Using AI to generate great SEO titles and meta descriptions

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You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective titles and meta descriptions using generative AI for SEO.

Table of contents

AI titles and meta descriptions for SEO

Titles and meta descriptions act as your web page’s representatives in the SERPs. These snippets are often the first impression users get of your content, impacting their decision to click and explore further. Therefore, engaging titles and meta descriptions are key to capturing attention, showing relevance, and getting users to visit your site. Generative AI can help write effective ones. When done correctly, integrating generative AI with SEO can be very beneficial.

Improving click-through rates (CTR) and UX

Titles and meta descriptions that sell your content help improve click-through rates. Compelling titles and descriptions are relevant to the users’ search query, which helps them to click on your link.

A higher CTR signals to search engines that your content is valuable, which could lead to more traffic. Moreover, describing the essence of your content helps users find what they’re seeking. This could lead to more engagement, more time spent on your website, and, ultimately, SEO success.

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The (un)predictability of Google’s rewriting game

While you invest time and effort in writing titles and meta descriptions, it’s important to note that Google often rewrites them on the SERPs. Therefore, there’s no guarantee that your carefully written titles and meta descriptions will always appear as intended.

Google often thinks it knows how to present your site best. It tends to rewrite stuff to provide users with the most relevant and informative snippets that align with their search intent. Thus, it may rephrase or modify a title or meta description if it believes its version matches the user’s query or accurately represents the content.

Although Google’s rewriting will happen, optimizing your titles and meta descriptions remains useful. Generating good, relevant content increases the likelihood that Google will use your title and meta description.

Use the AI in Yoast SEO Premium to generate titles

Yoast SEO uses AI to generate titles and meta descriptions. Imagine not having to struggle with writing the perfect meta descriptions and titles. Our advanced AI does it for you! It’s designed to understand your content and create engaging titles and descriptions that boost your performance.

The AI feature of Yoast SEO helps you find awesome titles and meta descriptions quickly

Using generative AI to create powerful titles

For SEO, generative AI is a helpful tool for automating the writing of optimized titles. Using state-of-the-art generative AI models like GPT-based models, we can improve our work and generate tailor-made titles for our target audience.

Did you know?

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Learn about generative AI and SEO at Yoast SEO Academy

Want to learn how to adapt SEO content strategies for AI? Looking to gain a competitive advantage by integrating AI tools? Check out our training course on AI for SEO!

How to evaluate AI-generated titles

Getting models to spit out titles is not hard, but what comes next is more important. You should check for relevance, keywords, length, uniqueness, and branding when evaluating AI-generated titles. Your titles should be effective and appropriate for your content:

  • Clarity and relevance: The title should accurately convey the subject and main focus of the content. It should tell what the page or article is about so that users can see how relevant it is before clicking on it.
  • Keyword optimization: Incorporate relevant keywords that fit the content and help search engines understand it. However, keep the title natural and readable, avoiding keyword stuffing or over-optimization.
  • Length and readability: The title must be within a certain length to be fully displayed. It must also be easy to read, with proper grammar and punctuation, so users can quickly understand it.
  • Engaging and unique: Titles that stand out are more likely to attract clicks. Use AI-generated titles that evoke curiosity, offer a benefit, or create a sense of urgency. Always try to make your titles unique and different from those of your competitors.
  • Brand consistency: Check if the AI-generated title aligns with your brand voice and guidelines. Make sure it represents your brand’s personality and values while being consistent across your content.

Remember, there’s still no substitute for human experience. Please take the time to manually improve the work of the generative AI tool of your choice.

Using AI-generated meta descriptions

Titles are not the only things you need to look at, as meta descriptions also play an important role. These summaries get users to click on your link and explore your website. You can optimize your meta descriptions using generative AI to be engaging, informative, and aligned with search intent.

Check the AI-generated meta description

Here are a few aspects to consider when checking AI-generated meta descriptions. In general, look for relevance, length, clickability, and if it has the correct tone of voice.

Ensure that the generated meta description accurately reflects the page’s content for relevance. Verify that the description captures the main topic or purpose of the page and includes relevant keywords or phrases that users might search for.

Looking at length and readability, you should check the length of the generated meta description. Make sure it falls within the desired character limit (around 150-160 characters). Check the readability and clarity of the text so it flows smoothly and is easy to understand for users. See if the message comes across in this short piece of text.

Clickability is important. Consider whether the generated meta description is likely to attract user clicks. Does it address the user’s search intent, highlight the page’s proposition, or create a sense of curiosity or urgency? Aim for attractive descriptions that encourage users to click through to your website.

Another aspect is tone and brand voice. Review the tone and style of the generated meta description to ensure it aligns with your brand voice and messaging guidelines. Does it accurately represent your brand’s personality and values? Make any necessary adjustments to maintain consistency.

Checking generated content using human expertise

Once you have your AI-generated titles and meta descriptions, check these for quality, relevance, and alignment with your objectives. Manual review and refinement from an expert are vital in perfecting the generated content.

Reviewing for quality and coherence

Begin your evaluation by checking the generated titles and meta descriptions for quality and coherence. Assess the language, grammatical correctness, and overall readability. Identify inconsistencies or errors that make the content difficult to understand. By making necessary edits, you improve the quality of the generated content.

Check relevance to content and context

While reviewing the generated output, evaluate its alignment with its content. Consider the specific web page and its context to ensure the generated content accurately portrays the page’s main topic, theme, or purpose and adjust where necessary.

Check brand voice and message

Like any other content, aligning the generated titles and meta descriptions with your brand’s voice, messaging, and tone is critical. Assess how the generated content reflects your brand’s personality and if it resonates with your] audience. Make edits to add your brand’s unique identity to the content while preserving readability.

Optimize keyphrase integration

See if the generated titles and meta descriptions have your target keyword phrases. Keywords play a crucial role in optimizing your content for search engine rankings. Check if the generated content naturally integrates the keywords and their variations.

Analyzing user engagement metrics

In addition to manual review, you should also analyze user engagement metrics to assess the effectiveness of the generated titles and meta descriptions. Monitor impressions, click-through rates, bounce rates, and time spent on the page to understand their impact. Compare the AI-generated content’s performance against alternative variations to determine the best-performing options.

Incorporating human input and expertise

While generative AI can help generate titles and meta descriptions, you shouldn’t underestimate the value of human expertise. Generative AI models are trained on data but lack intuition and an understanding of contextual nuances. By implementing manual review and refinement, you can add your creative insights, industry-specific knowledge, and brand context to the content.

Balancing SEO optimization and user value

Using generative AI for generating titles and meta descriptions is balancing between search engine optimization and delivering value to users. This can help your content perform well in search results while providing your audience with an engaging and meaningful experience.

Understanding user intent

To strike the right balance, understand the intent behind user searches. Analyze the keywords and search queries relevant to your content and consider users’ motivations and expectations when they land on your page.

Providing clear and concise information

When writing, please make sure your titles and meta descriptions tell what users can expect from your page. Clearly outline your content’s main topic, purpose, or value proposition. Use concise language to capture users’ attention and encourage them to click through.

Showcasing unique selling points (USPs)

Titles and meta descriptions are excellent opportunities for your unique selling points. What sets your page or product apart from the competition? Does it offer a unique perspective, in-depth analysis, or insights? By using these selling points in the content, you entice users and demonstrate the value they stand to gain by visiting your page.

Engaging and connecting with users

Titles and meta descriptions help user engagement. Use compelling language, emotional triggers, and storytelling elements that resonate with your audience. Emphasize the benefits, solutions, or outcomes users can achieve by interacting with your content. Stir curiosity or create urgency that helps users to click through and explore further.

Prioritizing readability and usability

Prioritize the readability and usability of your titles and meta descriptions. Use clear and concise language, making information easily understandable. Structure the content in a scannable format, and use proper punctuation and well-defined sections. Make sure the generated output doesn’t compromise readability by focusing solely on optimization.

AI for titles and metas, with a human in the loop

Generative AI can simplify and optimize the creation of titles and meta descriptions. You can save time, improve click-through rates, and elevate user engagement using AI. Yoast SEO Premium has a helpful AI tool that lets you generate titles and meta descriptions with the click of a button.

However, it’s crucial to remember that AI should improve human expertise, not replace it. Combine the creativity of human writers with generative AI to create titles and meta descriptions that are optimized, captivating, and valuable to users.

The post Using AI to generate great SEO titles and meta descriptions appeared first on Yoast.

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Ecommerce SEO checklist: 30 tips for a better online store

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There is so much you can do to optimize your online store, whether for users or Google. To help you cover all your bases, we’ve written this ecommerce SEO checklist. It doesn’t cover absolutely everything, but if you at least start by optimizing all the aspects in this post, you will definitely be doing a great job!

Table of contents

Site-wide ecommerce checklist

The first part of our ecommerce checklist is all about changes you can make site-wide to make sure your online shop is up to scratch. Some of these tips will help with your ecommerce SEO, but — more importantly — they will give users a better experience when they visit your site.

1. Use consistent branding

The first thing you should be aware of is that you should always use consistent branding. Ensure your brand or logo is visible on your homepage and page title. This will build trust and help promote and build your business, helping trigger recognition offline and in search engine result pages.

2. Add social buttons and newsletter sign-up

Newsletters and social media are the easiest ways to get return visits from your customers. Be sure to draw attention to your social profiles and newsletter signups throughout your website. Add your social profiles to your footer at least (use icons, links, and social widgets), but if you have space left in your header, that would also be a great spot for them. Promote your newsletter in your sidebar and use scroll-triggered boxes to draw attention to it. A nice giveaway always helps motivate people to subscribe.

3. Take care of site navigation essentials

Make sure users can navigate to your most important pages from your site menu. It should always be easy to reach shopping pages and the shopping cart, as well as customer service information and FAQs covering essential information like shipping costs and payment options. If users can’t find these pages, they’ll find it difficult to shop on your site.

4. Use SSL and security seals

Here’s one vital thing about creating trust: If your site has an SSL certificate, it will have that nice green padlock in your visitors’ browser address bar, and you’ll let them know they are shopping in a safe environment. These things will help customers confidently insert their home address, credit card details, or other personal information you ask them to provide. You could also add security seals. Find more tips like this in our trust article.

5. Make sure your site is mobile-friendly

Don’t forget mobile users! Making purchases via mobile is a popular option for many shoppers. So be ready for them and don’t miss out on those transactions. Read our ultimate guide to mobile SEO to get started.

6. Get things up to speed

When we say speed, we mean the performance of your site. People have short attention spans, and we’ve all got used to faster internet everywhere. However, many places worldwide have to make do with less-than-perfect mobile connections and a small data allowance. Don’t take your situation as gospel. Also, Google tends to rank websites faster, which is another reason to make sure your website is as fast as possible.

7. Add an ‘About us’ page if you don’t have one

People like to know about the company they’re buying from. Who is behind it? What’s their story? What motivates them? If we share the same values and beliefs, people are likelier to return to that shop and buy more products. Adding an about us page, and perhaps a team photo will help build a connection between your company and your customers. If you want some inspiration, Patagonia and Dopper are nice examples.

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Homepage

While you don’t necessarily need to optimize the homepage of your ecommerce site for SEO, you shouldn’t just ignore it completely, either. There are a couple of things you can do to make sure any visitors landing there will continue to shop and make a purchase:

8. Show featured products

You also need to reserve a prominent spot on your homepage for featured products or something similar, usually your core products or the items you currently have on sale. This will provide an immediate trigger for visitors and a good way to let them know whether or not they have come to the right online shop.

9. Include a compelling call to action

Your homepage needs a compelling call to action. This may change if you want to promote particular products or run seasonal promotions like a Black Friday sale. But whatever your CTA is, you need to make sure it’s always easily visible and meets your visitors’ needs and expectations.

Product search and categories

Having a great site is one thing, but if visitors can’t find the products they want to buy, it won’t be much of use to anyone. That’s why the following section of our ecommerce checklist is all about making your products easy for customers to find when searching on your site.

10. Add a search option

Every online store with more than 20 products should have a search option. Make sure you put the search option in a visible spot, as this will probably be the navigation of choice for your visitors. Besides optimizing your search option, be sure to give the search result pages some TLC. More on that later.

11. Use product categories

How you set up your categories and make these accessible to visitors matters – a lot. Categories help visitors get to different groups of products as quickly as possible, especially those who aren’t sure which specific products to buy. Amazon has a large list of categories (or departments), but makes the kind of products a category contains as clear as possible. That has much to do with naming these categories and logically using subcategories. Put yourself in the place of your visitors and go over your shop’s categories. Do they make sense? Are these the terms a visitor would use? If the answer is yes, you’re on the right track.

12. Add introductory content on category pages

Besides being clear about the name of your category, be sure to add a nice introduction to your category pages as well. This introduction is like the glue that holds the collection of products on that page together. This is really helpful in determining the subject of the page, especially for search engines. This also helps the category pages function in a similar way to cornerstone content.

13. Add thumbnail images for your products

In most cases, product images say more than a thousand words. This is especially true for those pages that simply don’t have space for a thousand words about a single product, such as your category or internal search result pages. Adding a stunning thumbnail image of that dress or painting will encourage more clicks to that page. Good thumbnail images make it easier for visitors to choose from a wide variety of products in category or search result pages.

14. Include calls to action in overviews

Besides having killer product thumbnails, your overview pages also need a call to action for each product, which means the visitor can add that product to their cart right from the category or search result page. Although it isn’t always possible for every product, you should do this wherever you can. There are online shops that allow you to choose the color and size of jeans, for example, without having to go to the product page. Choose the option you like, click add to cart, and proceed to checkout, all from the overview page.

Product pages

You’ve probably already put much effort into crafting your product pages. But are you sure nothing is missing, and nothing can be improved? This section of our ecommerce SEO checklist will help you ensure your product pages look the best they can.

15. Add great product images

Be sure to add great product images to your product pages. They should be zoomable and give multiple views of the product. Remember that even the filename and alt text of the product image matter for SEO. There’s a lot more on this in our detailed article on product images.

16. Write a fantastic product description

Optimizing your category pages is often much easier than optimizing all your product pages. If you’re selling bolts, screws and nails, adding an awesome and unique product description to each page is a lot of work. If you need your product page to rank as well, be sure to invest some time and effort in optimizing your product descriptions for the product name and/or SKU. Our Yoast SEO plugin will be useful if you have a WordPress site or a Shopify store.

17. Be clear about pricing

We can’t emphasize this enough: be clear about your prices. Adding surprise costs like shipping or taxes later in the checkout process will backfire, and shoppers may abandon their purchase. Be clear about these additional costs (if any) right from the start. You could even leverage this by offering free shipping on orders of more than a certain value, say $20 or $50. Surprise costs are a major turn-off, and they are illegal in the EU.

18. Show product reviews

Creating trust is a good thing for all online shops. Genuine product reviews help a great deal with this. One thing we would recommend for websites that include user reviews from third parties is to copy a couple of those reviews to your own website. Including third-party reviews in, for example, a widget, would be a great solution. Add these near your call to action for the best results.

19. Promote related products

When you’ve got their interest, leverage it. If someone buys an iPhone from your site, chances are they’ll need a cover and might even want a pair of those expensive wireless ear pods. But they might feel a bit less expensive when a customer has just paid full price for a new iPhone! Adding a related products section or an ‘other customers also bought’ section to your product page will trigger upsells, allow for bundles, and much more. We highly recommend adding these.

20. Add a call to action on your product page

Your visitor needs to click the Add to Cart button on your product page to start the purchase. Don’t hide that button! The number of shops that accidentally disguise the Add to Cart button is lower than it used to be, but we’d still like you to look at that button and make sure it stands out. This is especially true when you have a secondary call to action like ‘Add to wish list’. Making sure that the Add to Cart button stands out the most and is the largest and first major button on your product page is essential.

21. Show stock availability

These days, the availability of a product drives sales. With online shops everywhere, people want to buy things at a shop that will deliver the products they want tomorrow or even the same day. If you tell users a product is in stock, people are likelier to buy it. But this isn’t just about competition; it’s about managing expectations. If your website shows something isn’t in stock, people can still decide to buy at your shop and know they’ll have to wait a bit. If people buy at your shop and won’t get the product for three weeks because it’s out of stock, they’d likely have bought it elsewhere. Not making availability clear also badly affects your brand, by the way.

Shopping cart and checkout

It can be easy to overlook the details of your shopping cart and checkout process. However, these parts of your site are vital to the customer journey. In this section of our ecommerce checklist, we encourage you to take some time to ensure everything is working seamlessly.

22. Make the shopping cart easy to find

Regardless of how noble your intentions are, in most cases, your main goal is to make as much money as possible, and that money is made through your shopping cart. For this reason, your shopping cart should always be available and visible – don’t make people look for it. We recommend adding the number of products in the cart to the cart icon. It will help people remember if they have already added products to the cart.

A recognizable shopping cart icon that shows how many products are in the cart.

23. Show the payment options early on

Like in number 16 of this ecommerce SEO checklist, this one is about preventing surprises. It’s frustrating to get to the end of the checkout process only to find that your preferred payment option isn’t available. And again, if your ecommerce shop is in the EU, it is now a legal requirement to display your accepted payment methods to customers before they get to the checkout.

24. No account needed

Always allow customers to buy without forcing them to create an account. We think that making customers create an account is bad practice. It’s only valid if creating an account gives customers perks like easy license renewal, managing recurring payments, etc. These are tasks customers probably would want to do in a secure environment, so they wouldn’t mind setting up an account, but when they’re shopping for clothes, having an account only makes sense for convenience reasons (not having to fill in address details next time and so on), and therefore it should be optional.

25. Set longer cookie expiration times

Perhaps ‘cookie expiration times’ are too narrow for what we’re trying to say. Our article on shopping cart abandonment will tell you a lot about how people use your shopping cart. Read that entire article, and you’ll discover why using longer cookie expiration times for your cart is better.

26. Use discount codes wisely

Discount codes and vouchers can be a great way to increase sales. But before you put a field to add a discount code on your checkout pages, consider whether you want to do this carefully. Once users see the option to add a code, they will want a discount code. And often, that means they’ll stop mid-transaction and search for one! So, if you want to offer discount codes, it’s a good idea to make it easy for users to find a discount (even if it’s to remove the delivery costs from their order). If you’re not planning to offer discount codes soon, leaving the discount code field off your checkout pages is probably better. Otherwise, it might increase your cart abandonment rates.

Search and social appearance

All right, by now, your online shop should be ready to go. One thing left to do for our ecommerce SEO checklist: make sure your site looks its best wherever it appears. That could be in the Google search results or social media, so be ready to make a good impression!

27. Optimize your SEO titles and Meta descriptions

With ecommerce sites, more so than all other websites, SEO titles and meta descriptions serve a very important purpose. Where Google is probably able to come up with a proper and keyword-related invitation to your website for information pages, the chances are your product page doesn’t have enough product information, or it contains details about your customer service or warranty that Google might use instead. Add a product-focused meta description to your product pages to encourage Google not to show the wrong text in search results! Use Yoast SEO Premium’s AI tools to speed up the creation process.

28. Add structured data to your pages

We recommend adding structured data to your product pages for technical SEO reasons. Schema markup will help search engines and Google Shopping understand your page’s contents better, and it might even help your page stand out in the search results!

Add at least schema.org/Product and schema.org/Offer, and see if you can extend this to even more detailed schemas. Adding structured data markup is more technical than optimizing your product description, so if you don’t know exactly what you’re doing, please ask your web developer for help. You can also use our WooCommerce SEO plugin or Shopify SEO app, making it much easier!

Read on: Schema.org is hard, Yoast SEO makes it easy for you »

29. Make sure you look great on social media

Besides structured data, be sure to add OpenGraph and X Cards. Again, Yoast SEO can help you add images to your page to be displayed on social media. With Yoast SEO Premium, you can even preview those! These ensure that when people share your content or products, they will be displayed as attractively as possible. This and more are explained in our article about product page SEO.

Keep on reading: Positioning your shop in the online market »

One last thing…

30. Make ecommerce easier with Yoast SEO

Yoast SEO plugins and apps can help you to optimize loads of aspects of your site:

  • Making sure your texts are readable? Check.
  • Keyword research and optimization? Check.
  • Managing your SEO titles, meta descriptions and social outputs? Check.
  • Using AI to speed up the hard work? Check.
  • Adding structured data to your pages with minimal effort? Check.
  • Extra features for WooCommerce with our dedicated WooCommerce plugin? Check.
  • And for your Shopify store? Check.

Try Yoast SEO for WordPress (available in free and Premium versions) on your site today. If you’re using WooCommerce, add on our WooCommerce plugin for the ultimate ecommerce optimization. Alternatively, if you’re working with Shopify, try our Yoast SEO for Shopify app instead.

Lastly, boost your ecommerce SEO expertise with our ecommerce training at Yoast SEO Academy! You can follow a trial lesson for free or unlock the full course when you buy Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO for Shopify. Still want more? Check out our ultimate guide to ecommerce usability.

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Google partners with Roblox on video ads

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Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach.

Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences.

Big picture. The gaming giant is introducing rewarded video ads up to 30 seconds long that offer in-game benefits, marking a significant evolution of its business model beyond traditional gaming revenue.

These ad formats are designed to blend seamlessly into virtual environments – appearing as billboards in digital cities or on screens during virtual sporting events – creating less disruptive advertising experiences that maintain user engagement.

By the numbers:

  • 85.3 million: Daily active users on Roblox.
  • Majority: Users aged 13+.
  • 30 seconds: Maximum length of new video ad format.

Between the lines. This move addresses a key challenge in gaming advertising: maintaining user engagement without disrupting gameplay experiences. As Google executive Scott Sheffer noted, “traditional ad formats haven’t always been the right choice” in gaming environments.

The Roblox partnership also represents a strategic pivot for Google’s advertising business toward emerging virtual spaces where younger audiences spend significant time, positioning them ahead of industry shifts toward more immersive digital experiences.

What Google is saying. Google announced it’s extending Immersive Ads capabilities to more publishers following successful testing, with Roblox becoming a cornerstone partner for the technology.

Why we care. This partnership opens access to 85.3 million daily active users, predominantly Gen Z—a notoriously difficult audience to reach effectively. The rewarded video format offers a non-disruptive way to engage with these highly attentive users, creating authentic brand interactions rather than intrusive interruptions.

Additionally, integration with Google’s ad platform dramatically simplifies campaign management, allowing advertisers to incorporate Roblox into their broader digital strategies without learning new systems.

What’s next. Brands will soon be able to purchase ads directly or through Google Ad Manager, with additional formats like billboards due in the coming months. Partnerships with measurement firms Cint, DoubleVerify, and Nielsen will help track campaign performance

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Indexing and SEO: 9 steps to get your content indexed by Google and Bing

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Indexing and SEO- 9 steps to get your content indexed by Google and Bing

Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)?

So am I.

Too much SEO effort is focused on ranking.

But many sites would benefit from looking one level up – to indexing.

Why?

Because your content can’t compete until it’s indexed.

Whether the selection system is ranking or retrieval-augmented generation (RAG), your content won’t matter unless it’s indexed.

The same goes for where it appears – traditional SERPs, AI-generated SERPs, Discover, Shopping, News, Gemini, ChatGPT, or whatever AI agents come next.

Without indexing, there’s no visibility, no clicks, and no impact.

And indexing issues are, unfortunately, very common. 

Based on my experience working with hundreds of enterprise-level sites, an average of 9% of valuable deep content pages (products, articles, listings, etc.) fail to get indexed by Google and Bing.

Percentage of page types not indexed by Google and Bing

So, how do you ensure your deep content gets indexed? 

Follow these nine proven steps to accelerate the process and maximize your site’s visibility.

Step 1: Audit your content for indexing issues

A sitemap for each deep content page type

In Google Search Console and Bing Webmaster Tools, submit a separate sitemap for each page type:

  • One for products.
  • One for articles.
  • One for videos.
  • And so on.

After submitting a sitemap, it may take a few days to appear in the Pages interface. 

Use this interface to filter and analyze how much of your content has been excluded from indexing and, more importantly, the specific reasons why.

GSC - Why pages aren't indexed

All indexing issues fall into three main categories:

  • Poor SEO directives
  • Low content quality
    • If submitted pages are showing soft 404 or content quality issues, first ensure all SEO-relevant content is rendered server-side. 
    • Once confirmed, focus on improving the content’s value – enhance the depth, relevance, and uniqueness of the page.
  • Processing issues

While the first two categories can often be resolved relatively quickly, processing issues demand more time and attention. 

By using sitemap indexing data as benchmarks, you can track your progress in improving your site’s indexing performance.

Dig deeper: The 4 stages of search all SEOs need to know

Step 2: Submit a news sitemap for faster article indexing

News sitemap for articles

For article indexing in Google, be sure to submit a News sitemap. 

This specialized sitemap includes specific tags designed to speed up the indexing of articles published within the last 48 hours. 

Importantly, your content doesn’t need to be traditionally “newsy” to benefit from this submission method.

Step 3: Use Google Merchant Center feeds to improve product indexing

While this applies only to Google and specific categories, submitting your products to Google Merchant Center can significantly improve indexing. 

Ensure your entire active product catalog is added and kept up to date.

Dig deeper: How to optimize your ecommerce site for better indexing

Step 4: Submit an RSS feed to speed up crawling

Submit an RSS feed

Create an RSS feed that includes content published in the last 48 hours. 

Submit this feed in the Sitemaps section of both Google Search Console and Bing Webmaster Tools.

This works effectively because RSS feeds, by their nature, are crawled more frequently than traditional XML sitemaps. 

Plus, indexers still respond to WebSub pings for RSS feeds – a protocol no longer supported for XML sitemaps. 

To maximize benefits, ensure your development team integrates WebSub.

Step 5: Leverage indexing APIs for faster discovery

Integrate both IndexNow (unlimited) and the Google Indexing API (limited to 200 API calls per day unless you can secure a quota increase).

Officially, the Google Indexing API is only for pages with job posting or broadcast event markup.

(Note: The keyword “officially.” I’ll leave it to you to decide if you wish to test it.)

Get the newsletter search marketers rely on.


See terms.

Step 6: Strengthen internal linking to boost indexing signals

The primary way most indexers discover content is through links. 

URLs with stronger link signals are prioritized higher in the crawl queue and carry more indexing power.

While external links are valuable, internal linking is the real game-changer for indexing large sites with thousands of deep content pages.

Your related content blocks, pagination, breadcrumbs, and especially the links displayed on your homepage are prime optimization points for Googlebot and Bingbot.

When it comes to the homepage, you can’t link every deep content page – but you don’t need to. 

Focus on those that are not yet indexed. Here’s how:

  • When a new URL is published, check it against the log files.
  • As soon as you see Googlebot crawl the URL for the first time, ping the Google Search Console Inspection API.
  • If the response is “URL is unknown to Google,” “Crawled, not indexed,” or “Discovered, not indexed,” add the URL to a dedicated feed that populates a section on your homepage.
  • Re-check the URL periodically. Once indexed, remove it from the homepage feed to maintain relevance and focus on other non-indexed content.
Diagram - internal linking and indexin

This effectively creates a real-time RSS feed of non-indexed content linked from the homepage, leveraging its authority to accelerate indexing.

Step 7: Block non-SEO relevant URLs from crawlers

Block non-SEO relevant URLs from crawlers

Audit your log files regularly and block high-crawl, no-value URL paths using a robots.txt disallow.

Pages such as faceted navigation, search result pages, tracking parameters, and other irrelevant content can:

  • Distract crawlers.
  • Create duplicate content.
  • Split ranking signals.
  • Ultimately downgrade the indexer’s view of your site quality.

However, a robots.txt disallow alone is not enough. 

If these pages have internal links, traffic, or other ranking signals, indexers may still index them.

To prevent this:

  • In addition to disallowing the route in robots.txt, apply rel=”nofollow” to all possible links pointing to these pages.
  • Ensure this is done not only on-site but also in transactional emails and other communication channels to prevent indexers from ever discovering the URL.

Dig deeper: Crawl budget: What you need to know in 2025

Step 8: Use 304 responses to help crawlers prioritize new content

For most sites, the bulk of crawling is invested in refreshing already indexed content.

Use 304 responses to help crawlers prioritize new content

When a site returns a 200 response code, indexers redownload the content and compare it against their existing cache. 

While this is valuable when content has changed, it’s not necessary for most pages.

For content that hasn’t been updated, return a 304 HTTP response code (“Not Modified”). 

This tells crawlers the page hasn’t changed, allowing indexers to allocate resources to content discovery instead.

Step 9: Manually request indexing for hard-to-index pages

Manually request indexing for hard-to-index pages

For stubborn URLs that remain non-indexed, manually submit them in Google Search Console. 

However, keep in mind that there is a limit of 10 submissions per day, so use them wisely.

From my testing, manual submissions in Bing Webmaster Tools offer no significant advantage over submissions via the IndexNow API. 

Therefore, it’s more efficient to use the API.

Maximize your site’s visibility in Google and Bing

If your content isn’t indexed, it’s invisible. Don’t let valuable pages sit in limbo.

Prioritize the steps relevant to your content type, take a proactive approach to indexing, and unlock the full potential of your content.

Dig deeper: Why 100% indexing isn’t possible, and why that’s OK

Read more at Read More

Data providers: Google March 2025 core update had similar volatility to the previous update

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The Google March 2025 core update finished rolling out over a 14-day period, starting on March 13, 2025, and completed about 14 days later on March 27, 2025. This March core update took about a week longer than Google’s December 2024 core update, which started December 12, 2024 and completed about 6 days later on December 18, 2024.

Please understand that if a core update impacts a site, it can result in a huge change for that site’s search visibility. So, I do not want to diminish any core updates, including the March core update; those could have been really big for you or the sites you manage.

Data providers on the Google March 2025 core update

Semrush. Semrush (our parent company) was the first to send us data that seemed to show that the Google March 2025 core update had similar volatility than the previous core update, the December 2024 core update. Keep in mind that the December 2024 core update was more volatile than the November 2024 core update, based on the data.

If you glance at the Semrush Senor, you can see the overall volatility the tool reported over that time period:

Mordy Oberstein, who sent me the data from Semrush, told me the two were of “similar in size” when comparing the volatility. He sent me this chart showing the volatility of the past two core updates, broken down by vertical. It shows the peak volatility numbers were pretty similar between the two updates:

If you look at overall ranking volatility change comparison, you can see that the Health sector saw a much bigger change, for some reason:

But when you compare this to the baseline rank volatility, both the December and March core updates were within very similar ranges, Mordy Obertstein told us. “There’s a mere .1 difference between the two,” Obertstein added. Obertstein said he has a theory, which he will share at his session at SMX Advanced, on why he thinks that this update hit different verticals differently.

When you dive into the top ten results, you can see a notable change in what ranking changes there were between these two past core updates:

Similarweb. Similarweb’s SERP Seismometer showed the spikes in volatility cooled down with the March update. You can see it get a bit more volatile on March 13th, 14th and 15th but then start to cool again as the core update rolled out.

Darrel Mordechai from SimilarWeb told us the March 2025 core update was not the most volatile core update they’ve seen and compared to the December core update, it showed “similar levels of volatility.”

Here is a chart showing the core update volatility by average position change for the past core updates, as documented by Similarweb:

Here is when you zoom in comparing the March 2025 and December 2024 core updates, they are super close:

The current update showed slightly lower fluctuations in the top three positions but increased volatility across the top five. Here is where you can see that in this chart:

When you compare it by vertical or niche, you can see the volatility the March 2025 core update caused across the health, finance, retail, travel and finance industries. You can see the finance industry showed the highest levels of fluctuation, particularly in the top five results. In contrast, the travel industry experienced notably low volatility in the top three positions.

seoClarity. The folks at seoClarity also sent me some winners and losers reports, showing the biggest winners and losers from February to March 2025:

Other tools. There are a lot of Google search ranking volatility tools. Here is what they looked like after the core update finished rolling out and over the course of the update:

Mozcast:

Mozcast

Algoroo:

Algoroo

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Cognitive SEO:

Cognitiveseo

Wincher:

Wincher

Mangools (looks broken?):

Mangools

Sistrix:

Sistrix

Data For SEO:

Dataforseo

SERPstat:

Serpstat

Industry. The initial rollout seemed to kick in within a few days after the update was announced. Some sites saw big swings both up and down, in terms, of ranking improvements or decline. But this update did not seem as widespread as some previous core updates, where it had a wider impact on a more diverse site of sites. That is not to say this update was not big for those who were impacted by it – it 100% was very big for those sites.

During the update, some of the tracking tools were tripped up by some Google Search result page changes. That may make it hard for some to track the impact of this update. But you can use Google Search Console to see your impact for your site and see position changes for your most popular keywords.

Then, we saw some additional volatility spike at the tail end of this update.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here.

  • There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
  • Google has offered a list of questions to consider if your site is hit by a core update.
  • Google said you can see a bit of a recovery between core updates but the biggest change would be after another core update.

In short, write helpful content for people and not to rank in search engines.

  • “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google said previously.

More on Google updates

You can read more of our coverage in Search Engine Land’s Google Algorithm Updates history.

Why we care. While the data above shows how sites in general are doing with the last core update, it does not represent how your individual site did with the update. If your site was hit by this past update, it can be devastating. If you were hit by previous updates and so no improvement with this update, then again, devastating once again. But some sites saw big improvements.

Feel free to compare this to our December core update report.

We hope you saw improvements with this March 2025 coe update.

Read more at Read More

Your guide to Google Ads Smart Bidding

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Your guide to Google Ads Smart Bidding

Are you controlling your paid search campaigns, or are they controlling you? 

If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. 

True mastery isn’t just about setting up a campaign and picking a bid strategy; it’s about owning and communicating the process effectively. 

This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights.

We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy. 

Smart Bidding in Google Ads: AI-powered bid optimization

Smart Bidding is Google Ads’ advanced form of automated bidding.

It leverages machine learning and real-time auction signals to optimize bids for conversions or conversion value. 

It dynamically adjusts bids to achieve specific goals, such as maximizing conversions at a target cost or achieving a desired return on ad spend.

Key Smart Bidding strategies include: 

Target CPA (cost per action)

  • Optimizes bids to achieve conversions at a target cost per action. 
  • Ideal for campaigns where you have a specific cost you’re willing to pay for each conversion (e.g., lead, sale).
  • Example: “We aim to acquire leads at a CPA of $50.”

Dig deeper: Everything you need to know about Target CPA bidding

Target ROAS (return on ad spend)

  • Focuses on achieving your desired revenue for every dollar spent. 
  • Best for ecommerce or campaigns with clear revenue goals.
  • Example: “We want to achieve a ROAS of 400%, meaning $4 in revenue for every $1 spent.”

Maximize Conversions

  • Automatically sets bids to achieve the most conversions within your budget.
  • Useful when you want to drive as many conversions as possible, regardless of cost.
  • Example: “Our goal is to maximize the number of sign-ups within our daily budget.”

Dig deeper: Mastering Maximize conversions bidding in Google Ads

Maximize Conversion Value

  • Prioritizes higher-value conversions for greater overall return. 
  • Effective when different conversions have varying values to your business.
  • Tends to favor selling more expensive products or services, as they contribute more to the total conversion value.
  • Example: “We value a ‘request for quote’ more than a ‘newsletter sign-up,’ so we want to maximize the total value of conversions.”

Dig deeper: Maximize Conversion Value: Google Ads bidding explained

Maximize Clicks

  • Automatically sets your bids to get as many clicks as possible within your budget.
  • Useful for top-of-funnel campaigns where the goal is to drive traffic to a site.
  • Example: “This campaign is designed to drive as much traffic to our new blog post as possible.”

Enhanced CPC (ECPC)

  • A semi-automated bidding strategy that adjusts your manual bids to try and get more conversions.
  • Google Ads adjusts your manual bid up or down based on the likelihood of a conversion.
  • Example: “We are using manual bidding but want to use Google’s signals to increase conversions where possible.”

Viewable CPM (YouTube)

  • Focuses on maximizing viewable impressions of your display or skippable in-stream video ads.
  • Ideal for brand awareness campaigns where the goal is to get your message seen by as many people as possible.
  • Example: “We want to ensure our brand message is visibly displayed to our target audience on YouTube.”

Cost Per View (YouTube)

  • Optimizes bids to get the most video views or interactions within your budget.
  • Best for campaigns focused on driving engagement with your video content.
  • Example: “We are running a video campaign on YouTube and want to maximize the number of views we receive.”

It’s crucial to understand that while setting a Target CPA or ROAS provides strategic direction, achieving those exact targets isn’t guaranteed.

I’ve had situations where a media planner pushed for an immediate switch to a specific CPA goal. 

They wanted the target set at four times and wouldn’t budge or try to understand why the campaign was set at two times.

A common misconception is that simply setting a desired metric will automatically yield the desired results. 

In practice, achieving optimal performance often requires a nuanced approach.

This may involve:

  • Gradual bid adjustments.
  • A willingness to accept temporary fluctuations in ROAS for broader account health.
  • A comprehensive evaluation of multiple factors, including budget, historical campaign performance, and keyword strategy.

It’s essential to understand that Smart Bidding strategies, while powerful, require strategic oversight and a holistic understanding of account dynamics. 

Success should be measured within the context of overarching account objectives, not solely focusing on individual campaign metrics.

Understanding manual, automated and smart bidding in Google Ads

Understanding manual, automated and smart bidding in Google Ads

Manual bidding allows you to control bid adjustments completely, making it ideal for certain industries, such as legal or home services, where fluctuating competition requires ongoing oversight. However, it requires more time and effort.

It’s like driving a car where you control every gear shift and pedal movement.

Automated bidding simplifies bid management by using algorithms to adjust bids. 

While automated bidding can save time, its generic approach doesn’t account for nuanced conversion goals.

Think of this as engaging cruise control. You tell the car (Google Ads) your general desired speed (goal), and it adjusts the engine (bids) to maintain that pace.

Smart Bidding, however, takes automated bidding further by using real-time signals and advanced machine learning to predict the likelihood of conversions and their value, tailoring bids to individual auctions. 

It’s especially effective for campaigns with clear conversion goals and sufficient historical data.

This is like having a self-driving car with an incredibly sophisticated navigation system.

It’s important to know that while all Smart Bidding is automated, not all automated bidding qualifies as Smart Bidding.

Automated bidding covers a wider range of strategies, some of which are more basic and don’t rely on real-time signals or advanced machine learning.

In essence:

  • Manual: You control every bid.
  • Automated: Google’s algorithms handle bid adjustments based on your chosen strategy.
  • Smart: Google’s machine learning optimizes bids in real-time for conversions and conversion value.

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See terms.

Smart Bidding: Advantages and risks

There are significant advantages to using Smart Bidding.

  • Improved efficiency: Saves time by automating bid adjustments. 
  • Auction-time optimization: Factors in user intent, device, location, and other data points to optimize bids for each auction. 
  • Goal alignment: Customizes bids to match your campaign objectives, whether it’s maximizing volume or focusing on high-value actions.  

While Smart Bidding offers significant advantages, missteps in implementation can lead to underwhelming results. 

Here’s how to avoid common pitfalls and optimize your campaign performance.

Data dependency

Smart Bidding algorithms rely on robust historical data to make accurate predictions. 

Campaigns with fewer than 30 conversions in the last 30 days may struggle to optimize effectively.

Start with manual bidding or Maximize Clicks to build a data foundation before switching to Smart Bidding. Boris Beceric, a Google Ads consultant and coach, said:

  • “I guess most try Smart Bidding too early – without enough conversion volume. What usually helps: consolidate campaigns so you get more data flowing through a single campaign. Portfolio bidding – kinda the same, but consolidation takes place at the bid strategy level.
  • “Micro conversions – try to add in the micro conversion that had the most volume and is closest to the ‘real’ conversion. Bonus: Reverse engineer CVR and conv value from micro to macro conversion and adjust tCPA accordingly.”

Goal misalignment

Using the wrong bidding strategy can hinder performance. 

For example, applying Target ROAS to a new campaign with limited data can set unrealistic expectations and reduce reach.

Align bidding strategies with your goals.

When prioritizing profitability, use Maximize Conversions for volume and Target ROAS or Target CPA. Harrison Hepp, owner of Industrious Marketing, said:

  • “I had a client who was hybrid ecommerce and lead gen (they sold products, but high-priced deals were lead gen), and they insisted on tracking purchases and leads in every campaign. We constantly battled major fluctuations in the campaigns as they’d swing back and forth between getting purchases or leads and trying to optimize to both.
  • “It also made bid strategy selection really hard, as conversion value bidding would deprioritize leads (no value was tracked), but CPA bidding wasn’t efficient for purchases because of differences in product prices. It really showed how aligning your goals and bid strategy is critical for steady performance. It also underlined how the right bidding strategy can prioritize success in campaigns.”

Monitoring is non-negotiable

Despite its automation, Smart Bidding is not a “set it and forget it” tool. 

Failing to monitor campaigns can lead to wasted ad spend and missed optimization opportunities.

Regularly review performance metrics, adjust campaign parameters, and stay proactive in managing Smart Bidding strategies.

  • “Custom columns/Segment views: We want to measure efficiency, so things like conv value/conv, search impression share, etc.” said Ameet Khabra, owner of Hop Skip Media.

Even with the most advanced AI behind Smart Bidding, performance optimization requires vigilance. 

Regularly review the following metrics to ensure your strategy is working as intended:

  • CPA: Is your Target CPA being met?
  • ROAS: Are the conversions driving sufficient revenue?
  • Conversion rates: Are conversions coming from the right audience segments? Or are you paying for competitors to download your white papers and marking that down as a lead?
  • Search term reports: Are irrelevant keywords consuming a significant portion of your budget? Unprofitable keywords can be why a campaign is not meeting goals.
  • Conversion tracking accuracy: If conversion tracking is improperly implemented, Smart Bidding will optimize based on inaccurate data, reducing effectiveness.

Double-check your conversion tracking setup. Assign accurate values to conversions to reflect their true business impact. Khabra said:

  • “My favorite saying lately is ‘garbage in, garbage out,’ and that is definitely a large component of conversion tracking. Ensuring that we’ve identified the correct conversions that move the needle is half the battle. Implementing the tracking and double-checking that it is correct – collecting conversions – is the second half.”

Budgetary awareness

Strategies like Maximize Conversions and Maximize Clicks will attempt to spend your entire daily budget. 

If your budget is set too high, this can lead to overspending.

Start with smaller daily budgets and gradually increase them while monitoring performance.

Realistic targets

Setting overly aggressive Target CPA or Target ROAS goals can limit your campaign’s reach, as the algorithm will avoid auctions it deems unprofitable.

Begin with realistic targets slightly higher or lower than your current average. Allow time for the algorithm to learn before refining the target.

Best practices for Smart Bidding in Google Ads

To ensure optimal performance, follow these best practices for implementing Smart Bidding in your Google Ads campaigns.

1. Feed accurate data 

Ensure your conversion tracking is set up correctly. 

Assign meaningful values to conversions – whether it’s a purchase, lead form submission, or newsletter signup. 

2. Leverage seasonality adjustments 

Use seasonality adjustments in Google Ads to guide Smart Bidding algorithms for short-term changes (e.g., holiday sales or promotions). 

This prevents excessive or insufficient bids during periods of fluctuating demand. 

Google Ads seasonality adjustments

3. Start with conservative budgets 

Begin with smaller budgets and avoid aggressive bid caps that may limit auction participation. Allow the algorithm to learn and adapt gradually. 

4. Prioritize business value over conversion volume 

Align your bidding tactics with broader business goals. Instead of focusing solely on conversion volume, consider how each conversion contributes to revenue or lifetime customer value. 

5. Test and adapt 

Use Google Ads experiments to test different strategies. 

For example, compare Target CPA with Target ROAS to identify which delivers better results for your campaigns. 

Google Ads Experiments let you directly compare bid strategies in real-world scenarios.

Duplicate your campaign, allocate a split percentage to a new strategy (like comparing Target CPA vs. Target ROAS), and see concrete results with statistical significance.

Final thoughts

Smart Bidding isn’t just about knowing which technical settings to adjust. 

It’s about understanding how to make Google’s automated tools align with your business goals.

The digital landscape evolves quickly, so it’s essential to stay adaptable, continuously monitor performance, and make adjustments as needed. 

Nail the strategy, stay proactive, and you’ll set yourself up for long-term success.

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Social media optimization with Yoast SEO

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Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the like to appear properly on each platform. Yoast SEO can help you do this quickly.

Table of contents

Sharing your freshly written (or optimized) content on social media is important. It helps you stay in touch with your audience and update them on news about your business and related topics. But to get their attention, you need to optimize your social media posts before you share them.

In this article, we’ll explain how you can optimize your posts for Facebook and X, and how our plugin can help you with that! Lastly, we’ll briefly discuss Pinterest and the use of Rich Pins.

What is social media optimization?

Social media optimization is about improving how you use social media platforms to build your online presence. You do this not only by creating and sharing content for every platform you’d like to be active on but also by optimizing that content in such a way that you get traffic to your site. The goal is to build strong connections with your audience and to keep them engaged.

Social media optimization starts with well-optimized, highly relevant content that grabs attention. For most platforms, images and video are best suited for this. You can test various formats and ideas to see what your audience prefers. You can use any of the social media analytics tools to do this. Also, find the best times to publish your content to get the best engagement. Your posts should also have metadata for specific platforms like X Cards or OpenGraph for Facebook to help these platforms understand your content.

After posting, remember to engage with your audience. Respond to comments, participate in discussions, and listen to what people say about you and your content. Track your best-performing posts and use data to improve your content to stay relevant and engaging.

Promoting your content on various platforms makes sense in most cases. Remember to share your articles, videos, and other content on whatever social media network makes sense for you and your audience. Read this article if you don’t know where to begin with your social media strategy.

Facebook and other social media

Years ago, Facebook introduced OpenGraph to determine which elements of your page you want to show when someone shares that page. Several social networks and search engines use Facebook’s OpenGraph, but the main reason for adding it is for Facebook itself. Facebook’s OpenGraph support is continuously evolving, but the basics are simple. With a few pieces of metadata, you declare:

  • What type of content is this?
  • What’s the locale?
  • What’s the canonical URL of the page?
  • What’s the name of the site and the title of the page?
  • What’s the page about?
  • Which image/images should be shown when this post or page is shared on Facebook?

Social media preview in Yoast SEO

When you use Yoast SEO, most of the values above are filled out automatically based on your post’s data. It uses the locale of your site, the site’s name, SEO title, the canonical, the meta description value, etc, to fill out most of the required OpenGraph tags. You can see what your post will look like when you click on ‘Social media appearance’ in the Yoast SEO sidebar:

You’ll notice the Social media appearance button in the sidebar opening the modal for the feature

This preview tab allows you to edit how your Facebook post is shown when shared. Our plugin lets you change your social image, title, and description in your preview. This makes your social media optimization much quicker and easier, as you won’t have to leave your post to make these changes.

Make more impact on social media with Yoast SEO Premium!

Get Yoast SEO Premium today and make it quick and easy to manage how your social media snippets look.

Get Yoast SEO Premium Only $99 / year (ex VAT)

If you use the options for social media optimization in Yoast SEO, your Facebook post could look like this when you share the URL of a post or page:

Example of a Facebook post as seen on Yoast’s profile

So what do you need to do?

  1. First, go to Yoast SEO → Settings → Site representation, and fill in your social media accounts.
  2. Afterward, go to Yoast SEO → Settings → Social sharing, and make sure OpenGraph is enabled.
  3. Then, set a good default image under the site basics settings. This image is used when you have a post or page that does not contain an image. It’s important to set this image to ensure that every post or page has an image when shared. Facebook is forgiving when uploading images, but 1200px by 630px should work well.
  4. Lastly, follow the steps in this article to go to your personal WordPress profile and add a link to your Facebook profile, if you want to associate your Facebook profile with your content. If you do, be sure to also enable the ‘Follow’ functionality on Facebook.

You can complete all of these steps in a few minutes. After that, Yoast SEO takes all of the work out of your hands. However, it is important to remember that Facebook sometimes doesn’t immediately pick up changes. So, if you want to “debug” how Facebook perceives your page, enter your URL in the Facebook Sharing Debugger and click the Debug button. If the preview that you see there isn’t the latest version, you can try the Scrape again button. But remember that it can take a while for Facebook to see your changes.

OpenGraph for Video Content

If you have video content, you must do more work unless you use our Video SEO plugin. This plugin handles all the needed metadata and lets you share your videos on Facebook.

X

X’s functionality is quite similar to Facebook’s. The name of this functionality is X Cards. X “falls back” on Facebook OpenGraph for several of these values, so we don’t have to include everything. But it still is quite a bit. We’re talking about:

  • the type of content/type of card
  • an image
  • a description
  • the X account of the site/publisher
  • the X account of the author
  • the “name” for the domain to show in an X card

X preview in Yoast SEO

As you might have seen in Yoast SEO, optimizing your X listings is also an option. Simply click that tab to preview how your page appears when it gets shared to X. By default, the plugin uses the title, description and image you enter in the search appearance preview. Of course, this tab allows you to change these for your Twitter post.

Here’s an example of what your post could look like with all the required metadata our plugin helps you add:

An example of a post on Yoast’s X profile

So what do you need to do?

Ensure X card metadata is enabled by going to Yoast SEO → Settings → Site features → Social sharing and activating the X feature. This leaves a couple of values for you to fill out in the settings, which you can do using this guide on activating X Cards in Yoast SEO.

Use templates for social media snippets

Do you spend a lot of time tweaking the preview appearance of each page or post? You’ll be glad to know that Yoast SEO Premium also offers a very helpful feature: the ability to set default templates for your social snippets. With this powerful feature, you can design the ideal social appearance for all your content and feel certain that the output will always look great to whoever is sharing it.

Use variables to set up templates to optimize your social media postings

What about Pinterest?

Pinterest’s Rich Pins allow for OpenGraph markup as well. Add variables like product name, availability, price, and currency to your page to create a rich pin. As this is mainly interesting for products, we decided to add functionalities to create rich pins to our Yoast WooCommerce SEO plugin.

Read more: How to promote your products and earn money on Pinterest »

Conclusion on social media optimization

So, go ahead and use Yoast SEO to optimize your social media. It isn’t very hard; it just takes a few minutes of your time, and you will reap the rewards immediately. As these social networks add new features, we’ll keep our plugin and this article up-to-date. So, be sure to update the Yoast SEO plugin regularly.

Keep reading: Social Media Strategy: where to begin? »

The post Social media optimization with Yoast SEO appeared first on Yoast.

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Microsoft Advertising will start enforcing Consent Mode in May

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Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5.

First communicated to advertisers a few weeks ago, this change ensures compliance with global privacy regulations while maintaining the ability to gather insights that optimize ad performance.

Why we care. As data privacy concerns grow, businesses face increasing pressure to protect personal information. Microsoft’s enforcement of Consent Mode offers a way to balance privacy with performance, reinforcing trust while meeting regulatory requirements.

What is Consent Mode? Consent Mode is a feature from Microsoft Advertising that respects user privacy preferences while allowing advertisers to track conversions and optimize campaigns. It adjusts cookie access based on user consent, using the ad_storage parameter to either allow or block cookies. This applies to:

  • Universal Event Tracking (UET) on the Microsoft Advertising Platform.
  • Universal Pixel, Segment, and Conversion pixels within Microsoft Invest, Curate, or Monetize.

Consent signals can also be shared through the IAB’s Transparency and Consent Framework (TCF) or directly via a Consent Management Platform (CMP).

How to implement Consent Mode. Businesses can send user consent signals using one of these three options:

  • Direct integration. Implement Consent Mode with UET, Universal Pixel, Segment, or Conversion pixels.
  • IAB framework. Pass consent signals directly in a TCF 2.0 string or through a CMP.
  • Third-party tools. Integrate Microsoft’s Consent Mode through tools like Google Tag Manager.

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Google Ads policy update: More ads, new rules

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Google

Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad location.

This change, staring April 14, follows recent experiments allowing multiple ads from the same advertiser in different locations on the search results page.

What’s happening.

  • Double serving now permitted: Advertisers can now run multiple ads for the same business, app, or site on a single search results page—provided they occupy different ad locations. This could potentially increase visibility and clicks for top advertisers but may also intensify competition for smaller players.
  • Shifting auction dynamics: Google’s updated policy leverages different ad locations to run separate auctions, allowing businesses to secure multiple placements. This adjustment aligns with Google’s evolving approach to ads, such as mixing ads with organic results and redefining top ad placements last year.

Why we care. This update opens up opportunities to dominate search results by showing multiple ads for the same business in different ad locations. This could lead to increased visibility, higher click-through rates, and more conversions.

However, it may also drive up competition and costs, especially for smaller advertisers, as larger brands gain more SERP real estate. Understanding this change is crucial for adapting bidding and placement strategies to stay competitive.

Industry reactions. Digital marketing expert Navah Hopkins of Optmyzr noted on LinkedIn:

  • “Google is officially making it fair game to have more than one spot on the SERP. I have thoughts on this, but I want to see how performance actually shakes out in Q2.”

Digital marketing expert Boris Beceric commented that Google is only chasing the money:

  • “Another case of Google liking money more than a good user experience…not even talking from an advertiser’s perspective.”

Bigger picture. This policy shift marks another fundamental change in Google Ads’ long-standing practices, raising questions about how SERP real estate and competition will evolve.

Bottom line. This update could create new opportunities for advertisers to dominate search results, but it might also make it harder for smaller businesses to compete. The real impact will become clearer as the industry adapts in the coming months.

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Reddit Ads rolls out new SMB tools to boost campaign performance

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Reddit SEO: Everything you need to know

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy.

Easier Campaign Setup and Management:

  • Campaign Import. Reddit Ads now allows advertisers to import campaigns directly from Meta in just three steps. After signing into their Meta account within Reddit Ads Manager, users can select an ad account and campaign to import, then customize it to fit Reddit’s platform. This seamless process enables advertisers to leverage high-performing Meta ads on Reddit quickly.
  • Simplified Campaign QA. A new review page in the Reddit Ads Manager now consolidates all campaign details for a clear overview. Advertisers can easily identify errors or inconsistencies and make edits before publishing.

Enhanced Signal Quality and Conversion Tracking:

  • 1-Click GTM Integration for Reddit Pixel. Setting up Reddit’s website conversions tag just got easier. With the new Google Tag Manager (GTM) integration, advertisers can install the Reddit Pixel in a few clicks, enabling fast and accurate conversion tracking. This simplifies measuring customer journeys and optimizing lower-funnel strategies.
  • Event Manager QA. The Events Manager’s enhanced Events Overview page now provides a detailed breakdown of conversion events from the Reddit Pixel or Conversions API (CAPI). This update helps advertisers verify event data accuracy, troubleshoot issues, and run effective lower-funnel campaigns.

Why we care. The new Campaign Import feature lets advertisers quickly repurpose high-performing Meta ads on Reddit, saving time and effort. The simplified QA tools helps with quality checking to reduce as many errors as possible before launch, while the 1-click GTM integration and improved Event Manager provide deeper insights into customer behavior and campaign performance

Bottom line. These updates reflect Reddit’s ongoing commitment to making its ad platform more accessible and effective for SMBs. By reducing setup friction and providing better visibility into campaign performance, Reddit Ads aims to help businesses reach niche communities and drive impactful results.

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