Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting
immediate issues or spikes, it can sometimes be harder to understand the bigger picture. Daily fluctuations
can make it hard to see if your site is truly growing or declining over time.
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Many companies and organizations manage their digital presence using different platforms, including social
media websites, in addition to their own websites. This aligns well with users who are increasingly drawn
to different types of content formats and social media platforms.
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The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you’d like.
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We’re happy to announce we’re providing an additional tool to analyze the performance
of your website by query type in the Search Console Performance Report:
the branded queries filter. This new feature is designed to help analyze the queries driving traffic
to your site by automatically differentiating between branded and non-branded queries.
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We’re always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That’s why we’re happy to announce a new feature within the Search Console performance
reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly
to your performance charts. Think of it as a personal notebook for your Search data.
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We’re excited to announce that we’re now expanding the options for merchants to provide shipping
and returns information, even if they don’t have a Merchant Center account. Merchants can now
tell Google about their shipping and returns policies in two distinct ways: by configuring them
directly in Search Console or by using new organization-level structured data.
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We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th!
This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams.
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We’re constantly working to simplify the search results page,
so that it’s quick and easy to find the information and websites you’re looking for. As part of
this effort, we regularly evaluate all of our existing features to make sure they’re still useful,
both for people searching on Google and for website owners.
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We are excited to announce Query groups, a powerful Search Console Insights feature that groups
similar search queries. One of the challenges when analyzing search performance data is that there
are many different ways to write the same query: you might see a dozen different variations for a
single user question – including common misspellings, slightly different phrasing, and different languages.
Query groups solve this problem by grouping similar queries.
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For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we’re continuing our mission to help
you enhance your site’s performance in Google Search, live in Dubai, UAE.
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