A website audit helps you find what’s holding your site back. It highlights technical issues that affect your rankings and UX problems that hurt conversions. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. And to make it easier, I’ve created a free website audit checklist that you can […]
The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber Caren Magill’s ADHD coaching channel, for example. With 4.95M lifetime views and 116K subscribers, it’s safe to say Caren has found a successful niche. But […]
Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT. Since the public release of DeepSeek-R1 on January 20, the startup attracted worldwide attention thanks to its reported cost-efficient model outpacing leading US-based AI chatbots. Today, DeepSeek ranks as the #1 most […]
SEO and PPC are two of the most important strategies for increasing your website’s visibility. While they both aim to attract more traffic, they operate differently. They also serve different purposes. Here, we’ll discuss SEO vs. Pay-per-click advertising and how to choose the best option for you. Table of contents Understanding SEO and PPC What’s […]
Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush (disclosure: Search Engine Land is owned by Semrush) analysis of 80 million lines of global clickstream data from the second half of […]
Paid search audits are essential. But let’s face it: they can be a beast to do. It’s not just about understanding complex strategies; it’s about meticulously reviewing every setting, campaign, keyword, and ad, then translating all those details into actionable insights for stakeholders who may not be PPC experts. Before AI, I spent countless hours […]
Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However, many marketing executives ask, “Are Super Bowl ads effective?” And with a 30-second spot during the Big Game costing $8 […]
Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the platform’s functionality back in line with its classic version. The context. In digital commerce, precision matters. Merchants often need to: Troubleshoot specific product listings. Optimize particular product categories. Analyze subsets of their inventory. The previous […]
Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The campaign redirects users through complex networks to steal login information. Researchers discovered potential infrastructure dating back multiple […]
Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn about his humble beginnings as an independent publisher to navigating the labyrinthine challenges of SEO in a Google world. The early days: A camper […]
