News - Dubado Solutions

Google pushes deeper into lifecycle targeting with new GA audience templates

December 2, 2025/0 Comments/in Search Engine Land, Web Design News/by

Google is expanding its customer lifecycle capabilities in Google Analytics, launching new audience templates and dynamic remarketing features designed to make high-value targeting and re-engagement easier for advertisers.

Driving the news. Google has introduced two new suggested audience templates in GA to help advertisers instantly build lifecycle segments:

High-Value Purchasers — powered by purchase count or lifetime value, with Google adding a new LTV percentile field so marketers can isolate their top-tier customers.
Disengaged Purchasers — defined by days since last purchase, giving Google a built-in way to help brands re-engage lapsed buyers.

Google designed these templates to sync directly with Google Ads customer lifecycle goals, including high-value new customer acquisition and re-engagement modes.

Google’s next move: dynamic remarketing inside GA. Google is also bringing display dynamic remarketing directly into Analytics, letting brands show personalized product-based ads to past site visitors without needing to build remarketing setups externally.

Once advertisers implement Google’s recommended eCommerce event collection, Analytics will automatically share dynamic remarketing data with linked Google Ads accounts — as long as personalized advertising is enabled.

Why we care. Google is making it much easier to target the customers who matter — high-value buyers and lapsed purchasers — without building complex audiences from scratch. These new templates and dynamic remarketing tools create faster, smarter ways to drive acquisition, retention, and repeat purchases directly from Google Analytics.

Google is giving you more precise lifecycle targeting with less manual work, and that can translate directly into better performance and more profitable campaigns.

The big picture. Google is tightening its ecosystem, giving advertisers more automated ways to identify, activate, and re-engage customers — all fueled by audience intelligence built inside Google Analytics.

The bottom line. Google is doubling down on lifecycle marketing by turning Google Analytics into an even stronger audience engine for Google Ads.

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Google adds Search Partners segment to PMax reporting

December 2, 2025/0 Comments/in Search Engine Land, Web Design News/by

Auditing the Performance Max black box: A strategic approach

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results.

Driving the news. The update is now live in Google Ads and adds Search Partners to the PMax channel performance tables. Advertisers can now see:

How Search Partners contribute to PMax results.
Whether they add incremental value.
How their performance compares with other PMax channels.
Total spend going to Search Partners.

What’s changing. The added transparency shows how PMax spreads budget across channels – especially in search – and helps confirm whether Search Partners traffic is profitable or pulling down efficiency.

Why we care. Search Partners activity has long been hidden inside PMax, making it hard for advertisers to see where spend was going or gauge its impact, but the new reporting line finally brings visibility to this opaque slice of search inventory. With that clarity, teams can assess incremental value, compare performance against other PMax channels, and make smarter optimization and budgeting decisions. In short, you can now measure spend that was previously invisible, and that insight can directly influence performance and profitability.

The big picture. The update may look small, but it’s a meaningful step toward unpacking how PMax works. For accounts running PMax at scale or analyzing profitability by channel, isolating Search Partners data can shape optimization, budgeting, and broader strategy.

First seen. Google Ads specialist Aleksejus Podpruginas first spotted the update and shared it on LinkedIn.

Bottom line. PMax is finally revealing a missing piece of the puzzle, giving advertisers a clearer view of how Google’s automation spends their money.

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OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’

December 2, 2025/0 Comments/in Search Engine Land, Web Design News/by

OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s advertising plans – according to an internal memo obtained by The Wall Street Journal.

Driving the news. Altman told employees the company must urgently improve ChatGPT’s personalization, speed, reliability, and ability to handle a wider range of questions.

Daily calls, temporary team reassignments, and a companywide push now center on one priority: make ChatGPT better, fast.
Nick Turley, who leads ChatGPT, said the team is focused on growing the assistant and making it feel “more intuitive and personal.”

Why now? Competition is catching up. The memo signals rising pressure on several fronts:

Google: Its upgraded Gemini model topped OpenAI on key benchmarks last month.
User growth: Gemini’s ecosystem jumped from 450 million monthly active users in July to 650 million in October, helped by new tools like the Nano Banana image generator.
Anthropic: Gaining ground with enterprise customers as the “safer, more predictable” LLM provider.

OpenAI is also facing heavy financial strain, with planned data center investments in the hundreds of billions, while the company remains unprofitable and reliant on constant fundraising. Internal forecasts suggest that OpenAI must get roughly $200 billion in revenue by 2030 to become profitable.

What’s getting delayed. To refocus on ChatGPT quality, Altman said OpenAI is pushing back work on:

Advertising initiatives.
AI agents for health and shopping.
A personal assistant called Pulse.

What’s next. Altman told staff a new reasoning model arriving next week is already outperforming Google’s latest Gemini release.

OpenAI previously declared a “code orange” over ChatGPT quality – part of an internal urgency scale (yellow → orange → red). GPT-5’s August launch drew criticism for feeling colder, being less helpful on simple tasks, and acting too cautiously. A November update made the model feel warmer and better at following instructions.

Why we care. It appears that OpenAI is pausing its rollout of ChatGPT ads to focus on product quality. That means advertisers hoping to use ChatGPT as an ad channel will have to wait longer.

Flashback. This isn’t the first code-red moment in the AI arms race. Google once issued its own “code red” because of OpenAI. In December 2022, after ChatGPT went viral, Google CEO Sundar Pichai declared a companywide code red, calling the chatbot an existential threat to Google Search. What followed:

Founders returned: Larry Page and Sergey Brin rejoined product meetings after years away.
Search overhauled: Google accelerated plans to add conversational features to Search.
Product surge: A leaked slide deck outlined 20+ new AI products and a demo of a chatbot-powered version of Search.

The report. OpenAI Declares ‘Code Red’ as Google Threatens AI Lead

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Google to sunset ads developer support forums in 2026

December 2, 2025/0 Comments/in Search Engine Land, Web Design News/by

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels.

Driving the news. Google will stop responding to new posts on Jan. 28. The forums will stay online as read-only archives until later in 2026, when Google plans to disable posting entirely.

After Jan. 28:

Support agents will no longer reply in Google Groups.
Replies to existing threads will create a new email ticket with Google support.
Existing content will remain available for reference, including past discussions and fixes.

The shift. Google said it’s consolidating support to “streamline technical support channels” and move developers toward official tools with better tracking and response workflows.

Where developers should go now. Google’s updated documentation now points to these official channels:

Google Ads API
Google Ads Scripts
Campaign Manager 360 API – via the Campaign Manager 360 support team.

Why we care. These forums have long served as open Q&A hubs for developers, helping teams troubleshoot issues across the Google Ads API, Ads Scripts, and the Campaign Manager 360 API. With the forums going away, all troubleshooting will shift to official support, forcing developers to adjust workflows, share more detailed logs, and rely less on community-driven fixes. The way advertisers solve problems is changing, and preparation will help prevent downtime and lost performance.

What Google wants from developers. To speed up resolutions, Google urges developers to include complete diagnostic details when filing tickets, such as:

Google Ads API: request ID, full request + response logs
Ads Scripts: script name, customer ID, execution logs, UI error messages
CM360 API: profile/account IDs, API method, request + response logs
All products: clear issue description, expected behavior, repro steps, code snippets, and error messages

Community still has a home. Google points developers who want updates, events, or general discussion to its “Google Advertising and Measurement Community” Discord server, which is not tied to official support.

Bottom line. Google is shuttering its public troubleshooting forums in favor of standardized, direct support – a move that may streamline issue handling but could shrink the pool of community-shared knowledge over time.

Google’s announcement. Sunsetting Google Ads API, Google Ads Scripts, and Campaign Manager 360 API Developer Support Forums on Google Groups

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Site Kit by Google insights now available for all Yoast SEO Premium users

December 2, 2025/0 Comments/in Web Design News, Yoast SEO/by

Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into your Yoast Dashboard, giving you a clear view of your site’s performance without switching between tools or tabs.

Previously, only users of Yoast SEO (free) and Yoast SEO Premium who already had the Site Kit plugin installed could use the integration. Access is now available to all Yoast SEO Premium customers even if Site Kit is not installed, and it will become available to remaining Yoast SEO (free) users soon.

What you can do with the new integration

Connect once to see an immediate overview of your most important metrics. View organic traffic, impressions, clicks, and bounce rates in one place. Spot opportunities faster and understand where to focus your SEO work.

Benefits

See how your site is performing without switching between tools
Quickly spot what needs attention with a clear site wide overview
Dig into categories or individual pages to understand patterns and save time
Group content by type to focus on the areas that matter most
Find new opportunities to grow traffic by combining Yoast insights with Google data

Learn more about the benefits on the Yoast SEO Dashboard integration page.

How to get started

Update Yoast to the latest version (26.5), open your Yoast Dashboard, follow the steps in the Site Kit widget, and your insights will appear right away.

If you want step by step guidance on how to connect Site Kit by Google insights to Yoast SEO, please visit this help article on how to set up.

For Yoast SEO (free) users

We will continue rolling out access to the integration with Site Kit by Google for free users. Keep an eye on your Yoast Dashboard as it becomes available over time.

The post Site Kit by Google insights now available for all Yoast SEO Premium users appeared first on Yoast.

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