Entries by Dubado Solutions

Key Updates from Google I/O and Marketing Live 2026

Key Takeaways Google is redefining Search as a decision-making experience. AI Overviews and AI Mode let users get curated summaries, compare options, and follow up within the search itself, without clicking through to a website. Gemini is now positioned as an intelligence layer across all of Google’s products. The long-term direction points toward AI handling […]

12 Best Google Analytics Reports Used by Expert Marketers

Key Takeaways Google Analytics 4 (GA4) replaced Universal Analytics in July 2023 and introduced a completely redesigned reporting interface.  Standard reports are pre-built and cover everyday metrics like traffic and engagement. Explorations is a separate section for custom analysis, such as funnels and path analyses.  Not every report deserves equal attention. The ones worth checking […]

Google Search gains information agents and improved agentic experiences

Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will continue to scan the web to find and monitor changes to your tasks and help you along your tasks journey. “We’re entering the era of Search agents, where you can easily create, customize and manage […]

Google Search Universal Cart, expands UCP and AP2

Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2). Plus, Google’s Shopping Graph now contains 60 billion product listings, which is up from 50 billion from earlier this year, announced Vidhya Srinivasan, VP/GM Ads & Commerce. Universal Cart. Google announced […]