As people increasingly gravitate to generative AI experiences and find information in new ways,
we’re publishing a new resource to help website owners, SEOs, and developers understand how to
optimize their content for appearance in generative AI features in Search, and in turn Google
Search overall.
Read more at Read More
Today, we are expanding our spam policies
to address a deceptive practice known as “back button hijacking”, which will become an explicit
violation of the “malicious practices”
of spam policies, leading to potential spam actions.
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We are hosting Search Central Live Shanghai 2026 on May 15.
This event is structured for the local community, with a specific focus on
optimizing sites that target users outside of China.
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If you tuned into
episode 105 of the Search Off the Record podcast,
you might have heard us diving deep into a topic that is close to our hearts
(and our servers): the inner workings of Googlebot.
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Just a short note this time!
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It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule for the
Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our
Search teams and fellow community members. Here is everything you need to know about our plans for
the year, at least for the APAC region.
Read more at Read More
Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time!
The event series has been a great way for communities to connect with each other and Googlers to learn
more about the web ecosystem and how Google Search works and exchange ideas.
Read more at Read More
Today we’ve released
the February 2026 Discover core update. This is a broad update to our systems that surface
articles in Discover. Our testing shows that people find the Discover experience more useful and
worthwhile with this update.
Read more at Read More
We’re excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026.
Following many years of successful events in the region, we’re continuing our mission to help local businesses
enhance their site’s performance in Google Search.
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It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we’ve
been on a mission to connect, share, and—most importantly—listen.
Read more at Read More
