Is your 2026 SEO strategy actually ready for the next wave of AI search updates?
Between AI-driven search overhauls and constant algorithm tweaks, keeping your site visible can be challenging.
The SEO Update by Yoast brings you the latest insights on algorithm updates, AI-driven search changes, and industry developments, all in one easy-to-follow session.
Join Carolyn Shelby and Alex Moss as they discuss the stories shaping SEO today and share actionable takeaways you can apply right away.
Who should sign up?
This update is ideal if you:
Want expert insight into recent SEO and AI changes and trends
Need help refining or validating your SEO strategy
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-08-25 09:19:252026-08-25 09:19:25The SEO Update by Yoast – September 2026
As AI agents reshape how people discover and buy products, SEO is evolving beyond rankings and clicks. In the latest episode of The Page 2 Podcast, Yoast Principal SEO Alex Moss joined Jon Clark and Joe DeVita to explore what it takes for brands to be selected by AI agents, from structured data and entity relationships to markdown, llms.txt, and creating a machine-readable source of truth.
In this episode, you’ll learn:
What it means to optimize for AI agents instead of search clicks
Why markdown can outperform HTML for LLMs
Whether llms.txt is worth implementing today
How entity maps and structured data help AI understand your content
What businesses should prioritize to prepare for the next generation of AI-powered search and commerce
Whether you’re just starting to explore AI search or already experimenting with new optimization standards, this conversation offers practical insights into where SEO is headed and how to prepare for what’s next. Give it a listen to future-proof your SEO strategy for the age of AI.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-08-05 11:57:162026-08-05 11:57:16The Page 2 Podcast: What SEOs must know to get chosen by AI
Most AI website builders promise you can create a website in minutes, but what does that timeline actually include? While AI can generate a professional-looking website surprisingly quickly, you’ll still need time to choose a domain, review the generated content, make a few edits, and publish your site. In this guide, we’ll break down the entire journey and share a realistic estimate.
Key takeaways
AI website builders significantly reduce the time for initial website setup, but require additional time for edits and refinements
Creating a basic website typically takes 30 to 90 minutes, depending on preparation, while AI can generate a first draft in about 3 minutes
Key stages of website creation include defining purpose, selecting a domain, and adding content, each taking varying amounts of time
Post-launch, focus on content updates, SEO improvements, and monitoring performance to maintain a strong online presence
AI tools streamline the initial setup, but successful websites still require ongoing personalization and development to truly reflect the brand
A realistic timeline: How long each stage of website creation takes
Every website follows a similar journey before it goes live. Whether you’re creating a portfolio, a business website, or an online store, you’ll need to plan your website, register a domain, set up hosting, create pages, add content, and test everything before publishing.
The time required for each stage depends on your website’s complexity, the resources you already have, and how prepared you are before you begin. The table below provides a realistic estimate of how long each stage typically takes.
Stage
What it involves
Typical time
Define your website’s purpose
Decide what your website should achieve, identify your target audience, and outline the pages and features you’ll need. The clearer your goals are, the easier the rest of the process becomes.
30 minutes–1 day
Research your market (Recommended)
Review similar websites to understand industry trends, gather inspiration, and identify opportunities to differentiate your website.
1-3 days
Choose a domain name
Brainstorm a memorable domain name, check its availability, and register the one that best represents your brand.
30 minutes–1 day
Set up web hosting
Choose a hosting provider, create your hosting account, and configure the essentials needed to make your website accessible online.
Tip: Bluehost Web Hosting includes reliable hosting, a free SSL certificate, domain management, and website management tools in one place, helping you get online without juggling multiple services.
30 minutes–1 day
Create your website
Build your website’s structure by creating pages, organizing navigation, choosing layouts, and adding the functionality your visitors will use.
1-7 days
Add your content
Write and review your page copy, upload images and videos, add contact information, and make sure every page accurately represents your brand.
1-7 days
Review and test your website
Test your website on different devices, verify links and forms, check loading speed, review mobile responsiveness, and fix any issues before launch.
2-8 hours
Publish your website
Connect your domain, perform final checks, and make your website publicly available for visitors.
30 minutes–2 hours
Additional factors that may extend your timeline
The timeline above reflects the steps involved in building a typical website. However, certain features and functionality can add additional time depending on your requirements. For instance, if you’re building an eCommerce website or a multilingual website, the following will be added to your timeline:
Keep in mind that the estimates above focus solely on the website creation process. Some projects may require additional planning before you even begin building. For example, businesses entering a competitive market often spend extra time researching competitors, refining their brand positioning, defining their target audience, or planning their content strategy. While these activities can extend your overall timeline, they often result in a more focused website that better serves your visitors and supports your business goals.
How AI website builders have changed the website creation timeline
Traditionally, creating a website involves much more than writing content. Before you can even start customizing your site, you have to make a series of decisions that shape its overall structure and design.
The manual work AI helps you skip
Building a website from scratch typically involves tasks such as:
rowsing and selecting a template
Choosing colors and typography
Deciding which pages to include
Creating a navigation menu
Arranging sections on each page
Drafting placeholder content for your homepage and key pages
None of these tasks is particularly difficult on its own, but together they can easily add hours to the website creation process.
AI website builders shorten this setup phase by turning it into a guided onboarding experience. Instead of making every decision manually, you answer a few questions about your business, and the AI generates a website structure, page layouts, navigation, design elements, and draft content for you.
Rather than starting with a blank canvas, you start with a complete first draft that’s ready for review.
Putting AI website creation into practice
To see how this works in practice, I used the Bluehost AI Website Builder while building a website with AI from scratch.
The process was straightforward:
Describe the website in a single sentence
Create an account and verify your email address
Answer a few questions about your business, website goals, preferred design style, and overall tone
Let the AI generate the website
Once onboarding was complete, the AI produced a complete first draft in about 3 minutes. The generated website already includes:
A homepage
A navigation menu
Pre-designed page sections
AI-generated copy
Placeholder images based on the information provided
It’s still WordPress underneath
One feature that stood out was that the generated website wasn’t locked inside a simplified editor. Because Bluehost’s AI Website Builder is built on WordPress, I could immediately access the complete WordPress dashboard to:
Edit pages
Preview posts
Install plugins
Customize themes
Manage site settings
In other words, the AI accelerated the initial website setup without limiting what I could do afterward.
Where you’ll probably spend the most time
Although AI significantly reduces the time required to create the first version of a website, there are still several areas where you’ll likely invest additional time.
Refining your content
AI-generated copy provides a strong starting point, but it should reflect your products, services, brand personality, and unique value proposition. Reviewing and personalizing the content is one of the most important steps before publishing.
Choosing the right images
The first draft may include placeholders or stock images. Replacing these with your own photography, product images, or branded visuals helps create a more authentic and trustworthy website.
Expanding your website
Depending on your business, you may want to create additional pages beyond the initial draft, such as an About page, service pages, FAQs, testimonials, pricing information, or a blog. AI accelerates the initial launch, but your website can continue to grow over time.
Optimizing for search engines
Publishing your website doesn’t mean your work is finished. Optimizing page titles, meta descriptions, internal links, headings, and on-page content, as well as creating valuable blog posts, is what helps people discover your website through search engines over the long term.
While AI can dramatically reduce the time it takes to create a website, the biggest improvements usually come after the first draft. Personalizing your content, using original visuals, expanding your website with valuable pages, and continuously improving your SEO are what transform an AI-generated starting point into a website that genuinely represents your brand and stands out from the competition.
Final verdict: So, how long does it really take to build a website with AI?
If you’re wondering whether AI website builders really save time, the answer is yes, but perhaps not in the way most marketing claims suggest.
The website generation itself is remarkably quick. In my experience, the Bluehost AI Website Builder produced a complete first draft in around three minutes after the onboarding process. However, creating an account, verifying your email, answering the AI’s questions, reviewing the generated website, and making your own edits naturally add to the overall timeline.
For most people starting from scratch, it’s reasonable to expect a basic website to be online within 30 to 90 minutes, depending on how prepared you are. If you already have your domain, branding, and content ready, you could realistically publish in under 15 minutes. On the other hand, if you’re building a more polished website with custom copy, additional pages, and SEO improvements, you should expect to spend a few hours or even a full day refining it.
The biggest impact of AI isn’t that it builds a perfect website in minutes. It’s that it compresses what used to be the most time-consuming part of website creation, setting up the structure, layouts, navigation, and first draft into a guided process that takes only a few minutes. Instead of spending hours building a website from an empty canvas, you can dedicate your time to improving the content, design, and user experience, which are ultimately the elements that make a website successful.
So, are AI-generated websites any good?
For most individuals and small businesses, yes, they’re a strong starting point. AI website builders can generate a professional-looking first draft in minutes, but you’ll still get the best results by personalizing the content, visuals, and SEO to reflect your brand and goals.
AI builds websites quickly, but growing one still takes time
Once your website is live, keeping it useful, discoverable, and up to date still requires ongoing effort. AI website builders can help you create and publish a website much faster than traditional methods, but launching your website is only the beginning.
Here are a few areas to focus on after launch.
Publish helpful content regularly
Whether you’re running a business website or an online store, regularly publishing helpful content keeps your website fresh and gives people more reasons to visit. If you’re not sure where to start, check out our guide on writing an SEO-friendly blog post.
Keep your website up to date
Your website should evolve alongside your business. As your products, services, pricing, or contact information change, make sure your website reflects those updates. You can also expand your website over time by adding new landing pages, service pages, FAQs, or case studies as your business grows.
If you are using Yoast SEO, creating FAQ pages becomes very easy. The plugin’s FAQ content block converts your questions into structured data, making them easier for search engines and AI crawlers to digest.
A smarter analysis in Yoast SEO Premium
Yoast SEO Premium has a smart content analysis that helps you take your content to the next level!
Publishing your website is only the first step. To help people find your website, you’ll need to continue optimizing both your content and your website’s technical foundation.
That includes creating helpful content around the topics your audience is searching for, improving internal linking, and regularly reviewing your pages to keep them accurate and relevant. It’s also worth checking that search engines can easily crawl and index your website, that your XML sitemap is up to date, that your pages load quickly, and that there are no broken links or indexing issues affecting your visibility.
If you’re using WordPress, our definitive guide to WordPress SEO covers both on-page and technical SEO best practices to help you build a strong foundation for long-term growth.
Monitor your website’s performance
Understanding how people discover and interact with your website helps you make better decisions.
Start by connecting your website to Google Search Console to monitor search performance, identify indexing issues, and see which queries drive traffic to your site. Pair it with Google Analytics to better understand user behavior and measure the impact of your SEO efforts over time.
As AI-powered search experiences continue to evolve, it’s becoming increasingly important to understand how your brand is represented beyond traditional search results.
If you’re using Yoast SEO AI+, Yoast AI Brand Insights helps you understand how AI platforms perceive your brand and identify opportunities to strengthen your online presence as AI search continues to grow.
How much faster is building a website with AI?
AI website builders don’t eliminate every step of website creation, but they dramatically shorten the time it takes to go from an idea to a working website. Instead of spending hours manually setting up the foundation, you start with a complete first draft that you can immediately personalize.
Here’s how the experience typically compares.
Traditional website creation
Building a website with AI
Days or weeks to create the initial website
A working first draft in minutes
Browse and compare templates manually
AI recommends a design based on your requirements
Build page layouts section by section
AI generates complete page layouts
Create navigation menus manually
Navigation is generated automatically
Write placeholder copy from scratch
AI creates an initial content draft
Start with a blank page
Start with a complete website structure
Spend time assembling the website
Spend time refining and personalizing it
The biggest difference isn’t that AI removes the need to edit your website; it changes where your time is spent. Rather than investing hours creating the foundation, you can focus on improving the parts that have the greatest impact on your visitors, such as your messaging, branding, content, and SEO.
AI gives you a head start, not the finish line
Creating a website no longer has to be a weeks-long project. AI website builders have transformed what was once the most time-consuming part of the process, setting up layouts, pages, navigation, and initial content, into something that can be completed in minutes.
That doesn’t mean AI builds a perfect website on its own. A successful website still depends on thoughtful content, strong branding, regular updates, and ongoing SEO. What AI does provide is a significant head start, allowing you to skip the blank page and spend your time refining a website instead of building one from scratch.
If you’ve been putting off creating a website because it felt too technical or time-consuming, AI has made getting started easier than ever. The sooner you launch, the sooner you can begin growing your online presence.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-07-27 10:22:282026-07-27 10:22:28How long does it really take to build a website with AI?
The Yoast SEO Bulk Editor already gave you one place to update titles and meta descriptions across your whole site. Now it does much more. This release adds focus keyphrases to the editor, new search and status filters, a dedicated view for every content type, and AI-drafted metadata with Yoast SEO Premium. In short: you can find what’s broken, fix it in bulk, and let AI handle the heavy lifting while you keep final say.
The Bulk Editor now shows only the fields that matter: your titles, meta descriptions, and, new in this version, your focus keyphrases. Everything is searchable, filterable, and organized per content type. As a result, posts, pages, products, and custom post types each get their own editor, which is ideal for publishers and stores alike.
Whether you manage 50 pages or 5,000, you can still move through them quickly and systematically. Just inherited a site? The Bulk Editor remains the fastest way to get it to a solid SEO baseline without starting from scratch.
New: search and status filters
You can’t fix what you can’t see all at once. The new filters get you straight to the pages that need work. For example, you can pull up every page missing a description, every draft, or every post targeting a keyphrase in seconds instead of scrolling. From there, you review, update, and move on without opening a single page.
Easily search for the page, product or post you are looking to edit
New: AI drafts it, you approve it (selected plans*)
Even when you can see what’s missing, writing hundreds of titles and descriptions by hand is a project nobody has time for. With paid plans like Yoast SEO Premium, you can now select the content that needs work and let AI draft the metadata for you. You then review each suggestion, apply what you like, and tweak or discard the rest.
Crucially, nothing saves without your permission. Per-row and batch apply or discard controls, plus unsaved-changes warnings, give you bulk editing without bulk mistakes. That means you can work through hundreds of pages with confidence, not caution.
Working with the AI powered metadata generator
*AI drafting is available with Yoast SEO Premium. WooCommerce and Yoast SEO AI+ plans extend it to products and categories.
New for stores: catalog metadata at scale
Keeping product metadata complete and unique across a large catalog is one of the most tedious jobs in e-commerce. This release helps in two ways. First, products get their own view in the Bulk Editor, so you can filter your catalog and spot the gaps fast. Second, Yoast WooCommerce SEO and Yoast SEO AI+ plans extend AI drafting to products and categories. Your store can therefore generate, review, and approve catalog metadata at scale, right in time for the next seasonal peak.
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Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting to get your website online? There are many aspects to web hosting, and you might not be sure what it entails. You have to choose a host, a hosting type, and many other things. That’s why we wrote this guide, to help you understand what it is and pick the right host for your site!
Web hosting makes your website accessible online, requiring you to choose a host and type of hosting.
Decide between fully-hosted and self-hosted options based on your control and data ownership preferences.
When picking a host, consider server location, storage space, audience size, and additional services offered.
Understand the different types of hosting: shared, dedicated, and VPS hosting to find what suits your needs.
Specialized hosting plans exist for WordPress.org sites, which come optimized and may include support for security and updates.
What is web hosting?
Let’s start with the basics. Web hosting is a service that makes sure your website is accessible through the internet. The pages and files that your website consists of live on a server. Whenever someone visits your website, that server sends over the necessary ‘files’ to display your site to the site visitors. This server is owned by a web hosting company, and you can rent space to store your website files on a server that meets your needs. Without web hosting, your website simply can not exist.
It’s also good to know that, although it doesn’t have a direct effect, your choice of hosting impacts your SEO. Reliable hosting improves the security, speed and uptime of your website. All factors that tell search engines that your website is trustworthy and a good option to show to their users. Upgrading your hosting plan or switching to a new hosting company can therefore improve your site performance, just make sure to choose reliability and your website’s needs over low prices.
So, where do you start? By looking at web hosts or hosting companies. These companies provide servers and internet connectivity in a data center. In other words, they provide space for your website’s data, so it can exist and other people can find it.
Fully-hosted versus self-hosted
The first choice you have to make when picking the right host for your site is whether you want to create a fully-hosted or self-hosted website. The difference is pretty self-explanatory. Fully hosted means every site on the platform is hosted on its own servers. These companies take care of all the hosting stuff for you, such as Shopify and WordPress.com.
Self-hosted, on the other hand, means you’ll have to arrange hosting yourself. A good example is WordPress.org. Now, you might be thinking: why would I want to do everything myself? And while it’s true that self-hosting is extra work, it also means you own all the data yourself. Plus, you get access to the full codebase and can choose your own hosting company.
How to choose a hosting company
These days, there are thousands of companies to choose from. They all have their own benefits and hosting plans. So, how do you pick the right host for your site? What should you focus on? First, it’s important to take a couple of things into account.
Server location
As those real estate TV shows always say: location is everything. It’s not necessarily everything when it comes to hosting, but it is important. Where your host’s servers are located is an important factor in your site’s speed. Why? The smaller the distance between your audience and your server, the faster your website is. For example, if your audience is located in the US but your host is based on the other side of the world, that could slow down your site for visitors, which is something you want to avoid.
Storage space
Second, consider what kind of website you want to create. This impacts how much storage space you need to acquire. For example, a small blog needs far fewer resources than a big online shop with thousands of products. Consider how many pages your site will have and how much content it will have. If you already know you want to build a large website with many large images and videos, you’ll need to look at hosting plans with more storage space.
How big is your audience?
We know this is a hard one to answer. But you might already have an idea of the number of page views you want to reach. Take this number into account when deciding on a hosting company and plan. Because every time someone views a page on your site, it adds to the amount of bandwidth you use. In other words, all the texts and images on that page need to be downloaded onto each visitor’s computer before they can be displayed in their web browser.
Other services offered
A final consideration is the need for other services related to your website. Many hosting companies offer additional services, such as email hosting, SSL certificates, automated website backups, and website builders. The website plan you choose should provide the services you need to get you up and running, preferably beyond basic hosting. For example, choosing a hosting plan that comes with a website builder helps you create your website right away.
Bluehost has recently launched an AI Website Builder. You answer a few questions, and it generates your website for you. It lets you make changes through chat, and you see changes in real time, no coding or design skills needed. Just describe what you want. Hosting and a domain are included, and human support is available if needed. Ideal if you’re setting up a website for your small business and want it to go live quickly. If your website is a bit more complex, for example, when you want to create a membership portal, this might not be the best option.
Extra questions to ask
In addition to server location, storage space, and the number of visitors, there are tons of other factors that determine your ideal hosting company. That’s why we compiled a couple of additional questions you could ask yourself (and a hosting company) when picking the right host for your site.
Do I need help or support setting things up?
Does the company offer live chat and phone support, and do they respond quickly?
What happens if my site gets hacked or goes down in the middle of the night? Will they help?
What is my budget?
Do I need the ability to add more websites?
Does this hosting company have good reviews?
And, for higher-end packages, what type of hardware, like SSD storage, CPUs, and memory chips, do I need for my site?
Different types of hosting
Finally, let’s look at the different types of hosting. In this guide, we’ll focus on the three most common ones: shared hosting, dedicated hosting, and VPS hosting. But there are lots of other options out there.
Shared hosting
Shared hosting means you share the same server resources with multiple customers. These server resources determine how much space, bandwidth, mailboxes, etc., you have available. It also means there will be resource limits on each hosting package. Don’t worry, sharing resources doesn’t mean other customers can see or access your data. Shared hosting is probably the cheapest option, but it might not be the best choice if you expect to need a lot of server space and bandwidth.
Dedicated hosting
Dedicated hosting does exactly what it says on the tin. You’ll get a dedicated, fully allocated hardware server for your use only. This means you’re not sharing the server with other customers. Instead, you’ll have your own personal server with its own processors, hard disks, and memory. This makes dedicated hosting an interesting choice for bigger sites, such as large online shops or corporate sites.
VPS hosting
VPS hosting stands for Virtual Private Server. A VPS is a virtual machine on a physical server that is divided into different sections. You get your own space on this server, with access to a certain amount of resources, like memory and processors. Unlike with shared hosting, these resources are for your use only. Additionally, you can optimize your VPS server to your own preferences. For example, you can determine which software runs on it and adjust the settings to your liking, just like with dedicated hosting.
Hosting plans for WordPress.org sites
If you’re planning to create a WordPress.org website, then we’ve got good news for you. There are tons of hosting companies that offer hosting plans specifically for WordPress.org sites. The benefit? The plans are completely optimized for WordPress-based websites. Usually, they already have WordPress installed, so you don’t have to take care of that anymore. Sometimes they also offer security and update services. This means you don’t have to worry about your site’s security or updating WordPress and the plugins you have installed.
Now you know all the basics about hosting companies, hosting plans, and the different types of hosting. Still, it’s good to consider which factors are important to you before choosing a hosting company and plan. Because your site’s hosting can impact factors like site speed and the amount of content you can host.
If you want more information about hosting, we recommend checking out our Technical SEO course. The course dives into considerations when choosing a host, as well as practical tips for making your site easy for search engines to find. And much more!
FAQ
After reading this post, I realized that I might need a better host. Is it possible to switch hosts?
It’s possible, but it’s going to depend on your setup and where you’re moving to. Luckily, most hosts offer great support. Typically, they’ll guide you through all the processes you need to go through. These processes are, for example, moving your files, your database, and maybe some configuration info.
When you’re choosing your host, it’s worth getting in touch with their support team to see what kinds of services they offer and how much they can help you with that.
Okay, but there are many hosting options out there. Is there a tool that lets me enter my data and help me choose?
Oh, that’s tricky! There are lots of tools on the internet to help you pick a hosting provider, but it’s a bit of a minefield. We recommend checking out yoast.com/hosting.
But really, do your own research. Get a feel for what your budget is, what kind of features you might need, and talk to the support people. Many of these companies and websites also offer live chat.
I’m just starting out with my site, and I don’t know how many visits I’ll get. I’m hoping for a lot, of course, but I might get only a few. So, when picking a host, what should I look for in terms of bandwidth?
It’s good that you’re thinking about bandwidth beforehand, but don’t let it dictate your choice. Instead, research how much different hosting companies charge for their different packages, and how the prices change as you need to scale. Maybe you can start off small and upgrade later. Again, shop around, review pricing and packages, and talk to support staff.
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Imagine writing a melody so catchy that people hum it for years. Now imagine that same song blowing up on TikTok or Instagram, only for listeners to remember the trend, the dance, or the sound, but not the artist behind it. As a musician, that’s the nightmare.
You don’t just want people to hear your music. You want them to remember your name, find your next release, and become long-term fans.
That’s why discovery matters.
Every musician understands the importance of Spotify, YouTube, and TikTok. But many artists overlook another place where fans actively search for music every day: Google.
Whether you’re trying to grow your streams, get more people to your gigs, book weddings and corporate events, or build a sustainable music business, SEO helps connect you with people already searching for what you offer.
Musicians must prioritize discovery through SEO to connect with fans searching for their music online
SEO for musicians involves optimizing for searches related to artist names, lyrics, and upcoming shows
Having a dedicated website helps centralize information, turning casual listeners into long-term fans
Using specific SEO tips can enhance online visibility for music releases, performance bookings, and merchandise sales
Tools like Yoast can simplify SEO efforts, making it easier for musicians to improve their online presence
What is SEO for musicians?
SEO, or search engine optimization, is the process of helping people find your content through search engines like Google. For musicians, that means making it easier for listeners, promoters, venue owners, journalists, and even AI-powered tools to discover your music online.
Think about what happens when someone hears one of your songs. They might search for your artist name, look up your lyrics, explore your latest release, check your tour dates, or look for artists with a similar sound. SEO helps ensure they find accurate information about you instead of getting lost among unrelated results.
As a musician, your SEO efforts should help you appear for searches related to:
Your artist or band name
Song and album titles
Lyrics
Music genres and styles
Local concerts and performances
Wedding and corporate entertainment
Music lessons or workshops (if applicable)
Artists similar to you
The goal isn’t to replace Spotify, YouTube, Apple Music, or social media. Those platforms remain essential for reaching listeners and building an audience.
SEO complements them.
Imagine a listener discovers your song on TikTok. Their next step might be searching for your artist name, looking up your lyrics, or finding your upcoming shows. SEO helps guide that curiosity into deeper engagement with your music.
Today, discovery doesn’t happen on a single platform. Fans move between search engines, streaming services, social media, and increasingly, AI tools that recommend artists and answer questions. A strong SEO foundation helps you stay visible throughout that journey.
In simple terms, SEO helps people discover your music, and when your website is found, it helps turn that discovery into a lasting connection. Whether someone wants to stream your latest release, book your band, sign up for your newsletter, or simply learn more about your story, your website gives them one place to do it all.
Why SEO matters more than ever for the music industry?
Creating great music is only half the battle. The other half is making sure people can find it.
Listeners rarely stay on a single platform. After discovering a song, many will look for more information about the artist, whether that’s upcoming shows, new releases, lyrics, or background details. Being easy to find online helps you capture that interest and keep people engaged with your music.
If your online presence is weak, that interest can disappear just as quickly as it appeared.
Lyrics searched by a user on Google
Here are some key reasons SEO for musicians matters more than ever:
Streaming platforms are more competitive than ever
A year ago, brand consultant Ava Rose Lynch highlighted a staggering statistic: more than 100,000 songs are uploaded to Spotify every day.
At first glance, that number can feel intimidating. But as Ava pointed out, oversaturation doesn’t make success impossible. It simply means artists need to find their own path to reaching listeners.
Streaming platforms can introduce your music to new audiences, but they also place you alongside millions of other artists competing for attention. That’s why discoverability matters. When someone hears your music and wants to learn more, you need a strong online presence that helps them find you.
A website, artist pages, and search-optimized content give listeners a way to move beyond a single stream and connect with your music, story, and future releases.
Discovery should lead somewhere
A listener might enjoy one of your songs on Spotify or hear it in a social media post. But what happens next?
When someone becomes interested in your music, they’ll often look for more. They may want to explore your discography, watch your videos, check upcoming shows, buy merchandise, or learn more about you as an artist.
That’s where having your own website becomes valuable.
Take Maroon 5’s website as an example. Instead of sending fans to a single destination, the website brings together music releases, videos, tour information, merchandise, and fan experiences in one place. A fan who discovers a song can explore upcoming shows, browse exclusive merch, subscribe for updates, and continue engaging with the band, all without leaving the website.
Maroon 5’s website lists all shows, music, and more on their website
You don’t need a website as extensive as Maroon 5’s to benefit from the same principle. Even a simple website with your music, artist bio, upcoming performances, and contact information can help turn casual listeners into long-term fans.
SEO supports that journey by helping people find your website when they search for your artist name, songs, lyrics, or upcoming events.
SEO creates visibility that lasts
Social media posts have a short lifespan. Search visibility can continue working for you long after a post stops generating views.
SEO is both the art and science of improving a website, and pages within, to be as visible as possible for when people search for a relevant topic within any search platform.
For musicians, those topics could include your artist name, songs, lyrics, upcoming shows, or even recommendations for artists in your genre.
Unlike a social post that disappears from feeds within days, a well-optimized artist page, lyrics page, or concert announcement can continue attracting listeners months or even years after publication.
For independent musicians, that means every piece of content has the potential to keep working for you long after it’s published.
Top SEO tips for musicians
Every musician wants to be discovered, but not every musician is trying to achieve the same thing.
For some, success means reaching more listeners, increasing streams, and growing a loyal fanbase. For others, it’s about booking more weddings, corporate events, festivals, or private gigs. Many musicians are working toward both.
While these goals may seem different, they share the same foundation: helping the right people find you online. The following SEO tips are divided into two sections based on the outcomes you’re trying to achieve.
SEO tips to get your music discovered
If your goal is to grow your audience, increase streams, and build a loyal fanbase, your SEO strategy should make it easier for listeners to discover your music, learn your story, and keep coming back for more. These tips focus on helping your music stay visible across search engines, AI platforms, and beyond.
1. Build a website you own
When someone searches for your artist name, what information do they find?
For many independent musicians, the answer is a scattered collection of streaming profiles, social media accounts, event listings, and third-party websites. While each platform serves a purpose, none of them tells your complete story.
A website gives you a central place to bring everything together.
It helps listeners, promoters, journalists, and search engines understand who you are, what music you create, and where they can engage with your work.
Your website should include:
An artist bio
Music and latest releases
Tour dates and upcoming events
Contact information
Links to your streaming platforms
Think of it as your artist headquarters. Every interview, social profile, release announcement, and search result should ultimately point back to a place where people can learn more about your music.
Don’t have a website yet? Bluehost’s AI Website Builder helps you create a professional artist website without needing design or technical skills. Simply answer a few questions about your music and brand, and the AI builder creates a website you can customize and publish in minutes.
2. Create pages for every release
Many musicians upload a song, album, or EP to streaming platforms and immediately move on to the next project.
That’s a missed opportunity.
Every release deserves its own dedicated page on your website. Whether it’s a single, EP, or full album, create a page that gives fans more context about the music.
Include details such as:
Release information
Song lyrics
The story behind the track
Production notes
Featured artists
Music videos
Streaming links
These pages help fans engage more deeply with your music, but they also create opportunities to appear in search results.
For example, a fan may search for:
indie folk musician
jazz guitarist in London
electronic producer in Berlin
lyrics from your latest single
By understanding the terms your audience uses and naturally incorporating them into your content, you help search engines connect your music with the right listeners.
You don’t need to force keywords into every sentence. Focus on clearly describing your music, sharing the story behind your releases, and providing the information fans are already looking for.
The more context you give search engines, the easier it becomes for them to understand and surface your content.
3. Repurpose your music and turn it into content
Every song has a story behind it.
The inspiration for the lyrics. The challenges during recording. The meaning behind a verse. The experiences that shaped the final track.
Sharing those stories can help listeners connect more deeply with your music and create new opportunities for discovery.
One of the best ways to do this is to start a blog on your website. Blogs give you a place to regularly publish content that fans and search engines can find, whether it’s a song breakdown, tour update, or behind-the-scenes story from the studio.
You can create content such as:
Song breakdowns
Behind-the-scenes stories
Recording diaries
Tour journals
Album creation stories
Studio updates
This content gives search engines more context about your music and helps you naturally include terms your audience may be searching for.
For example, a singer-songwriter could write about the inspiration behind a new acoustic release. A touring band could document life on the road. An electronic producer could share the creative process behind a new EP.
Not every piece of content needs to promote a release. Sometimes, the stories surrounding your music are what help new listeners discover it in the first place.
4. Make your videos searchable
Music videos, lyric videos, live performances, studio sessions, and behind-the-scenes footage can all help new listeners discover your music. But publishing a video isn’t enough. You also need to make it easy for search engines to understand and surface that content.
Start with the basics:
Use descriptive video titles
Write clear video descriptions
Add relevant details about the song, artist, and release
Embed videos on relevant pages of your website
For example, if you’ve released a new single, don’t just upload the music video to YouTube. Create a dedicated release page on your website and embed the video, along with lyrics, streaming links, and the song’s story. This gives fans a richer experience while providing search engines with more context about your content.
This is where video SEO becomes important. Search engines can’t watch videos the same way people do. They rely on surrounding information, metadata, and structured data to understand what a video contains and when it should appear in search results.
If you’re using WordPress, the Yoast video SEO feature automatically adds video schema and helps search engines identify your website’s video content. This can improve how your videos appear in search results and make it easier for listeners to discover your music through video-related searches.
5. Earn mentions from music blogs and publications
When a respected music publication, podcast, or industry website talks about your work, it does more than introduce you to a new audience. It helps build your reputation across the web.
Interviews, album reviews, artist features, and podcast appearances signal to search engines and AI systems that others are discussing your music.
Look for opportunities such as:
Interviews with music blogs
Album and single reviews
Artist spotlights and feature stories
Podcast appearances
Industry roundups and recommendation lists
These mentions help establish your experience and credibility as an artist. Over time, they build a stronger online footprint, making it easier for people to discover and learn about your music.
This has become even more important as fans increasingly use AI-powered tools to find artists, ask for recommendations, and research musicians. When trusted sources consistently mention your name, music, and achievements, AI systems gain more confidence in understanding who you are and what you create.
Think of every interview, review, or feature as another piece of evidence that helps connect your artist name with your music, genre, and expertise. The stronger those connections become, the easier it is for search engines, AI systems, journalists, promoters, and potential fans to find and trust information about you.
If your goal is to get more gigs rather than more streams, your SEO strategy should help event planners, venue managers, and potential clients find your band when they’re actively searching for live entertainment. These tips focus on building an online presence that inspires confidence, showcases your experience, and makes booking you simple.
1. Optimize for local searches
Most event organizers aren’t searching for your band by name; they’re searching for a service in a specific location.
For example, someone looking for live entertainment might search for:
Wedding band in Manchester
Corporate event band in Chicago
Jazz trio in London
Acoustic duo near me
Help search engines understand where you perform by naturally mentioning your service areas throughout your website. If you regularly play weddings, festivals, or private events in certain cities or regions, include that information on relevant pages instead of keeping it hidden on your contact page.
If you’re using WordPress, the Yoast SEO Premium’s local SEO feature can help you strengthen your local presence by adding important business details, location information, and structured data that make it easier for search engines to understand where your band performs and who you serve.
2. Create dedicated pages for every event you perform
Just as every single album or EP deserves its own page, every type of event you perform at deserves one too.
Instead of having a single “Bookings” page, create dedicated pages for services such as:
Weddings
Corporate events
Private parties
Festivals
Holiday celebrations
Each page should explain what clients can expect, the type of music you perform, your experience, and how people can enquire about bookings.
This also creates opportunities to target searches that potential clients actually use, such as wedding bands in Birmingham or live corporate entertainment in New York, while helping visitors quickly find the information that’s relevant to their event.
3. Showcase your performances and build trust
When someone is planning an event, they’re not just looking for a talented band; they’re looking for reassurance that they’ve found the right one.
Your website should make that decision easier.
Include photos from previous performances, live videos, testimonials from past clients, and a list of venues or events where you’ve performed. If you’ve worked with recognizable brands, festivals, or event organizers, don’t hesitate to mention them.
These signals build trust with potential clients while also strengthening your online authority. Over time, a website filled with authentic experiences and positive reviews becomes a stronger source of information for both search engines and AI-powered search platforms.
4. Make it easy for people to book you
Imagine someone has just watched your performance video and decided they want to hire your band.
Can they book you in under a minute?
A clear booking process is just as important as getting discovered in the first place. Make sure every booking-related page includes an easy-to-find contact form, email address, or inquiry button. If you work with a booking agent or agency, prominently display their contact information as well, so event organizers know exactly who to reach out to. You can also answer common questions about availability, travel, pricing, or performance packages to help clients make quicker decisions.
The fewer steps someone has to take between discovering your band and contacting you, the more likely they are to become your next booking.
SEO tips to sell more merchandise
Getting discovered is only part of building a successful music career. Once fans find your website, give them opportunities to support your work beyond streaming your music.
Whether you sell T-shirts, vinyl, CDs, signed albums, posters, sheet music, sample packs, or digital downloads, your website can become your online merch table. Unlike social media or streaming platforms, you control the entire shopping experience and keep fans connected to your brand.
1. Create dedicated pages for your merchandise
Don’t hide your store behind a single “Shop” button. Create dedicated pages for your product categories, such as:
T-shirts and apparel
Vinyl and CDs
Signed merchandise
Posters and collectibles
Sheet music or guitar tabs
Digital downloads, and more
Each page should include clear product descriptions, high-quality images, sizing or format information, pricing, and answers to common questions. This helps both shoppers and search engines understand what you’re selling.
Someone searching for official [Artist Name] merch, signed vinyl, or guitar tabs by [Artist Name] should be able to land directly on the most relevant page.
2. Connect your music with your merchandise
Every release creates an opportunity to promote products that fans genuinely want.
For example, if you’ve launched a new album, link to the matching vinyl edition, limited-edition T-shirt, signed poster, or collector’s bundle directly from the release page. Similarly, music videos, blog posts, and tour announcements can naturally point visitors toward related merchandise.
When your content and products support each other, you create a smoother experience for fans while making it easier for search engines to understand the relationship between your music and the items you sell.
3. Help fans find your products through search
Just as listeners search for your songs and lyrics, they also search for merchandise.
Use descriptive product names and write unique product descriptions instead of relying on generic titles. Include details that fans are likely to search for, such as the product type, collection, or release it’s associated with.
If you’re using WordPress and WooCommerce, Yoast WooCommerce SEO helps optimize your product pages by improving structured data, product metadata, and social sharing information. This gives search engines more context about your products and helps fans discover them more easily.
Help your online store stand out!
Get this and much more in the Yoast WooCommerce SEO plugin!
Bonus tip for every musician: Simplify SEO with the right tools
Whether your goal is to grow your streams, book more live performances, or build a stronger online presence, SEO involves many moving parts. From optimizing your website and creating content to improving local visibility and adding structured data, there’s a lot to keep track of.
The good news is that you don’t need to become an SEO expert to get started.
Many musicians turn to SEO tools to help them understand what to improve and ensure they’re following best practices. These tools can help you optimize content, improve site structure, add important metadata, and make your website easier for search engines and AI systems to understand.
This is one reason why music producer and marketing strategist Jesse Cannon recommends Yoast to musicians.
Jesse has spent years helping artists grow their audiences, launch releases, and build long-term marketing strategies. In a recent video about turning views into streams, he highlighted how artists can lose potential fans when people discover them on one platform but struggle to find them elsewhere online. He recommends Yoast to simplify SEO and help musicians make their music easier to find.
Yoast helps you strengthen the SEO fundamentals that support discoverability. It provides guidance on content optimization, metadata, site structure, schema, and other elements that help search engines and AI systems better understand your website.
This is especially relevant as AI-powered search continues to grow. According to the Yoast Perspective Report, 65% of SEO professionals believe optimizing for large language models (LLMs) is the same as, or an extension of, traditional SEO. The fundamentals remain the same: create clear, relevant, well-structured content that helps people find what they’re looking for.
The goal isn’t to chase algorithms. It’s to make it easier for listeners to discover your music, understand your story, and continue engaging with your work.
Whether someone searches for your artist name on Google, asks an AI assistant for artists similar to you, or looks up the lyrics to your latest release, strong SEO foundations help connect that listener with your music.
Learn from musicians growing their online presence with Yoast SEO
SEO advice is helpful, but it’s even more valuable when it comes from people putting it into practice every day.
To complement this guide, we spoke to musicians, educators, podcasters, producers, and other professionals in the music industry who use Yoast SEO as part of their online presence. While they each have different goals, from growing audiences and teaching music to generating leads and building personal brands, they all share one thing in common: helping people discover their work online.
Here’s what they’ve learned along the way.
John Bowman, Host of On Air with Johnny B
John Bowman is the creator and host of On Air with Johnny B, a music-focused podcast where he interviews artists, shares industry stories, and helps listeners discover new talent. His website serves as the central hub for his podcast, creative projects, and collaborations.
Advice for fellow musicians
SEO isn’t just about keywords. It’s about helping the right people find the right story at the right time. If you’re already putting your work out there, don’t leave discoverability to chance.
How Yoast SEO helps
John says Yoast transformed SEO from something abstract into something he could actually manage. Instead of guessing how to optimize each page, he now has clear guidance that builds his confidence every time he publishes new content.
Anthony Pell, Guitar educator, author, and content creator
Anthony Pell teaches guitar through books, lessons, transcriptions, and educational content published on his website. Rather than relying solely on YouTube or social media, he uses his website as a growing library where students can continue discovering his work.
Advice for fellow musicians
Think beyond your latest release. Whether it’s a song, lesson, or performance, every piece of content can continue bringing people to your website if you give it enough context and make it easy to find.
How Yoast SEO helps
Anthony uses Yoast to optimize his educational content, improve metadata, and structure pages so both search engines and students can better understand what each resource offers.
Ben Stringer, Music educator and founder of SAM Music Service
Ben’s website is more than an online brochure; it’s the primary place where prospective students learn about his services and get in touch. For him, SEO plays an important role in generating inquiries and growing his music education business.
Advice for fellow musicians
Your website should work for you even when you’re offline. Make it easy for people to understand what you do, who you help, and how they can contact or book you.
How Yoast SEO helps
Ben appreciates how Yoast simplifies SEO by providing practical recommendations before publishing, giving him confidence that every page follows best practices.
Brent Robitaille, Musician, educator, and author
Brent combines music, education, and publishing to build a career that extends well beyond live performances. His website showcases books, learning resources, and creative projects while helping new audiences discover his work.
Advice for fellow musicians
Build resources that continue creating value long after they’re published. Great content doesn’t stop working once you hit publish; it keeps helping people discover your work over time.
How Yoast SEO helps
For Brent, Yoast SEO makes it easier to organize and optimize an expanding library of content, ensuring every page is well-structured and easy for search engines to understand.
Chetan Shekar, DJ, producer, and founder of Piano Groove
Chetan Shekar balances music production, live performances, and education through Piano Groove, using his website as the foundation of his online presence.
Advice for fellow musicians
Be consistent. Keep your website updated, continue creating valuable content, and make it easy for people to understand who you are and what you do.
How Yoast SEO helps
Chetan uses Yoast SEO to handle the technical side of SEO, freeing up more time to create music while keeping his website optimized for search.
One lesson connects every story
Although these professionals work in different areas of the music industry, their experiences point to the same conclusion: your website is one of your most valuable long-term assets.
Whether your goal is to grow your streaming audience, book more performances, teach music, or build your personal brand, a well-optimized website helps people discover your work, understand what you offer, and take the next step.
That’s exactly what SEO is all about.
Great music deserves to be found
Great music deserves to be discovered.
SEO won’t replace great songwriting, unforgettable performances, or meaningful connections with fans. But it can help the right people find your music when they’re actively searching for it.
The goal isn’t to chase algorithms. It’s to make sure that when someone wants to learn more about your music, they can find you rather than get lost in the noise.
Do you know HTML, CSS, or JavaScript? A decade ago, not knowing how to code meant that building a website was expensive or time-consuming. Today, AI website builders have changed that. With just a few prompts, you can generate a professional-looking website in minutes.
In this guide, we’ll show you how to build a website with AI from writing your first prompt to customizing and publishing your site. By the end, you’ll have everything you need to go from prompt to publish.
AI website builders enable anyone to create professional websites quickly and easily without coding skills
These builders generate websites based on user prompts, allowing for customization and visual editing post-generation
The article outlines steps to successfully build a website with AI, including prerequisites, choosing a builder, and utilizing Bluehost’s AI tools
Key advantages of AI website builders include faster launches, smarter context awareness, and a focus on no-code solutions
To get the best results, focus on context in your prompts, maintain the human touch, and ensure accessibility in your website design
What is an AI website builder?
Think of an AI website builder as a generative AI platform that’s purpose-built for creating websites. Instead of writing paragraphs or generating images, it generates complete web pages based on your prompts. You simply describe the type of website you want, your business, preferred style, and goals, and the AI creates a professional-looking first draft in minutes without writing a single line of code.
What an AI website builder isn’t just another automation tool. It doesn’t simply schedule blog posts, perform website maintenance, or automate repetitive tasks. Nor is it a traditional drag-and-drop builder that leaves you staring at a blank canvas. Instead, it uses generative AI to create layouts, content, images, and design suggestions, while still giving you the freedom to fine-tune everything through a visual editor before you publish.
How does an AI website builder work?
At its core, an AI website builder works much like any other generative AI tool. You provide instructions, the AI interprets them, and generates a result. The difference is that instead of producing text or images, it creates the foundation of a website. Most AI website builders follow the same three-step process:
Step 1: Prompt and response
Everything starts with a prompt. You’ll answer a few questions or describe the website you want to build, including your industry, target audience, brand style, and the pages you need. The more context you provide, the better the AI can tailor the website to your goals.
Step 2: Automated generation
Once it understands your requirements, the AI generates your website automatically. It creates page layouts, writes placeholder or draft copy, suggests relevant images, and organizes your content into a cohesive website structure, all within a few minutes.
Step 3: Visual editing
The generated website isn’t set in stone. After the first draft is ready, you can customize it using a visual editor. You can update text, swap images, rearrange sections, change colors and fonts, and refine the design until it matches your brand. Think of AI as creating the first draft, while you remain in control of the final website.
AI in web designing: how it is changing the game
AI website builders are no longer a niche trend; they’re quickly becoming a mainstream way to build websites. According to market research by Custom Market Insights, the global AI-powered website builder market is expected to grow from $3.41 billion in 2026 to $14.78 billion by 2035, reflecting the rising demand for faster, no-code website creation.
Another report by Precedence Research estimates the market could grow even faster, reaching $17.4 billion by 2035. Businesses of all sizes are increasingly turning to AI to reduce development time, lower costs, and get online sooner.
This growth isn’t happening by accident. AI website builders address many challenges, from technical complexity to long development timelines. By combining generative AI with intuitive editing tools, they make it easier for anyone to create a professional-looking website.
Here are some of the biggest advantages driving their adoption.
No-code “vibe coding”
The biggest advantage of building a website with AI is that you don’t need to know how to code. Instead of writing HTML, CSS, or JavaScript, you simply describe what you want in plain English. The AI interprets your prompts and generates a website that matches your requirements. This approach, often called vibe coding, lets you focus on your ideas while the AI handles the heavy lifting.
Faster launches with less effort
Traditional website projects can take days or even weeks, especially if you’re starting from scratch. AI website builders dramatically shorten that timeline by generating layouts, copy, images, and page structures in minutes. Instead of spending hours creating the first version of your website, you can start with an AI-generated draft and spend your time refining it, helping you launch sooner without sacrificing quality.
Smarter context awareness
Modern AI website builders don’t just generate generic templates. They use the context you provide, such as your industry, business goals, target audience, and design preferences, to create a more relevant starting point. For example, a restaurant website will look and function differently from a photographer’s portfolio or an online store. The more information you provide, the better the AI can tailor the website to your needs.
These benefits make AI website builders an excellent starting point, but getting the best results still depends on how you use them. It all begins with choosing the right platform and providing the AI with the right information.
How to build a website with AI: Step by step
AI website builders make creating a website much easier, but the process still follows the same basic principles as traditional website creation. You’ll need a domain, hosting, and a platform that brings everything together. Once those pieces are in place, AI can handle much of the heavy lifting.
Here’s how to build a website with AI, step by step.
Step 1: Get the prerequisites
Before you start building a website with AI, make sure you have a few essentials in place. Think of them as the foundation of your website. The list of prerequisites includes the following:
Domain name
Your domain name is the address of your website on the internet. It’s what visitors type into their browser to find your site (for example, yourbusiness.com). A memorable, brand-friendly domain helps people recognize your business and makes your website easier to share.
If you haven’t registered one yet, you can search for and purchase a domain through Bluehost Domains, which lets you manage your domain and website from one place.
Web hosting
Every website needs a place to store its files, images, and content. That’s where web hosting comes in. A hosting provider keeps your website online and delivers it to visitors whenever they access it. Choosing reliable hosting is important because it affects your website’s speed, uptime, and security.
If you’re looking for a beginner-friendly option, Bluehost Web Hosting combines hosting with WordPress support and AI-powered website creation, making it easy to get started.
SSL certificate
An SSL certificate encrypts the connection between your website and its visitors, helping protect sensitive information such as login credentials and contact form submissions. It also enables HTTPS, which browsers recognize as a secure connection. Today, SSL isn’t just a security best practice; it’s an expectation for any professional website.
Website builder
A website builder is the tool you’ll use to create and customize your website. Traditional website builders rely on drag-and-drop editing, while AI website builders go a step further by generating layouts, content, and images based on your prompts. They help you move from a blank page to a working website much faster.
Content management system (CMS)
A CMS lets you manage your website after it goes live. Whether you’re publishing blog posts, updating pages, uploading images, or installing new features, a CMS makes these tasks easy without requiring coding knowledge.
For most websites, WordPress is the best choice. It’s flexible, beginner-friendly, and powers a significant portion of the web. More importantly, it gives you complete ownership of your content, thousands of themes and plugins to extend your site, and the freedom to scale from a simple portfolio to a full ecommerce store as your needs grow.
Step 2: Choosing an AI website builder
Now comes the most important decision: choosing the right AI website builder. While there are plenty of options available, the best ones do more than generate a website. They also simplify everything that comes before and after it.
This is where the Bluehost AI Website Builder stands out. Instead of making you juggle multiple services, it brings everything together in one place, helping you go from idea to a live website with minimal setup.
Here’s why you should go with Bluehost AI:
Everything you need in one place
One of the biggest advantages of the Bluehost AI Website Builder is that it handles the essentials for you. Website creation, managed WordPress hosting, and domain registration are all available through a single platform, so you don’t have to switch between multiple providers or configure everything yourself. It’s a much simpler way to get online, especially if you’re building your first website.
Smarter prompts for better results
Most AI website builders ask for a short description and generate a website immediately. Bluehost goes a step further. Before creating your site, it asks a series of industry-specific questions to better understand your business, goals, and online audience. This additional context helps the AI generate a more relevant first draft, giving you less to edit later.
Generate and edit images with AI
Need to replace a hero image or create something unique for your website? Instead of searching through stock photo libraries, you can simply describe the image you want. The AI generates new images directly within the builder, making it easy to customize your website without leaving the platform.
Built with SEO in mind
A beautiful website is only useful if people can find it. Bluehost builds your website on WordPress and includes Yoast SEO Premium on paid plans, giving you access to industry-leading SEO tools from day one. That means you can optimize your pages, improve your content, and prepare your website for search engines as you build it, instead of treating SEO as an afterthought.
Keep in mind:
An AI website builder can help you create and launch your website faster, but it can’t replace a thoughtful SEO strategy. While Yoast SEO Premium gives you powerful tools and guidance, it’s still up to you to create valuable content, optimize your pages, and build a website that serves both your audience and search engines.
Security and support you can rely on
Launching a website is just the beginning, so ongoing security and support matter just as much. Paid Bluehost plans include a free SSL certificate, malware scanning and removal, weekly backups, and a global CDN to help keep your website secure and performing well. If you ever get stuck, you can also reach WordPress experts 24/7 by chat or phone.
With the right AI website builder in place, you’re ready for the fun part: creating your website. Let’s walk through how to build your first AI-powered website with Bluehost.
Step 3: Getting started with Bluehost AI website builder
Getting started with the Bluehost AI Website Builder is surprisingly simple. Instead of worrying about technical setup, you answer a few questions about your business, choose your preferred style, and let AI create the first draft of your website. From there, you can customize every detail before publishing your site.
Here’s all you have to do:
3.1. Start your website
3.2. Customize your brand identity
Next, tell the builder a little more about your brand. Add your business name, choose your preferred color palette, specify your location, and select a design style that matches your vision. Once you’re happy with your selections, click Build My Site.
3.3. Create your Bluehost account
Before your website is generated, sign in to your existing Bluehost account or create a new one using your email address or a supported social login. This ensures your website is linked to your account and ready for the next steps.
3.4. Review and personalize your website
Within a few minutes, Bluehost generates the first draft of your website. Use the visual editor to make it your own. You can edit text, replace or generate new images with AI, adjust layouts, add or remove pages, change colors, and even ask AI to create additional sections. No coding is required.
3.5. Choose your domain and publish
When you’re happy with your website, select one of the AI-suggested domain names or connect a domain you already own. Complete the checkout process, and Bluehost automatically configures your hosting, SSL certificate, security features, and WordPress installation. Your website is then ready to go live.
Do check out the help article for more information on the platform.
Best practices for building a website with AI
Congratulations! Your website is now live. But publishing it is only the beginning. To attract visitors, provide a great user experience, and improve your visibility in search results, you’ll need to continue refining your website.
Here are a few best practices to help you get the most out of your AI-generated website.
Focus on context, not keywords
AI website builders work best when they understand the bigger picture. Instead of giving short, keyword-focused prompts, describe your business, target audience, goals, products or services, and the tone you’d like your website to have. The more context you provide, the more relevant the generated website will be.
The same principle applies to your website content. Before creating pages or SEO-friendly blog posts, spend some time on keyword research to understand what your audience is searching for. Once you’ve identified the right topics, naturally incorporate your keywords into high-quality content that addresses your readers’ needs.
Don’t forget the human touch
AI can generate impressive layouts and content, but it doesn’t know your business the way you do. Review every page before publishing and personalize it with your brand voice, customer stories, original images, testimonials, and real-world expertise. These small details help build trust with your visitors and make your website stand out from countless AI-generated sites.
Create something unique and verify everything
AI is great at creating a solid first draft, but it often relies on patterns learned from existing websites. That means your design, messaging, or content may end up looking similar to countless others.
Before publishing, review every page carefully, verify the accuracy of AI-generated content, and add details that reflect your brand’s personality and expertise. Following SEO-friendly content best practices will also help you create pages that are both original and genuinely useful to your audience.
Test and optimize regularly
Before going live
Before making your website public, take a few minutes to review its technical SEO. Check that important pages are crawlable, verify that search engines aren’t being blocked by accident, and make sure your XML sitemap is available. If you’re using Yoast SEO, features like crawl optimization settings can help reduce unnecessary crawl activity while keeping important content accessible. It’s also worth manually reviewing your site’s metadata, internal links, and page structure to ensure everything is working as expected before launch.
Post going live
Your website shouldn’t remain the same after it goes live. Regularly review your pages, test them on different devices, fix broken links, update outdated information, and improve page performance. If you publish blog content, revisit older articles and optimize them over time. Small, consistent improvements can have a significant impact on user experience and search visibility, helping you drive more traffic to your website.
A great website should be easy for everyone to use, including people with disabilities. Use descriptive alt text for images, maintain sufficient color contrast, structure your content with proper headings, and ensure your website is easy to navigate using a keyboard. If you’re using WordPress, there are several accessibility plugins that can help improve your site’s usability while supporting accessibility best practices.
A well-designed website attracts visitors, but valuable content keeps them coming back. Whether you’re publishing blog posts, service pages, or product descriptions, focus on answering your audience’s questions and solving their problems. Following proven content SEO and blog SEO best practices will help your content perform better in search engines while providing a better experience for your readers.
Build smarter, launch faster
Building a website no longer has to mean learning to code, hiring a developer, or spending weeks piecing together different tools. AI website builders have made the process faster, more intuitive, and accessible than ever before. As you’ve seen throughout this guide, all it takes is the right platform, a clear vision, and a few thoughtful prompts to turn an idea into a live website.
As Sachin Puri, CEO of Bluehost, puts it, the real power of AI lies in removing complexity for users. That’s exactly what modern AI website builders are doing. They simplify the technical side of website creation so entrepreneurs, creators, and small businesses can focus on what matters most: building their brand and growing their online presence.
So, if you’ve been waiting for the right time to build your website with AI, this is it. Start with a prompt, personalize the result, and let your website grow alongside your business.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-07-08 07:52:332026-07-08 07:52:33The complete guide to building a website with AI: From prompt to publish
Has your website seen better days, and are you looking to restore it to its former glory? Look no further. We will help you get your site up to today’s standards and make that splash online. We cover all the key areas you need to consider. Feel free to skip the steps that are already up to date, but be honest with yourself about what work still needs to be done. Your website only gets a millisecond to make a first impression, so let’s make the most of it. Now it’s time to peek under the hood, brush off the dust on those pages, and refresh your content.
Consider making big changes to your old website first, such as updating the domain or CMS.
Check and update your CMS, plugins, and data privacy setup to meet modern standards.
Refresh your content and keyword research to ensure relevance and improve SEO performance.
Evaluate technical aspects like mobile-friendliness, core web vitals, and accessibility for better user experience.
Use the Yoast SEO plugin to streamline the process of updating your old website and maintain its performance.
Check your site’s set-up
Want to make any big changes? Do that first
Before we delve into the depths of your old website, it’s worth considering any major changes you want to make. Maybe you’ve always wanted to change your domain name or your URL structure, but it was too much work when everything was up and running. Or perhaps you could benefit from switching to a different CMS or hosting provider. If you do want to make sitewide changes, you’ll be far better off planning this from the start.
Old or new domain?
You will have registered your domain when your website was still live, but that doesn’t necessarily mean it’s still available now. Check whether your old domain is still yours or available. If it’s not, you’ll need to choose another one. This can give you a chance to start over fresh with a whole new website.
When you’re looking to get a new domain, consider how you want to build your website. You can hire someone to custom-build a website for you. But if you want to save on costs, website builders like Wix and WordPress let you create a website without coding. Although both allow you to create websites yourself, we recommend WordPress if you want the option to grow and alter your website beyond what the available templates offer.
There are also AI builders to consider when creating a new website. For example, Bluehost’s AI Website Builder generates your website by giving a prompt and answering a few follow-up questions. A quick way to get back online, with hosting, a domain, and even human support included if needed.
If your website was popular in the past, you will probably have built up some domain authority. Meaning that people know your brand name and can have (positive) associations with it. So when you change your domain name, you’ll lose any domain authority you’ve gained previously.
Your old URLs will no longer work, and you’ll need to plan to migrate your content to your new domain. This can be a lot of work, so don’t underestimate it!
Are your CMS and plugins up to date?
The next thing you’ll want to check is whether your CMS is up to date. Depending on how old your site is, that could mean all kinds of things. As new possibilities arise in web development, a good CMS will adopt these and implement them for you (mostly) automatically. So it’s well worth updating your CMS as a first step! Make sure to back up your site and test the changes first, though.
The impact of out-of-date plugins really depends on which plugins you have installed. But whichever plugins you use, you should check these too. The same goes for themes; they can stop working if they’re too old or no longer supported. Online, the older your technology is, the more vulnerable it is to hacking, so make sure to update what you plan to use and remove unnecessary plugins.
Tip: If you’re using WordPress, go to the Site Health section, located under Tools > Site Health in the backend. This will give an overview of what needs to be done to get your website healthy again.
Check your robots.txt / indexing settings
Noindexing a page means you block search engines from indexing it and showing it in their search results. Some people prefer to noindex their site while they make big changes to it, to avoid leaving users with a bad impression. But you shouldn’t really play around with this unless you know what you’re doing. I would also not recommend doing this if you still get a decent amount of traffic to your site.
To noindex your site, you’ll need to update your robots.txt file. If you’re a Yoast SEO user, you can manage your indexing in yourconfigurationsettings without ever touching your robots.txt file. An easier way to update your site behind the scenes is by using the LightStart plugin.
Check your data privacy set up
If your site has been around for a few years, there’s a good chance your data privacy setup doesn’t meet modern standards. For instance, if your site uses cookies to track user behavior, it’s now a legal requirement to ask users for permission in most regions worldwide. Similarly, if you have user data stored on your site, you absolutely need to ensure it’s stored securely and used in a legally compliant way. If that data is old user data, the safest option is probably just to delete it all.
Check your content
Refresh your keyword research
When it comes to updating the content on your old website, refreshing your keyword research is a good place to start. The words people use in their search queries change over time, so the longer your content has been out of action, the more likely it is that you need to do this. When checking your keywords, you should see whether you’re still using the most suitable ones for your site and audience, and whether you can still compete for those rankings.
Also, you should take AI search into account when researching how to update your content. AI search is now an undeniable part of people’s online search behavior, whether it’s Google presenting users with an AI overview or people using AI models like ChatGPT and Gemini. So make sure to optimize for AI search as part of your SEO efforts.
Is the quality still good enough? Is there room to improve the content by applying the E-E-A-T principles?
Is your information still accurate and up to date? Are there new insights that you could add to the content?
Do the external and internal links still work? Do the meta description or SEO title need updating?
Take a look at each page, and be critical. What could be improved? Do you really need to keep each page? Will you need to rewrite the whole thing, or will some small adjustments be enough? It could take a while to get through all of your content. Make sure to start with your most important pages first.
Check your internal linking and site structure
Making sure your content is high-quality and well-optimized is only half the story. It needs to be findable too. By linking related pages, you make your content easier for your users to find. And on top of that, if you make sure your most important pages get the most internal links, it helps Google get a better idea of your site structure. As a result, those central pages (which we call cornerstone content) are likely to rank higher in search results!
Check the technical SEO
Mobile-friendly is essential
Most people are using their phones or other mobile devices to access the internet. As a result, Google switched to mobile-first indexing years ago. This means that if your site doesn’t work well on mobile, this can impact your overall visibility in search. Responsive site design and proper mobile usability testing are more of a requirement now than a nice extra. Make sure everything works, and that it looks good on all kinds of screen sizes. Don’t treat the desktop version of your website as the default.
Core Web Vitals and page experience
Back in the days of dial-up internet, you always had to wait patiently for pages to load. But that’s a thing of the past; pages that load quickly are a basic expectation nowadays. Loading quickly isn’t the only consideration, because your pages need to actually work well once they’ve loaded. Google has a ranking factor to measure things like this. So you need to make sure you’re meeting expectations for aspects such as:
Loading performance (how fast does stuff appear on the screen?)
Responsiveness (how fast does the page react to user input?)
Visual stability (does stuff move around on the screen while loading?)
The details behind these factors are quite technical, but it’s worth delving into these Core Web Vitals to make sure your technical SEO isn’t holding you back.
Check your media usage
Another thing that changes over time is the best practice for using images and videos on your site. Nowadays, most users expect high-quality images that load quickly, too. Make sure to optimize and properly tag them before mindlessly adding them to your page. When it comes to video, these can increase your visibility on platforms such as YouTube and social media. They also tell search agents that the content on your page is rich and valuable, so make sure to get going with a proper video strategy for your site and other platforms.
Accessibility
For most websites, accessibility is an afterthought. Which is a big shame, as this also means you’re missing out on a whole group of potential customers. Don’t just consider how you experience a website; also accommodate the needs of different types of visitors. Accessibility means making small adjustments and additions that let everyone enjoy your content. You don’t need to redesign everything; there are simple improvements you can make, such as adding alt text to your images.
Structured data
If you want to have the best-looking search results in Google, you’ll need to start adding structured data to your site. Structured data is a way of telling Google about the context or purpose of different types of content. You can label your news items as news, for example, and Google can identify that and add your content to its News section. Or you could label your products using structured data and have a chance of getting listed in Google’s Shopping results. Structured data helps AI search engines and chatbots better understand your site. There are loads of ways structured data can boost your content, so give it a try!
Start publishing and sharing
Check your robots.txt / indexing settings (again)
Give your indexing a final check and make sure the pages you want Google to index are crawlable. You can start by checking your robots.txt or your indexing settings. Google Search Console can be a great help at this point. Submit your sitemap. This will let Google know your site is ready for indexing again, and help it understand what’s changed. Search Console will flag any crawl errors, so you can easily check whether everything is set up correctly.
Start (re)publishing and sharing content
And now for the final step in updating your old site: start publishing content again! Publishing content regularly and sharing it on social media will help you to build awareness of your site. Plus, you might gain some new fans and followers! If your social media pages are outdated, give them a refresh to let people know your site is back and ready to welcome them!
Update your site’s SEO with Yoast
As you can see, there’s a lot to check when updating SEO and refreshing your old website. Once you’ve restored your site to its former glory, make sure you maintain it and your SEO. Otherwise, in a few years, you might be doing this all over again. Luckily, our Yoast SEO plugin can help you update and maintain your old site, too!
Refresh your website with Yoast SEO Premium
Get Yoast SEO Premium and get feedback on your content, access to our SEO training and helpful tools to clean up your site!
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-07-06 12:46:522026-07-06 12:46:52Got an old website? Update it and refresh your SEO
We’ve fixed that. Yoast SEO now reads your content straight from Elementor’s atomic editor, so every check works the way you’d expect: text length, keyphrase density, images, links, and more. Keyphrase highlighting works too. Click the eye icon on any check, and you’ll see your keyphrase marked in your text, right there in the editor.
If you’re still using Elementor’s classic editor, nothing changes for you. Everything keeps working as it did before.
What you need to do
Update your Yoast plugins to the latest version. That’s it. Your existing content gets picked up automatically the next time you open a page.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-07-06 08:52:072026-07-06 08:52:07Yoast SEO now works with Elementor’s new atomic editor
Each month, we host the SEO update by Yoast covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s evolving stance on AI-driven search, publisher controls in the UK, and how to navigate visibility in an era where traditional SEO tactics are being reconsidered.
Watch the full recap on YouTube to dive deeper into these topics, hear some examples, and hear the answer to audience questions.
Remembering Bruce Clay
In this month’s SEO Update, we honor Bruce Clay, who recently passed away. He was a pioneer in SEO whose work shaped the industry. His mentorship and leadership left a lasting impact on professionals worldwide.
Google warns against manipulating brand mentions for AI
Google issued a clear warning: stop manipulating brand mentions to game AI systems. This includes tactics such as paying for unrelated brand citations, think dog food brands mentioned on sports betting sites, to artificially inflate perceived authority.
Why it matters:
Google’s message is simple: if your brand mentions are irrelevant or forced, they won’t help your authority. Worse, they might backfire as AI systems get better at detecting manipulation. Focus on earning genuine mentions from relevant sources instead.
Actionable takeaway:
Avoid paid or spammy brand mentions.
Build authority through contextually relevant citations.
If your mentions feel unnatural, they probably are.
UK forces Google to give publishers control over AI use
The UK’s Competition and Markets Authority (CMA) struck a deal with Google, requiring the company to let publishers block their content from being used in AI features, without hurting their standard search rankings.
Why it matters:
Publishers can now opt out of AI training data, but there’s a catch. If you block Google’s AI from using your content, you might lose citations in AI overviews, even if you rank well in traditional search. Users will instead see synthesized answers from other sources.
Actionable takeaway:
If your content is truly unique and proprietary, blocking AI access might make sense, but only if you have a monetization strategy beyond search traffic.
For most sites, allowing AI access is better for visibility. Ensure your content is structured and crawlable so AI systems can cite you accurately.
If you block AI access, provide a teaser, like Amazon’s “Look Inside” feature, to encourage clicks.
New AI visibility insights in Google Search Console and Bing Webmaster Tools
Both Google and Bing rolled out new reporting features to help you understand how your content appears in AI-driven search.
Google Search Console grounding queries
Google now shows grounding queries, the specific searches where your content was cited by AI. This helps you see which topics are driving AI visibility.
Why it matters:
Grounding queries indicate that AI systems are using your content to generate answers. If you’re not seeing citations, your content might not be structured or visible enough for AI to reference.
Actionable takeaway:
Check Search Console weekly for grounding queries.
Focus on visible, structured content, so avoid hiding key info in accordions or tabs.
Use this data to refine your content strategy, so double down on what’s working or fix what’s not.
Bing Webmaster Tools: AI performance reports
Bing’s new reports include intents, topics, citation share, and performance comparisons for AI-driven search. This gives you a clearer picture of how your content performs in Bing’s AI experiences, like Copilot.
Why it matters:
Bing’s AI integrations, such as Copilot in Windows, reach millions of business users. Ignoring Bing means missing out on a growing segment of AI-driven traffic.
Actionable takeaway:
Set up Bing Webmaster Tools if you haven’t already.
Compare Bing’s data with Google’s to spot gaps or opportunities.
Use LLMs like ChatGPT or Claude to analyze exports from both tools for deeper insights.
Google’s new publisher profiles and business data integrations
Google introduced publisher profiles and enhanced business data integrations, giving creators and businesses more control over how their content appears in search.
Why it matters:
These tools help you fill out your knowledge graph, which improves visibility across Google’s ecosystem, including Gemini. Think of it as Google+ for publishers, but with a focus on entity authority rather than social networking.
Actionable takeaway:
Create or update your publisher profile in Google Search Console.
Ensure your Google Business Profile is complete and accurate.
Use structured data to connect entities such as authors, brands, and products to your content.
Google updates SEO guidance: Don’t blindly trust AI or SEO tools
Google’s latest guidance warns against blindly following AI-generated SEO advice or third-party tool recommendations. The example? An AI suggested changing “consultant” to “advisor” for a site, only for the site to start competing with financial advisors instead of its actual audience.
Why it matters:
AI and SEO tools can misinterpret context. Always verify recommendations before implementing them.
Actionable takeaway:
Trust but verify, so use AI and tools for ideas, but apply critical thinking.
Check multiple sources, so compare Google’s data with Bing’s, or use tools like Semrush/Ahrefs for cross-referencing.
Prioritize human judgment, because if a recommendation feels off, it probably is.
Schema.org released data showing that 95% of websites use only 12 of the 958 available schema types. Meanwhile, fewer than 1,000 sites use 485+ schema types.
Why it matters:
Schema helps search engines understand your content, but most sites aren’t leveraging its full potential. Using more schema types can improve visibility in AI-driven search and rich results.
Actionable takeaway:
Audit your current schema usage to identify any missed opportunities.
Explore less common schema types, like FAQPage, HowTo, or Event to stand out.
Use Yoast SEO’s schema blocks to simplify implementation.
German court rules Google liable for false AI overview claims
If Google’s AI cites false or harmful information about your business, you now have legal recourse in Germany. However, prevention is better than litigation.
Actionable takeaway:
Monitor AI overviews for inaccuracies about your brand.
Publish accurate, crawlable content to counteract misinformation.
If you find false claims, correct them at the source, such as on Reddit or in forums, and report them to Google.
Google’s open knowledge format: A new way to structure content
Google introduced the Open Knowledge Format (OKF), a way to catalog site content in markdown for AI consumption. This is part of Google’s push for structured, AI-friendly content.
Why it matters:
While Google’s search team advises against duplicate markdown versions of pages, the engineering team is building tools like OKF. This suggests structured content will play a bigger role in AI-driven search.
Actionable takeaway:
Wait and watch, as OKF is new, and adoption isn’t urgent yet.
Focus on structured content, like schema, clear headings, visible text.
Avoid gating critical information behind interactive elements, such as accordions and tabs.
Yoast news: Performance upgrades and new features
We rolled out performance improvements in versions 27.8 and 27.9, of Yoast SEO, including:
Faster admin pages and post editor for large sites.
Speed boosts for SEO analysis. For instance, a sitemap query on a 2M-page site dropped from 300 seconds to 25 milliseconds.
Yoast Duplicate Post plugin upgrades, including improved Rewrite and Republish functionality for easier content repurposing.
Sign up for the next SEO Update by Yoast
The next SEO Update by Yoast is on August 25, 2026, at 4:00 PM CET (10:00 AM EST). Sign up to join live!
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2026-07-01 15:02:352026-07-01 15:02:35The June 2026 SEO Update by Yoast recap
Keep in mind:
