What is generative engine optimization & how does it work?

While search engine optimization (SEO) is essential for your content and offerings to reach your target readers, it is also essential to stay up to date with the latest…

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Backlinks: A beginner’s guide to all the important aspects

Backlinks have always been the foundation of search engines, ever since Larry Page and Sergey Brin created the PageRank algorithm 28 years ago, as per the history of Google.…

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Redirects & SEO: The complete guide for absolute beginners

Have you ever encountered a broken link or been sent to a page that no longer exists?  Frustrating, right?  Understanding redirects can help you avoid these common issues and…

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Affiliate SEO marketing: A comprehensive guide for beginners

To earn a commission by promoting and selling other people’s or companies’ products or services, affiliate marketers need a constant flow of traffic. Potential customers can come from various…

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What is hreflang and why is it important for SEO?

Running an international site may seem easy until you remember that not everyone understands English.  Targeting non-English speakers with an English-only site wastes money and frustrates potential customers.  International…

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What is meta description and how to write it?

What is a meta description? A meta description is a piece of HTML code that briefly describes what a webpage is about. It usually appears in the SERP as…

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International SEO: How to optimize your website for multiple countries

International SEO involves optimizing your website for different regions and languages in order to ensure that it ranks well in Google Search worldwide. This strategy is essential for businesses…

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What is keyword mapping and why you should never skip it?

When you are starting a website, you might feel a little bit lost about how it should be structured. What should be the home page? What categories should it…

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Keyword difficulty: What it is and why it’s important in SEO

Everybody knows that the search volume of a keyword is an essential SEO metric. But it’s equally important to know what it takes to rank for that keyword. That’s…

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