Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical? Source: Barry Adams on LinkedIn In the world of large language models (LLMs) in […]
AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less traffic despite stronger rankings. Discovery no longer happens in just one place. It’s fragmented across search engines, social platforms, paid ads, and AI tools, creating a […]
Take a few minutes to think about your website. Have you noticed your traffic dropping even though rankings haven’t really changed? You’re not alone. The rise of zero-click searches on Google and other search engines is upending what we consider SEO success and changing the game. AI Overviews, featured snippets, answer boxes…these give users what […]
Product pages. Ads. Emails. Headlines. Every word you publish either builds momentum or loses it. Great ecommerce copy does more than describe a product. It earns trust, sparks emotion, and clears doubt. Most importantly, it helps someone say yes with confidence. This guide includes 20 practical, proven tips to sharpen your copy across strategy, product pages, persuasion, […]
Table of contents What are you actually paying for when building a website? Website building options Watch out for these hidden costs How Yoast saves you money (over time) Budgeting tips for small business owners Ecommerce vs. general website: does it change the cost? Final thoughts TL;DR Thinking about building a website? Whether you are […]
Table of Contents What is an SEO reporting tool? Summary: best SEO reporting tools at a glance 10 SEO Reporting tools to choose From Google Search Console (free) Yoast SEO Dashboard (free) Google Analytics (free) AgencyAnalytics (paid) Semrush (free & paid) Ahrefs (Paid) Moz Pro (free trial & paid) Screaming Frog SEO Spider (free & […]
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? How do these two compare? And is Yoast SEO […]
Table of contents How AI perceives your brand The new gatekeepers: LLMs & generative search What shapes your brand’s AI profile What you can do about it: building brand equity in the AI era The future of brand perception What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge […]
Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics to evolving influencer ecosystems, August brought real change, not just noise. Here are the trends that actually matter for marketers, and what to do next. Key Takeaways Google is transforming search pages with AI clustering, […]
