Ubersuggest & AnswerThePublic: Up Your SEO Game
Key Takeaways
- AnswerThePublic now functions as a content creation platform. It reads your URL, builds a Business Summary, and turns real audience questions into 50 ranked content ideas.
- Suggested For You tells you what to write next, and Keyword Coverage tags every keyword you already rank for by source (sitemap, competitor, manual/planned, or AI suggestion) so you know where you stand today.
- Content Studio drafts a full article in your brand voice, and one click publishes it straight to WordPress or shares it across your connected social accounts.
- Ubersuggest’s AI Prompt Ideas tool surfaces the prompts people run for your keyword, which brands get mentioned, and which sources get cited inside those AI answers.
- Ubersuggest’s AI Search Visibility report tracks how often your brand shows up in AI-generated answers over time, compares that to competitors, and flags whether the mentions read positive, neutral, or negative.
Search listening still gets you ahead in the SEO game. It just means something bigger now.
Hear me out.
Google averages 3.5 billion searches a day. About 20% of those have never been typed before.
Every search is a window into what someone actually thinks, wants, or worries about. And now, that window matters more than ever, since a huge share of those searches never end in a click. They end in an AI-generated answer. So, if your content isn’t built to be cited inside that answer, it doesn’t matter how good it is.
Google’s exactly where people still go when someone tells them to “just Google it.” But increasingly, they’re also asking ChatGPT, Perplexity, Claude, and Gemini the same questions.
By listening to what people are actually asking, across all of it, AnswerThePublic turns real search behavior into a content plan. Not a keyword list. A plan.
Pair it with Ubersuggest, and you’ve got the two halves of a real SEO strategy: what to write, and whether it’s working.
What is AnswerThePublic?
AnswerThePublic used to be a keyword ideation tool. Type in a word, get a wheel of related questions.
It’s grown into something bigger: a content intelligence and creation platform. You still start from real audience questions, but now the tool takes you all the way from “what should I write?” to a published article, in one place.
Say you run an ecommerce store selling earbuds and headphones. You could guess what your customers want to know. Or you could paste your site’s URL into AnswerThePublic and let it tell you, based on what real people are actually searching.
How to Use AnswerThePublic: An Example
Let’s head to AnswerThePublic.
Step 1: Enter your URL.
Instead of starting with a keyword, you start with your website. AnswerThePublic reads your site and builds a Business Summary in seconds: what you sell, who you sell to, and the topics you should own.
If you’d rather start with a specific topic, you can do that too. But the URL-first approach means the tool already knows your business before it gives you a single idea.
Step 2: Open Suggested For You.
In the past, this is where the wheel lived, full stop. Now you get the wheel plus something new: 50 AI-suggested content ideas, ranked by opportunity for your specific business, with a badge showing how likely that keyword is to rank well based on competition and content gaps.
The wheel is still right there if you want the full, unfiltered spread of Questions, Prepositions, Comparisons, Alphabetical, and Related terms. The 50 ranked ideas just mean you don’t have to sort through it by hand before you know where to start.
You won’t use all 50 ideas, and you won’t need every branch of the wheel either. Focus on what you and your team can actually execute well, and save the rest for later.
Step 3: Check Keyword Coverage.
Right below Suggested For You in the project menu, there’s a section called Keyword Coverage. This one isn’t about new topics, it’s an audit of what your site already ranks for and where you’re exposed.
Every keyword in there is tagged by where it came from. Sitemap means it’s a keyword you’re already ranking for in live Google results. Competitor means a rival ranks for it on page one and you don’t, yet. Manual/Planned means you added it yourself. AI suggestions means AnswerThePublic surfaced it on its own.
That’s the difference between the two sections: Suggested For You tells you what to write next. Keyword Coverage tells you where you stand right now, and who’s ahead of you on keywords you haven’t claimed.
From either screen, Suggested For You or Keyword Coverage, you can pick a topic and hit Generate Content right there. No detour required if you already know what you want written.
Step 4: Or Build it Out in Content Plan.
If you’re planning further ahead than one article, Content Plan is where that happens. It’s a calendar view, laid out by month, where you set a cadence (1 Articles/Day, for example) and schedule what gets written and when.
Click Add Keywords, and you’ve got two options: type in the keywords yourself, separated by commas, or click Get AI Suggestions and let AnswerThePublic pick them for you. Arrange Keywords lets you reorder what’s queued, and Keywords History keeps a record of everything you’ve already used.
So there are really two ways to work: generate one article at a time straight from Suggested For You or Keyword Coverage, or batch it out on a calendar in Content Plan and let it run on a schedule.
Step 5: Hit Generate in Content Studio.
Whichever path got you here, Content Studio is where the draft actually gets written. Pick a title, shape the outline, and let it do the heavy lifting.
It researches the pages already ranking for that topic and writes a draft in your brand voice, not a generic one.
Step 6: Refine, Plan, and Publish.
Edit the draft until it sounds like you, then publish straight to your site. One-click WordPress publishing is built in.
Hit Share button and push it straight to Instagram, X, LinkedIn, or Facebook. You connect those accounts once under Settings > Social Integrations, and after that it’s one click from a draft or a published article straight to your social feeds.
No separate writing tool. No manual copy-paste into your CMS, and no separate scheduler for social either.
Pairing AnswerThePublic With Ubersuggest
Once you’ve got your content plan from AnswerThePublic, Ubersuggest is where you validate it and track what happens next.
These two tools give you a massive amount of useful data.
Take one of your Suggested For You topics and drop it into Ubersuggest’s Keywords tool. Two things are worth checking here.
Content Ideas shows you the pieces that got the most social shares on that topic, so you’re not writing blind, you’re writing with headline inspiration already backed by what people actually shared.
AI Prompt Ideas goes a step further. For your keyword, it surfaces the most relevant AI prompts people are actually running, and shows which brands get mentioned, what intent sits behind each prompt, and which sources get cited.
That’s a direct line into what’s already winning inside AI answers for your topic, before you’ve written a word.
From there, you’re combining two data sets:
- What your audience is actually asking (from AnswerThePublic)
- Who’s already winning that topic, in Google and in AI answers (from Ubersuggest)
That combination tells you not just what to write about, but how to angle it so you’re not just repeating what’s already ranking or already cited.
Once your article is published, Ubersuggest’s AI Search Visibility report shows you whether it’s actually getting picked up.
You’ll see how often your brand shows up in AI-generated answers for that topic, how you compare to competitors tracked in the same space, and whether the mentions read as positive, neutral, or negative.
That’s the loop you need to keep track with: find the question, write the answer, and then actually check if Google and AI platforms are citing you for it.
Using Ubersuggest and AnswerThePublic to Build Your SEO Strategy
AnswerThePublic gets you strategically creative. It shows you the real questions people are searching, and drafts the content that answers them.
Ubersuggest gets you the data to back it up, and the visibility tracking to know if it worked.
Together, they cover the full loop: research, create, publish, and measure whether you’re actually showing up where your audience is searching, on Google and beyond.
Set up a cadence. Publish consistently. Check your AI Search Visibility numbers the same way you’d check rankings.
That’s how you stay ahead of a search landscape that keeps changing shape.
FAQs
AnswerThePublic is a content intelligence platform that starts with your website URL, surfaces the real questions your audience is asking, and helps you turn those questions into a published article. AnswerThePublic handles research and content creation. It shows you what people are asking and drafts the content that answers them. Ubersuggest handles validation and tracking. It shows you who already ranks for a topic and reports whether your published content shows up in AI-generated answers. Keyword Coverage audits the keywords your site already ranks for and tags each one by source: sitemap, competitor, manual/planned, or AI suggestion. It also flags topics where a competitor ranks on page one and you don’t, yet. Yes. Content Studio drafts an article in your brand voice, and once you’ve edited it, you can publish straight to WordPress or share it to Instagram, X, LinkedIn, or Facebook from the same screen. It tracks how often your brand appears in AI-generated answers for a given topic, compares your visibility to competitors you’re tracking in that space, and notes whether the mentions read as positive, neutral, or negative.What is AnswerThePublic?
How is AnswerThePublic different from Ubersuggest?
What does Keyword Coverage show in AnswerThePublic?
Can I publish content directly from AnswerThePublic?
What does Ubersuggest’s AI Search Visibility report track?
Conclusion
With AnswerThePublic, you’re not guessing what your audience wants to know. You’re reading it straight from the source.
Your audience gives you the questions. AnswerThePublic turns them into content. Ubersuggest tells you if it’s landing.
Try it for yourself, starting with your own URL instead of a single keyword, and see what your audience has been asking all along.
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