Google has released the August 2026 spam update and said this update will take a few days to roll out. This update applies globally and to all languages, Google added. More details. Google posted about the update on its incident dashboard and wrote: Released the August 2026 spam update, which applies globally and to all […]
Most brands still don’t have a clear picture of how much traffic AI Overviews are sending them. Google hasn’t given us a clean signal for AI Overview traffic in Search Console, making it difficult to know how much organic traffic is coming from AI Overviews, which content is driving it, and how accurately that traffic […]
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new documentation for its Conversions API (CAPI), a server-side measurement solution currently in beta. CAPI lets advertisers send conversion and customer interaction data directly from their […]
Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands — while making several notable changes from the metric’s original rollout. What’s happening. Google has updated its documentation for Branded Searches, a conversion type that measures when someone searches for an advertiser’s brand on […]
For the entirety of Google Search Console’s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped Platform properties, a new property type that lets you verify a social or video account and get the same […]
Key Takeaways A Peec AI study of 5 million query fanouts collected between April 1 and April 21, 2026 reveals how AI platforms rewrite and expand user queries before executing searches. ChatGPT consistently injects words like “best,” “reviews,” and the current year into queries, even when those terms were not in the original prompt. ChatGPT’s […]
Key Takeaways Google’s AI Mode has surpassed one billion monthly users in its first year, with queries more than doubling every quarter. The new Intelligent Search Box accepts text, images, files, videos, and Chrome tabs as inputs, powered by Gemini 3.5 Flash. Information Agents run 24/7 in the background, monitoring the web on the behalf […]
Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up inaccurately, with outdated or incorrect information that’ll hurt your sales. Without prompt tracking, you’d never know. Prompt tracking (sometimes called LLM visibility […]
Key Takeaways The DELEGATE-52 study from Microsoft Research tested 19 LLMs on document editing tasks across 52 professional domains over 20 editing interactions. Even top frontier LLMs at the time, including Gemini 3.1 Pro, Claude 4.6 Opus, and GPT 5.4, corrupted an average of 25 percent of document content by the end of long editing workflows. Average degradation reached 50 percent across all 19 LLMs tested. […]
Key Takeaways Audience-first SEO builds your keyword and content strategy around a specific, high-value audience instead of a broad topic or category. The tactics stay familiar (keyword research, content gap analysis, TAM (total addressable market) analysis), but the organizing principle behind all three changes. Programs using this approach see growth concentrated among the audiences that […]
