We’re excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends website, the API provides new ways to
use the data inside your organization in a scalable way.
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LinkedIn is the best platform for building professional connections, finding B2B leads, and job hunting. But in order to make the most of the platform, you need a LinkedIn headline that’s going to stand out.
Below, we discuss what a LinkedIn headline is, how you can write a good one, plus showcase 20 amazing examples you can use for inspiration.
A LinkedIn headline is a short description of who you are/what you do that sits at the top of your LinkedIn profile. As you can see below, my LinkedIn headline is “Co-Founder at Neil Patel Digital.” Short, sweet, and to the point.
There are a number of ways to write your LinkedIn headline. You can keep it simple like mine, share a bit more about what you do, or infuse some personality into it. Just make sure it matches your overall personal brand—more on that later.
To craft a LinkedIn headline that grabs attention and really showcases who you are, there are a few key elements you want to include. Follow along with these steps to write a good headline that properly details who you are and what you do.
Before you even put a single word in your headline, look around the platform to see how others describe themselves. You can also scroll down just a bit to see 20 amazing LinkedIn headlines we’ve hand-picked to share with you.
Looking around at how other users have written their headlines can be a great way to get the creative juices flowing in your brain. Plus, you can figure out styles that don’t suit you, giving you some parameters to start with.
Now let’s get down to business. It’s time to start writing your LinkedIn headline. And the first thing you want to do is write down your current role.
Keep it simple. Something like “VP of Marketing at Company” or “Dev Lead.” And if you’re currently unemployed and job hunting, you can share that, as well, by writing out something like “Searching for a role in the HR tech space.”
Next, include any relevant skills and expertise you have that will help you stand out. This can be really simple and in list form, like “Content Strategy, Product-Led SEO.” Or you can be a bit wordier and write something like “I build landing pages that convert.”
Including your best skills and experience can help you stand out, especially if you’re job hunting, looking for new clients, or aiming to expand your professional network.
One major component of LinkedIn is its search functionality. And to make sure you appear in search results when people are looking for someone with the type of experience you have is to incorporate the right keywords into your headline.
You don’t want to create a keyword-stuffed, jargon-filled LinkedIn headline. But you do want to incorporate enough keywords that they sound natural while still helping you boost your profile’s ranking in search results.
Don’t be afraid to show off a bit with your headline. You’re good at what you do. Let it be known. For example, you could include something like “Built a channel with 1M+ YouTube subscribers” or “Building a bootstrapped SaaS product.”
Or, you can talk about what you do for clients. Like, “I write high-converting website copy,” or “I create social media ad campaigns that get results.”
LinkedIn is a professional social networking platform. The goal is to increase your online network, whether that’s finding new clients, making new colleagues, or meeting new industry professionals. And one great way to do that is to really sell what you can do.
Just because LinkedIn is a professional platform doesn’t mean you can’t still let your personality come through in your headline and in your content. Include a line that provides a bit more context into who you are as a person—and not just as a professional.
We’ve included a few examples below of how some users have chosen to showcase their personality, even while remaining professional.
You only have 220 characters to sum up exactly what you do and who you are in your LinkedIn headline. It’s like the shortest elevator pitch ever. So you need to find the right words to introduce yourself to other LinkedIn users in a really short, concise way.
Another pro tip: Keep the most important part of your headline at the beginning. In both search results and the LinkedIn feed, people will only see the first several words of your headline. They have to click to your profile to see the entire thing.
Make your headline short and sweet, but also, make them want to click to see more about what you have to offer.
If you want to create your own impactful LinkedIn headline, you first need to look around and see how others in your industry are composing there. Here are 20 different ideas you can steal for your headline to get you started.
Similar to my headline, you can choose to just be straightforward, sharing nothing but your existing role. Don’t worry about any added fluff—just include what you do and where you work so your new connections know exactly what to expect from you.
Or, you can choose to have some fun with your LinkedIn headline. Infuse your personality into it, creating a headline that’s still relevant to what you do but also lets you showcase a bit of who you are.
This example, “I live on LinkedIn for a living,” works because Kate is a LinkedIn content creator. So she’s able to put a bit of who she is into her headline while still remaining true to her professional work.
In this example, we see the freelancer has included companies she’s worked with in the past right inside of her LinkedIn headline. This is a great way for potential clients to see if she’ll be a good fit right off the bat.
Consider incorporating some of your past or current clients within your own headline, especially if you only work with companies within a specific industry. It can help narrow down your incoming work requests to more relevant brands.
With this example, Olly has let his followers and connections know exactly what to expect from him and his content. He’s building in public, sharing his experience, and providing content that others in the same boat might be interested in.
Use your LinkedIn headline as a sort of elevator pitch, promoting yourself and your product or services. In this example, Esha has written that she will write content for your brand that will keep people from scrolling past.
For your own headline, come up with a quick one-liner that perfectly encapsulates what you do so you can use your LinkedIn profile as a way to bring in new work.
Another simple way to use your LinkedIn headline is by simply making a list. List out different roles you have, share a few things about yourself like we see in this example, or list out some of your different skills.
This is a great example because you can use it in any way. Use characters like the “|” or “-” to separate your list items in a visually appealing way that’s easy to follow.
Let new connections know what kind of content to expect from your LinkedIn posts. By sharing the topics you talk about, you can find like-minded connections and colleagues that are going to be much more likely to engage with you on the platform.
Explain exactly what you do so that LinkedIn users understand if they want to connect with you or not. This is also a great way to find new work, by creating a one-two line overview of what you have to offer potential clients.
If you’ve been working on building up your personal brand, make sure your LinkedIn headline matches that voice or branding. In the above example, we can see this creator incorporates all lowercase letters into their overall voice and branding. So of course it makes sense for her to continue that right within her headline.
If you’ve won awards or other accolades that are relevant to your work, why not tout them within your LinkedIn headline? Include major accomplishments right inside your headline to further promote your expertise within your profession.
Again, your LinkedIn headline can be treated like a short and sweet elevator pitch. With that in mind, one great way to use it is by creating a tagline of sorts that shows off what you do within a catchy one-liner that can stick in potential clients’ minds.
This example is great because not only does it share the user’s exact role, but she also added some additional product promotion. So instead of just seeing that Kirsty works at Chameleon, we now know exactly what type of company it is, and she’s included an adjective that helps sell it even further.
What do you have to offer potential clients, customers, or employers? Write out your value proposition and include it as part of your LinkedIn headline. This is another great way to try to promote your product or services and generate new work through the platform.
Take a page out of Liz Willits’ book and just throw some humor into your headline. Just because LinkedIn is a professional platform doesn’t mean everyone’s headlines need to be formal and stuffy. This review from her mom showcases that Liz enjoys infusing humor into her work.
Incorporating buzzwords can be a great way to grab attention. It’s the perfect example in this instance as Scott is a copywriter, so throwing in these big, eye-catching buzzwords not only intrigues potential connections but also showcases a bit of what he can do.
If you have multiple roles you want to promote, include all of them within your headline. We see Lee doing this in the last line of her headline, listing out, “Business owner, author, teacher, and traveler.”
You can include a link within your LinkedIn profile, but why not make it even easier for people to discover where they can learn more about you or your business by sharing a link right inside of your LinkedIn headline? It won’t be clickable, but viewers can easily copy and paste it into their browser bar.
Proud of your professional achievements? Show them off. We see Ben doing just this by sharing that he boosted monday.com’s monthly visitors from nothing up to 231k. Including tangible accomplishments like this can be a great way to showcase what you can do for potential clients and employers.
Showcase your professional mission right inside your LinkedIn headline. In this example, we see Tori sharing that she wants to build five million women’s net-worth and self worth. Sharing this is important as it’s a main part of her overall business goals. It also helps her to stand out to her potential audience.
You don’t need to keep your professional and personal self separated. Feel free to include personal details in your LinkedIn headline—especially if they’re relevant to your professional role. In this instance, we see Maggie share that she’s a mom right inside her headline. This makes sense for her as she’s building a platform focused on transforming parental leave.
It’s the short line of text right under your name on your LinkedIn profile. Think of it like a quick intro. it tells people what you do and why they should care. It shows up in search results, connection requests, and posts, so it’s one of the first things people see.
Start with your role or title. Then add what you’re good at or what makes you different, including things like skills, results, industry keywords, or a short value proposition. Keep it tight, use natural language, and make sure it actually sounds like you. Bonus points if it sparks curiosity or shows some personality.
Write your own LinkedIn headline by taking advantage of the tips and examples we’ve included throughout this article. Your headline should showcase what you do professionally, the kinds of content you share, and what your skills are so your new connections know what to expect.To make the most out of your Linkedin presence, check out my guide on LinkedIn marketing next.
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Do you remember the viral “Little Miss?” meme revival from 2022?
That’s a great example of trendjacking, or inserting your brand into viral online conversations.
It felt like every brand — from global airlines to your local coffee shop — jumped into labeling themselves. Some were hilariously on-point and others…well, not so. For every well-executed moment like a wellness brand that tailored their take to be timely, irreverent, and match their core voice, dozens more missed the mark. And like it or not, audiences can tell.
That’s the fine line with trendjacking. What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. To stand out and not alienate, brands need more than speed. They need emotional intelligence, audience awareness, and restraint to not jump on every viral moment.
How can you harness what’s trending without sounding tone-deaf or jumping the shark? Let’s break down the basics of effective trendjacking and how you can approach it in a smart way.
Trendjacking is the practice of injecting your brand into a popular or viral conversation to boost visibility, engagement, or relevance. Brands jump on trending topics like memes, social media challenges, or major pop culture moments to join the conversation in ways that are timely and clever.
Trendjacking really gained traction during the heyday of Twitter (now X), when brands like Oreo seized viral moments (the “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout) and earned massive engagement for real-time creativity. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends.
Trendjacking isn’t a completely new strategy, though. It has its roots in the older PR strategy of newsjacking. Popularized by David Meerman Scott, newsjacking focused on inserting brands’ perspectives into breaking news stories to get media coverage. Trendjacking is just an evolution of that strategy, tapping into a broader range of online moments.
When you do it well, trendjacking can help your brand show personality, relevance, and humor. But it’s not a strategy without risks, especially if you do it without considering nuance or alignment to your brand’s values.
Let’s say you’re ready to drive into trendjacking. How do you do it right? Like many effective social media strategies, the best trendjacking campaigns start long before a trend even surfaces. Success often hinges on preparation and cultural awareness, but the real secret is the agility to act fast without sacrificing your brand’s integrity.
Trendjacking starts with awareness. The earlier you spot a trend, the better your odds of leading the conversation rather than chasing it.
Start with traditional sources. Social listening tools such as AnswerThePublic, TikTok Creator Search Insights, or Sprout Social can surface what’s gaining traction across different platforms. The latter can help you keep an eye on places like X, Bluesky, TikTok’s trending page, Reddit threads, and even Google Trends to stay ahead of the curve. Using these tools doesn’t just tell you what’s trending. They help you catch the wave before it crests.
Effective trendjacking goes deeper than identifying meme formats or hashtags, though. Ask yourself these questions:
Take, for example, the “Girl Dinner” trend. It wasn’t just a meme. It was a commentary on autonomy, wellness fatigue, and the pushback against curated perfection.
In addition to staying on top of developing trends, think ahead. Certain events almost always spawn viral moments: award shows, the Met Gala, political debates, and major sporting events are excellent fodder for trends. Develop a calendar of these events and build a properly resourced team that can act when the internet lights up.
Before you jump into the trend, assess whether or not it’s right for you. Ask important, hard questions, like “Does this trend actually align with our brand?” and “Will our audience care?” Finally, will it feel authentic or forced?
Many brands falter here. Chasing a trend that’s off-brand does more than fall flat; it risks damaging your credibility. The Duolingo x Scrub Daddy “cursed collab” worked because both brands share a quirky, unfiltered tone. If a serious financial brand tried the same joke? Cue the confused and cringing followers.
Assess risk, too. Some trends carry baggage, like political undercurrents, social controversies, or rapidly shifting sentiment. Your internal team should include diverse perspectives to help flag possible missteps.
Beyond relevance, hopping on the trend should add to your brand’s story. If it doesn’t connect to your values or content pillars, it might be better to skip it. Not every viral moment is worth jumping into. Restraint is often what separates trend-chasers from trend leaders.
Once you’ve vetted a trend, it’s “go time.” Timing is everything in trendjacking. Wait too long, and you’re just adding noise to an already crowded feed.
In practice, your team needs a streamlined workflow to move from idea to pressing the publish button in hours, not days. Empower social managers with decision-making autonomy. Maintain a library of pre-approved assets like brand visuals, fonts, and tone examples so your team can capitalize on trends without needing to create a full-scale design from scratch.
Creating internal “trend kits” or rapid response playbooks can help your team execute quickly and safely. Remember: the most memorable trendjacks feel both spontaneous and strategically on-brand because they are.
Once you’ve identified the right trend and confirmed it makes sense for your brand to participate, the real magic begins: creating content to hit the sweet spot of relevance, creativity, and authenticity. Not every trendjacking post needs to be laugh-out-loud funny or ultra-slick, but it should always bring something fresh and on-brand to the table. Some tried-and-true strategies for creating trendjacking content that resonates include:
What works on TikTok might not work on LinkedIn, and vice versa. Tailor your content’s tone, format, and visuals to the platform you’re posting on. Wendy’s built their brand on X with snarky one-liners, but the food chain takes a more curated and visual approach on Instagram.
Humor, absurdity, and left-field creativity often fuel viral trends. But you can’t force it. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice.
Don’t simply copy-paste a trending meme format. Add your brand’s POV, a clever twist, or insights that enhance the original. For example, Canva recently leveraged the app’s ability to create color schemes with the growing popularity of Labubu toys.
Your audience can smell a cash grab a mile away. If the trend doesn’t align with your values or voice, skip it. If you really feel like you need to participate, subtly nod to the trend without trying to dominate it. Engage, like, or reply to accounts that have posted content in the trend without creating new assets on your own.
Even in a fast-moving trend cycle, visuals (and sound) matter. Low-res graphics or clunky text overlays can kill your momentum. Use templates or pre-approved brand assets to keep things polished under pressure.
Trendjacking is not the time to let the copywriter have the keys to the Canva account.
Trendjacking is a real double-edged sword. When done right, it’s clever, memorable, and engaging. When done wrong, it’s also memorable, but for the wrong reasons; it’s tone-deaf, confusing, or even damaging to your brand. Avoid these common pitfalls.
Some trends are tied to serious or sensitive events, and misjudging the tone can result in intense backlash. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements).
Just because a topic is trending doesn’t mean it’s safe territory. Assign someone on your team to assess social sentiment and cultural context before engaging.
Timing is critical. A trend that peaked two days ago may already feel stale, especially if your post doesn’t add anything new. Joining late makes your brand look like it’s scrambling to stay relevant, not leading the conversation.
To avoid this, consider streamlining your approvals process and having brand-safe assets ready to go.
One of the fastest ways to make a brand look out of touch is to misinterpret the trend altogether. Imagine someone at your company wanted to tweet a meme that referenced “Netflix and chill,” without realizing its NSFW subtext. The internet might notice and not in a good way.
Before trendjacking, do a quick sentiment check. What does this trend actually mean to the people participating in it?
If the trend doesn’t suit your brand voice, values, or audience, don’t force it. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. This usually results in low engagement at best and audience cringe at worst.
Brands need a straightforward internal process for evaluating the risk of trendjacking campaigns. Who gets to greenlight? What criteria does the content meet? Building a lightweight risk assessment checklist or review board (creative + legal + DEI leads) can help you act quickly and responsibly.
Even with the best of intentions, things can go sideways fast. That’s why it’s smart to develop a basic crisis response protocol before engaging with fast-moving or culturally sensitive trends. Know who will respond, how quickly, and what steps to take if content sparks backlash.
With your trendjacking content out in the world, it’s time to answer the big question: Did it work?
Start by measuring the basics: likes, shares, reach, and impressions. These top-level metrics help assess immediate visibility and initial audience reaction.
Smart marketers go further, though. The most impactful trendjacking efforts don’t just rack up views. They strengthen brand equity and move the needle on meaningful outcomes. Ask yourself:
Want to level up your campaign? Try aligning your trendjacking posts with keyword-focused content or campaign themes. This gives your SEO strategy a boost, especially in a world where Search Everywhere is the norm (and users can Google the trend and stumble onto your brand).
The art and science of trendjacking will only evolve as the digital landscape shifts. Marketers who want to stay ahead of the curve will need to keep a pulse on what’s trending and how those trends take shape and spread. The future of trendjacking will evolve thanks to things like AI, new platforms, and the rise of “unpolished” realness.
AI is creating massive shifts in real-time marketing as tools like ChatGPT, Midjourney, and Runway help brands generate reactive content faster than ever. From clever captions to custom visuals, the future of trendjacking likely includes AI-enhanced creativity. The big challenge for brands is to remain authentic in the face of automation.
Could ChatGPT help brands jump on the enthusiasm for Labubu without spending the time to go out and source a doll? Possibly.
Instagram, TikTok, and X may reign supreme among platforms, but that won’t always be the case. Bluesky is becoming increasingly popular, and YouTube Shorts has challenged TikTok as a vehicle for short-form video content creation. Expect trendjacking to require more platform-specific fluency, understanding not just the content but the culture of each channel.
Consumers are tired of overproduced content. The next wave of trendjacking will favor brands that show up with honesty, humor, and heart. Even if that means posting something that feels more lo-fi than high-concept. Authenticity isn’t just a “nice to have” anymore. It’s a prerequisite for engagement.
Bobe’s Pizza may be a small Indiana brand, but they lean on authentic content that resonates with their core audience.
The bottom line is that the future of trendjacking isn’t about being fast. It’s about being fast, smart, and real while building systems to let your brand respond with agility and intention.
While both strategies involve jumping into timely conversations, the difference lies in what you’re responding to. Newsjacking is about inserting your brand into breaking news stories — typically through PR or expert commentary — while trendjacking taps into broader online trends, like memes, pop culture moments, or viral challenges. Trendjacking is more social and creative, whereas newsjacking is often more formal and media-facing.
A classic example is Oreo’s “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout. The brand reacted in real time with a witty graphic and caption, and the internet loved it. More recently, brands like Ryanair and Duolingo have gone viral for trendjacking TikTok memes using their unique, offbeat brand voices. The key to successful trendjacking? Speed, creativity, and cultural fluency.
When done well, trendjacking helps brands increase visibility, boost engagement, and connect with audiences in a culturally relevant way. It shows your brand has personality and a pulse. Beyond racking up likes, the real value comes from building brand affinity, sparking conversations, and staying top-of-mind in an increasingly noisy digital space.
Trendjacking is about moving fast and smart. When you do it right, it can drive massive visibility and deepen brand affinity. It takes planning, awareness, and a clear voice to avoid the pitfalls and stand out in the scroll. Whether it’s memes, moments, or movements, show up with purpose.
If you need help crafting an agile social strategy that’s authentic and audience-focused, contact NP Digital to help you lead the conversation, not just follow it.
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Black Friday is the biggest rush of the year for most ecommerce businesses, and it is right around the corner. The most successful merchants prepare for Black Friday early and follow a structured plan to prepare their stores, ensure visibility, and convert first-time visitors into long-term customers.
This guide breaks down your preparation into three categories: Basic, Intermediate, and Advanced. Each section builds on the last so that you can grow your readiness over time, regardless of your team size or budget.
These actions lay the groundwork for everything else. Without these, no advanced strategy will stick.
First impressions matter, and your metadata is the first thing users see in search results. So make it count and leave a lasting impact.
Why it matters: Strong metadata can improve visibility and attract more clicks. When your titles and descriptions align with what shoppers seek, your chances of standing out rise significantly.
Actionable tips:
With Yoast SEO for Shopify and Yoast WooCommerce SEO, you can preview and improve your metadata in real time. The tools flag missing or duplicated fields and guide you on how to write content that earns clicks.
Product pages are the moment of truth. They’re where curiosity turns into clicks and clicks turn into customers.
Why it matters: No matter how great your traffic or ads are, most people will leave without buying if the product page feels confusing or incomplete. A well-structured page improves your chances of ranking in search and helps buyers feel confident in their decision.
Actionable tips:
Yoast WooCommerce SEO and Yoast SEO for Shopify help your product pages appear cleanly and clearly in search results. They add structured data behind the scenes and check your content for SEO and readability so you can focus on turning visitors into buyers.
Internal linking guides customer to surface key pages, maps user behavior, and boosts your site’s SEO.
Why it matters: Internal linking helps search engines understand your site structure, distributes authority to key pages, and guides visitors toward high-converting content. It keeps users engaged, supports SEO, and makes your promotions easier to surface across your site.
Actionable tips:
Yoast WooCommerce SEO offers internal linking suggestions as you write, making keeping your content connected and strategic easier.
Once you have set up the basics, some steps can help you boost impact quicker and avoid costly missed opportunities.
Fast wins:
Big pitfalls to avoid:
Once the technical foundation is stable, it’s time to focus on your content and promotions.
Site speed directly impacts user experience, especially during high-traffic periods like Black Friday. Slow-loading pages frustrate shoppers and lead to lost sales.
Why it matters: A fast site supports smoother browsing and quicker checkout. Search engines consider page performance in rankings, and users are more likely to buy when the experience feels seamless.
Actionable tips:
While Yoast SEO is not a speed optimization tool, clean site structure and proper internal linking help improve crawlability and engagement, indirectly supporting performance.
Your landing page is the command center for your seasonal promotions. It’s where visitors decide to browse further or bounce.
Why it matters: A dedicated page gives your Black Friday campaign direction and cohesion. Instead of scattering your offers across the site, it provides a clear path for shoppers to follow. It simplifies navigation, allows for better internal linking, and gives you a consistent, trackable URL for email campaigns, ads, and site banners. Plus, it’s reusable! Just update the content each year.
Actionable tips:
Email isn’t just another marketing channel during Black Friday; it’s your direct line to customers ready to buy.
Why it matters: Blasting the same message with monotonous tone to everyone no longer works. Crafting compelling emails with personalized messages that resonate with the reader is key to email marketing. People are more likely to open, click, and shop when an email speaks to their pain points and highlights the solution. A segmented email list means you’re talking to people based on what they care about: early access, bundles, or a product they viewed or left in their cart.
Actionable tips:
For more on syncing content and email, check out our basics of email marketing blog post.
Buyers don’t always search for discounts. Many start with questions or ideas like “affordable gifts for coworkers” or “best tech gift under $100.”
Why it matters: Helpful blog posts and gift guides pull in people who aren’t searching for your brand yet. These early touchpoints introduce your products and lead them toward your Black Friday offers.
Actionable tips:
Once your product pages are polished, tighten up the surrounding details.
Fast wins:
Big pitfalls to avoid:
Unlock powerful features and much more for your online store with Yoast WooCommerce SEO!
If you’re already doing the essentials well, these strategies will help you scale.
If you offer in-store pickup or have a physical store, don’t miss out on the people searching near you. Shoppers looking for same-day purchases often skip past online-only stores.
Why it matters: When someone searches for a product near them, being present in the results can drive instant foot traffic and build trust before they even walk in.
Actionable tips:
Yoast Local SEO is included in the Yoast WooCommerce SEO. It helps you create and manage local schema and landing pages that appear in search. (It is not available for Shopify.)
When someone searches for a product and your listing shows price, availability, or reviews, that’s not luck. That’s structured data.
Why it matters: Rich snippets give your products more space in search results, credibility, and clicks.
Actionable tips:
Yoast SEO for Shopify and Yoast WooCommerce SEO automatically adds this, but you can also fine-tune it for special products or campaigns if needed.
Black Friday may be over at checkout, but it’s just the beginning of your relationship with a new customer.
Why it matters: People who buy during Black Friday often need reassurance and support. They’re far more likely to come back if they feel taken care of.
Actionable tips:
Taking care of this now means you can focus on fulfillment and service during the Black Friday rush.
A thoughtful follow-up and last check make sure you build on opportunities and are ready for what might come your way.
Fast wins:
Big pitfalls to avoid:
Preparing for Black Friday is about being proactive, not reactive. Every SEO improvement you make now, from product pages to local visibility, will help you attract more shoppers and turn clicks into customers.
Yoast gives you the tools to stay ahead: clearer product listings, stronger search visibility, and smart automations that scale with your store. Whether you’re using Shopify or WooCommerce, optimize now to be ready before the crowds arrive.
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The post How to prep your Shopify or WooCommerce store for Black Friday before the rush starts appeared first on Yoast.
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The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with an online store or an ecommerce business, let’s start working on your holiday season and Black Friday SEO immediately!
Don’t forget that Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare!
Today, people are used to shopping online. It’s easy and convenient. You don’t have to travel only to find something out of stock. Plus, online stores often offer payment plans. Shopping online is so popular that online sales during the holiday season keep hitting record after record. And the numbers will only continue to rise. That’s why it’s safe to assume that people will buy many (if not most) holiday gifts online this year.
Staying on top of trends to prepare for the holiday season is good. E-commerce is still growing, and consumers expect more every year. Here are some actionable tips for the upcoming Black Friday and holiday season to improve your SEO:
Of course, in-store or curbside pick-up will still prove popular. However, most people research their ecommerce purchases online – sometimes weeks in advance! So don’t be surprised when the holiday shopping season starts well before Black Friday and continues for weeks.
Extending Black Friday, Cyber Monday, and other holiday season online deals for a few days or weeks can be a good idea. This is especially true if you want to prevent huge crowds from gathering at your store on a specific day. That won’t be a good shopping experience for anyone involved, so spreading these deals over an extended time is probably better.
Dive into the data you amassed during previous Black Friday and Cyber Monday events, and see if you can come up with improvements for your e-commerce holiday season SEO. Bear in mind that it takes a while for content to rank. So, to keep up with the competition, try to get your content in gear at least 45 days ahead. That’s often recommended. Of course, you can always start preparing earlier if that works better for you. Your schedule could look something like this:
It’s a good rule to remember these steps and time frames. However, you can do much more than set up new pages and renew old ones. Let’s look at a few practical tips.
Keyword research is important all year, but especially during the season when your online store starts having big sales. You have probably worked on this research previously, but now is the time to dive in again. There are always things to learn, like developments in your industry, changes in consumer behavior, or new trends and topics to discuss.
Start early with your research to give yourself enough time to produce high-quality, helpful content that helps reach those new audiences. While using generative AI tools to generate holiday season SEO content for your e-commerce business is enticing, please be careful with that. Generative AI can help you do your job, but it can’t replace your valuable insights and opinions.
Do look into using Yoast SEO to optimize your content for LLMs like ChatGPT and Gemini.
First, we must consider what category or particular landing pages make sense for the upcoming holidays. You can always set up pages like ‘Best gifts for parents/millennials/teens’, ‘Newest deals for your 6/10/12-year-old’, and ‘Best friend/grandparents/coworker discounts’. You could also think of ‘Top 10 gifts for outdoor/skiing/parasailing enthusiasts’ and ‘Top 3 deals for stay-at-home parents’, etcetera.
Make sure the page titles and meta descriptions of these gift landing– or category pages fit the upcoming holiday season. You can reuse these gift pages for Hanukkah or your summer sale. Find (old) content that fits the holidays, rewrite titles and meta descriptions to match the upcoming season, and chances are you won’t have to do that much work to get them up to date. Be sure to write proper product descriptions and improve the product images. Learn how to write great product descriptions using our product-specific analysis in WooCommerce SEO and Yoast SEO for Shopify.
To increase the chances of your gift pages ranking, boost their internal linking structure. You can also link the previous all-year holiday season pages, such as specific Christmas landing pages (‘Top 7/10/25 gifts for under the Christmas tree’) to boost these when the time has come. That could be around the 45-day mark, but we would be okay with stretching that to 60 days. You’ll need to give Google and other search engines enough time to follow your links and find your specific holiday season SEO landing pages with deals.
Social media like X and Instagram can play a massive role in the success of your (online) Black Friday sale. Take Pinterest, for instance. Many people have a Pinterest Christmas wish list. As a merchant, it would be amazing to get your products on people’s wish lists, which can positively impact your reach and maybe even your sales.
While you’re at it, don’t forget to share your Black Friday gift pages on Facebook and other social media. Maybe even make short videos to post on TikTok. In the previous section, we mentioned the top ten lists. We all know these still work pretty well on social media. Yoast SEO can help you optimize your social media posts before you share them.
Last but not least, remember your email marketing! For many companies, newsletters provide a steady stream of income. Be sure to plan a good campaign for your newsletters.
For example, we recommend setting up holiday gift guides and sharing these. You can create an excellent overview of many gifts that many people will enjoy. ELLE and Target have pages like that, and so do more companies.
The holiday season is an excellent time to pitch new products. If you know of potential bestsellers for the upcoming holiday season, start writing content about these products now. You can compare it to tech sites writing about concept iPhones, features that Apple might add, etc.
The more you write about new products upfront, the more likely the sales pages for these products will rank when it matters. You should link all pages you made in advance to that one main page you’ll set up when the product is released and available to buy. Treat that page like cornerstone content.
When adding or changing your product pages to fit the holiday season, don’t forget to optimize them. Check, for instance, whether you’ve added structured data to your product pages. Rich results that show ratings and prices can give you an edge over your competitors. Our WooCommerce SEO plugin, Local SEO plugin (included in Yoast SEO Premium), or Yoast SEO for Shopify app can help you do this to improve your holiday season!
Read more: Structure data with Schema.org: the ultimate guide »
Don’t forget to optimize your e-commerce product feeds for Black Friday and holiday season SEO. This maximizes visibility and sales during this high-traffic online shopping period. Start by ensuring all product information, such as titles, descriptions, prices, and availability, is accurate and up-to-date. Check if the products that need them have relevant Black Friday keywords to enhance discoverability. Use high-quality, clear images to showcase your product.
Use the promotions feature in Google Merchant Center to prominently display special deals and discounts for Black Friday and Cyber Monday. This way, you’ll make your offers more attractive to potential buyers. Please update your feed regularly to reflect real-time inventory changes and fix errors to maintain product visibility.
There’s no shame in serving old wine in a new bottle. If you have a Black Friday or a Christmas gift guide for 2024, feel free to reuse it in 2025. Update the year and details like popular brands and products for that year. If the slug of your URL is /black-friday-guide-2024/, change it to /black-friday-guide-2025/ around August next year, and redirect the old URL to the new one. No need to create a new page. It would be a waste of nice inbound links not to reuse that old URL. Of course, this is even easier if you don’t include the year in the URL, so /black-friday-guide/ is also an excellent slug.
In the months before the holiday season, you could even simply repost popular posts from last year (a bit adjusted or updated if needed) on social media. Valentine’s Day might even become Secret Santa. Cyber Monday might match your child’s favorite gifts for Ramadan. These are probably small adjustments; perhaps just adding ‘this Ramadan’ to a meta description or title will do.
Keep reading: Should I update or delete old content? »
It’s a good idea to check and optimize your website for speed and mobile use. Trust us; you’ll get these recommendations from an SEO blog or consultant daily. And with good reason! Mobile, site speed, and user experience are essential to get people to spend money on your ecommerce business this Black Friday. When preparing your online store for the holiday sale season, this is as good a time as any to check your mobile website and site speed, and update or improve them if possible.
To start, look at Google’s Core Web Vitals and use these to improve your site. Here are five ways to boost your Core Web Vitals scores.
Read on: How to check site speed »
Investing in local SEO for Black Friday and Christmas shopping is essential for local businesses aiming to attract more customers. Begin by optimizing your Google Business Profile with accurate business information, including address, phone number, business hours, and any special Black Friday/Cyber Monday hours or promotions. Encourage satisfied customers to leave positive reviews. Use local keywords in your content, focusing on terms your community will likely search for, such as “Black Friday deals in [Your City].” Additionally, engage with your local community on social media by promoting special deals to drive more foot traffic to your store.
All set? Remember to make a measurement plan to analyze your success. Write down all your plans, then think about how to track all your actions. This is key to knowing what to focus on next year. For detailed instructions on analyzing your Black Friday, Cyber Monday, or Cinco de Mayo shopping, read our post with five tips to measure your holiday sales success.
How do you handle the product pages of holiday gift sets after the holidays? Even if the gift set or product was a great success, and you want to offer it again next year, it’ll take a while for the page to be relevant again. What is the best way to deal with these pages in the meantime?
Our advice: Keep the pages up. However, you don’t necessarily want them visible to people browsing your site. So, have the page up without linking, then link to it again during the holiday season. This is better than deleting it and starting again.
In short, now’s the time to buckle down and start writing holiday gift pages and content for new products. Remember to plan your social media promotion and analytics. After all, you can never start too early when your online business depends on the holiday season. Be prepared; begin now with your SEO. Good luck with your holiday season sale!
Keep on reading: eCommerce usability: the ultimate guide »
The post Holiday season SEO: 10 tips to start preparing! appeared first on Yoast.
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If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.
Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.
Why should you incorporate AI into your marketing strategy? There are so many benefits that these tools can bring to your team—if you use them right.
AI can help marketers speed up processes and spend less time conducting certain tasks manually. According to HubSpot’s State of AI Report, 79% of marketers agree that AI helps them to spend less time on manual tasks, showing just how valuable these new tools can be.
AI can analyze customer data at scale, helping you to gather more insights and understand how to better personalize your content and segment your audience. Better personalization can provide your business with better results from your marketing campaigns.
Because AI can analyze data more effectively than humans can, you can get better insights. For example, AI analysis can help you identify trends earlier, forecast sales and customer behavior more efficiently, and help your marketing team make better decisions.
Incorporating AI tools into your team’s daily processes can save time and resources, resulting in cost savings within your marketing budget. While AI shouldn’t replace core human workers, there are certain tasks that it can take off their plates, letting them focus on things that actually impact your business’s bottom line.
Because AI tools can help your marketing team better understand customers, personalize campaigns, and ship better content, you’ll see a higher return on investment (ROI) as a result. Start using AI within your day-to-day marketing tasks to see how it can help improve your performance.
Because AI is a newer technology, you might not be sure how it works with marketing quite yet. However, there are a number of key use cases that AI can help with.
Let’s look at some real life examples of businesses using AI in ways that market their products or make working with their business feel more appealing.
Spotify is a music streaming service that recently launched its own AI product to help its users have a better listening experience. This AI product is called “DJ,” and it analyzes your top songs and plays music based on your past listening habits.
The DJ will play five songs that all come with a similar vibe, then come back onto the “mic” to share your next five songs. If there’s a set of songs that listeners aren’t interested in, they can tap the “DJ” icon to move onto the next set.
It’s a unique experience that really helps to set Spotify apart from other streaming platforms.
Curlsmith is a beauty brand focused on curl care. It has a chatbot widget on its website to help customers find what they’re looking for.
As you can see, the chatbot responses are all “Automated with AI.” Customers can use this chatbot to:
There are programmed responses, but if a user says that they need additional help, there’s a conversational AI chatbot implemented as well that will analyze a user’s response in order to provide them with the best customer service.
Heinz put together a creative ad campaign a couple of years ago and used AI to help them build it. The ad told the story of how the Heinz team typed “ketchup” into an AI image generator, and the output was a ketchup bottle with a logo that looked eerily similar to the Heinz logo.
The campaign essentially said, “even AI knows ketchup is Heinz,” and showcased several other prompts the team ran through the AI image generator, all including the word “ketchup,” and the output they received.
This was a creative way to incorporate AI tools in a marketing campaign that also provided an extremely effective result.
If you want to get started incorporating artificial intelligence into your marketing strategy, you need to find the right tools to use. Below, we introduce you to six different AI marketing tools, each with its own use case.
ChatGPT is an AI-powered chatbot that can provide answers to anything you type into the text box. It can help with things like:
But ChatGPT can honestly help with nearly any request you might have for it. You can also upload Excel files and have it analyze historical data, helping you generate predictive analytics, forecast customer behavior, and gather competitive insights, even without tools that are more catered to those capabilities.
If you don’t use any other AI tool, you should at least have a ChatGPT account under your belt.
Pricing: Completely free for limited (but still extensive) use. To get access to more models and more capabilities, premium plans start at $20/month.
If you’re looking for help with your content generation, Jasper is the perfect tool for you. The tool provides an intuitive workspace that makes it easy to generate content at scale, optimize content so it hits every mark, conduct research to fully flesh out your content, and more.
While Jasper is the ultimate content generation tool for marketers, it also offers AI agent capabilities. AI agents are tools that can operate autonomously, helping marketers get more done in less time.
Pricing: Plans start at $39/month/seat.
Midjourney is an AI-powered image generation platform. It was originally built through a Discord server (which still remains active), but now can be accessed through an easy-to-use web app. Users can input any text-based description, upload images for reference, and incorporate some of Midjourney’s built-in parameters to create images for any marketing needs.
Generate realistic images, animated images, surreal art, and more. Midjourney is also starting to delve into video generation, which can be a game changer for creating marketing video ads and commercials.
Pricing: Paid plans start at $8/month.
Hootsuite is a social media management platform, but it also offers a number of free AI-powered tools that can help marketers get ideas for their social copy and captions. Some of the available tools include:
Take advantage of these completely free tools to help you brainstorm more ideas and captions for your social media content. These free tools are also their own example of AI in marketing, as they help promote Hootsuite alongside providing free value.
Pricing: The AI-powered generators are completely free to access. Hootsuite’s suite of social media management tools start at $99/user/month.
Zapier is an AI-powered marketing automation platform that makes it easy for marketers to set up automated workflows. Zapier works via “zaps” that connect tools together to create an automation that wouldn’t otherwise be possible.
For example, automatically add leads to your CRM, automatically add your new blog posts to your social media content calendar, or automatically add new customers to a spreadsheet for tracking.
These are some basic zaps, though. Zapier also offers a number of extensive workflows that incorporate their AI capabilities, helping marketers to automate more complex tasks as well.
Pricing: Free for up to 100 tasks/month. For more usage, paid plans start at $19.99/month.
Tidio is a chatbot software that enables businesses to create their own AI-powered chatbots for their customers to interact with. Users can get customer support from your AI bot, chat with your bot about product suggestions, and make appointments all through your Tidio chatbot.
Train the Lyro AI assistant with your business information so they can help customers out, while also escalating more serious concerns or more unique questions directly to a human customer service representative.
Pricing: Plans are flexible based on the number of conversations you expect to have per month. Get access to the tool for free for 50 conversations or less. Plans start at $24.17/month for 100 conversations and go up from there.
Chat bots, a form of artificial intelligence, are a common occurrence on business websites. Other examples within marketing include ad targeting, dynamic pricing, and ChatGPT.
The greatest impact that AI has had on the marketing industry is in the automation of repetitive tasks. This frees up times for digital marketers to focus on larger-scale projects and higher level strategy.
Use AI where it actually helps. Automate tedious tasks like reporting, scheduling, and customer service. Use it to speed up content planning and pull insights from your data faster. Let AI handle repetitive tasks so your team can focus on strategy and creative work.
AI tools, in and of themselves, are nothing to be feared. There is nothing inherently bad about AI or AI tools. However, you do want to review any work that comes out of them to avoid concerns like plagiarism or inaccuracy.
Artificial intelligence (AI) is a key part of marketing these days. You can use the tools to help generate content for your marketing campaigns, analyze results, predict upcoming trends, and so much more. To get even more ideas for how to use AI in your marketing efforts, check out our arsenal of AI tools.
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Think a website redesign is just about fixing your homepage or refreshing the layout? Think again.
Too often, these projects focus on changing the look or chasing the latest trends. But if your redesign doesn’t fix what’s actually broken, your site won’t perform any better or win you more business.
In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid.
Key Takeaways:
A website redesign is a process that involves changing a site’s appearance, content, and functionality.
The goal? Developing a website that better meets both user needs and business goals.
A website refresh involves making small-scale changes (like making a few tweaks to the homepage layout). But a full redesign basically rebuilds your existing website from scratch.
A site redesign checklist typically includes these elements:
Not sure if a web design is really necessary? Here are a few signals that it’s time for an overhaul.
Does your site look like it was designed in 2010? Potential customers might question if your business is still operating — or if it can meet their current needs.
Has your company refreshed its branding or updated its competitive positioning? Your site is one of the first places you’ll want to roll out these changes.
Do site visitors frequently tell you they can’t find anything on your site?
Is your site the opposite of mobile-friendly? Since 2017, mobile devices have generated over half of website traffic. Which means mobile responsiveness is essential for every site.
Does your content management system (CMS) limit your site’s functionality or the plugins you can add? Switching from WordPress, Webflow, or any other CMS is a great reason to rebuild your site from the ground up.
Does your site take ages to load — even though you’ve tried everything to speed it up? A complete redesign gives you an opportunity to address technical issues.
Now that you know when it’s time for a redesign, here’s how to do it step by step. I’ll break down my process into phases, from discovery and planning to launch and performance monitoring.
Start by doing research and getting clear on your strategy.
Step 1: Audit Your Current Website
The first step is understanding what’s happening on your website and benchmarking its current performance.
The idea is to assess what’s working on your website and what isn’t. This way, you can preserve the elements that serve your site well (like top-ranking content) and update those that don’t (like a design that loads slowly on mobile devices).
Step 2: Conduct User and Competitive Research
Validate your research by talking with your actual prospects and customers. Add surveys to your site so you can automatically poll site visitors. Or reach out to customers manually.
Ask them what they like about your site, from the design to the functionality. Learn what they dislike about your site. Prompt them to highlight points of friction that prevent them from finding information or accomplishing tasks.
Then, make a list of competitors and analyze their websites. Identify areas where your competitors’ sites outperform yours and opportunities where your new site can do a superior job.
Step 3: Define Goals and Align Stakeholders
After auditing your website and understanding your current situation, you’re ready to set redesign goals. What does success look like for your new site?
Get crystal clear on what you want to achieve. For example, you might want to:
Create a timeline and establish clear deadlines for each phase of the process.
Then, assemble a website design team with all essential stakeholders. For example, you’ll need someone to sign off on branding and design, website copy, SEO, and legal compliance.
Map out the site architecture and content before developing mockups.
Step 4: Confirm the Navigation and the Content Strategy
Put your research to work. Design navigation that prioritizes user goals so your target audience can easily use the site. Add user-friendly navigation menus to simplify how they access important content.
Don’t forget about SEO best practices. Use a logical hierarchy that organizes content into categories. Make sure most content is no more than three clicks from the homepage.
While you’re at it, clarify your content strategy. Audit your existing content and determine if and how it fits into the new site structure.
Make a plan to combine redundant pages, unpublish outdated content, and identify content gaps that you’ll need to fill with new landing pages.
Step 5: Draft Website Copy
Now you’re ready to create or update the content for the most important pages on your website. Start with your homepage and then systematically work through product or service pages, use case pages, and industry pages. Include existing offer pages and conversion pages in this part of your website redesign plan.
Here are a few copywriting best practices to keep in mind as you write:
This is where the redesign process gets visual — and when stakeholders weigh in.
Step 6: Create Wireframes and a Design System
Design wireframes that show the website navigation, user flow, and content placement. Then, create a design system that shows the color palette, typography, and visual style.
By now, you should start to get a sense of how the new site will look and feel.
I recommend incorporating accessibility into this stage of your website redesign strategy. Choose accessible colors with sufficient contrast and fonts that are easy for site visitors to read.
Step 7: Build Mockups or Prototypes
Next, turn your wireframes and visual guidelines into website mockups or prototypes. Again, start with the most important pages on your website — like your homepage and product or service pages.
Apply the design to actual content drafts so stakeholders can see how the web copy will fit on the site, complete with the text hierarchy, white space, navigation, and design elements.
Develop prototypes for various screen sizes. While mobile devices will likely make up a large percentage of your site traffic, they won’t account for all of it. Make sure your site is just as easy for desktop users to navigate.
Step 8: Get Stakeholder Sign Off
The key to a successful redesign is getting everyone on board with your decisions. So once you’ve confirmed major design and copy decisions, present the prototypes to your stakeholders.
Walk them through how users will navigate the site based on typical journeys. Explain why you’ve made certain design decisions or built specific pages.
Gather feedback and make necessary revisions. Document every comment and change throughout the process. Then, get your team to sign off on the design, UX, and copy.
Set up your new website for success with a strong technical foundation.
Step 9: Develop the Website
Now you’re ready to hand off the design to your development team. Work with the website developers to choose a CMS that supports your design, marketing automation, and compliance needs.
Use clean, descriptive URLs with relevant keywords and a logical hierarchy. If necessary, create 301 redirects to update the location of content from your old website.
Optimize for Google’s Core Web Vitals by focusing on:
Build SEO foundations into your site so you can easily optimize your content for search engine rankings. Incorporate schema markup and metadata into the backend to help each page rank for relevant keywords.
Step 10: Test and Optimize the Site
Before launching your new site, take time to test it thoroughly. Recruit team members and beta users to check how your site performs on various devices, browsers, and screen sizes. Check for consistent appearance and functionality.
Work with your dev team to create a testing checklist. This way, nothing will fall through the cracks. Here are a few elements to add to your list:
Go live with the new design and monitor performance closely.
Step 11: Launch and Monitor the Site
Now you’re ready to launch the redesigned website. With your dev team, go through a complete checklist to set the stage for a successful website launch.
Monitor the site closely for the first day or two. Make sure your dev team is available to quickly address any bugs.
Then, regularly review technical aspects like page load speeds, performance aspects like conversion rates, and SEO aspects like keyword rankings. Use your insights to create a plan to continue optimizing your site.
Don’t make the same missteps many web designers do. Watch for these mistakes to make the website redesign process as smooth as possible.
| Mistake | Phase | How to Fix It |
| Missing Performance Benchmarks | Planning | Document baseline metrics like website traffic, conversion rates, and page load times before the redesign. Set specific goals for each. |
| Misaligned Goals | Planning | Set clear goals at the beginning of your redesign process. Communicate them to stakeholders and provide regular updates. |
| Navigation Issues | Strategy | Test the proposed navigation with a group of real users. Monitor how they use the site and where they get stuck. |
| Poor Mobile UX | Design | Use a mobile-first design, then scale up to a desktop design. Test for usability issues before launching the website. |
| Inconsistent Branding | Design | Create a style guide with branding guidelines, including hex codes, typography, font size, and spacing rules. |
| Ignoring SEO Essentials | Development | Establish your new URL structure and create 301 redirects as necessary. Implement structured markup and metadata. |
| No QA Process | Development | Assign a QA lead and recruit real users. Follow a clear checklist to test the site and make it easy for users to report bugs. |
| Post-Launch Neglect | Post-Launch | Use analytics and SEO tools to monitor site performance. Schedule 30-, 60-, and 90-day reviews and plan for continuous optimization. |
It’s a full rebuild of your site, going beyond just a visual update. You’re reworking the design, structure, content, and functionality so your site works better for your users and supports your business goals.
Start by figuring out what’s working and what’s not. Talk to users. Check your analytics. Map out a new site structure and write better copy. Then design, develop, test, and launch. Keep it focused on solving real problems instead of chasing trends.
Whenever your site stops pulling its weight. That might be every few years or sooner if your tech, brand, or audience changes. If it’s slow, confusing, or outdated, it’s time.
Because the old one isn’t doing its job. Maybe it’s hard to use. Maybe it’s off-brand. Maybe it just doesn’t convert. A redesign lets you fix what’s broken and build a better experience for the people you want to reach.
Many businesses make design decisions on a whim — no plan, no discussion, and no website redesign goals. This can lead to underwhelming results. Or worse, ongoing updates that leave customers confused.
But with a clear workflow to follow, your website redesign doesn’t have to be overwhelming. Use my 11-step approach to set clear goals, get everyone on board, and design a new website that gets the results you want.
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Would you rather have a beautiful website or a website your customers love?
From a business perspective, you shouldn’t choose either. You should want a high-converting website, instead. And this is where landing pages are so important.
A landing page is a key component in any marketing campaign. Whether you’re running a digital ad, sending an email letter, or posting on social media, you need a webpage that you can send interested visitors to that can help generate leads and conversions.
Many people get caught in the trap of creating designs they like without thinking about what their prospective buyers want and need. Unfortunately, this creates a leaky funnel that’s hard to fix.
But if you want to buck that trend and create landing pages that convert, I’m here to help. In this article, we’ve compiled a list of 20 landing page examples you can gather inspiration from.
We’ll go over each one’s strengths and weaknesses, so you’ll be able to walk away knowing what it takes to create a high-converting landing page for your business.
A landing page is a single webpage designed with a single goal in mind. That goal could be:
Potential leads or customers “land on” the webpage, giving it the name “landing page.” It’s a simple page that dives fully into a single offering with the intent of selling the visitor whatever it’s promoting.
As you scroll through the landing page examples we share below, you might notice that they all appear to follow a similar formula. That’s because you don’t fix what isn’t broken, and the key landing page elements are not broken.
There are five main elements that any high-converting landing page needs to include:
Need some inspiration for your next landing page? Check out these 20 examples that you can get inspiration from.
GetResponse is an email marketing platform. This landing page is highlighting a key feature—email signup forms meant to help businesses build their email lists. Powerful headline, check. Eye-catching image, check. List of current clients, check. List of features, check, You get the idea.
It’s quite long, but that just gives the Get Response team more to convince you to create a free account. And there are plenty of CTAs along the way in case you missed the one at the very top of the page.
Three takeaways from GetResponse’s landing page:
Slack is always on top of its game when it comes to creating some of the best landing pages. They are constantly optimizing for conversions, and that’s the best way to find your winning landing page. This landing page showcases one of its features—voice or video huddles that happen in real time, letting team members essentially call each other to hash something out quickly.
Three takeaways from Slack’s landing page:
This landing page for heatmapping software CrazyEgg showcases a specific feature that the software offers. In this case, it’s the ability to create website pop-ups to increase conversions.
The page leads with a demo link and breakdown of the feature, before you see more detailed information on how it works further down on the page.
Three takeaways from CrazyEgg’s landing page:
Lyft has been growing in the past years, and its website, landing page, and overall online funnel is a driving force, too. They focus on attracting new drivers that want to control their own life.
Once again, we see a giant, attention-grabbing headline that entices users. Now check out the button “Apply to drive.” It implies that it’s not 100 percent sure you’ll be able to get the position — which makes it even more enticing while also stopping candidates from getting carried away.
Three takeaways from Lyft’s landing page:
Zoho’s landing page is a great example of a more full-on, but still extremely powerful messaging. They use more text than the average landing page in the industry, but that’s not necessarily bad. It just means users have more information to make a decision. And in a crowded industry like the CRM space, that can be a highly effective thing.
Three takeaways from Zoho’s landing page:
Squarespace is a contender for the shortest landing page ever. Seriously, there’s not much more to it than the screenshot I’ve taken above. But that doesn’t mean it isn’t effective.
Rather than trying to get you to create an account, all Squarespace wants you to do here is look at the templates. I reckon they know that once you see how good the templates are and how easy the platform is to use, you’ll be hooked.
Three takeaways from Squarespace’s landing page:
If there’s one thing you can’t fault ActiveCampaign’s landing page for, it’s brevity. They get straight to the point with the key benefit of their platform and encourage you to start a trial by entering your email address. Scroll down further and the rest of the page is similarly pared back, only including key information users need to know.
Three takeaways from ActiveCampaign’s landing page:
Cost is a big hurdle for any small business looking to purchase a CRM. That’s why HubSpot makes such a big deal of its free offering in this landing page. But just because you get the software for free doesn’t mean it’s limited. That might be your first thought, but HubSpot assuages those fears by showing all of the features you get below.
Three takeaways from HubSpot’s landing page:
Source
Shopify Plus isn’t designed for bootstrapped e-commerce stores or side hustlers. It’s an enterprise product and that shows in this landing page. It talks directly to big businesses, addresses their specific concerns, and shows them the kind of results they can achieve. Best of all, it’s topped off with a piece of ultra-professional video marketing that’s also designed to appeal to the brand’s target audience.
Three takeaways from Shopify Plus’s landing page:
There’s a reason designers aren’t web developers — most don’t know how to code. That doesn’t stop them from designing great-looking websites, but it does mean they need help. Not if they use Webflow, however. Webflow lets designers design and code powerful websites without having to write any themselves. And because the company knows its target audience, everything on the landing page is designed to appeal to designers — from the images to the testimonials to the copy.
Three takeaways from Webflow’s landing page:
The goal of the ClickFunnels landing page is to get you to start using its software. They know that once they’ve got you on their platform, you are way more likely to start paying. With that in mind, everything on the page is geared at showing how easy it is to get started and what you can accomplish with the software. There are dozens of testimonials of high-profile salespeople who have made serious bank with the software and copy that challenges any preconceived ideas you have. It’s a masterclass in persuasive landing page design.
Three takeaways from ClickFunnels’s landing page:
Conversionlab has been using this landing page design for years now. I’ve noticed they split test different button CTAs, like book a call, get a free consult, and many more. Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on. They clearly state their services through their persuasive headline and, even if you’re not ready to book a consultation, a pop-up will appear collecting your email.
Three takeaways from Conversionlab’s landing page:
Semrush is an SEO platform. Here’s a landing page example for their tool that showed up as an ad in organic search. The button is bright (and on-brand) and makes it clear what your next step would be. The main headline focuses on the benefit — grow your online visibility — and the third line focuses on another key benefit — you only need one platform. That’s appealing to marketers who are juggling a ton of tools.
Three takeaways from Semrush’s landing page:
HelloFresh is a meal-kit delivery service, and this landing page is another ad-based page that’s focused entirely on its offering, with no additional navigation.
Like other landing pages, the content is limited. They use a heading, CTA, and images to show how the platform works and some of the user options. However, I suspect that’s on purpose — after all, the premise is relatively simple, it’s more about showing how the service fits into people’s lifestyles.
Three takeaways from HelloFresh’ landing page:
Doordash probably doesn’t have to worry as much about getting customers as it does about recruiting new drivers to meet demand. That’s the goal of this landing page that shows users what they stand to gain from becoming a Dasher. It’s on-brand, carefully lays out the benefits of becoming your own boss, and shows you how much you could earn. The only thing it’s missing is social proof.
Three takeaways from Doordash’s landing page:
Want to know how much you could rent your property for on Airbnb? That’s exactly what the company’s landing page helps you to understand. This fun and interactive landing page gives users a taste of what they can earn by renting out their property on Airbnb and then shows them how easy the process is.
Three takeaways from Airbnb’s landing page:
Every homeowner wants to know how much their property is worth. It’s that simple desire that Zillow capitalizes on with this landing page, which aims to generate leads for the company’s mortgage business. It’s short, simple and incredibly alluring for both curious homeowners and buyers looking to understand the potential value of a new home.
Three takeaways from Zillow’s landing page:
Visme is a graphic design tool that offers a number of templates for different types of business-centric designs, like presentations, infographics, e-books, and the like. This landing page is all about the fact that you can create e-books with the tool, highlighting only e-book templates and other features related to e-book creation.
What I like:
Three takeaways from NP Digital’s landing page:
Wix is a website builder, and this landing page goes all in on its website design capabilities. It showcases all features related to getting a new website up and off the ground.
Three takeaways from Wix’s landing page:
Let’s end with one of the best landing page examples from my digital marketing agency, NP Digital. Unlike some of the other examples in this list, the goal of this landing page isn’t to get people to buy a product or sign up to a service. I want users to download a market research report my team and I created.
As you can see, it’s quite a bit shorter than a normal landing page. That’s because it doesn’t need elements like social proof or loads of images. All I want to get across is a snapshot of what you can read in the report and how you can download it.
Three takeaways from NP Digital’s landing page:
You’ve seen the best of the best. Now you’re ready to create a landing page that drives business growth. These seven tips will help you create the high-converting landing pages you’ve been dreaming of:
In general, a great landing page includes:
You might also include social proof or trust symbols, such as reviews, testimonials, and logos of previous customers.
While there are some consistent elements between all strong landing pages, the exact design will depend on your goals, your business, and your industry.
Let me ask you a couple of questions that will guide you in the right direction.
The most common landing page goals are:
You’ve got to know exactly what offer you want to present on your landing page before creating it.
Building a high-converting landing page is not an overnight effort.
You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns. If you’re not ready for that, then I recommend you quit before you even start.
Yes, you can get lucky and hit a home run on your first try, but don’t count on it.
Be ready for the long game so you catch the long-term gains that are so much sweeter than a short-term spike in traffic.
Before you begin designing your landing page, you need to prepare a solid budget.
You can’t expect everything to go smoothly throughout the process. Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.
That can be a developer, a funnel designer/builder, an ad specialist, or a CRO consultant. Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.
In marketing and life, one of the best ways to test the quality of your work is to put it in front of an audience. For landing pages, you can do that by running ads to see if the traffic converts.
If it does, you raise your ad budget and try to scale. If it doesn’t convert at first, then you should let a professional take a look at it.
Even if you already hired someone to build it for you, don’t expect them to help you here. Yes, they could optimize your page, but you’ve got to keep in mind that people have an emotional attachment to their work.
That’s why you need a third party to help you out.
When it comes to optimizing a landing page for conversions, think about hiring an agency.
Big marketing agencies nowadays have had hundreds if not thousands of clients who have been in your exact situation. That’s why hiring a marketing agency to help you increase your conversion is the best bet.
Talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.
I might be biased, but I think it’s the best marketing agency for both SEO and CRO.
If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it, then book a quick call with a member of my team who can unravel the secret conversion optimization methods your business needs.
A landing page is a specially designed page intended to encourage users to complete a specific task (i.e., convert.) They work by highlighting key points, using social proof or case studies to build trust, and providing a CTA to encourage conversion.
Any business with a website should have a landing page of some sort to encourage users to take an action like booking a demo, calling for a quote, or signing up for an email list, etc.
There are several elements that make a landing page effective. First, a clear and compelling headline that instantly communicates the value proposition is essential. Second, concise and persuasive copy that highlights the benefits of your product or service. Third, it needs a visually appealing design that is easy to navigate and optimized for mobile devices. Fourth, a strong call-to-action that is prominent and directs users to take action. Finally, I recommend trust-building elements such as testimonials or social proof to instill confidence.
I hope these best landing page examples can serve as an inspiration to create a high-converting landing page. To get the most out of your landing page, be sure to:
Finally: always, always optimize your landing pages.
You can NOT be perfect from day one. Every business on this list tests its pages dozens if not hundreds of times before finding the best landing page.
Even then, they still optimize.
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Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many ways to get there, from link building to social media to earning those coveted brand mentions.
With off-page SEO, you try to gain trust and credibility for yourself or your business. A big part of this strategy concerns link building, which involves getting other websites to link back to yours. Doing this shows search engines that your content is helpful and worth looking at.
Remember that it’s about the quality of links, instead of the quantity. A few high-quality links from trusted websites will help more than lots of links from low-authority ones. But links aren’t the only signals that matter.
Mentions of your brand name or domain from other websites also help build authority. Even without direct links, consistent references in articles and forums show that people are engaging with your brand.
Social media builds on that exposure. Sharing content where your audience spends time can boost visibility, which in turn can lead to more mentions, traffic, and backlinks.
Local SEO is another area of off-page SEO. Using tools like Google Business Profile and getting reviews helps your business appear in location-based searches. It’s especially useful for service businesses or companies with physical locations.
You can also experiment with creating content for different audiences to naturally attract attention. Reusing content in different formats, like videos, blog posts, or infographics, keeps your reach wide. You can also work with experts or influencers, as these can introduce your brand to new audiences and help build visibility.
Search engines want searchers to see trustworthy content. With off-page SEO, you can prove your site is dependable, and the quickest way to do this is when others refer to or recommend it. Good links from strong websites act like references, building confidence in your content’s value.
Even unlinked brand mentions help. When your name keeps coming up across the web, algorithms pick up on it. A strong digital presence makes a difference, whether that’s engaging with others online, through media coverage, partnerships, or content sharing.
While not directly tied to rankings, increasing your online visibility can lead to more searches, shares, and links, which can lead to increased traffic.
All these efforts support the broader goal of demonstrating that your website is run by real people with knowledge and experience. They help search engines judge how much they can rely on your content.
Links from other websites tell search engines that your content is worth showing. That’s why link building is one of the key parts of off-page SEO, but not every link is equal.
Search engines find links from high-authority, topic-relevant sites more important. Getting those kinds of links usually means creating content that people want to reference, such as guides, studies, or tools.
Outreach plays a role, too. You can connect with other websites, offer guest posts, or share original insights. Over time, this builds relationships and can lead to higher-quality backlinks.
PR and content marketing also help, whether you contribute expert opinions to news outlets or create something worth citing. It’s more effective than mass emailing or buying links, the latter of which you shouldn’t do anyway.
Part of your job should be managing your existing links. SEO tools such as Ahrefs and Semrush can monitor broken or lost links and help fix or replace them.
If you are successful, link building can be more than just a tactic. It can show that others recognize your site as trustworthy, and that recognition, measured through linking, can improve rankings and drive traffic.
Social media doesn’t directly affect ranking, but it helps people discover and share your content. That kind of exposure can lead to links, searches, and increased brand familiarity.
Platforms like LinkedIn, X, Reddit, and Instagram let you speak to your audience and encourage interaction. When people find value in what you publish, they tend to share it or come back to it.
In time, these interactions build brand recognition. While this might not have a clear SEO metric attached, it does support and improve your visibility. Collaborating with influencers expands your audience even more. If they share something you’ve created, it can get picked up and linked to by others.
Video is playing an increasingly important role in this. Research from BrightLocal shows that many U.S. consumers are drawn to video content directly from businesses discussing their products or services. Over a third of consumers prefer this type of video, even more than those shared by friends, influencers, or typical social media reviewers. Additionally, 31% of individuals find value in watching videos from regular social media users.
Use insights from these platforms to spot what your audience cares about. That helps shape better content, which can trigger organic shares and mentions.
For locally oriented businesses, off-page SEO means being easy to find and well-reviewed locally. Start with accurate business info across online directories, so make sure that your name, address, and phone number (NAP) are consistent. Search engines use this to match your business to search results.
Your Google Business Profile needs regular attention, so photos, updates, and timely responses to reviews all help. In that same BrightLocal research, 89% of respondents say they expect merchants and business owners to reply to all types of reviews.
Encourage satisfied customers to leave public reviews. New reviews show search engines and potential visitors that your business stays active and involved. A complete, active listing stands out to local customers and improves your chances of appearing in map results.
Try building links from other local businesses or organizations. These carry weight in local SEO. Sponsoring events or working with local publications can lead to mentions and coverage.
Being visible in your area is not just about what local content you have on your site, but also about how your local audience views your business online.
With off-page SEO, you have many opportunities to show your expertise. Sharing your knowledge can build trust, which in itself can create useful input for search engines.
Guest posting on reputable websites reaches people already interested in what you have to say. If those sites link back, it’s a plus for SEO, except when shady things happen, of course.
You can also take part in forums and Q&A sites. Offering useful, relevant insights gets your name out and sometimes leads to mentions from others who find your content helpful.
Podcasts, webinars, and speaking events work the same way. Participating in discussions in your space helps establish expertise and can result in new traffic or backlinks from media coverage or event promotions.
Collaborating with other professionals through research or shared content introduces your work to their audience and can lead to more recognition and links over time.
You shouldn’t just focus on creating more content, but try to actively lead in your field. If your business is perceived as the go-to place, this builds trust with both your audience and search engines.
Search is changing quicker than ever. Beyond the classic search results, people are now using AI tools like Google’s AI Overviews and AI Mode, Perplexity, Microsoft Copilot, and chat assistants like ChatGPT to find answers. These tools use large language models (LLMs) to pull information from across the web, and off-page SEO plays a role in how your content shows up.
When your brand or website appears on high-quality, trusted sites, it increases the chances that AI tools recognize your content as reliable. Structured citations, strong backlinks, and consistent brand mentions all help LLMs “see” your site as a good source. This can lead to your content influencing or being featured in AI-generated summaries and answers.
Authority, trust, and topic alignment are all important. The more your content is referenced or quoted by reputable sources, the more likely it is to appear in conversational search results or be used to answer common questions. Find out how to optimize content for AI LLM comprehension using Yoast’s tools.
Off-page SEO now supports not just link-driven visibility, but also discoverability in AI search and chat tools. It helps improve your overall presence, so it doesn’t matter whether someone uses Google, social media, or an AI chatbot to find information about you.
Off-page SEO works together with on-page work to strengthen your website’s reputation across the web. First, it helps your users, but it also helps search engines and AI tools recognize your content as trustworthy and relevant.
Whether you’re earning backlinks, encouraging brand mentions, engaging on social platforms, or building local visibility, each off-page signal adds to your authority. Collaborations, reviews, and expert participation show real experience behind your site.
These strategies now also influence how content surfaces in AI-generated results. That means off-page SEO doesn’t just support traditional rankings, but it also helps your brand stay discoverable in new, AI-powered ways.
The more consistent, trusted, and present your brand is across the web, the more likely it is to show up wherever people are searching, even if they’re not using a classic search engine. Build trust, stay visible, and let your off-page efforts work across search formats, now and into the future.
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Some YouTube videos gain millions of views, while others struggle to find an audience. The reason often comes down to the algorithm. YouTube’s algorithm isn’t guesswork—it’s a sophisticated system predicting what viewers will most likely watch and enjoy.
Whether you’re a marketer, content creator, or business owner, understanding how the YouTube algorithm works can help you grow your channel and reach more viewers. In this article, we’ll break down how the YouTube algorithm works in 2025 and share strategies to help you succeed.
The YouTube algorithm is a recommendation system that serves videos to users based on their histories and (if they’re actively searching) search queries. The algorithm evaluates over 80 billion signals, according to the official YouTube blog.
The algorithm matters because YouTube is a powerful organic channel. Understanding how to increase the reach of your videos can increase revenue significantly.
In fact, research conducted by my team at NP Digital found it’s the top organic social channel, outperforming sales from all other platforms by a large margin.
YouTube provides recommendations in four main areas:
Let’s look at each of these in detail.
Recommended videos appear on the homepage and alongside videos on “watch pages,” on-screen at the end of videos, and in the suggested videos sidebar.
YouTube’s recommendation algorithm drives 70% of views, according to a study by the Institute of Strategic Dialogue.
A mixture of personalization factors—based on the user’s history—and individual video performance signals are used to make recommendations.
Results page videos are served in response to YouTube search bar queries. The algorithm uses a mix of relevance (in relation to the search phrase) and personalization to rank videos.
Despite accounting for only 30% of views, the number of searches on YouTube is still high enough to make it the sixth largest search engine on the web. My research found that YouTube has 3.3 billion searches every day.
The “shorts algorithm” serves videos based on user history, in a similar way to the homepage and watch page suggestions. However, videos are viewed in a scrolling format, typically on mobile.
My team and I looked at the engagement levels of different types of content and found that shorts account for 31.3% of all social media content engagement, beating every other category. Shorts are excellent for building your audience, and I publish them regularly on my channel.
The “Trending” tab in YouTube displays videos that are going viral and generating high viewing figures. According to the YouTube Help Center, “Trending isn’t personalized and displays the same list of trending videos to all viewers in the same country.”
The YouTube algorithm has evolved significantly over the years. Early versions rewarded videos based on view counts alone, encouraging clickbait tactics. In 2012, the focus shifted to watch time, prioritizing videos that kept viewers engaged for more extended periods.
In 2025, AI-driven personalization will play a central role. The algorithm analyzes viewer behavior to recommend videos that align with individual preferences. Metrics like watch time, click-through rates (CTR), and satisfaction surveys have a major impact on video ranking.
Short-form videos, like YouTube Shorts, are now a major factor in discoverability. They grab attention quickly, making them effective for engaging new viewers. Creators who include Shorts in their strategy often see significant growth in views and subscribers.
The evolution of the algorithm shows that success on YouTube depends on adaptability. Content that engages viewers across formats and metrics is more likely to gain visibility.
So, how does the algorithm work?
Let’s look at official and reputable third-party sources to piece together an understanding of what YouTube looks at to recommend and rank videos.
YouTube has stated that it uses a comparison system on its official blog:
“…we start with the knowledge that everyone has unique viewing habits. Our system then compares your viewing habits with those that are similar to you and uses that information to suggest other content you may want to watch.”
YouTube has also explicitly said that it measures user activity:
“Our algorithm doesn’t pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.”
In addition, a paper published in 2016 titled Deep Neural Networks for YouTube Recommendations explained that the YouTube recommendation model works in two stages. Although it has evolved since the paper was published, there’s a strong likelihood that the underlying ideas have remained the same.
First, the algorithm goes through a “corpus” of millions of videos to retrieve a subset of videos that match the user’s preferences based on their history. Second, it evaluates multiple video and user factors to rank these candidates, returning what it determines to be the best-fit recommendations.
In early 2025, YouTube Creator Liaison Rene Ritchie and Todd Beaupré, who leads the Growth and Discovery team, discussed the YouTube algorithm in depth.
Rene Ritchie asked, “We often hear from creators, ‘What’s the one number? Is it click-through rates? Is it watch time?” How do creators optimize for all of these factors?”
Beaupré answered by saying, “One thing to understand is there’s no single answer to that question, as much as creators would love to have one. But the reality is that we’ve enabled the system to learn that different factors have different importance in different contexts.”
He also added, “While we do look at how long people watch videos, it’s only one of the factors we consider…we introduced this concept of satisfaction…where we’re trying to understand not just viewers’ behavior but also how they feel.”
The key point is that YouTube considers a wide range of context-dependent factors. But the emphasis is on user “satisfaction.” Factors like relevance, watch time, and engagement all fit neatly into this category.
A mix of official documentation and third-party testing highlights seven key areas that YouTube looks at in order to evaluate what Todd Beaupré calls “satisfaction.”
Here’s a working roundup of YouTube algorithm signals:
Improving organic reach on YouTube is about focusing on three factors: engagement, relevance, and viewer satisfaction.
Creating useful, attention-grabbing content should be your priority. However, there are also powerful tweaks that can give your rankings an extra lift.
YouTube looks at your video’s title to understand what it’s about. A well-crafted title makes it more likely that you’ll be recommended to users and appear in search results for relevant queries.
Here’s how to nail your video titles:
Descriptions do more than summarize your video—they help the algorithm understand and categorize your content.
Here’s how to create a killer description:
Here’s an example of a helpful description from one of my videos. It’s comprehensive—giving plenty of info to YouTube—and pulls readers in with a clear description of what they’ll learn.
Your thumbnail is an invaluable opportunity to stop scrollers, restate the benefits of watching your video, and encourage clicks. And if you’re not a natural designer, AI tools can fill the gap.
Here’s how to create thumbnails that get noticed:
You can see a selection of thumbnails for my videos below. In all cases I include my ugly mug—ahem, beautiful visage—and reiterate the main promise of the video in a slightly different way to the title.
The algorithm rewards content that keeps viewers watching from start to finish. Strong video storytelling holds those eyeballs and boosts watch time.
Here are my four top tips for improving average watch duration:
I hit all these criteria in my video “I’ve Closed $100M+ in Sales, Here’s How to Sell Anything to Anyone.” It opens strong, provides exactly what it promises (with practical examples), includes chapters, and cuts all nonessential fluff.
Oh, and don’t be afraid of creating lo-fi (or low-fidelity) videos if your audience is already engaging with content that’s more casual. This content isn’t overly polished and is designed to communicate authenticity. My research found that it tends to outperform high-fidelity content.
How you end your videos matters. A good conclusion keeps viewers engaged and encourages them to either subscribe, watch another video, or visit a landing page.
Add all of the following to your conclusions:
Here’s an example of a video from Russell Brunson with an end screen that includes a CTA, a card of a related video, and links to his channel page (the picture of his face) and his commercial website.
Serial content keeps viewers engaged for longer and increases session time as they watch the whole series, which the algorithm values. Creating binge-worthy videos also encourages viewers to subscribe to your channel.
There are two ways to offer serial content:
When signing off from videos in a series, don’t underestimate cliffhanger endings. A teaser for what’s coming next can make all the difference in keeping viewers watching.
Here’s an example from my SEO Unlocked course on SEO fundamentals, with a link at the end of the video to part two.
YouTube Studio offers tools to analyze your performance, refine your strategy, and align content with audience preferences.
Here are the key metrics to track in YouTube analytics:
As we’ve mentioned before, YouTube Shorts are a powerful way to reach new audiences and promote your main content. Their quick, engaging format is perfect for grabbing attention. But they work slightly differently from long-form videos.
Follow these best practices for maximizing the reach of your shorts:
Here’s an example from my YouTube channel. In under a minute, it delivers a quick lesson on social media engagement.
Staying competitive on YouTube in 2025 requires keeping up with audience expectations and platform trends. Interactive content and a focus on sustainability and inclusivity shape how creators connect with viewers.
Interactive features like polls, Q&A sessions, and community posts help you connect with your audience on a deeper level. These tools encourage participation, making viewers feel more connected to your content. This engagement also signals to the algorithm that your videos resonate with your audience.
Here’s an example of how Marvel used a poll:
Source: Clipchamp
This simple and easy addition makes the video more engaging and can even spark future conversations and video ideas.
Live streams are another way to build engagement. Use live chats to answer questions or collect feedback directly from viewers. These real-time interactions create a sense of community and keep your audience coming back for more.
Audiences are increasingly drawn to creators who reflect their values. Content incorporating sustainable practices, like reducing waste during production, can appeal to eco-conscious viewers. Inclusivity is equally important. Multilingual subtitles, diverse representation, and accessible formats help you reach a broader audience while improving viewer satisfaction.
Focusing on these areas can strengthen your brand and improve your chances of gaining visibility on the platform.
I believe that the future looks bright for YouTube creators in the age of AI.
The algorithm has evolved significantly over the years. Early versions rewarded videos based on view counts alone, encouraging clickbait tactics. In 2012, the focus shifted to watch time, prioritizing videos that kept viewers engaged for more extended periods.
In 2025 and beyond, AI algorithms will continue to focus on relevance, watch time, click-through rates (CTR), and satisfaction. My view is that it will get better and better at measuring these signals, which means that high-quality content is the best path to success.
In addition, my team and I have found that AI engines often cite YouTube videos, with a 414% uptick in citations in AI overviews since launch. This points towards continued growth in the consumption of YouTube videos as AI search becomes more pervasive.
The YouTube algorithm matches videos to viewers based on relevance, engagement, and personal preferences. It analyzes metadata, watch time, and viewer behavior to recommend content that keeps audiences engaged.
The YouTube algorithm is powered by artificial intelligence (AI) and machine learning (ML) to determine which videos to recommend to users. It evaluates individual preferences, engagement metrics, and channel authority to prioritize content.
Watch Time: Videos with longer viewing durations and those contributing to session watch time perform better.
Engagement: Likes, comments, and shares improve visibility.
Relevance: Titles, tags, and descriptions matched to user queries.Viewer History: Recommendations based on past watch and search behavior.
Mastering the YouTube algorithm is about creating engaging content that connects with your audience. The algorithm prioritizes watch time, relevance, and engagement, so aligning your videos with these factors is critical.
Focus on building quality content that addresses viewer needs, optimizing it with strong YouTube SEO practices. Use features like interactive tools, live streams, and Shorts to connect with your audience and expand your reach. Embracing sustainable and inclusive practices can also strengthen your brand and attract diverse viewers. Whether you’re improving your video marketing strategy or experimenting with new formats, staying focused on your audience will keep your channel growing.
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