AI Max experiments arrive in Google Ads: Here’s how they work

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How Google works: Experiments, entities, and the AI layer beneath search

Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns.

Why we care. Traditional experiments require creating campaign copies, adding complexity and delaying results. This new format runs within the original campaign, splitting the budget 50/50 between control and test groups. The goal: faster, statistically valid insights.

How it works:

  • Found under a new Choose a variable to test section, advertisers can now select AI Max for Search campaigns.
  • The experiment auto-enables:
    • Search Term Matching
    • Asset Optimization
  • Advertisers can customize these settings at the campaign or ad group level.
  • By default, results are auto-applied. This can be turned off for more control.

Zoom out. The new setup is already visible in many accounts. For those looking for more details, Google Ads’ help page on AI Max Experiments breaks it down.

First seen. This update was first surfaced by marketing consultant Dario Zannoni.

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Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday

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Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up to be even bigger.

In this blog post, we’ll break down the most powerful features of the Yoast SEO for Shopify app and show you how to make the most of them. The goal? Help boost your SEO game, improve your store’s visibility, and stay ahead of the competition this Black Friday.

How is Yoast SEO a game-changer for your Shopify store?

When it comes to ecommerce, SEO plays a crucial role in getting your product pages in front of potential buyers. That visibility becomes even more important during high-traffic events like Black Friday, when every click counts.

Let’s talk numbers: the #1 result in Google’s organic search sees an average click-through rate of 27.6%, while only 0.63% of users click on something on the second page. In short, first page converts most.

This is where SEO—and more specifically, Yoast SEO steps in to boost your chances of winning those clicks. Enhancing your visibility in search results helps drive more clicks, traffic, and ultimately, sales during peak shopping seasons, such as Black Friday.

Top Yoast SEO for Shopify Features to help maximize your Black Friday visibility

Yoast SEO for Shopify provides the necessary tools to optimize your Shopify website, just when shoppers are searching the most. Here are the top features that make it possible –

1. Instantly generate SEO-friendly meta titles and descriptions with one-click AI

Black Friday is one of the most competitive times of the year for online stores, and your product pages need to do more than exist—they need to stand out.

Optimized meta titles and descriptions can help you grab attention in search results, improve your click-through rates, and drive more qualified traffic when people are actively looking to buy.

How Yoast SEO for Shopify helps

Yoast SEO for Shopify makes this process fast and effortless with Yoast AI Generate. With just one click, you get multiple meta titles and descriptions optimized for search engines and the audience.

You can easily pick a suggestion that fits, tweak it to match your brand tone, or generate fresh variations until you find the perfect match. It’s a huge time-saver, especially when you’re racing against the Black Friday clock.

Hint: Yoast AI doesn’t have any hidden (AI) fees.

2. SEO and readability analysis

So, you’ve optimized your meta titles and descriptions and successfully caught a shopper’s attention in the search results. That’s great, but the job isn’t done yet. Now it’s time to turn that click into a conversion.

Whether you’re writing fresh product copy or trying to fix an underperforming one, your product pages should answer the searcher’s intent. If your page is overloaded with keywords or dull copy, shoppers will bounce fast. That means lost sales and more abandoned carts.

    A well-written, easy-to-read product page could boost your search visibility and build trust with your buyers. It helps them feel confident, informed, and ready to hit that “Buy Now” button.

    How Yoast SEO for Shopify helps

    Yoast SEO for Shopify gives you real-time SEO and Readability Analyses through a traffic light system as you write. It helps you find the right balance between being search-friendly and human-friendly. With its signature traffic light system, you’ll know instantly whether your content is on track or needs work.

    The best part? The analysis is tailored to the type of content you’re creating, whether it’s a product page, a blog post, a static page, or even a collection. And yes, it works in 20+ languages, so you’re covered even if you’re targeting international audiences.

    See more: Yoast Readability Analysis feature

    3. Automatic product structured data

    Structured data helps search engines understand your content, and more importantly, helps your products stand out in search results. When done correctly, it can get your store featured in rich results, including price, reviews, and availability, directly in the SERPs. That kind of visibility can seriously boost your click-through rates and drive more qualified traffic to your store.

    For ecommerce, structured data (or schema markup) is a big deal. It tells search engines exactly what your page is about, whether it’s a product, a brand, or an offer, and helps it display that information in a more attractive and informative way.

    How Yoast SEO for Shopify helps

    Yoast SEO for Shopify handles the heavy lifting automatically. It adds clean and complete structured data behind the scenes using JSON-LD, covering essentials like Product, Organization, Website, WebPage, BreadcrumbList, Article, and Offer.

    And if you’re using product review apps like Judge.me, Loox, Ali Reviews, or Opinew —Yoast seamlessly integrates with them to include the AggregateRating schema, making your products look even more trustworthy at a glance.

    No need to fiddle with code. Just set it up once, and Yoast does the rest.

    See more: Yoast Structured Data feature

    4. Optimize how your store appears on search and social media  

    Another important factor that can make or break your Black Friday traffic is how your store shows up, both in search results and across social media. With thousands of brands vying for attention, a strong, well-optimized snippet or preview can give you the edge you need to get noticed and clicked on.  

    Your product might be perfect, but you risk getting lost in the noise if it doesn’t look compelling in Google results or stand out in a social feed. When people search and scroll with urgency on a day like Black Friday, those tiny first impressions can mean a big difference in click-throughs and conversions.  

    How Yoast SEO for Shopify helps  

    Yoast SEO for Shopify lets you take control of how your product pages and content appear in search. You can easily edit your title, slug, and meta description and preview how they’ll look on mobile and desktop, ensuring your Black Friday deals look as irresistible as they are.  

    On top of that, Yoast helps you fine-tune how your pages appear when shared on platforms like Facebook and X. You get to set the title, description, and the preview image, so every share looks polished, on-brand, and click-worthy.

    In short, it helps your content stand out where it matters most—whether it’s a Google search result or a viral Black Friday post on social media.

    See more: Yoast Content Preview feature

    Other notable features

    We’ve already covered some core features that make the Yoast SEO for Shopify app a powerful tool, but that’s not where the value ends. The app packs in several other features that make your experience smoother, smarter, and way more worth the spend, especially as you gear up for high-pressure sales periods like Black Friday.

    Here are a few extra perks worth mentioning:

    • Free trial: Yoast offers a 14-day free trial so you can explore all its features and see how it fits into your Shopify store without spending a penny upfront.
    • Seamless theme compatibility: Yoast works smoothly with most Shopify themes and automatically removes any conflicting code. That means a cleaner site, faster load times, and a better shopping experience, exactly what you need when traffic spikes during Black Friday.
    • Learn with Yoast SEO Academy: The Yoast SEO Academy gives you access to beginner to expert-level SEO courses that cover everything from ecommerce SEO to keyword research, SEO copywriting, and more. It’s a great way to build your skills while the app handles the technical side, so you can focus on selling.
    • 24/7 support, all year round: Yoast’s support team is available 24/7, 365 days a year. Whether you’re setting things up or stuck somewhere in the middle of Black Friday madness, they’ve got your back.

    Over to you…

    With Black Friday coming up, it’s important to start optimizing your Shopify store, and SEO is one area you really don’t want to overlook. It can get tricky, especially for small businesses, but having the right tools in place can make it much more manageable.

    To improve your chances of appearing when shoppers search, you must cover the ecommerce SEO basics. And when you pair that with a tool like Yoast SEO for Shopify, you get a solid set of features that help you save time, avoid technical headaches, and stay one step ahead of your competitors.

    Also read, Holiday season SEO: 10 tips to start preparing!

    The post Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday appeared first on Yoast.

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    10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue   

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    Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free traffic, compounding over time. Does it often get ignored, just when it matters most?

    This Black Friday, Yoast WooCommerce SEO offers a more innovative way to boost visibility in search engines. It’s built to help ecommerce teams and SEO beginners optimize product listings at scale, improve product rankings, and get their products seen by relevant traffic without relying on developers or SEO agencies. From structured data that powers Google Shopping to auto-generated meta descriptions that convert, Yoast SEO for product pages helps you unlock visibility where it counts.  

    10 features designed to help WooCommerce stores sell more!  

    1. Make your products pop in search with Automated Schema Markup  

    SEO plugin for WooCommerce automatically adds structured data to your product pages, including price, stock status, and review ratings, so Google knows exactly what you’re selling.  

    Here’s why this is essential during Black Friday:

    • Earn more visibility with essential markups  

    Your products become eligible for enhanced display formats in Google search and Google Shopping, like star ratings, price tags, and “In stock” labels, which catch the eye and drive more clicks.  

    • Show up in search with enhancements.  

    Your products become eligible for rich results in Google Search and Shopping, helping you stand out with product snippets with visual cues, giving you a critical edge to gain buyers’ trust.  

    • Scale stress free during busy hours  

    Whether you have 10 products or 10,000, the automation works across your entire catalog, giving your store a visibility boost without coding or development support.  

    2. Ecommerce SEO for product pages 

    Black Friday is approaching, and you shouldn’t settle for generic Black Friday ecommerce SEO advice. Product pages must be fast, focused, and fully optimized, yet most tools fall short.  

    Yoast SEO for WooCommerce gives you a more intelligent SEO analysis tailored to your e- commerce needs.    

    Here’s why it matters right now:  

    • Optimize faster with checks tailored for online stores.  

    Yoast SEO for WooCommerce knows the difference between product pages and blog posts. SEO for product pages enables ecommerce-specific analysis looks for missing GTINs, product images, short descriptions, and key product data, which impact how your listings rank and appear in search.  

    • Clean content with more intelligent optimization  

    When your product pages meet SEO best practices, they stand a better chance of ranking, earning clicks, and converting buyers, especially during peak sales like Black Friday.  

    • Built-in guidance to tackle high-traffic periods  

    The tool flags what’s missing, offers suggestions to fix it, and helps you complete each page with confidence, no spreadsheets, no second-guessing.  

    3. Keep your sale pages in the spotlight with canonical URLs 

    When your store has filters, variants, or dynamic parameters, it can unintentionally create multiple URLs for the same product. Yoast Black Friday ecommerce SEO handles this with canonical tags, ensuring search engines focus on the most critical version. It’s an essential tool to safeguard your rankings during high-traffic periods like Black Friday.  

    Why it matters for Black Friday:  

    • Prevents internal competition in search results  

    Filters or variants like color, size, or other factors can generate dozens of duplicate URLs. Canonicals ensure your main product page ranks, and not identical clones.  

    • Keeps the focus on your high-converting sale URLs  

    During campaigns, you want one clear URL driving all traffic and shares. Canonical control lets you guide the attention of search engines and shoppers to the most profitable path.  

    • Avoids SEO dilution across extensive seasonal catalogs  

    Black Friday season sales often mean bulk uploads across many categories. Canonicals help you scale without wrecking your SEO by telling search engines which URLs to prioritize.  

    4. AI-Powered meta titles and descriptions  

    Writing compelling meta titles and descriptions across hundreds of product and category pages can take up time, especially during Black Friday. Yoast SEO’s generative AI tool relieves pressure by helping you act fast and stay consistent.  

    Why it matters for Black Friday ecommerce SEO:  
     

    • Instantly creates five optimized options per page.  

    No more starting from scratch. Whether you have 10 or 1,000 products, you’ll get fast, relevant, SEO-friendly, and conversion-focused suggestions.  

    • Let’s you inject urgency and seasonal phrases automatically.  

    You can easily add terms like “Black Friday Deals,” “Only Today,” or “Hurry—Ends Soon” into your metadata so your listings match the season’s tone and urgency.  

    • Reduces writing time and boosts consistency  

    When every product needs a compelling meta description, AI speeds up the process while keeping branding and tone aligned. 

    Help your online store stand out!

    Get this and much more in the Yoast WooCommerce SEO plugin!

    Get Yoast WooCommerce SEO Only $178.80 / year (ex VAT)

    5. Increase shoppers’ engagement with internal linking suggestions  

    Intelligent internal linking isn’t just good for SEO. It boosts time on site and nudges shoppers toward more purchases. Yoast SEO automatically recommends links to related products, categories, or promo pages while editing, so you never miss a chance to cross-promote during a high-traffic season.  

    Why it matters for Black Friday:  
     

    • Recommends relevant internal links  

    Link high-traffic Black Friday products to similar deals or bundles to increase cart size and page views.  

    • Improves site structure and shopper retention  

    A clear internal linking strategy guides users deeper into your store, helping them discover more of what they want.  

    • Distributes SEO value to priority pages  

    Funnel link authority toward your most profitable or seasonal categories without manual planning.  

    6. Polish every share with social preview customization  

    First impressions on social media can make or break a click. Yoast SEO lets you control how every product or sale page appears when shared on Facebook and X. You can customize your posts without relying on a designer.  

    Why it matters for Black Friday:  
     

    • Customize how each page looks when shared  

    Align visuals and messaging for your most significant sales to match the tone and urgency of your ad campaigns.  

    • Prevent broken or off-brand previews  

    Avoid the risk of blank images, awkward text cuts, or generic-looking links that lower CTR.  

    • Make every page share-ready, instantly  

    Eliminate the need for external tools by handling everything within WordPress.  

    7. Eliminate broken links with the Redirect Manager  

    During seasonal updates, product URLs change, stock rotates, and categories shift. Yoast SEO’s Redirect Manager keeps your store agile and error-free by prompting for redirects when you move or delete a page and letting you manage them in bulk for larger campaigns.  
     

    Why it matters for Black Friday:  
     

    • Prompts for redirects automatically  

    Stay ahead of 404 errors when product pages are removed or consolidated during your Black Friday refresh.  

    • Prevents lost traffic in live campaigns  

    Ensure shoppers don’t land on dead ends from searches, ads, or email links.  

    • Bulk manages redirects at scale  

    Easily import/export rules so you can update entire catalogs in one go.  

    8. Prioritize what matters with a WooCommerce optimized sitemap  

    Yoast SEO generates a lean, clean XML sitemap that emphasizes your key products and categories so Google can quickly find and index the right pages.  

    Why it matters for Black Friday:  
     

    • Excludes non-essential elements  

    Keep bots focused on pages that convert, not test products or expired deals.  

    • Prioritizes core product/category pages  

    Surface your highest-converting listings sooner in search.  

    • Boosts crawl efficiency during rapid updates  

    Frequent product additions or updates? No problem. Your sitemap stays updated and focused. 

    9. Reach the right shoppers with multilingual & regional SEO  

    Black Friday is global, but search intent varies by country. With Yoast SEO, your WooCommerce store can automatically serve the correct language and regional content, ensuring each shopper lands a relevant, localized experience.  

    Why it matters for Black Friday:  
     

    • Directs users to the correct language or market page  

    Auto-detects delivers region-appropriate content for better engagement.  

    • Reduces bounce from mismatched traffic  

    Avoid shoppers clicking away due to currency issues or unfamiliar language.  

    • Supports UK, US, and international targeting  

    Essential if your campaign runs across multiple storefronts or regions.  

    10. Stay search-ready with built-in best practices  

    Black Friday ecommerce SEO campaigns move fast, and so do SEO rules. Yoast SEO keeps your store aligned with the latest Google guidelines in real time, so you don’t have to double-check every tag, title, or markup under pressure.  

    Why it matters for Black Friday:  
     

    • Updates in sync with Google’s changes  

    Trust that your store is optimized even as algorithms evolve.  

    • Prevents technical errors during fast changes  

    Launch flash sales, new landing pages, or content tweaks without risking SEO slip-ups.  

    • Maintains quality under pressure  

    Even during high-stress periods, you’ll ship content that performs well in search.  

    Ready to make this your best Black Friday yet?  

    Don’t wait until the last minute. Install and configure Yoast SEO for WooCommerce now and start optimizing your store with robust, scalable tools. From automated metadata to intelligent internal linking, everything is built to save time and boost results. With Yoast, you’re not just keeping up, you’re staying ahead.  

    Start now, as the sales surge, and you will find your store miles ahead.  

    Help your online store stand out!

    Get this and much more in the Yoast WooCommerce SEO plugin!

    Get Yoast WooCommerce SEO Only $178.80 / year (ex VAT)

    The post 10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue    appeared first on Yoast.

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