benefit from a refresh.
Head to Google Search Console and click “Performance” > “Search results.”
This helps Google and visitors understand what they’ll find on the linked page.
Pro tip: Every time you publish a new post, spend five to 10 minutes adding relevant internal links from your existing content. This can help Google discover and rank your new content faster.
Bonus Step: Optimize Your Link Flow
Prioritize link equity by linking from high-authority pages to newer or lower-performing ones
Use topic clusters to organize related content into silos that strengthen overall relevance
Ensure crawl efficiency by avoiding excessive links on a single page
6. Build a Backlink Strategy
Backlinks remain one of Google’s strongest ranking signals.
The more relevant sites that link to you, the more organic traffic you can attract.
But how do you earn these valuable links?
Start by creating content that naturally attracts them.
The most linkable content types we’ve found include:
Original research and industry studies
Comprehensive how-to guides that fill knowledge gaps
Free tools and templates
Expert roundups with unique insights
Attractive visuals (like infographics)
For example, we created a detailed analysis of Google’s ranking factors that has attracted 33.7K backlinks to date.
Why did it work so well?
Because it’s a comprehensive resource with over 200 ranking factors.
And we constantly update it to ensure it features the freshest information and studies.
But creating linkable assets isn’t your only option for boosting backlinks and organic traffic.
Build genuine industry relationships by joining relevant Slack, Facebook, and Reddit communities and participating in discussions.
Focus on adding value first—answer questions, share insights, and build real connections.
Only include links to your site when relevant and helpful (and if allowed by the community).
Want to accelerate your link building?
Study what’s already working in your industry.
Use Semrush’s Backlink Analytics to monitor your competitors’ backlinks.
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SEO is, for a large part, all about getting the right content in front of the right audience. When you’ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While that’s a good idea, you need to find a way to scale while keeping the same level of quality you’ve always had. Let’s go over how to scale your content production step by step, showing common problems and solutions.
Content scaling is about making your content process more efficient. The goal should be to make more content without lowering the quality. First, you must examine every step of your content creation process — from brainstorming to research, editing, publishing, and reporting. Once you have the process detailed, you can find ways to do those tasks faster and predictably.
A well-scaled process helps you create a lot of content. This approach helps you build a solid system rather than adding more articles. For instance, your content team could develop a checklist to help review articles, introduce a content calendar to improve planning and set up clear tone-of-voice guidelines. These steps help you stay consistent and true to your brand — whether you produce one weekly article or dozens.
Why scaling content matters
Scaling content production can directly help your business. If you actively publish high-quality content on your site, search engines will understand that your site is active and reliable. By targeting the right audience with the right search intent and message, you could improve your search visibility and generate more traffic for your content. Search engines are likelier to see you as trustworthy when you publish high-quality content.
In addition, producing content more consistently and following a plan can help you reach a bigger audience. More articles mean more opportunities to write about topics that interest your different audience groups. In the end, this will broaden your brand’s presence. You’ll have a bigger chance of people seeing you as a trusted source if you offer helpful insights and solutions to their problems.
All your content can help potential customers make decisions. This content is another way to address their concerns and answer questions. By doing this strategically, you can continue to engage your audience and nudge them closer to making that final decision. Of course, whether that decision is a sale, information request, or newsletter signup doesn’t matter.
Scaling your content production also supports your branding. When you create well-organized content over a longer period, you can support your brand voice and recognition. That reliability helps build trust and strengthens your reputation.
The biggest challenges in scaling content
If you want to scale your content production, you must overcome several hurdles, which, if you don’t consider, will impact the quality and consistency of your content.
Quality control and consistency
When you produce more content, you need to make sure that every piece represents your brand well. However, catching errors or maintaining the proper tone becomes harder because you have more content to review. If you don’t do this well, there’s a risk that your articles will vary in tone or style. Without proper guidelines or a good editorial process, your content quality may suffer when you publish more and more.
For example, you can miss issues like tone, formatting, or factual errors without a standard editing checklist. If you do this for a while and people start to notice, they can form a different view of your brand. It would almost look like you don’t care about these issues. You need to set clear quality benchmarks and a solid review process. Consistent editing with fixed content rules helps everything you publish meet the same standards.
Handling different audience needs
In an ideal world, you write for different groups. You cannot target one group only. Every segment has its own interests, problems, and ideas. But if you scale your output, you risk writing mainly generic articles. No one will like that content.
If you haven’t yet sorted your audience, do so and focus your content on these specific groups. As a result, your content will be more useful for the people in those groups.
Process difficulty and extra management work
More content means more parts to manage. Each article needs research, writing, review, checking, and then publishing. This is fine if you publish a few posts a month because you can handle these steps by hand. But growing your output complicates things when you face many deadlines, writers, or quality checks.
Complexity leads to bottlenecks. If you struggle with one thing, that might eventually slow down everything. Think of it like this: when you don’t scale your editorial process, you will eventually have a pile of articles that need approval. This grinds your publication flow to a halt. Develop a system that divides tasks into repeatable steps. Use content calendars and checklists to track progress and make managing projects easier.
Balancing speed and thoughtfulness
Scaling content production can lead to pressure to cut corners to meet deadlines. When the speed of publication comes into play, there’s a high chance that content will become less developed. This shouldn’t happen. Every piece of content should be carefully planned and produced. Rushing only leads to content that lacks depth, accuracy, or clarity.
Of course, this is easier said than done. You have to find ways to increase efficiency without sacrificing the quality of your content. Start by streamlining your process, breaking it up into smaller tasks. Set up a system that monitors quality while giving you enough room to be flexible.
Building a repeatable content creation process
Scaling your content production reliably requires setting up a solid content process. That process should be easily repeatable and have clear tasks, which will help keep your team on track.
Map the entire content workflow
Describe each content task and work your way through the list of what has to be done. Write down a list of all phases, ranging from conception through publication. This will help you understand where delays or errors creep in. Consider drawing a flow diagram or another visual. This list will act as your directive.
Create a content calendar
Use a content calendar to plan your publishing schedule. Proper planning helps you keep track of deadlines, even if they are for different outlets. Thanks to your content plan, your team can write content in advance and, hopefully, without stressing out about deadlines too much.
Develop detailed briefs and outlines
Content briefs are a great way to align writers — see below for an example. A brief like this should, at least, include the subject, target audience, key messages, and keywords that the writer should target. Once approved, create an outline for the content and fill in the structure. A good content brief speeds up the writing process while ensuring that content is targeted well.
Implement a style guide
A style guide can help you ground every piece of content in a consistent tone of voice and formatting. This guide should include rules for tone, punctuation, formatting, and whatever else makes sense to share. You can easily share this guide with anyone on your team; even freelancers enjoy using it.
Use checklists for each stage
You’ll find it easier to manage once you break the process down into small tasks. Make a checklist for tasks such as researching, writing, and editing. Having a proper checklist helps you make sure that you don’t forget anything. This could be checking facts, improving readability, or using proper SEO tactics. Your lists will help you scale your content production while maintaining quality output.
Standardize tools and platforms
Use well-known tools to manage tasks in your team. Think of project management tools like Jira or Asana, shared calendars in CoSchedule, Canva for visual designs, and document templates in Microsoft Office. Many companies use Google Docs to collaborate on documents. In those cases, you can use one of the standardized Google Docs extensions, which are easier to scale.
Write a good manual or checklist for these tools so that anyone — from in-house writers to external freelancers — follows the same steps. Standardization makes this work and helps apply important SEO best practices properly.
All of these things help your team routinely produce quality content. Making the process repeatable reduces the chance of errors and wasted time, so you can scale without losing what makes your content awesome.
Strategies to scale without losing quality
Careful planning is one of the best ways to scale your content without lowering its quality. Another great option is to use clear methods to make your work more effective.
Develop a strong content strategy and workflow
As always, start with a solid plan that includes your goals, topics, and the audience you want to reach. Creating content for your audience is much easier when everyone truly understands who those people are. A good workflow avoids delays and helps people move from one task to another.
Use a detailed content calendar
We’ve discussed the importance of content calendars, and you really have to see these as your roadmap. A calendar shows all upcoming publications, deadlines, and the status of various projects. A good calendar keeps everyone up to date at all times and makes sure the work is nicely spread out. Good planning prevents missed deadlines.
Use template structures
Templates help you standardize your work, as they offer a reusable structure for common types of content. Each type of content can have its own structure to fill in. These templates help writers speed up their work while maintaining consistency across articles.
Repurpose content thoughtfully
Look at what you already have and see how it can be adapted into a different form. For example, you can split a long-form article into several videos or a series of shorter posts. This strategy saves time while also delivering fresh material in new formats. Make sure to adapt the new content to the correct audience.
Assign clear roles within your team
Find out your team members’ strengths and have them do what they do best. A writer should handle the initial draft while an editor reviews the work. Your trusted subject matter expert should check the content for accuracy. Clear roles help people do what they do best, which helps preserve content quality.
Maintaining high-quality content at scale
It isn’t easy to maintain content quality when scaling content production. To make the process more manageable, you should establish habits and use tools that help you make sure that every piece of content meets your standards.
Follow your style guide
Setting up a good style guide keeps your writing consistent. Your style guide should include information on your content’s tone of voice, the terminology you can and can’t use, and how you structure and format it. Share this guide with your team.
Schedule periodic audits
Similarly, regularly review your existing content to see if it’s outdated or needs to adapt to changes in your brand messaging. This helps keep your older content relevant and accurate.
Use tools when appropriate
Tools can help scale your content production. Even a tool like our Yoast SEO plugin can help your content work. Good content tools can help with formatting, improving readability, checking for keyword placement, and some even help with on-page SEO.
Using Generative AI for scaling content output
Using AI to scale content production might seem like a good idea, but please be careful. Generative AI can definitely be a valuable tool for content processes. However, AI is not without issues and needs interaction from real people.
Human oversight makes sure that the output aligns with your brand’s voice and content standards. You can use generative AI as a starting point or a helpful assistant, but not as a complete replacement for your real writers. Your use of AI should have a clear process to bring the content up to your desired quality level.
Conclusion to scaling content production
Scaling up content production shouldn’t mean lower quality. Mostly, it’s about knowing the content process inside out. Once you have that, you can lay out the steps for everyone to follow. With a good process, you can meet your goals and still maintain the quality of the content. Be sure to set up content templates, calendars, and clear roles for your team. Make the adjustments and see how this can lead to better results.
Bonus: Content brief template for SEO
Are you looking for a basic content brief template that helps scale your content production? Check out the one below:
Content brief section
Details
Title/headline suggestion
[Insert title]
Primary keyword
[Main keyword]
Secondary keywords
[Keyword 1], [Keyword 2]
Search intent
[Informational, commercial, transactional, etc.]
Audience persona
[If needed, description of audience persona]
Content objective
[What is the content meant to achieve]
Benchmark content
[URLs of best-in-class content about this topic]
Word count range
[Word count]
Tone and style guidelines
[Tone and style]
Outline/sections
Introduction; Main points/headings; Subheadings; Conclusion
SEO requirements
Meta title: [Title]; Meta description: [Description]; Header tags: H1, H2, H3; URL: [Proposed URL for content]
AI startup Anthropic (developer of Claude) reportedly reached an annualized revenue of $850 million and forecasts to generate $2.2 billion in revenue in 2025.
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Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.”
Second, we announced the filing of a complaint against Google LLC and Alphabet Inc. These two actions are connected, as we would not need to review strategic alternatives if Google hadn’t launched AI Overviews, or AIO, retaining traffic that historically had come to Chegg, materially impacting our acquisitions, revenue, and employees. Chegg has a superior product for education, as evident by our brand awareness, engagement, and retention. Unfortunately, traffic is being blocked from ever coming to Chegg because of Google’s AIO and their use of Chegg’s content to keep visitors on their own platform. We retained Goldman Sachs as the financial advisor in connection with our strategic review and Susman Godfrey with respect to our complaint against Google.
More details. CNBC reports that “Chegg is worth less than $200 million, and in after-hours trading Monday, the stock was trading just above $1 per share.” Chegg has engaged Goldman Sachs to look at options to get acquired or other strategic options for the company.
Chegg reported a $6.1 million net loss on $143.5 million in fourth-quarter revenue, a 24% decline year over year, according to a statement. Analysts polled by LSEG had expected $142.1 million in revenue. Management called for first-quarter revenue between $114 million and $116 million, but analysts had been targeting $138.1 million. The stock was down 18% in extended trading.
The report goes on to say that Google forces companies like Chegg to “supply our proprietary content in order to be included in Google’s search function,” said Schultz, adding that the search company uses its monopoly power, “reaping the financial benefits of Chegg’s content without having to spend a dime.”
Here is more from Chegg’s statement:
While we made significant headway on our technology, product, and marketing programs, 2024 came with a series of challenges, including the rapid evolution of the content landscape, particularly the rise of Google AIO, which as I previously mentioned, has had a profound impact on Chegg’s traffic, revenue, and workforce. As already mentioned, we are filing a complaint against Google LLC and Alphabet Inc. in the U.S. District Court for the District of Columbia, making three main arguments.
First is reciprocal dealing, meaning that Google forces companies like Chegg to supply our proprietary content in order to be included in Google’s search function.
Second is monopoly maintenance, or that Google unfairly exercises its monopoly power within search and other anti-competitive conduct to muscle out companies like Chegg.
And third is unjust enrichment, meaning Google is reaping the financial benefits of Chegg’s content without having to spend a dime.
As we allege in our complaint, Google AIO has transformed Google from a “search engine” into an “answer engine,” displaying AI-generated content sourced from third-party sites like Chegg. Google’s expansion of AIO forces traffic to remain on Google, eliminating the need to go to third-party content source sites. The impact on Chegg’s business is clear. Our non-subscriber traffic plummeted to negative 49% in January 2025, down significantly from the modest 8% decline we reported in Q2 2024.
We believe this isn’t just about Chegg—it’s about students losing access to quality, step-by-step learning in favor of low-quality, unverified AI summaries. It’s about the digital publishing industry. It’s about the future of internet search.
In summary, our complaint challenges Google’s unfair competition, which is unjust, harmful, and unsustainable. While these proceedings are just starting, we believe bringing this lawsuit is both necessary and well-founded.
Google statement. Google spokesperson Jose Castaneda said, “With AI Overviews, people find Search more helpful and use it more, creating new opportunities for content to be discovered. Every day, Google sends billions of clicks to sites across the web, and AI Overviews send traffic to a greater diversity of sites.”
Why we care. Will Chegg win in a court against Google? Will Google have to rethink its AI Overviews and find better ways to send traffic to publishers and site owners? It is hard to imagine but this may be the first large lawsuit over Google’s new AI Overviews.
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Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks different from Copilot and it looks different from the Bing generative search experience.
More details. The folks over at Windows Latests reported, “Microsoft is testing a new feature on Bing called “AI Search,” which replaces blue links with AI-summarized answers. Sources tell me it’s part of Microsoft’s efforts to bridge the gap between “traditional search” and “Copilot answers” to take on ChatGPT. However, the company does not plan to make “AI search” the default search mode.”
You can access it at bing.com/copilotsearch?q=addyourqueryhere – just replace the text “addyourqueryhere” with your query.
What it looks like. Here is a screenshot I captured of this interface:
Why we care. Everyone is looking to build the future of search now – with Google Gemini, Google’s AI Overviews, Microsoft Bing, Copilot, ChatGPT Search, Perplexity and the dozens of other start up AI search engines – the future of search is something they are all trying to crack.
This seems to be one new test that Microsoft is trying out for a new approach to AI search.
As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement?
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X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant.
Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and a call-to-action headline. You can tweak as needed. Here’s what it looks like:
Analyze Campaign with Grok. Grok will analyze campaign data and offer insights and recommendations to optimize targeting and creative strategy.
What’s next. The rollout began Feb. 21. It will continue in phases, expanding to more advertisers.
Why we care. This move aims to streamline the ad creation process and make data-driven optimizations faster, cutting down on manual effort and potentially boosting campaign performance.
Most Popular AI Apps by Downloads in the US in First 18 Days Since Launch in the App Store
ChatGPT’s US launch ranked #1 with 1.4 million downloads in the App Store in the first 18 days since app release, followed by Google Gemini (951 thousand) and Microsoft Copilot (518 thousand).
Here’s the complete list of the most downloaded AI apps in the US in the first 18 days of release for each app:
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