Google Business Profiles Posts creation tool refreshed

Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts.

This update should be live for all of you by now, as it quietly launched last Friday.

What changed. Google made several changes to the Google Posts screen, the changes were summarized by Lisa Landsman from the Google team. She wrote on LinkedIn the list of changes, which includes:

Centralized Posts Hub: The “Add Update” button has been replaced with a new management screen where you can easily see and manage all your posts in one place.
Simpler Creation Process: The post creation experience is now streamlined into a single dialog, allowing you to quickly create updates, events, or offers from one screen.
Enhanced Management View: You can now view key details for each post, such as creation date, status, and post type, making it easier to track and make changes.
Minor Visual Improvements: Google introduced small visual changes throughout the experience to make it more intuitive and enjoyable to use.

What it looks like. Here is a GIF of the new refreshed interface for Google Posts:

What are Google Posts. Google Posts allows businesses to post updates on your Business Profile to share announcements, offers, updates, and event details directly with your customers on Search and Maps. These posts show up within Google Maps and Google Search for searches on your business and within your Google local panel.

You can learn more about Google Posts in this help document.

Why we care. If you are a business with a local footprint or do marketing for a local business, Google Posts can help you get more attention and conversions for that business. By pushing updates, promotions, offers, events and so forth in your local listing on Google, it can attract new and repeat business for the organization.

This new interface may make things easier for you and your business to manage.