Google Ads Search Max – new match type spotted

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Google Ads (Credit: Shutterstock)

Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape.

What’s happening:

  • A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout.
  • Lars Thoning Dybro first spotted the update, with Adriaan Dekker sharing additional details and a screenshot on LinkedIn.

What we know. We know little so far, as Google has not commented on this update. However, ecommerce expert Mike Ryan speculated that it’s an iteration of a “Smart Matching” match type test that he saw in 2021:

Why we care. Given Google’s track record with automated solutions like Performance Max, Search Max could indicate a major shift in how search advertising is conducted, potentially requiring advertisers to adapt their strategies and prepare for match types working in a brand new way.

Between the lines. While official details are sparse, this move aligns with Google’s trend toward automation and AI-driven advertising solutions, like Performance Max.

What’s next. Keep an eye on your Google Ads account for updates as this feature continues to surface. If Search Max is widely implemented, it could reshape search campaign strategies by streamlining ad creation and targeting.

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Google introduces ‘Source’ column in Performance Max search terms insights

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Optimizing your Performance Max campaigns with Google Ads, GA4 data

Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search categories.

What’s new:

  • The “Source” column explains Google’s reasoning for triggering ads for a particular search category, offering insights into ad performance and targeting logic.
  • Advertisers can use this data to better understand how search categories align with their campaign goals and audience targeting strategies.

How to access it. Check if the new column is available in your account by navigating:

  • Campaign > Insights and Reports > Insights > Search Terms Insights > Search Category

Why we care. The new “Source” column helps you understand the logic behind Google’s ad-serving decisions, enabling better optimization of campaign targeting and budget allocation.

First seen. This update was first brought to our attention by Natasha Kaurra on LinkedIn:

Zoom out. This update follows Google’s ongoing updates to provide advertisers with better tools to optimize campaigns and demystify ad triggers in Performance Max. By offering clearer insights into search term associations, Google aims to enhance campaign precision and advertiser confidence.

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TikTok restores service in the U.S., credits Trump for reprieve

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TikTok ban U.S.

TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday.

TikTok said it was “in the process of restoring service” yesterday afternoon and credited President-elect Donald Trump for providing “clarity” that made the restoration possible.

TikTok’s partial return comes amid a chaotic backdrop of legal battles, political maneuvering, and ongoing concerns over national security. Despite the restoration, the app remains unavailable in Apple’s App Store and Google Play, complicating access for new users.

What happened over the weekend. TikTok shut down service for U.S. users late Saturday ahead of a federal ban going into effect. The app displayed a message that services were “temporarily unavailable.”

By yesterday at noon, TikTok began restoring functionality through its hosting and content delivery partners, Oracle and Akamai.

A pop-up in TikTok’s app now greets users with “Welcome back!” and attributes the restoration to Trump, stating, “As a result of President Trump’s efforts, TikTok is back in the U.S.!”

Why we care. Despite the uncertainty of there ever being ban, we can assume Trump’s effort will still be on the side of keeping TikTok active. This means for now, advertisers can maintain the strategies they were running before the weekend with continued access to the platforms 170 million U.S. users.

Behind the scenes. Trump announced he will issue an executive order on Monday extending TikTok’s sale deadline, promising “no liability” for companies supporting TikTok before the order takes effect.

Despite this assurance, Apple and Google have not reinstated TikTok in their app stores, citing legal risks tied to the ban’s enforcement.

Between the lines. TikTok is attempting to reassure advertisers, sending a memo stating that most U.S. users will regain access soon and ad campaigns will resume with limited functionality.

The Biden administration deferred immediate enforcement of the ban, leaving its implementation to Trump’s incoming presidency.

Yes, but. Pushback from Republican senators complicates the reprieve. Senators Tom Cotton and Pete Ricketts issued a statement calling the delay “legally baseless” and warning that tech companies aiding TikTok could face substantial fines.

What’s next. Trump has proposed a joint ownership model for TikTok, where U.S. stakeholders could hold a 50% share. ByteDance remains silent on whether it will agree to this arrangement.

Bottom line. TikTok’s future in the U.S. is far from certain. While the app is regaining some functionality, unresolved legal and political challenges loom large for ByteDance and its partners.

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7 Best SERP Tracking Tools for 2025 [In-Depth Review]

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How do you track movement in the SERPs?

Do you keep a manual spreadsheet that you update diligently every day? Maybe you only have access to weekly data?

Neither option is ideal, especially when you want to track a large volume of keywords, competitors and SERP features across multiple clients and different search engines.

SERP tracking tools allow you to enter all the keywords you want to monitor, along with their respective SERP features.

No more manual (and probably inaccurate) spreadsheets. And no more waiting for fresh data.

In this post, we’ll explore the key features to look for in SERP tracking software, and look at a shortlist of tools to consider and how they stack up against each other.

The best SERP Trackers:

  1. AccuRanker – fastest and most accurate standalone daily SERP tracker, but more expensive.
  2. Semrush Position Tracker is an accurate daily SERP tracker that’s part of a leading all-in-one SEO platform. The SERP Gap Analyzer app can analyze multiple data points across thousands of SERPs to identify existing and new content opportunities and provide actionable recommendations for improving rankings. 
  3. ProRankTracker – cost-effective standalone SERP tracking solution with solid reporting capabilities.
  4. Advanced Web Ranking (AWR) – advanced standalone SERP tracker with excellent white-label reports.
  5. SERPWatcher – affordable SERP checker part of Mangool’s SEO suite.
  6. SE Ranking – cost-effective rank tracker part of an all-in-one SEO toolset.
  7. Nightwatch – accurate and affordable daily rank tracker.

If you want to skip ahead to a specific section in the post, please use the jump links below:

Disclosure: There are some affiliate links in this article. If you decide to purchase a tool through one of those affiliate links, I will receive a commission at no additional cost to you. Thanks for your support.

Why Should You Invest in SERP Tracking Software?

One of the leading indicators to validate your efforts, and justify an investment in SEO, is the ability to accurately track the movements of your SERP features and positions across different search engines, locations, and devices.

You need to be able to show progress. And the right SERP tracking software can help you do that at a granular level, and tie it back to key business objectives (more on this later).

SERP trackers will enable you to:

  • Monitor rankings across devices, locations, search engines and intent buckets.
  • Notify you when your ranking drops, so you can react quickly and fix any problems.
  • Track competitor performance, so you can identify their strengths and weaknesses.
  • Track where you are gaining and losing visibility across a range of SERP features – featured snippets, carousels, videos and more.  
  • Show the correlation between rankings, traffic, and conversions/ revenue.

And a lot more.

9 Features to Look for in SERP Tracking Software

In this section, we’ll highlight the essential features you need to consider when looking for the best SERP tracking software.

#1. Access accurate on-demand ranking updates

SERP positions change fast, so you’ll need a SERP tracker that’s frequently updated with the latest accurate ranking data. You don’t want to have to wait days for tools to update. You need access to real-time on-demand data.

AccuRanker (aff) is a leader in this category. The software updates your keyword sets automatically every 24-hours, and if you want, you can refresh the rankings data on-demand with the click of a button:

#2. Monitor performance across SERP features

When you’re looking to rank in Position #0 or grab a specific SERP feature – AI Overviews, featured snippets, PAAs, video carousels, knowledge cards, etc – you first need to know which keywords trigger them and then find out which actions are needed to steal them from the competition.

For instance, keywords with existing top 3 rankings often only require minor content updates to grab a SERP feature.

With AccuRanker’s SERP Analysis tool, you can track the movement of 50+ different SERP features across all of your keywords in a single view, so you know exactly where all the opportunities are and how to capitalize on them.

AccurRanker’s dashboard will show you how many SERP features you’ve gained over time, and provide a filterable breakdown of the different types.

#3. Track SERP movement across all major search engines

Many SERP tracking tools will only allow you to track keyword rankings on Google.

But if you want to monitor your SEO correctly, especially if you have clients in countries like China and Russia, then you’ll need to track SERP movement across all the major search engines.

AccuRanker (aff) lets you choose from Google, Bing, Baidu, Yandex, and YouTube search engines:

#4. Granular tracking (by location and device)

You’ll also need to look for SERP tracking software that offers granular details as well as a high-level dashboard.

For example, you may want to track SERP movements for international or national campaigns, and all the way down to the zip code level so you can serve local clients.

Plus, you’ll also want the option to differentiate between mobile and desktop rankings.

Semrush (aff) lets you track keyword rankings at country, state, or city level, and compare keyword positions for desktop and mobile:

#5. Map SERP movements to traffic and revenue/ conversions

Tracking changes in your SERP positions is absolutely necessary. But how do you correlate higher rankings with traffic, conversions and revenue?

AccuRanker’s Landing Pages report helps you find out which URLs are driving the most traffic and revenue for your business.

AccuRanker integrates with Google Analytics or Adobe Analytics to provide deeper insights into landing page performance.

The Landing Pages report combines AccuRanker data – keywords, search volume, Share of Voice etc – with Google Analytics data – organic visitors, bounce rate, goals, revenue, load time etc – into one report so you get a complete picture of how SERP movements are affecting your bottom line:

#6. View historical rank performance

Most SERP trackers will only provide a “point-in-time” rankings update.

But with a tracker like AccuRanker, you can view the full rank history of a given term to see how performance has been trending over time, and compare rankings against your competitors: 

#7. Run competitor comparisons

Rankings are always fluctuating, so it’s crucial to be able to track where you are gaining and losing ground to your competition to identify threats and opportunities.

Semrush distributes keywords into groups or buckets by position – e.g. 1-3, 4-10, 11–50, etc. – so you can track progress and compare ranking distribution against competitors:

Robbie headshot

Editor’s Note: 
My agency uses Databox to bring in rank distribution data from tools like Semrush to show the impact SERP movements are having on organic traffic and converions:

#8. Tag and segment rankings data

Most SERP tracking tools include keyword tagging functionality. But not all keywords are created equally, so you need to be able to view SERP performance by topic, funnel, content/ asset types, and devices.

AccuRanker allows you to segment and analyze SERP data across a host of metrics, including Share of Voice, Search Engine, Location, Rank Change, and a list of others:

#9. Generate white-label reports

Aside from accessing on-demand SERP data, you’ll also want to be able to put together an easy-to-digest report that clearly shows progress, either natively or through a third-party connection with a tool like Google Data Studio or Databox.

AccuRanker includes native white-label reports that can be scheduled to out to clients:

And also integrates with third-party tools like Google Data Studio:

AccuRanker Google Data Studio integration

“The thing that really got me using them heavily in the last month or two is their Google Data Studio connector.

Combining the tag feature, as well as the Share of Voice metric from AccuRanker has been a big help in making these reports immediately digestible.”

Ian Howells
Co-Founder, Traffic Think Tank

7 Best SERP Tracking Tools to Consider in 2025

There’s countless SERP tracking tools on the market. But we’ve done the research to provide a shortlist of the best SERP trackers that provide most, if not all, the features listed above.

In this section, we’ll take a look at three dedicated SERP trackers, as well as three SERP tracking tools that are part of leading all-in-one SEO platforms, in case you don’t want to pay for a separate SERP tracker. 

#1. AccuRanker

AccuRanker home page

AccuRanker (aff) is a standalone SERP tracking tool
used by SEO agencies and consultants to track rankings, monitor the competition and tie movements back to the traffic and conversions with the fastest and most accurate SERP data.

Over 32,000 companies trust the platform, including HubSpot, IKEA, and Kinsta. 

“It’s by far the best keyword ranking tracker in the market and has a ton of great reporting functions. If you want visibility on large volumes of keywords housed within a nice dashboard – this is for you.”

MATTHEW HOWELLS-BARBY
Co-Founder, TrafficThinkTank

Best SERP Tracking Features

AccuRanker has all the typical SERP tracking features, but it stands out from most other tools, as you can:

  • Run accurate on-demand updates of ranking data.
  • Assess market performance with its Share of Voice (SoV) metric.
  • Track rankings across all major search engines, including Google, Bing, YouTube, Baidu, and Yandex.
  • Track 50+ SERP features available for all of your keywords with the aggregated SERP analysis.
  • View historical rank performance (most just give a point in time snapshot).
  • Integrate with third-party software to allow you to bring traffic, goal, and revenue data into your ranking reports, and then visualize it beautifully in native reports or tools like Google Data Studio. 
  • Check local rankings for any address, city, or state.
  • Filter and segment ranking data with tags, notes, and dates.
  • View desktop and mobile rankings separately.
  • Monitor the rankings of up to 10 competitors per domain.
  • Analyze video ranking performance across different search engines.

Bonus resource: AccuRanker Review

Who is it for?

Agencies, SEO professionals, enterprise businesses and brands who need the most up-to-date and accurate ranking data, competitor monitoring, SERP analysis, and API access across all locations, devices and major search engines. 

Pricing

AccuRanker has a range of subscription plans (aff) based on the number of keywords you want to monitor, starting at $116/month for up to 1,000 tracked keywords.


Start a 14-Day Free Trial

#2. Semrush Position Tracker and SERP Gap Analyzer

Semrush Position Tracker

Semrush (aff) is an all-in-one SEO toolset for digital marketing professionals. Over 10 million users from leading brands such as Samsung, Vodafone and Booking.com use the platform.

Its Position Tracking Tool allows you to monitor SERP movements from an international level down to the local map pack across all device types.

Semrush boasts one of the most accurate daily rank trackers, making it easy to track competitors, monitor which URLs are gaining visibility in the SERPs, and segment ranking performance across tags, devices, location, and different SERP features. 

Best SERP tracking features

The accuracy of Semrush’s Position Tracker rivals all the standalone SERP trackers, which is impressive considering it’s just one of the platform’s many SEM tools.

In fact, 70 SEO experts nominated Semrush as the best rank tracker.

Semrush lets you:

  • Monitor national, regional, and local search engine positions for any keyword.
  • Check the Visibility index (based on the average position of the domain’s ranking pages) to gauge how your target keywords perform.
  • Run side-by-side competitor comparisons.
  • Set a date range of 7, 30, 60, or 90 days to view historical rank changes.
  • Monitor SERP feature movements – videos, reviews, snippets, knowledge panel and more – and quickly spot new opportunities.
  • Collect accurate daily SERP ranking data of domains, subdomains, subfolders, or URLs for any keyword, including desktop and mobile rankings.
  • See the complete list of keywords appearing in the local pack of the SERPs.
  • Analyze your video rankings to instantly spot gains and losses in your YouTube SEO campaigns.
  • Generate branded or white-label SERP tracking reports.

Bonus SERP analysis feature:

SERP Gap Analyzer (aff) can be accessed in the Semrush App Center. The app scans Google’s SERPs for a topic and finds under-optimized content that you can improve on. 

You can also enter your domain and scan thousands of SERPs to quickly uncover keywords that could benefit from optimized content. This can save you hours on manual keyword research and SERP analysis. 

After submitting your domain with a seed topic, the app will return insights related to:

  • Ranking difficulty 
  • Keyword suggestions
  • Weaknesses of competing websites

You can then expand on sections to uncover the specific weaknesses of competitors:

  • Missing keywords
  • Slow load times
  • Poor content depth
  • Low readability scores
  • Outdated content (6+ months old)
Semrush SERP Gap Analyzer

Source

The SERP Gap Analyzer also integrates with Google Search Console to quickly uncover low-hanging fruit keywords and, based on the analysis of multiple SERP data points, provides actionable recommendations for optimizing content to improve rankings. 

Semrush SERP Gap Analyzer Search Console integration

Source

Semrush’s SERP Gap Analyzer is a unique app that goes beyond standard SERP tracking. It will identify areas to improve existing content, add new content, and provide actionable recommendations based on in-depth SERP analysis. This app could save your team hours on tedious manual analysis each month. 

Who is it for?

Digital marketing professionals, SEO agencies, ecommerce brands, and large enterprises looking for a cost-effective all-in-one SEO platform that also provides an accurate, scalable SERP tracking solution.

Pricing

Semrush’ SEO platform has a range of subscription plans (aff), starting at $139.95/month.


Start a 14-Day Free Trial

#3. ProRankTracker

ProRankTracker is a cost-effective standalone SERP tracking, analysis, and reporting tool used by 60,000+ customers.

Best SERP tracking features

  • Get daily automatic updates of rankings, plus on-demand requests (depending on your plan).
  • Track rankings across most major search engines, including Google, Yahoo, Bing, YouTube and listings on Amazon.
  • Analyze the Top 100 SERP results for any of your keywords.
  • View historical data and assess competitor performance.
  • Track videos on YouTube and Google Videos.
  • Track ecommerce sites/products on Amazon.
  • Generate a variety of reports, including current ranking, progress, comparison, and benchmarks.

Who is it for?

SEM agencies, international companies, ecommerce brands and video marketers who want to get accurate SERP data across any location, across all devices in multiple different languages.

Pricing

ProRankTracker has a selection of pricing plans, starting at $39/month.


Start a 7-Day Free Trial

#4. Advanced Web Ranking (AWR)

Advanced Web Ranking home page

Advanced Web Ranking (AWR) is a standalone SERP tracker used by thousands of SEOs and brands such as Microsft to track SERP movements across devices and locations, plus build customized white-label reports.

Best SERP tracking features

  • Get fresh, accurate keyword rankings across all major search engines – Google, Yandex, Baidu, DuckDuckGo, Amazon, YouTube and more-  in 170+ countries on a daily, weekly, or monthly basis.
  • Track SERPs regardless of niche, location, or device.
  • Measure market share and perform in-depth competitor SERP analysis.
  • Monitor the aggregated list of websites you’re competing against for each keyword.
  • Segment data and build in-depth, white-label reports.
  • Integrate SERP data with third-party tools, such as Google Data Studio.

Who is it for?

In-house teams, agencies, and enterprises who want reliable SERP tracking data, competitor rankings, and comprehensive reports use AWR.

Pricing

AWR has a range of subscription plans, starting at $99/month.


Start a 30-Day Free Trial

#5. SERPWatcher

SERPWatcher (affiliate) is the SERP tracking tool from Mangool’s all-in-one SEO platform. It is an affordable, easy-to-use tracker that is trusted by some of the world’s largest brands, including airbnb and adidas. 

Best SERP tracking features

SERPWatcher’s Performance Index shows your website’s organic traffic potential across all tracked keywords, in addition to ranking and volume metrics.

Use SERPWatcher to:

  • Get daily ranking updates and check them in the SERP previews.
  • Track historical data by any time frame, such as weekly, monthly, and quarterly.
  • Get notified of all important rank changes via email alerts.
  • Track rankings in 52,000+ locations (states, cities, counties, DMAs), on any device.
  • Share interactive reports with clients and colleagues, plus schedule reports and set event-based alters via email.
Robbie headshot

Editor’s note:

The Mangools toolset also includes SERPChecker, a SERP analysis tool that helps you:

  • See all strengths and weaknesses of your competitors with 45+ SEO metrics.
  • Evaluate SERP positions.
  • Compare your website with competitors.
  • Scan Local Search results for 50,000 locations.
  • Detect Google SERP features influencing organic search results.

Who is it for?

Agencies, SEO professionals, startups and small business owners who want simplified SERP tracking and other easy-to-use SEO tools in one package use SERPWatcher by Mangools.

Pricing

Mangools has a range of subscription plans starting at $29.90/month.


Create a Free Account

#6. SE Ranking

SE Ranking is an all-in-one SEO toolset with a Position Tracking Tool that monitors keyword rankings in all the major search engines, across all locations and all devices.

Best SERP tracking features

SE Ranking claims to collect and store 100% accurate data by simulating user behaviour in a particular search engine and for a precisely targeted location.

You can use SE Ranking to:

  • Track SERPs in Google, Yahoo, and Bing for any location and device.
  • Track Google SERP features, Maps results, and Google Ads positions.
  • Perform side-by-side comparisons of your rankings with up to 5 competitors.
  • Get a visibility rating with all your search competitors (sorted by visibility score) based on your keywords.
  • Get a retrospective view of the Top 100 search results and features.
  • Share rankings with clients via a custom domain labeled with your brand.

Who is it for?

Digital agencies, SEO professionals, and small business owners who want accurate SERP tracking and other SEO tools in one package use SE Ranking.

Pricing

SE Ranking has a range of subscription plans, starting at $52/month. (Based on daily SERP updates for 500 keywords).


Start a Free Trial

#7. Nightwatch

Nightwatch rank tracker

Nightwatch is one of the most accurate daily SERP trackers and is trusted by companies of all sizes, including Shopify, Scotiabank, and Coinbase. The tool lets you discover your exact search engine rankings from 107,296 locations worldwide.

Best SERP tracking features

  • Track your critical keywords in 107,296 locations worldwide across the search engine results page and map pack.
  • Track local SERP and map pack rankings down to a zip-code level with daily updates.
  • Access any Google Data Center on the planet for accurate local rank tracking.
  • Keep an eye on daily rankings on all the major search engines, including DuckDuckGo and Bing.
  • Track your SERP features and discover placements to rank globally and locally.
  • Identify decaying content and “low-hanging fruit” ranking opportunities using custom segments.
  • Analyze the performance of transactional keywords, groups of pages, and more.
  • Import data from Google Analytics and Search Console to bolster reporting.
  • Create eye-catching, easy-to-interpret white-labeled reports using the drag-and-drop editor.

Who is it for?

Nightwatch has three different plans – Starter, Optimize and Agency – that cater to the needs of companies of all sizes, from freelancers and SMBs to agencies and larger enterprise businesses. 

Pricing

Nightwatch offers a 14-day free trial, and paid plans start at $32/month for up to 250 keywords.


Start a 14-Day Free Trial

Which SERP Tracking Tool is Right for Your Business?

SERP tracking software is essential for monitoring your SEO performance, competitors, and spotting new organic growth opportunities.

We looked at the seven top SERP tracking tools – four standalone trackers, plus three SERP trackers that are part of all-in-one SEO toolsets.

My recommended standalone SERP tracker is AccuRanker (aff). But if you’re looking for a solid tracker that’s part of a leading all-in-one SEO platform, I recommend Semrush (aff).

At a minimum, when you’re evaluating a SERP tracking solution, remember to check for these key features:

  • Access accurate on-demand ranking updates
  • Track SERP movement across all major search engines
  • Granular tracking (by location and device)
  • View historical rank performance
  • Run competitor comparisons
  • Tag and segment rankings data
  • Generate white-label reports

Let us know in the comments which SERP tracker you’re using.

The post 7 Best SERP Tracking Tools for 2025 [In-Depth Review] appeared first on Robbie Richards.

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Marketplace SEO tips to improve product listing visibility

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You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search.

Table of contents

What is marketplace SEO?

Marketplace SEO is about making a platform with many sellers — like Airbnb, Etsy, or Amazon — easy to find on search engines. It means improving product details, organizing the site well, and using customer reviews and content. Optimizing the listings on these platforms helps more people find the products and increases sales for everyone involved.

For instance, Etsy gives store owners plenty of options to improve their product listings by writing detailed product descriptions or adding great images. As a result, every well-optimized, handcrafted item ranks in the search results. Similarly, Airbnb allows property owners to update their listings with local keywords so that they appear when users search for accommodations in specific areas.

Effective marketplace SEO means that when someone searches for “vintage leather bags,” Etsy listings are among the top results. Or when a traveler looks for “secluded cabin in Vermont,” Airbnb’s optimized listings pop up. The result, of course, is to quickly connect marketplace buyers and sellers.

an airbnb listing appearing in google search for the term secluded cabin vermont
An Airbnb listing appearing in a Google search for a key term

On-page SEO for marketplaces

You can use on-page SEO as a tool for marketplace SEO. Doing so directly impacts how easily potential customers find your listings. Take the time to optimize elements like titles, descriptions, and images. Ultimately, you’ll find that your marketplace listings will be more visible in search results. This visibility, of course, should hopefully lead to more clicks and more sales.

When each page is optimized correctly, search engines better understand your content, which improves your rankings. This means your marketplace appears in front of the right audience at the right time.

Optimizing images

For marketplace SEO, you need good images to capture attention and show the quality of your products. If possible, make sure that your images are high-resolution and professionally shot. All your images should be relevant and showcase the product from more than one angle to give buyers a good feel for it.

Add clear alt text like “handmade ceramic mug” to make your images more accessible and to help search engines recognize what the image shows. This improves the SEO of your marketplace listings and makes them more appealing to users who use speech-based browsers.

Don’t forget to optimize the image itself. Compress files to maintain quality while reducing load times, as slow-loading images can drive users away. Tools like Squoosh can help with compression without losing quality. Ensure file names are descriptive and include keywords where appropriate, such as “organic-cotton-shirt.jpg,” to boost search visibility further.

Great photography and branding make your products stand out

Create great titles and meta descriptions

Titles and meta descriptions can draw users from search engine results. Crafting an engaging title means more than just adding keywords; it should capture what the page is about. Keep it short but descriptive, like “Elegant Summer Dresses – Affordable Fashion Online.” This approach catches users’ attention and clearly tells them what to expect. Ensure the titles aren’t too long so they appear fully in search results without getting cut off.

Descriptions provide more details about your listing. A good meta description should highlight features and benefits. It should also mention why people should click on your listing instead of your competitors. Here’s a good example: “Discover our range of elegant summer dresses crafted from breathable fabrics for comfort and style. Perfect for any occasion, at prices you’ll love.” This has all the keywords, and it speaks to the customer. Keep it short, accurate and engaging.

Writing great product descriptions

Product descriptions sell your products. If you want to sell your products, you must invest plenty of time in writing great product descriptions. Start by understanding your target audience and use those insights to address their needs and concerns. Write naturally and incorporate all the keywords you want the product to rank for.

Many sellers simply list features, but explaining these in context is better. Here’s an example: “This eco-friendly bamboo toothbrush is designed for comfort and sustainability, reducing your carbon footprint while providing a gentle clean.” By writing this way, you set your products apart from your competitors.

Another way to make your products stand out is through storytelling or vivid language that paints a picture. Here’s one: “Imagine sipping your morning coffee from this handcrafted ceramic mug, its unique glaze reflecting the artisan’s touch.” Instead of simply listing details, you appeal to the buyer’s emotions. This also offers a way to make the shopping experience more personal.

Whatever you do, try to avoid using the text provided by the manufacturer, as these will be used on thousands of sites. Try to make it unique for you and your customers.

An example of a good product description for an Etsy item

Using product specifications properly

You must list specifications to help customers decide if they want to buy this specific product. It’s important to list these product specifications with care. Make sure to present details such as product identifiers, dimensions, materials, weight, and compatibility in a way that’s easy to scan.

This makes it easy for customers to find the information they need quickly. It also helps search engines index your content more effectively. Including specifications can give customers more confidence in buying the product, as they know exactly what they are purchasing.

Additionally, think about the unique features that specifications can highlight. For instance, computer shoppers would love to know what kind of processor a laptop has. Shoppers use these details to compare products based on specific technical attributes. Where applicable, use bullet points to present data clearly and concisely.

Implementing Schema markup

You can’t live without a schema markup if you want to improve your marketplace SEO. Schema markup adds structured data to your products, which helps search engines understand and interpret your products. If you do it well, your products might get rich results, like added star ratings, pricing, and availability.

For instance, an item with a product and reviews markup might show a 4.8-star rating and price directly in Google. These listings appeal to customers and could lead to a better CTR.

If you want to add schema to your products, you need to use specific types of markup relevant to your marketplace, such as Product, Review, and Offer schemas. Tools like Yoast SEO can implement schema code for you automatically. Whatever you do, don’t forget to test your structured data to make sure it’s correctly implemented and up-to-date.

Properly set up products with structured data will get rich results in Google

Use Yoast SEO for Shopify

Working on your online store can be tiresome, but luckily, there are tools to help you. Yoast SEO for Shopify is a great app that makes managing it much easier. It has content optimization features, AI tools for creating awesome titles and meta descriptions, and many schema enhancements. Together, these features help your store’s visibility in search

Conclusion to marketplace SEO

For your marketplace to succeed, you need on-page SEO. Work on product visibility and engagement by improving images, creating clear meta tags, and refining product details. Tools like Yoast SEO for Shopify simplify this process. These methods can attract more visitors and improve your marketplace’s performance.

The post Marketplace SEO tips to improve product listing visibility appeared first on Yoast.

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What is generative engine optimization & how does it work?

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While search engine optimization (SEO) is essential for your content and offerings to reach your target readers, it is also essential to stay up to date with the latest…

The post What is generative engine optimization & how does it work? appeared first on Mangools.

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Web Design and Development San Diego

Search Central Live is returning to Brazil

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We’re excited to announce that Search Central Live is returning to São Paulo in 2025. Following our
successful events in 2023 and 2024, we’re continuing our mission to help Brazilian businesses enhance
their site’s performance in Google Search. And this year we’re visiting Recife for the first time.

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Web Design and Development San Diego

Simplifying the visible URL element on mobile search results

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Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search
results. Initially introduced as part of the “site hierarchy” feature,
we’ve found that the breadcrumb element isn’t as useful to people who are searching on mobile
devices, as it gets cut off on smaller screens. Starting today, we’ll no longer show breadcrumbs
on mobile search results in all languages and regions where Google Search is available (they
continue to appear on desktop search results).

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Start 2025 strong with data-driven strategies for retail success by Edna Chavira

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Join our experts for this live panel discussion.
Join our experts for this live panel discussion.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts.

Learn how leading brands are using cutting-edge techniques to drive results—and how you can apply these insights to your own strategy. Our expert panel will cover:

  • Optimizing shopper journeys with actionable data.
  • Using A/B testing to make impactful decisions.
  • Delivering personalized experiences at scale with AI.
  • Lessons from the past peak season to inform your 2025 plans.

Whether you’re a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Save your spot here!

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Google Search faces new UK probe

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The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules.

The investigation could force changes to Google’s search business in the UK, where it controls over 90% of general search queries and serves 200,000+ advertisers.

The big picture. This probe follows the U.S. Department of Justice’s recent move to break up Google’s search monopoly and comes as AI reshapes online search.

Key details:

  • The investigation falls under the Digital Markets, Competition and Consumers Act (DMCC).
  • CMA will assess if Google has “strategic market status.” Such a designation would give regulators the power to mandate changes.
  • The agency is concerned about Google’s impact on news publishers and emerging AI search competitors.

Why we care. This investigation could change how Google displays and ranks ads in search results, potentially affecting ad costs and visibility. If regulators force Google to be more transparent or alter its search algorithms, it could impact ad targeting capabilities and ROI on search advertising spend.

What they’re saying. “We want to ensure there is a level playing field for all businesses, large and small, to succeed,” said Sarah Cardell, CMA chief executive.

Google “looks forward to engaging constructively and laying out how our services benefit UK consumers and also businesses, as well as the trade-offs inherent in any new regulations”, the company responded in a statement today.

What’s next. If designated with strategic market status, Google could face new restrictions on how it operates search and handles user data in the UK.

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