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There are many tools that let you schedule content across different social media platforms.

But:

Not all of them are built to match your unique workflow.

Some focus on collaboration, others on planning.

That’s why I’ve handpicked the best tools and highlighted the features that go beyond basic scheduling.

Here’s an overview of the best social media management tools included in this article:

Note: This is not the most extensive list of social media management tools. Instead, I’m sticking to what the title says and only including the very best options.

1. Buffer

Best for content creators and small teams that need help generating content ideas and staying consistent with posting

Pricing: Starts at $6 per month per channel; limited free forever plan available (for up to three channels and 10 scheduled posts per channel per month)

Buffer is a simple social media management tool designed to help you plan, create, and schedule content across platforms.

It has a simple layout, a Kanban-style board, AI tools to help you write posts faster, and many other features that let teams work together easily.

Here are the platforms you can manage with Buffer:

• Facebook
• Instagram
• Threads
• TikTok
• LinkedIn
• YouTube
• X/Twitter
• Pinterest
• Google Business Profile
• Bluesky
• Mastodon

Here’s what I love about Buffer:

Manage Your Content Workflow with a Built-in Kanban Board

Buffer gives you a simple, visual way to manage your entire content workflow. You don’t need a separate project management tool.

You can plan, track, and organize your social posts using a built-in Kanban-style layout. This makes it easy to track how your content moves from idea to publication.

You can drag and drop posts through each stage, tag them by type or campaign, and convert any idea into a live post when you’re ready to publish.

Each idea card acts like a mini workspace. You can add notes, upload images, assign tags, or even use AI to shape your post.

And when you’re ready to turn an idea into a real post, just click “Create Post”:

From there, you can choose which social media platforms to post on, edit your text, and schedule it. All without leaving the ideas board:

This is a seamless workflow from idea to publishing. You don’t even need to switch tabs within the tool.

Create a Custom Link in Bio Page

Buffer’s Start Page lets you build a mini landing page to use in your social media bio.

On this page, you can add buttons to your blog, shop, podcast, or freebies — whatever you want people to check out. It’s like a custom homepage for your content.

There are templates to get you started:

But you can also customize it with your brand colors, fonts, and layout:

When you publish your page, you can track views and clicks to see what your audience is interested in:

Whether you’re a creator, freelancer, or a small business, Start Page helps you lead your followers to the content you want them to see.

Stay Consistent with a Weekly Posting Goal

Buffer helps you build a sustainable content routine. It lets you choose a posting goal, like once, three times, or five times per week:

Once you select your frequency, Buffer will automatically recommend the best time slots and add them to your queue:

The tool recommends time slots based on when your audience is active.

With this feature, you don’t have to guess when or how often to post.

Just pick a consistency level that fits your bandwidth and goals.

This is helpful if you’re overwhelmed or inconsistent. With your target already set, Buffer takes care of when to post so you can focus on what to post.

Useful resource: Step-By-Step Content Marketing Plan Template

Pros & Cons

2. Planable

Best for marketing teams that need a centralized hub to collaborate on all types of content

Pricing: Starts at $39 per month; free plan available (limited to 50 posts)

Planable is a tool built for social media teams to plan, collaborate on, and schedule content together — all in one place.

It’s designed to streamline approvals, keep your calendar organized, and make team (and client) communication seamless.

Here are the platforms you can manage with Planable:

• Facebook
• Instagram
• X/Twitter
• LinkedIn
• TikTok
• Google Business Profile
• YouTube
• Pinterest
• Threads

And here’s what I love about Planable:

Collaborate with Your Team in Real-Time

Planable makes it easy to work with others and communicate through every step of content development.

For example, your team can leave comments directly on each social media post. This removes the need to send the post back and forth:

You can even invite your team members and clients and give each one a unique set of permissions. These include view, edit, publish, approve, or analyze.

You can also make multiple approval workflows and set collaboration levels.

Let’s say you’re part of an in-house marketing team working with an external copywriter. You could create a custom workflow like this:

• Stage 1: Content team creates the post and adds a caption
• Stage 2: Design team steps in to finalize visuals
• Stage 3: The client gives final approval before the post goes live

Once the client approves the content, you can:

• Automatically schedule the post to publish at the assigned time (or keep manual control if you prefer)
• Lock the content to prevent last-minute edits or accidental changes

What’s cool is that internal team comments won’t be visible to clients.

You can also hide certain posts from clients to prevent them from seeing unfinished drafts:

And if anything ever goes off track, you can see the version history. It lets you see exactly who did what and roll back to a previous version if you need to.

Manage All Your Marketing Content in One Place

Planable helps you schedule, preview, and collaborate on posts for all major platforms in one place.

You can plan your content in a calendar view to visualize what’s going live, where it’s going, and when:

But what sets Planable apart is its ability to go beyond just social. You can also write and organize blog posts, newsletters, and other content with the same team setup.

So if your team is posting on Instagram and TikTok, writing email newsletters, and posting on the blog, you can check and edit everything in one place.

Planable keeps it all in sync, so your team stays aligned and consistent — no matter how many channels you’re managing.

Note: While you can manage blog content in Planable using the same workflows as social posts, it doesn’t integrate directly with CMS platforms. So you’ll still need to copy and paste your final draft manually.

Organize Your Content into Campaigns

In Planable, you can group your social media posts into dedicated campaigns.

This makes it easy to plan, manage, and execute content around specific themes, product launches, or events:

Each campaign can act as a central hub for your content. You can add posts to different social media, work with others, and see how your posts are doing, all in one place.

For example, if you’re launching a new product, you can create a “Product Launch” campaign. Inside that campaign, you can:

• Keep internal notes (like your campaign objective, key results, and what content the campaign should include)
• Organize all launch-related posts and visuals for future posts
• View when each post is scheduled to go live with the calendar view
• Check consolidated analytics across multiple platforms

This kind of campaign structure helps your team stay focused and aligned. It also ensures every piece of content supports a bigger goal, like driving signups for an event or promoting a product launch.

Pros & Cons

3. SocialBee

Best for businesses that want a built-in AI assistant to help plan strategy and generate content

Pricing: Starts at $29 per month; 14-day free trial

SocialBee is a social media management tool that helps you manage all your content in one place. One unique thing this tool offers is a built-in AI assistant that takes tasks off your hands (more on this later).

Here are the platforms you can manage with SocialBee:

• Facebook
• Instagram
• LinkedIn
• X/Twitter
• TikTok
• YouTube
• Pinterest
• Google Business Profile
• Bluesky
• Threads

SocialBee also offers universal posting. This means you can collaborate with your team on content for a blog or newsletter for example. However, as is the case with Planable, there is currently no integration to post these directly on other platforms.

Here’s some more detail about a few of SocialBee’s best features:

Build a Content Strategy with AI Copilot

SocialBee’s AI Copilot is like having a creative assistant built into your social media tool.

It helps you build a personalized content strategy, come up with content ideas, and draft social media captions.

So, how does it work?

Let’s say you run social media for Tattly, a creative brand selling artist-designed temporary tattoos.

Copilot will ask you a set of questions about your brand, goals, and audience:

Based on your input, the AI Copilot recommends the best platforms to focus on and suggests a weekly posting frequency:

Copilot also suggests content categories that match your business and tone:

It then generates the posting plan based on your content categories:

And finally, it generates the posts. You can use the captions as-is or use AI suggestions as inspiration:

Create Evergreen Content Categories

SocialBee lets you recycle posts on autopilot by marking a content category as evergreen:

This means any post you add to that category will automatically be re-added to your posting queue once it goes live. You don’t need to reschedule it manually.

But why would you want to post the same content over and over?

It’s a great way to keep your content calendar full without constantly creating new content. You can use it to reshare timeless posts like tips, customer testimonials, or motivational quotes:

For example, reposting a helpful blog tip every four to six weeks keeps it fresh in your audience’s feed without feeling repetitive. Especially if you’re recycling through a variety of other content in between.

Plus, new followers may miss these posts the first time around, but still get value from them.

This keeps your content calendar active, saves you time, and ensures your best posts continue delivering value long after they’re first published.

Turn Links Into Posts

SocialBee lets you import a bunch of links and instantly generate social media posts for them:

Just paste in your links, assign them to a content category, and SocialBee will generate a basic post using the page title and link:

From there, you can edit the draft to boost engagement and tailor it to your audience. Like by adding a hook or takeaway.

This is especially helpful if you run a blog or regularly share curated content. It gives you a head start on posting, so you’re not starting from scratch every time.

Further reading: 21+ Proven Strategies to Promote Your Blog in 2025

Get Help from a Dedicated Social Media Concierge

If you’d rather outsource some of your social media tasks to a pro, SocialBee offers concierge services.

ConciergeBee connects you with a service provider who takes care of tasks like making content or talking to your followers.

You can choose from several service packages (starting at $129/month) based on your needs.

For example, options include:

• Weekly content creation (graphics, captions, and videos)
• Community management (inbox and comment replies)
• LinkedIn lead generation
• Blog content writing
• Ads management

Compared to hiring freelancers on your own, SocialBee’s concierge service saves you time and guesswork.

You get vetted specialists, ongoing 1:1 communication, and fixed pricing. And you don’t have to go through the process of scouting talent and managing contracts.

Pros & Cons

4. Canva

Best for content creators and small businesses that want to design and schedule content from one place

Pricing: Starts at $15 per month; 30-day free trial available

With its built-in Content Planner tool, Canva lets you design, write, and schedule posts across multiple platforms in one place.

If you’re already using it to create visual content, it might be enough to handle your entire content workflow. Especially if you heavily rely on graphics in your social media posts.

Here are the platforms you can manage with Canva:

• Instagram Business Page
• Facebook Page
• X/Twitter
• Pinterest
• LinkedIn
• Tumblr

While more limited than some of the other tools on this list, there are still a lot of reasons to love it as a social media management tool.

Here are my favorite features:

Schedule Posts Right From the Design Dashboard

Canva makes it easy to go from designing a social media post to scheduling it for publishing. You can do it without even leaving the design screen.

Let’s say you run a small cafe and you’re launching a new seasonal breakfast menu. You design an Instagram post in Canva with a mouth-watering photo of your meals.

Once you’re happy with the design, you click “Share” > “Schedule” right from the top menu:

This built-in scheduling tool helps you post regularly on social media without making more work for yourself.

Instead of switching between tools, you can design, schedule, and publish all from one place.

This saves time and keeps your content calendar on track.

Fill Your Calendar with Holiday-Ready Templates

Canva’s Content Planner shows holidays, awareness days, and seasonal events from around the world:

You can click on any event, choose a ready-made template, make it match your brand, and schedule the post right away:

This is a simple and effortless way to fill your content calendar and engage your audience.

Useful resource: Content Calendar Template for 2025

Pros & Cons

5. Hootsuite

Best for teams that need social selling tools and CRM integration

Pricing: Starts at $149 per month; 30-day free trial available

Hootsuite supports everything from collaborative content planning to lead generation and social selling.

It has tools that help your team save time and work efficiently. Like CRM integrations, a smart inbox, and auto-replies for Instagram.

Here are the platforms you can manage with Hootsuite:

• Facebook
• Instagram
• X/Twitter
• LinkedIn
• YouTube
• Pinterest
• TikTok
• WhatApp Business
• Threads

Here are my favorite Hootsuite features:

Automate Instagram DMs with Comment Keywords

Hootsuite lets you send automated Instagram DMs to your audience:

You can use this feature to deliver lead magnets, coupon codes, or event registrations.

For example, if you’re a fitness coach offering a free meal plan, you could post a Reel with the caption:

“Drop the word MEAL below and I’ll DM you my 7-day meal plan.”

When someone comments “meal,” Hootsuite instantly sends them your custom message with the link.

Here’s how it works:

You choose a keyword and write a message you want to send when someone comments that word on your post.

This method keeps your audience engaged without the hassle of replying to everyone yourself. And because the response is instant, your followers get what you promised right away. No matter when they comment.

Cool, right?

Turn Social Conversations Into Sales

Hootsuite helps you move leads from social interactions to closed deals without leaving the dashboard.

You can reply to comments and DMs, save the conversation in your CRM, and follow up to turn that lead into a customer:

But how’s that possible?

Hootsuite integrates with CRMs like Salesforce, HubSpot, and SugarCRM to streamline this process.

This means your social media manager and sales rep can collaborate in real time. If a follower responds to a campaign or clicks on a product post, you can turn that engagement into a lead profile.

If your business relies on social selling, this feature is a game-changer.

Pros & Cons

6. Sprout Social

Best for large teams or agencies that need unified analytics, collaboration tools, and social listening in one platform

Pricing: Starts at $249 per month; 30-day free trial available

Sprout Social is a premium social media management platform. It combines publishing, engagement, analytics, and social listening all in one place.

Here are the platforms you can manage with Sprout Social:

• Facebook
• Instagram
• X/Twitter
• LinkedIn
• TikTok
• Pinterest
• Threads
• YouTube
• Google Business Profile

Now let’s talk about what I love most about Sprout Social:

Respond to Every Message in One Place

Sprout’s Smart Inbox pulls direct messages (DMs), comments, and mentions across all your connected platforms.

You don’t need to bounce between tabs or apps. Instead, your entire team can view and respond to each message or comment from one space:

Your team can even tag messages, assign them to teammates, and leave internal notes to add context:

Sprout Social also tracks your inbox activity. This lets you check how your team handles audience engagement across different platforms.

For example, you can see metrics like:

• Number of received vs. actioned messages and action rate
• Response rate and average time to action
• Performance trends across time or by platform

This helps you reply faster, keep your support organized, and make sure you don’t miss any messages. Even when you’re constantly receiving messages at scale.

Track and Visualize Performance Across the Channels

Sprout Social gives you two powerful ways to analyze your results:

• Cross-network reporting: To track performance across all your social media channels
• Profile-specific reporting: To dive deeper into individual accounts (like your Instagram or LinkedIn)

This dual setup helps you see the big picture while still being able to zoom in on the details.

View High-Level Metrics in One Dashboard

Its profile performance report shows key stats. Such as views, clicks, engagement, and interaction rate across all your social platforms:

You can also track how your audience has grown over time with the Audience Growth graph:

This makes it easy to see whether your efforts are growing your followers.

That way, you can identify which platforms are bringing the most momentum. And which ones might need a strategy tweak.

Analyze Content with Post Performance Reports

Sprout Social also gives you post performance insights across all your connected accounts. Or you can focus on a specific platform.

You can view and compare individual post metrics. Like total engagement, reactions, and comments:

This helps you quickly spot top-performing posts and patterns behind them. This lets you replicate what’s working — without constantly jumping between dashboards.

Listen to What Your Audience Is Saying Online

Sprout Social helps you understand what people say about your brand, industry, or competitors across social media and the web.

You can track specific keywords, hashtags, or brand mentions in real time.

For example, if you manage social media for a coffee shop, you might track the keyword “espresso.”

The conversation breakdown shows the words and phrases people use when they talk about espresso. Such as “recipes,” “easy,” and “home.”

These terms are ranked from highest to lowest engagement:

You can use these words to get content ideas or write relatable captions to match what your audience is saying.

It’s a quick way to spot trends and stay relevant.

Pros & Cons

Ready to Choose Your Social Media Management Tool?

The right social media management tool depends on your content needs and workflow:

• Go with Sprout Social if you’re a large team or agency that needs everything in one place, including analytics, collaboration, customer care, and social listening
• Pick Hootsuite if your team is focused on lead generation and social selling, and you want powerful CRM integrations and sales automations
• Choose Planable if you need advanced collaboration features and want to manage all kinds of content in one place
• Go with Buffer if you’re solo or on a small team and want to stay consistent with posting using a simple, organized workflow
• Try SocialBee if you want extra help either from AI or a real human handling your strategy and content
• Stick with Canva if you’re already using it for design and want a streamlined way to schedule your posts without switching tools

Want to explore new platforms to grow on? Check out our list of new social media platforms so you can stay ahead of the curve.

The post 6 Best Social Media Management Tools (Tried & Tested) appeared first on Backlinko.

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SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t.

But here’s the painful truth:

You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.

Then struggling to make it look presentable.

Oh, and this is for one website. If you’re managing many projects, reporting can get VERY tedious (and costly).

That’s why I’ve handpicked a list of four dedicated SEO reporting tools that:

• Save time by automatically collating data from your favorite SEO and analytics platforms
• Help you build client-ready reports without starting from scratch every time
• Let you track and visualize SEO performance in a way that actually makes sense for you

Here’s a quick rundown of our favorite SEO reporting tools:

1. Google Looker Studio

Best for creating reports from various sources like Google Sheets, Search Console, and APIs

Pricing: Free; Pro plan costs $9 per month with a 30-day free trial.

Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.

Here’s what I love about Looker Studio:

Connect All Your Data Sources in One Dashboard

One of the biggest advantages of Google Looker Studio is how seamlessly it connects with 1,000+ data sources.

This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard.

Here’s how it works:

Connect your Looker Studio account to Google’s native platforms, including:

• Google Search Console to pull in keyword rankings, impressions, clicks, and click-through rate (CTR)
• YouTube Analytics if you’re reporting on YouTube SEO
• BigQuery, Google Sheets, Google Cloud Storage if you’re managing large datasets
• Google Ads if you want to compare paid and organic performance metrics in one place

These connectors are free to use and only need a few clicks to set up.

Beyond Google’s platforms, Looker Studio also integrates with 1,100+ third-party data sources via partner connectors.

For example, you can connect your Looker Studio to:

• Semrush: Import keyword rankings, domain analytics, and backlink data
• Shopify: Combine ecommerce sales data with SEO performance insights to see how organic traffic impacts your revenue
• Facebook, Instagram, LinkedIn, and TikTok Ads: Combine all your social media ad metrics with SEO results in one report

Note: You can connect Semrush to Looker Studio for free. Many other third-party connectors need a separate paid subscription.

Report Fast with Templates or Build Custom SEO Dashboards

Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. Whether that’s in a streamlined or more hands-on way.

Here’s how:

If you want a quick start, you can use pre-built templates from the gallery.

For example, you could choose a Google Search Console performance template.

It visualizes impressions, clicks, CTR, and average position:

With this template, you simply need to connect your Search Console account, and you’re good to go.

But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps:

1. Choose exactly which metrics to show
2. Pull in multiple data sources (Google Analytics, Semrush, Shopify, etc.)
3. Design the layout to fit your team’s or client’s needs

Tip: If you’re showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand. Do this by adding logos, brand colors, and any visual elements specific to your projects.

Pros & Cons

2. Semrush

Best for SEO professionals who want an all-in-one solution to track, analyze, and report SEO performance in one place

Pricing: Starts at $139.95 per month; Backlinko-exclusive 14-day free trial available

Semrush’s My Reports lets you build customizable SEO reports. It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format.

Here’s what I love about My Reports:

Combine Multiple Semrush Tools in One Report

Semrush’s My Reports tool lets you pull data from across the platform’s entire SEO toolkit and present it in a single, cohesive report.

You can include insights from tools like:

• Position Tracking to highlight keyword performance
• Site Audit to showcase technical SEO health
• Backlink Audit for link profiles

This feature is perfect if you want to avoid bouncing between separate dashboards. Or manually merging data sources.

With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or how technical issues could be holding your keyword performance back.

Create SEO Reports from 20+ Marketing Data Sources

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.

These include Google Search Console, Google Analytics, Google Business Profile, and more.

For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.

All in one report:

This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic.

Save Time with Ready-Made Templates

If you’re short on time and don’t want to build your SEO reports from scratch, Semrush has you covered with ready-made templates:

These templates help you quickly generate reports for common SEO tasks.

For example, you can select:

• Monthly SEO Reports: Use these to update clients about your SEO performance
• Site Audit: This gives you a quick overview of your domain’s technical health
• Backlink Audit: This lets you analyze your website’s backlink profile and spot new link opportunities

You can use your selected template as is:

Or you can customize it further with the drag-and-drop tools.

Quickly Build SEO Reports with Drag-and-Drop Widgets

Semrush’s drag-and-drop interface makes it easy to build your own custom reports or build on templates.

Just drag the data widgets you need from the left panel and drop them wherever you need them.

Let AI Summarize Your Report

One of the standout features of My Reports is the built-in AI Summary tool.

Once you’ve built your SEO report, you can click “Add AI Summary,” and Semrush will automatically generate a clear, concise overview of the key takeaways:

You can also choose whether you want the AI to generate a brief or detailed summary, depending on your audience:

Note: A free Semrush lets you create one report for free. Or you can use this link to access a 14-day trial on a Semrush Pro subscription.

Pros & Cons

3. AgencyAnalytics

Best for freelancers and SEO agencies to share real-time reporting dashboards with clients

Pricing: Starts at $79 per month; 14-day free trial available

AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.

It lets you create customizable SEO reports by pulling data from 80+ tools, including:

• Google Search Console
• Google Analytics
• Semrush
• Moz
• Bing Webmaster Tools

Here’s what I like most about Agency Analytics:

Choose From Four Report Starting Points

AgencyAnalytics gives you four ways to start building a report:

• Blank report: Start fresh and create a fully customized SEO report
• Smart report: Auto-generate a report with your connected integrations (like Semrush, Shopify, Google Search Console, and Salesforce)
• Template: Use a pre-made reporting template
• Clone existing report: Copy any report you’ve already created

If you manage multiple clients or create recurring SEO reports, cloning an existing report is a HUGE time-saver.

You can duplicate the layout, data sources, and widgets from any previous report. This way, you don’t have to start from scratch every time.

And if speed is your priority, the Smart Report option gives you a great baseline. It pulls in data from your connected tools automatically.

But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need.

Track Your Client’s SEO Goals

AgencyAnalytics lets you set and track specific SEO goals for each client. You can then keep track of the progress in your reports.

Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.

Simply choose the metric you want to track and set your conditions.

Let’s say your goal is exceeding 100k sessions per month:

You just drag and drop that goal into your report to track it alongside your SEO performance:

And just like that, you can track your goal right next to your current performance.

Have Full Control of How Your Reports Look

AgencyAnalytics also lets you adjust the size and placement of each widget to fit your reporting style.

You can resize and rearrange your charts, tables, and graphs to fit your preferred style and showcase what’s most important to your audience.

This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand.

Give Clients Real-Time Access to SEO Dashboards

AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need.

You can also adjust permissions for each user individually to control exactly what each client sees:

This gives clients a transparent view of their performance. And it cuts down on back-and-forth reporting requests.

Pros & Cons

4. DashThis

Best for creating customizable SEO dashboards and helping clients understand what the data means

Pricing: Starts at $49 per month; 15-day free trial available

DashThis lets you create SEO reports fast, or fully customize them when you need more control.

In other words: it’s suitable for those that want a streamlined solution OR a highly tunable one.

You can also pull data from 30+ tools. These include the usuals like Google Analytics, Search Console, and Semrush. But also the likes of Google Ads, CallRail, and YouTube.

Here’s what I love about DashThis:

Build an SEO Report Your Way

DashThis gives you multiple widget types to build exactly the kind of SEO report you want.

Whether you’d like to craft a report quickly or need full control, DashThis gives you this flexibility:

For example:

You can drop in preset widgets that auto-populate common SEO key performance indicators (KPIs):

But if you need something specific, you can use custom widgets to pick your graph type, tweak the settings, and fully control how your data looks:

You can also use static widgets to add context or structure to your report.

For example, you can:

• Add a custom header
• Write comments
• Upload a CSV to add more data to your report
• Manually enter numbers

You can also use widget bundles to quickly add a group of related widgets at once.

For example, you can add a bundle of five related widgets that give you an overview of your image or organic search performance:

This makes it easy to quickly set up important reports.

Leave Notes in Your SEO Dashboards

DashThis lets you add notes right inside your dashboards. This way, you can explain what’s happening without sending a separate email to your client:

You can use notes to:

• Call out key wins
• Clarify sudden traffic drops
• Guide your client through the data

Comments live right next to your charts. So clients can see your notes in context as they review their performance:

Add Formatted Insights

At the end of your report, you can drop in a rich text comment block.

Here, you can write your own notes, style the text, add images, and even structure sections with bullet points:

It’s perfect for:

• Summarizing key takeaways
• Highlighting recommendations
• Making your report easier for clients to act on

Group Dashboards to Stay Organized

If you manage lots of SEO dashboards, you can organize them into groups. These work like folders for easier navigation.

For example, you could create a group for each client (e.g., “Client A — Monthly Reports”).

Or you could create them for different report types. Like “Local SEO” and “Ecommerce SEO.”

Pros & Cons

Ready to Choose Your SEO Reporting Tool?

The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done.

If you’re comfortable with a bit of setup, Looker Studio gives you endless customization.

But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

Note: A free Semrush lets you create one report for free. Or you can use this link to access a 14-day trial on a Semrush Pro subscription.

The post 4 Best SEO Reporting Tools <br> (Free & Paid Options) appeared first on Backlinko.

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