Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as straightforward as ROAS, which itself can be misleading. To avoid missteps, it’s crucial to understand when LTV:CAC is useful, its limitations, […]
Amazon recently announced significant changes to its product title policy, set to take effect Jan. 21. This update marks a shift in how sellers approach product listing titles on the Amazon platform. Titles have long been considered the most important piece of structured data on a product detail page for Amazon SEO. This is especially […]
Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging digital and physical shopping experiences. Details: Barcode option supports multiple formats, including Aztec, Data Matrix, and EAN-8. QR codes […]
The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions about the accuracy of metrics advertisers rely on when spending money on social platforms. The big picture. […]
Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024. The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to […]
Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to advertising disaster. What if two mysterious marketing execs named Judy make a bet with you that you can’t tank your […]
Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve […]
Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was spotted by Gagan Ghotra who wrote, “last year somewhere between 10th Oct and 27 Nov […]
Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its first time exceeding 100 million daily active users and reaching profitability. The details. The new […]
Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours or peak performance times. Removing this feature for Smart Bidding campaigns reduces control and could impact budget efficiency. Voices from […]
