If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Optimization AIO: Artificial Intelligence Optimization Here’s the truth: They all mean essentially the same thing. But they are subtly different from SEO (search engine optimization). […]
In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most: Creators. Communities. Fellow brand supporters. In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever. But in doing so, […]
There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what if you could build your remarketing audience before they ever click? That is the core promise of impression-based remarketing – a […]
If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT, Perplexity, and Google’s AI Overviews are answering questions before people click any links. Generative engine optimization is how you fix this. It’s the practice of shaping your content so these AI systems pull it into […]
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to earn authority links that actually move the needle. We also run Traffic Think Tank, and we used this tactic to 10x visibility and revenue in […]
We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search. Read more at Read More
Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for 565 U.S. and UK news publishers: Search referrals made up 19% of traffic in July, little changed since early 2019. Google dominates […]
Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data is broken down at the site level. Works like existing placement reports in Performance Max. […]
Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a decade, advertisers and retailers have relied on the Content API to push product data into Google Shopping. The new Merchant API […]
Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits […]
