With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss value and price. Humans are […]
As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their differences. For instance, Google Analytics doesn’t capture LinkedIn lead gen forms, while multi-touch attribution (MTA) does. MTA, however, misses YouTube views and other upper-funnel initiatives […]
Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That’s high-value SEO traffic it can funnel to its product pages. All without relying on ads. And here’s the thing: If you’re not blogging, you’re […]
Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game is part of the “sustain” strategy, building momentum ahead of the “spike” in viewership. Super Bowl LIX drew 113 million […]
Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected issues can still arise. That’s why post-migration monitoring is just as crucial as the migration itself – especially in the first […]
If you noticed that your local business listing on Google is showing fewer reviews, you are not alone. Since Friday, tons of reviews have been disappearing from the local listings within Google Search and Google Maps. More details. On Friday, I reported on the issue on the Search Engine Roundtable, not knowing if it was […]
One question that we’ve been hearing over and over again since the 2016 election is: Is Google biased? There are no shortages of opinions. Sundar Pichai went before Congress in 2018 and swore under oath, “I’m confident we don’t approach our work with any political bias.” He also sent an internal memo to staff warning […]
Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesn’t have to be complicated. Many WordPress plugins simplify key tasks like optimizing […]
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing Sr. SEO Strategist/Account Manager, PureSEM (Remote) Salary: $70,000 – […]
Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker, the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel […]
