Web Design and Development San Diego

Announcing the store widget: build shopper confidence and drive sales

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When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant’s website, which can turn shopper hesitation
into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility
and establishing legitimacy. The widget helps you attract customers and encourage them to make a
purchase. Businesses using the store widget on their websites saw up to 8% higher sales
within 90 days compared to similar businesses without it.

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Web Design and Development San Diego

Search Central Live Tokyo: The 2025 Return

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Get ready, Japan! We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7,
2025! If you are fluent in Japanese and are interested, read on! We’re bringing
back all the elements you loved, with even more opportunities for you to shape the experience.

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Web Design and Development San Diego

Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerce

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As part of our broader APAC plan, which includes new Deep Dive events and two local language
editions, we are happy to announce the details for our Chinese language event: Search
Central Live Hong Kong!

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Web Design and Development San Diego

Search Central Live is back to Mexico City

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We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico
on September 25! Following successful events throughout the world earlier this year, we’re
continuing our mission to helpyou enhance your site’s performance in Google Search.

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Web Design and Development San Diego

Introducing the Google Trends API (alpha): a new way to access Search Trends data

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We’re excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends website, the API provides new ways to
use the data inside your organization in a scalable way.

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Web Design and Development San Diego

The new Search Console Insights report is here

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We’re excited to announce the launch of the new Search Console Insights report. The new report offers
even more insights and a deeper integration with Search Console’s Performance report.
With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your
site’s performance, and provide more ways to explore specific areas of interest.

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Web Design and Development San Diego

SCL Deep Dive APAC 2025: Community Speakers and a New Format

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We hope you’re as excited about
Search Central Live Deep Dive APAC
as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re
planning to run at the event, and introduce our community speakers. Let’s start with the
experiment.

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Web Design and Development San Diego

Simplifying the search results page

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As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

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Web Design and Development San Diego

Adding markup support for loyalty programs

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Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we’re adding support for defining loyalty programs under
Organization structured data
combined with loyalty benefits under Product
structured data.

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Web Design and Development San Diego

Top ways to ensure your content performs well in Google’s AI experiences on Search

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As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to these new experiences. Focus
on your visitors and provide them with unique, satisfying content. Then you should be well
positioned as Google Search evolves, as our core goal remains the same: to help people find
outstanding, original content that adds unique value. With that in mind, here are some things to
consider for success in Google Search all around, including our AI experiences.

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