If your site runs on a framework like Next.js or Nuxt, hydration shapes how your pages become interactive, but it’s rarely explained in terms that matter to SEOs. It’s more approachable than it sounds. Here’s what hydration is, how it works, where it affects SEO (and where it doesn’t), and how different frameworks handle it. […]
Ranking within Google’s traditional search results provides diminishing returns. Ads, AI Overviews, and other search engine results page (SERP) features push organic links further down the page. As the search landscape changes, how should brands adapt to ensure they’re represented in AI-powered responses? The more you know about how AI engines use your brand’s information […]
Google has updated its merchant listing structured data to support sale duration and product category property. This is to more align the merchant listing structured data support within Google Search with Google Merchant Center feed support. Sale duration. Google added a new section on “Sale duration” to the Merchant listing structured data help document. Google […]
If you’re struggling to scale performance with Microsoft Advertising, you may be treating it as a place to replicate a strategy developed elsewhere. Import can get you live fast. Performance comes from adding human judgment, Microsoft-specific structure, foundational measurement, controls tailored to your business needs, and a broad range of creative assets that help AI […]
Google Search Console has released what it calls platform properties, which is a way to see how well your social and video content is performing within Google Search. Google will let you see the performance of your content on Instagram, TikTok, X and YouTube performs on Google Search. More details. Google wrote, “Now, you can […]
For most of the past decade, organic marketers have operated with a clear north star: visibility. Get on Page 1. Get in the featured snippet. Get seen. That north star has now moved. The question I put to the room at SMX Advanced on June 5 wasn’t, “How do you get found?” It was the […]
OpenAI is rolling out the ability to upload audience lists to ChatGPT Ads. The option is under the “Tools” section and is named “Audiences.” I assume this lets ChatGPT Ads target based on the audience lists you upload to the ad platform for better ad targeting. More details. You can upload raw or hashed emails […]
OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The feature is available under the “Add new ad” option, and says “generate ads for you.” The advertiser or marketer can then opt to let ChatGPT create the ad, and then review, edit and approve the […]
Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot looked like the enterprise Trojan horse. Neither bet paid off. Previsible (disclosure: I’m its CPO and co-founder) just published its third AI Traffic Study, analyzing 6.77 million LLM-driven sessions. The data shows consolidation. Monthly […]
Key Takeaways AI visibility and AI profitability are not the same thing. Most teams are growing one without building the other. The four most common failure modes are optimizing for mentions over conversions, measuring AI visibility like rankings, chasing tactics without a revenue connection, and running AEO/GEO in a silo. AI-referred visitors convert at 8.3 times the […]
