Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior.
The big picture: Google is focusing on three key solutions to help advertisers break through:
AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, AI-powered Google Shopping, 3D product spins, and virtual try-on experiences for clothing items.
YouTube creator partnerships. The platform’s highly engaged audiences, particularly Gen Z, trust creator recommendations 98% more than those on other social platforms (according to Google figures). Google is developing more interactive ads with the aim of helping brands connect with relevant creators.
Enhanced search experiences. AI-powered features like AI Overviews, Circle to Search, and Google Lens are expanding the types of questions people can ask. These new search capabilities has potential for increased commercial query volume.
Why we care. As consumer behavior becomes increasingly fragmented across devices and platforms, Google is betting on AI to help advertisers create more personalized, relevant content that can break through the noise.
With consumers rapidly switching between devices and platforms, these AI-powered solutions have the potential to help advertisers maintain visibility throughout the entire customer journey, from discovery to purchase, while leveraging trusted creator relationships that drive higher engagement, particularly among younger audiences.
Although it is still key to ensure that adequate human intervention still remains as AI capabilities keep improving and evolving.
By the numbers (according to Google internal research):
People shop more than a billion times daily across Google
Consumers used Google or YouTube in approximately two-thirds of purchases where they discovered something new
YouTube viewers watch over 1 billion hours of content daily on TVs
Between the lines. Srinivasan’s letter emphasizes that simply creating compelling content isn’t enough. Brands need to “show up everywhere people are, from discovery to decision” to capture attention in today’s fragmented media landscape.
Bottom line. Srinivasan points to several AI-powered advertising innovations already launched, including ads in Lens, AI-powered shopping, 3D spins for ad images, and virtual try-on features for clothing, with promises of “much more to come.”
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Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling “more than 2 trillion” queries annually.
By the numbers. Google revealed the new figure in a blog post today, saying it is based on internal Google data:
“We already see more than 5 trillion searches on Google annually.”
Google added another tidbit in the same blog post: that “the volume of commercial queries has increased” since the launch of AI Overviews. However, Google didn’t share any data or a percentage to explain how much commercial queries have increased.
Searches per second, minute, day and month. Now that we have an updated figure, we can also estimate how many Google searches there are pretty much down to the second. Here’s a breakdown based on this new Google data point:
Searches per second: 158,548
Searches per minute: 9.5 million.
Searches per hour: 571 million.
Searches per day: 14 billion.
Searches per month: 417 billion.
Searches per year: More than 5 trillion.
Google searches per year, over time. Curious about how the number of Google search queries has grown over time, at least based on what Google self-reported? Here’s a brief recap:
1999: 1 billion. This figure was based on 3 million searches per day, reported in August 1999 by John Battelle in his book, “The Search.”
2000: 14 billion. This figure was based on 18 million searches per day for the first half of 2000 and 60 million for the second half, as reported by Battelle.
2001–2003: 55 billion+. This figure was based on reports by Google for its Zeitgeist in 2001, 2002 and 2003.
2004–2008: 73 billion. This figure was based on Google saying it was doing 200 million searches per day in 2004. After that, it said only “billions” in Google Zeitgeist for 2005 and 2007. No updates were shared in 2006 or 2008.
2009: 365 billion+. A Google blog post, Google Instant, behind the scenes, said Google was doing more than 1 billion searches per day. No updates for 2010 or 2011)
2012–2015: 1.2 trillion. This figure is based on a 100-billion-per-month figure Google released during a special press briefing on search in 2012. Google repeated this figure in 2015, when expressing it as 3 billion searches per day.
2016-2024: 2 trillion+. Google confirmed to Search Engine Land that because it said it handles “trillions” of searches per year worldwide, the figure could be safely assumed to be 2 trillion or above.
Why we care. Since 2016, we’ve known that Google processes “at least 2 trillion” searches per year. Now, nearly nine years later, we have a new official figure from Google for how many searches are conducted on Google annually: 5 trillion.
5.9 trillion? Hours after we published our story, Rand Fishkin published new research that estimated the number of Google searches per year to be 5.9 trillion. From the study:
“Our math above puts the number at 5.9 Trillion, a little high, likely because Datos’ panel focuses on wealthier countries where more search activity per person is to be expected. Still incredible that they’d come out with numbers the day we publish that help back up the veracity of these results, and the quality of Datos’ panel.”
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Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles.
The details. The expansion, announced Feb. 28, allows RV and camper dealers to showcase their inventory directly in Google search results, similar to how car dealerships have been using the platform.
The catch. Dealers must maintain valid dealership licenses in all states, territories, or provinces where their RVs and campers are located or offered for sale – the same requirement that applies to other vehicle categories.
Why we care. Dealerships can now reach potential buyers searching for recreational vehicles directly through Google’s vehicle ad format, expanding their reach.
What’s next. Interested dealers should review Google’s Vehicle ads policies (Beta) to ensure their RV and camper inventory meets all eligibility requirements before listing.
Bottom line. This expansion gives dealers a new way to connect with potential buyers actively searching for RVs and campers.
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Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI.
The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to “key events,” creating more consistent language across Google’s marketing platforms.
The big picture: This change reflects Google’s broader move toward standardizing measurement terms across its suite of marketing tools, which began with Google Analytics 4’s introduction of the “key events” terminology in March 2024.
Why we care. The alignment with Google Analytics 4 means you will need to adapt your workflows, reporting, and possibly your strategic approach to measuring customer interactions.
First seen. We were first made aware of this update by Emmanuel Flossie when he posted about seeing the change on LinkedIn:
What to watch: As Google continues to align terminology across its platforms, marketers should expect similar updates to appear in other Google marketing tools to create a more unified measurement framework.
Growing your website starts with reaching the right people.
Not random traffic.
People actively searching for the solutions you provide.
That’s where organic traffic shines.
Unlike paid advertising or social media, organic traffic attracts visitors with clear intent.
At Backlinko, organic traffic brings us over 571K monthly visitors—each one specifically interested in SEO and digital marketing.
In this guide, you’ll learn all about organic traffic, including how to measure and increase it.
Let’s start with what organic traffic is and how it differs from other traffic sources.
What Is Organic Traffic?
Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.
Think of it as people finding your content naturally when they search for information, products, or services.
These unpaid clicks are organic traffic.
For example, if someone searches “seo competitor analysis” on Google and clicks on a regular (non-ad) result, that counts as organic traffic.
The key word here is “unpaid.”
While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic traffic—they’re paid traffic.
You earn organic traffic by creating high-quality content that matches what people are searching for (search intent) and optimizing it for search engines (SEO).
Understanding Organic vs. Other Traffic Sources
Search engines aren’t the only way people find websites.
Visitors might come from social media, email newsletters, or by typing your URL directly.
Here’s how different traffic sources compare:
Traffic Source
How It Works
Best For
Organic
Users find you through unpaid search results
Building long-term authority and consistent traffic
Paid search
Users click your ads in search results
Quick traffic for specific campaigns
Direct
Users type your URL or use bookmarks
Returning visitors and brand awareness
Social
Users find you through social media
Brand awareness and community building
Email
Users click links in your emails
Nurturing leads and customer retention
Referral
Users click links from other websites
Building authority and partnerships
Why Organic Traffic Matters
Organic traffic isn’t just about reaching your target audience.
It’s about building assets that continue delivering value long after you create them.
Here’s why investing in organic search makes sense for businesses of all sizes.
Cost-Effective
Organic traffic is one of the most affordable ways to attract qualified visitors to your website.
This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 to $0.50 per click, according to a WebFX survey.
Now, let’s consider a leading home improvement site, The Spruce, as an example.
They attract 9 million organic visitors monthly.
This traffic would cost them an estimated $7.1 million if they paid for it through Google Ads.
Pretty impressive, right?
As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising.
Myth vs. fact: While organic traffic doesn’t require paying per click, it’s not exactly “free” either. At a minimum, you’ll be investing time into content creation and SEO. Many businesses also hire writers and editors to scale content production.
Builds Authority
Consistently ranking for search terms helps establish your site as an industry leader.
NerdWallet demonstrates this perfectly.
With 13.2 million monthly organic visitors and 5.2 million backlinks, they’ve become the go-to source for financial advice.
Their approach?
Creating comprehensive content that displays E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) signals:
Author credentials and expertise
Regular content updates with accurate information
Citations to credible sources
Real-world experience and testing
Clear website policies and contact information
When they rank #1 on Google for terms like “best high yield savings account” or “how to invest in stocks,” it reinforces their position as a trusted voice in personal finance.
And helps them build website authority and confidence with every click.
Drives Targeted Traffic
When someone finds your site through organic search, they’re currently looking for what you offer.
Think about someone searching for “how to optimize a blog post.”
They’re not casually browsing—they’re sitting at their computer, working on content, and need guidance right now.
If your site ranks highly for this search, you’re reaching them at the perfect moment:
When they’re most likely to read your advice, implement your tips, or purchase a solution that helps them succeed.
That’s the power of organic traffic.
By consistently appearing in these high-intent searches, you connect with people precisely when your expertise matters most.
While paid campaigns stop delivering the moment you pause them, organic traffic compounds over time.
The key is creating content that matches what your audience is searching for at every funnel stage.
Including when they’re researching a problem, comparing solutions, or ready to make a purchase.
This builds a sustainable pipeline of qualified leads that continues growing long after you publish the content.
The best part? You don’t have to depend on daily ad spend.
Important: Consider organic traffic an investment rather than a quick win. While your exact timeline will vary based on industry, competition, and content strategy, it can take four to six months (or more) before you start seeing significant organic traffic growth.
How to Check Organic Traffic
Tracking your organic traffic reveals which content drives visitors and growth opportunities.
It also proves your SEO ROI.
These three tools make it easy.
Organic Research
Semrush’s Organic Research tool goes beyond basic traffic metrics to show you the full picture of your organic performance.
Now, you’ll see an overview of your site’s performance, including organic search.
For a breakdown of which search engines drive the most organic traffic to your site, scroll to the traffic acquisition report.
Next, click the plus sign to add a secondary dimension.
Select “Session source.”
Now, you’ll see an organic traffic breakdown by search engine.
Pro tip: Want to see which individual pages get the most organic traffic? Go to “Engagement” > “Pages and Screens” and add a secondary dimension of “Session source / medium.”
Google Search Console
While GA4 tracks all search engines, Google Search Console (GSC) focuses solely on Google traffic—giving you detailed data about your Google search performance.
Start by opening your GSC account and clicking “Performance” > “Search results” in the left sidebar.
Scroll to see the top queries and pages that attract organic traffic to your site.
You’ll learn how many clicks and impressions each one gets.
The tool will return a long list of keywords and metrics for each one.
Including:
Search volume: How many times per month a keyword is searched
Keyword difficulty (KD): This is a score from one to 100, showing how hard it’ll be to rank in Google’s top 10 for the given term
Intent: The reason behind a user’s search: they want information (informational), they want to compare options (commercial), they’re trying to find a specific site (navigational), or they want to buy something (transactional)
“LinkedIn marketing” gets 4,400 searches per month but has a daunting keyword difficulty of 95.
Let’s filter the results so we can find terms with lower difficulty.
Click “KD” on the menu and enter “0” and “49.”
Now, you’ll see only terms that are “easy” or “possible” to rank for.
As you review the list, look for terms that have:
Search intent aligned with your content type (how-to, product reviews, etc.)
Realistic competition levels for your site
Enough monthly searches to be worth targeting
Pro tip: Enter your domain into the AI-powered search bar in the Keyword Magic Tool. You’ll get a personalized difficulty score that shows which keywords are actually within reach for your site.
3. Refresh Existing Content
Want faster results?
Update existing content instead of only creating new posts.
Since Google already knows these pages exist, you’ll be more likely to see improvements quickly.
Your first step is to identify underperforming content that could benefit from a refresh.
Head to Google Search Console and click “Performance” > “Search results.”
This helps Google and visitors understand what they’ll find on the linked page.
Pro tip: Every time you publish a new post, spend five to 10 minutes adding relevant internal links from your existing content. This can help Google discover and rank your new content faster.
Bonus Step: Optimize Your Link Flow
Prioritize link equity by linking from high-authority pages to newer or lower-performing ones
Use topic clusters to organize related content into silos that strengthen overall relevance
Ensure crawl efficiency by avoiding excessive links on a single page
6. Build a Backlink Strategy
Backlinks remain one of Google’s strongest ranking signals.
The more relevant sites that link to you, the more organic traffic you can attract.
But how do you earn these valuable links?
Start by creating content that naturally attracts them.
The most linkable content types we’ve found include:
Original research and industry studies
Comprehensive how-to guides that fill knowledge gaps
Free tools and templates
Expert roundups with unique insights
Attractive visuals (like infographics)
For example, we created a detailed analysis of Google’s ranking factors that has attracted 33.7K backlinks to date.
Why did it work so well?
Because it’s a comprehensive resource with over 200 ranking factors.
And we constantly update it to ensure it features the freshest information and studies.
But creating linkable assets isn’t your only option for boosting backlinks and organic traffic.
Build genuine industry relationships by joining relevant Slack, Facebook, and Reddit communities and participating in discussions.
Focus on adding value first—answer questions, share insights, and build real connections.
Only include links to your site when relevant and helpful (and if allowed by the community).
Want to accelerate your link building?
Study what’s already working in your industry.
Use Semrush’s Backlink Analytics to monitor your competitors’ backlinks.
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On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa!
We’re excited to welcome you at Search Central Live South Africa and talk about all things Google Search!
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JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast.
That’s why JavaScript SEO is essential.
When applied correctly, these strategies can significantly boost organic search performance.
For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues:
That’s the impact of effective JavaScript SEO.
In this guide, you’ll:
Get an introduction to JavaScript SEO
Understand the challenges with using JavaScript for search
Learn best practices to optimize your JavaScript site for organic search
What Is JavaScript SEO?
JavaScript SEO is the process of optimizing JavaScript websites. It ensures search engines can crawl, render, and index them.
Aligning JavaScript websites with SEO best practices can boost organic search rankings. All without hurting the user experience.
However, there are still uncertainties surrounding JavaScript and SEO’s impact.
Common JavaScript Misconceptions
Misconception
Reality
Google can handle all JavaScript perfectly.
Since JavaScript is rendered in two phases, delays and errors can occur. These issues can stop Google from crawling, rendering, and indexing content, hurting rankings.
JavaScript is only for large sites.
JavaScript is versatile and benefits websites of varying sizes. Smaller sites can use JavaScript in interactive forms, content accordions, and navigation dropdowns
JavaScript SEO is optional.
JavaScript SEO is key for finding and indexing content, especially on JavaScript-heavy sites.
Benefits of JavaScript SEO
Optimizing JavaScript for SEO can offer several advantages:
Improved visibility: Crawled and indexed JavaScript content can boost search rankings
Enhanced performance: Techniques like code splitting deliver only the important JavaScript code. This speeds up the site and reduces load times.
Stronger collaboration: JavaScript SEO encourages SEOs, developers, and web teams to work together. This helps improve communication and alignment on your SEO project plan.
Enhanced user experience: JavaScript boosts UX with smooth transitions and interactivity. It also speeds up and makes navigation between webpages more dynamic.
Side note: JavaScript can impact PageSpeed and Core Web Vitals scores.
How Search Engines Render JavaScript
To understand JavaScript’s SEO impact, let’s explore how search engines process JavaScript pages.
Google has outlined that it processes JavaScript websites in three phases:
Crawling
Processing
Indexing
Crawling
When Google finds a URL, it checks the robots.txt file and meta robots tags. This is to see if any content is blocked from being crawled or rendered.
If a link is discoverable by Google, the URL is added to a queue for simultaneous crawling and rendering.
Rendering
For traditional HTML websites, content is immediately available from the server response.
In JavaScript websites, Google must execute JavaScript to render and index the content. Due to resource demands, rendering is deferred until resources are available with Chromium.
Indexing
Once rendered, Googlebot reads the HTML, adds new links to the crawl list, and indexes the content.
How JavaScript Affects SEO
Despite its growing popularity, the question often arises: Is JavaScript bad for SEO?
Let’s examine aspects that can severely impact SEO if you don’t optimize JavaScript for search.
Rendering Delays
For Single Page Applications (SPAs) — like Gmail or Twitter, where content updates without page refreshes — JavaScript controls the content and user experience.
If Googlebot can’t execute the JavaScript, it may show a blank page.
This happens when Google struggles to process the JavaScript. It hurts the page’s visibility and organic performance.
To test how Google will see your SPA site if it can’t execute JavaScript, use the web crawler Screaming Frog. Configure the render settings to “Text Only” and crawl your site.
Note: You’ll need an SEO Spider Licence to access this setting.
Expert tip: Use Screaming Frog’s “Disable JavaScript” feature. It simulates how search engines crawl your site without executing scripts. This allows you to identify missing content or rendering issues.
Indexing Issues
JavaScript frameworks (like React or Angular, which help build interactive websites) can make it harder for Google to read and index content.
For example, Follet’s online bookstore migrated millions of pages to a JavaScript framework.
Google had trouble processing the JavaScript, causing a sharp decline in organic performance:
Crawl Budget Challenges
Websites have a crawl budget. This refers to the number of pages Googlebot can crawl and index within a given timeframe.
Large JavaScript files consume significant crawling resources. They also limit Google’s ability to explore deeper pages on the site.
Core Web Vitals Concerns
JavaScript can affect how quickly the main content of a web page is loaded. This affects Largest Contentful Paint (LCP), a Core Web Vitals score.
For example, check out this performance timeline:
Section #4 (“Element Render Delay”) shows a JavaScript-induced delay in rendering an element.
This negatively impacts the LCP score.
JavaScript Rendering Options
When rendering webpages, you can choose from three options:
Server-Side Rendering (SSR), Client-Side Rendering (CSR), or Dynamic Rendering.
Let’s break down the key differences between them.
Server-Side Rendering (SSR)
SSR creates the full HTML on the server. It then sends this HTML directly to the client, like a browser or Googlebot.
This approach means the client doesn’t need to render the content.
As a result, the website loads faster and offers a smoother experience.
Benefits of SSR
Drawbacks of SSR
Improved performance
Higher server load
Search engine optimization
Longer time to interactivity
Enhanced accessibility
Complex implementation
Consistent experience
Limited caching
Client-Side Rendering (CSR)
In CSR, the client—like a user, browser, or Googlebot—receives a blank HTML page. Then, JavaScript runs to generate the fully rendered HTML.
Google can render client-side, JavaScript-driven pages. But, it may delay rendering and indexing.
Benefits of CSR
Drawbacks of CSR
Reduced server load
Slower initial load times
Enhanced interactivity
SEO challenges
Improved scalability
Increased complexity
Faster page transitions
Performance variability
Dynamic Rendering
Dynamic rendering, or prerendering, is a hybrid approach.
Tools like Prerender.io detect Googlebot and other crawlers. They then send a fully rendered webpage from a cache.
This way, search engines don’t need to run JavaScript.
At the same time, regular users still get a CSR experience. JavaScript is executed and content is rendered on the client side.
Google says dynamic rendering isn’t cloaking. The content shown to Googlebot just needs to be the same as what users see.
However, it warns that dynamic rendering is a temporary solution. This is due to its complexity and resource needs.
Benefits of Dynamic Rendering
Drawbacks of Dynamic Rendering
Better SEO
Complex setup
Crawler compatibility
Risk of cloaking
Optimized UX
Tool dependency
Scalable for large sites
Performance latency
Which Rendering Approach is Right for You?
The right rendering approach depends on several factors.
Here are key considerations to help you determine the best solution for your website:
Rendering Option
Best for
When to Choose
Requirements
Server-Side Rendering (SSR)
SEO-critical sites (e.g., ecommerce, blogs)
Sites relying on organic traffic
Faster Core Web Vitals (e.g., LCP)
Need timely indexing and visibility
Users expect fast, fully-rendered pages upon load
Strong server infrastructure to handle higher load
Expertise in SSR frameworks (e.g., Next.js, Nuxt.js)
Client-Side Rendering (CSR)
Highly dynamic user interfaces (e.g., dashboards, web apps)
Content not dependent on organic traffic (e.g. behind login)
SEO is not a top priority
Focus on reducing server load and scaling for large audiences
JavaScript optimization to address performance issues
Need to balance bot crawling with user-focused interactivity
Pre-rendering tool like Prerender.io
Bot detection and routing configuration
Regular audits to avoid cloaking risks
Knowing these technical solutions is important. But the best approach depends on how your website uses JavaScript.
Where does your site fit?
Minimal JavaScript: Most content is in the HTML (e.g., WordPress sites). Just make sure search engines can see key text and links.
Moderate JavaScript: Some elements load dynamically, like live chat, AJAX-based widgets, or interactive product filters. Use fallbacks or dynamic rendering to keep content crawlable.
Heavy JavaScript: Your site depends on JavaScript to load most content, like SPAs built with React or Vue. To make sure Google can see it, you may need SSR or pre-rendering.
Fully JavaScript-rendered: Everything from content to navigation relies on JavaScript (e.g., Next.js, Gatsby). You’ll need SSR or Static Site Generation (SSG), optimized hydration, and proper metadata handling to stay SEO-friendly.
The more JavaScript your site relies on, the more important it is to optimize for SEO.
JavaScript SEO Best Practices
So, your site looks great to users—but what about Google?
If search engines can’t properly crawl or render your JavaScript, your rankings could take a hit.
The good news? You can fix it.
Here’s how to make sure your JavaScript-powered site is fully optimized for search.
1. Ensure Crawlability
Avoid blocking JavaScript files in the robots.txt file to ensure Google can crawl them.
In the past, HTML-based websites often blocked JavaScript and CSS.
Now, crawling JavaScript files is crucial for accessing and rendering key content.
2. Choose the Optimal Rendering Method
It’s crucial to choose the right approach based on your site’s needs.
This decision may depend on your resources, user goals, and vision for your website. Remember:
Server-side rendering: Ensures content is fully rendered and indexable upon page load. This improves visibility and user experience.
Client-side rendering: Renders content on the client side, offering better interactivity for users
Dynamic rendering: Sends crawlers pre-rendered HTML and users a CSR experience
3. Reduce JavaScript Resources
Reduce JavaScript size by removing unused or unnecessary code. Even unused code must be accessed and processed by Google.
Combine multiple JavaScript files to reduce the resources Googlebot needs to execute. This helps improve efficiency.
Pro tip: Use PageSpeed Insights to find JavaScript issues, like render-blocking scripts. Follow its suggestions, such as deferring non-critical scripts or minifying code.
4. Defer Scripts Blocking Content
You can defer render-blocking JavaScript to speed up page loading.
Use the “defer” attribute to do this, as shown below:
This tells browsers and search engines to run the code once the main CSS and JavaScript have loaded.
5. Manage JavaScript-Generated Content
Managing JavaScript content is key. It must be accessible to search engines and provide a smooth user experience.
Here are some best practices to optimize it for SEO:
Provide Fallback Content
Use the <noscript> tag to show essential info if JavaScript fails or is disabled
Ensure critical content like navigation and headings is included in the initial HTML
For example, Yahoo uses a <noscript> tag. It shows static product details for JavaScript-heavy pages.
Optimize JavaScript-Based Pagination
Use HTML <a> tags for pagination to ensure Googlebot can crawl each page
Dynamically update URLs with the History API for “Load More” buttons
Add rel=”prev” and rel=”next” to indicate paginated page relationships
For instance, Skechers employs a “Load More” button that generates accessible URLs:
Test and Verify Rendering
Use Google Search Console’s (GSC) URL Inspection Tool and Screaming Frog to check JavaScript content. Is it accessible?
Test JavaScript execution using browser automation tools like Puppeteer to ensure proper rendering
Confirm Dynamic Content Loads Correctly
Use loading=”lazy” for lazy-loaded elements and verify they appear in rendered HTML
Provide fallback content for dynamically loaded elements to ensure visibility to crawlers
For example, Backlinko lazy loads images within HTML:
6. Create Developer-Friendly Processes
Working closely with developers is key to integrating JavaScript and SEO best practices.
Here’s how you can streamline the process:
Spot the issues: Use tools like Screaming Frog or Chrome DevTools. They can find JavaScript rendering issues. Document these early.
Write actionable tickets: Write clear SEO dev tickets with the issue, its SEO impact, and step-by-step instructions to fix it. For example, here’s a sample dev ticket:
Test and validate fixes: Conduct quality assurance (QA) to ensure fixes are implemented correctly. Share updates and results with your team to maintain alignment.
Collaborate in real time: Use project management tools like Notion, Jira, or Trello. These help ensure smooth communication between SEOs and developers.
By building developer-friendly processes, you can solve JavaScript SEO issues faster. This also creates a collaborative environment that helps the whole team.
Communicating SEO best practices for JavaScript usage is as crucial as its implementation.
JavaScript SEO Resources + Tools
As you learn how to make your javascript SEO friendly, several tools can assist you in the process.
Educational Resources
Google has provided or contributed to some great resources:
Understand JavaScript SEO Basics
Google’s JavaScript basics documentation explains how it processes JavaScript content.
What you’ll learn:
How Google processes JavaScript content, including crawling, rendering, and indexing
Best practices for ensuring JavaScript-based websites are fully optimized for search engines
Common pitfalls to avoid and strategies to improve SEO performance on JavaScript-driven websites
Who it’s for: Developers and SEO professionals optimizing JavaScript-heavy sites.
Rendering on the Web
The web.dev article Rendering on the Web is a comprehensive resource. It explores various web rendering techniques, including SSR, CSR, and prerendering.
What you’ll learn:
An in-depth overview of web rendering techniques
Performance implications of each rendering method. And how they affect user experience and SEO.
Actionable insights for choosing the right rendering strategy based on your goals
Who it’s for: Marketers, developers, and SEOs wanting to boost performance and visibility.
Use Screaming Frog’s robots.txt settings to emulate Googlebot. The tool can confirm if critical JavaScript files are accessible.
When to use:
Debugging JavaScript-related indexing problems
Testing rendering issues with pre-rendered or dynamic content
Semrush Site Audit
Semrush’s Site Audit is a powerful tool for diagnosing JavaScript SEO issues.
Key features:
Crawlability checks: Identifies JavaScript files that hinder rendering and indexing
Rendering insights: Detects JavaScript-related errors impacting search engines’ ability to process content
Performance metrics: Highlights Core Web Vitals like LCP and Total Blocking Time (TBT)
Actionable fixes: Provides recommendations to optimize JavaScript code, improve speed, and fix rendering issues
Site Audit also includes a “JS Impact” report, which focuses on uncovering JavaScript-related issues.
It highlights blocked files, rendering errors, and performance bottlenecks. The report provides actionable insights to enhance SEO.
When to use:
Identify rendering blocking issues caused by JavaScript
Troubleshoot performance issues after implementing large JavaScript implementations
Google Search Console
Google Search Console’s Inspection Tool helps analyze your JavaScript pages. It checks how Google crawls, renders, and indexes them.
Key features:
Rendering verification: Check if Googlebot successfully executes and renders JavaScript content
Crawlability insights: Identify blocked resources or missing elements impacting indexing
Live testing: Use live tests to ensure real-time changes are visible to Google
Example use case:
Inspecting a JavaScript-rendered page to see if all critical content is in the rendered HTML
When to use:
Verifying JavaScript rendering and indexing
Troubleshooting blank or incomplete content in Google’s search results
Pro tip: Use GSC’s “Coverage Report.” It can find resources blocked by robots.txt or delayed by heavy JavaScript. Regularly reviewing this report helps maintain optimal crawlability.
Performance Optimization
You may need to test your JavaScript website’s performance. These tools granularly break down performance:
WebPageTest
WebPageTest helps analyze website performance, including how JavaScript affects load times and rendering.
The screenshot below shows high-level performance metrics for a JavaScript site. It includes when the webpage was visible to users.
Key features:
Provides waterfall charts to visualize the loading sequence of JavaScript and other resources
Measures critical performance metrics like Time to First Byte (TTFB) and LCP
Simulates slow networks and mobile devices to identify JavaScript bottlenecks
Use case: Finding scripts or elements that slow down page load and affect Core Web Vitals.
GTMetrix
GTmetrix helps measure and optimize website performance, focusing on JavaScript-related delays and efficiency.
Key features:
Breaks down page performance with actionable insights for JavaScript optimization
Provides specific recommendations to minimize and defer non-critical JavaScript
Visualizes load behavior with video playback and waterfall charts to pinpoint render delays
Use case: Optimizing JavaScript delivery to boost page speed and user experience. This includes minifying, deferring, or splitting code.
Chrome DevTools & Lighthouse
Chrome DevTools and Lighthouse are free Chrome tools. They assess site performance and accessibility. Both are key for JavaScript SEO.
Key features:
JavaScript execution analysis: Audits JavaScript execution time. It also identifies scripts that delay rendering or impact Core Web Vitals.
Script optimization: Flags opportunities for code splitting, lazy loading, and removing unused JavaScript
Network and coverage insights: Identifies render-blocking resources, unused JavaScript, and large file sizes
Performance audits: Lighthouse measures critical Core Web Vitals to pinpoint areas for improvement
Render simulation: It emulates devices, throttles network speeds, and disables JavaScript. This alleviates rendering issues.
For example, the below screenshot is taken with DevTools’s Performance panel. After page load, various pieces of data are recorded to assess the culprit of heavy load times.
Use cases:
Testing JavaScript-heavy pages for performance bottlenecks, rendering issues, and SEO blockers
Identifying and optimizing scripts, ensuring key content is crawlable and indexable
Specialized Tools
Prerender.io helps JavaScript-heavy websites by serving pre-rendered HTML to bots.
This allows search engines to crawl and index content while users get a dynamic CSR experience.
Key features:
Pre-rendered content: Serves a cached, fully rendered HTML page to search engine crawlers like Googlebot
Easy integration: Compatible with frameworks like React, Vue, and Angular. It also integrates with servers like NGINX or Apache.
Scalable solution: Ideal for large, dynamic sites with thousands of pages
Bot detection: Identifies search engine bots and serves optimized content
Performance optimization: Reduces server load by offloading rendering to Prerender.io’s service
Benefits:
Ensures full crawlability and indexing of JavaScript content
Improves search engine rankings by eliminating blank or incomplete pages
Balances SEO performance and user experience for JavaScript-heavy sites
When to use:
For Single-Page Applications or dynamic JavaScript frameworks
As an alternative to SSR when resources are limited
Find Your Next JavaScript SEO Opportunity Today
Most JavaScript SEO problems stay hidden—until your rankings drop.
Is your site at risk?
Don’t wait for traffic losses to find out.
Run an audit, fix rendering issues, and make sure search engines see your content.
Want more practical fixes?
Check out our guides on PageSpeed and Core Web Vitals for actionable steps to speed up your JavaScript-powered site.
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Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps.
You don’t want to overpay for features you don’t need. Or pick a cheaper plan that limits your ability to grow.
In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.
Semrush’s Core Pricing Plans Explained
Semrush offers four main subscription tiers:
Pro plan at $139.95/month: Best for freelancers and startups
Guru plan at $249.95/month: Caters to growing businesses and small agencies
Business plan at $499.95/month: Serves larger agencies and enterprises
Enterprise plan (custom pricing): For organizations that need custom solutions
Beyond these core plans, Semrush also offers a range of other tools through the App Center. This is where you can add specialized tools for needs like local SEO and social media management.
There’s also a free plan, and you can get a free trial of the Pro and Guru subscriptions too.
Semrush’s Pro plan offers a wealth of keyword research, backlink analysis, and competitor research features.
At $139.95/mo, it’s Semrush’s cheapest plan, and is ideal for freelance SEOs, bloggers, and small business owners.
The Pro plan lets you set up 5 projects and track up to 500 keywords with Position Tracking.
But these limits don’t apply to things like keyword and competitor research. Instead, you’re limited in the number of daily “requests” you can make.
This is the number you’ll want to pay attention to if you plan to use the tool suite for more than just tracking your own projects.
With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results.
For example, in the Keyword Magic Tool to generate thousands of keyword ideas:
You won’t have access to historical data in these reports. But you’ll still be able to filter for metrics like search volume, keyword difficulty, search intent, and more.
In terms of technical SEO, Pro plan users can crawl up to 100,000 pages with Site Audit. This is enough for beginners and owners of smaller sites. But it can be a bit limiting for large ecommerce stores or agencies managing massive sites.
You won’t get API access with the Pro plan (probably not a concern for most people). You also won’t get access to some content marketing features (see the Guru plan section below).
Pro Plan Limits
5 projects
500 keywords to track
3,000 daily reports
100,000 pages to crawl
10,000 results per report
250 keyword metrics updates per month
500 SEO Ideas Units (used in tools like the On Page SEO Checker)
5 scheduled PDF reports
Guru Plan ($249.95/month): Advanced Features for Growing Teams
Semrush’s Guru plan significantly expands on the Pro plan’s capabilities.
At $249.95/mo, it’s ideal for growing marketing teams and small agencies that need more comprehensive tools and data access.
The plan increases your project limit to 15 and lets you track up to 1,500 keywords.
Other limit increases over the Pro plan include:
5,000 reports per day (vs. 3,000)
30,000 results per report (vs. 10,000)
1,000 keyword metrics updates per month (vs. 250)
300,000 Site Audit URL crawls (vs. 100,000)
You’ll also get access to tools like:
Topic research, for finding and prioritizing new content ideas:
Content Marketing Template, to streamline your optimizations:
You’ll also be able to integrate with Looker Studio, which further expands your reporting capabilities.
And you’ll get access to historical data within Semrush itself—all the way back to 2012:
The Guru plan gives you access to the essential Semrush toolkit. And its limits are likely enough for most SEOs and business owners, with the exception of large agencies, big ecommerce stores (300K+ pages), and enterprises.
Guru Plan Limits
15 Projects
1,500 keywords to track
5,000 daily reports
300,000 pages to crawl
30,000 results per report
1,000 keyword metrics updates per month
800 SEO Ideas Units
20 scheduled PDF reports
Business Plan ($499.95/month): Enterprise-Grade Capabilities
The Business plan, at $499.95/mo, targets larger agencies and marketing teams that need extensive data access and advanced features.
This plan also offers much higher limits than the Pro and Guru plans across the board.
Business plans allow for 40 projects, 5,000 keywords to track, and 10,000 daily reports.
You can use Semrush’s most advanced features, including API access, extended limits for site audits, and white-label reporting options.
You’ll also get access to new metrics, like Share of Voice for tracking your overall online presence compared to your competitors:
And for PPC optimization, you’ll also be able to see up to 50,000 results per PLA listings report (as opposed to 10 on the Pro and Guru plans):
These capabilities make it particularly valuable for agencies managing multiple client accounts. It’s also ideal for large in-house teams coordinating complex marketing campaigns.
For example, the API access allows teams to integrate Semrush data directly into their custom reporting dashboards or internal tools. This can streamline workflows and provide more customizable (and therefore more impactful) data analysis.
Business Plan Limits
40 projects
5,000 keywords to track
10,000 daily reports
1,000,000 pages to crawl
50,000 results per report
5,000 keyword metrics updates per month
2,000 SEO Ideas Units
50 scheduled PDF reports
Enterprise Plan: Custom Solutions for Large Organizations
The Enterprise tier moves beyond Semrush’s standardized pricing to offer customized solutions for large organizations with complex needs.
Unlike the fixed-price plans, Enterprise solutions are tailored to each organization’s specific requirements and scale.
The Semrush Enterprise platform is an entirely separate solution from the “core” Semrush platform. You get access to everything in the Business tier, but you also get a completely new dashboard with enterprise-level SEO and automation tools and capabilities.
You’ll also get access to vetted SEO experts, seamless document sharing functionality, and extensive reporting and automation features.
It’s designed for enterprise-level businesses (think Samsung, Salesforce, and SAP). This means it’s way beyond what the average person needs.
But for those with huge data, automation, and optimization requirements, Semrush Enterprise is an incredibly powerful platform.
Free Plan vs. Free Trial
Semrush’s free plan offers a solid introduction to the platform’s capabilities. You can access basic keyword research, site auditing, and competitive analysis features
for free.
This makes it an excellent option for those just starting their SEO journey or wanting to test the platform before committing.
However:
The free plan comes with significant limitations in terms of the number of reports you can generate and the depth of data you can access.
You’re limited to:
10 daily requests in many of the tools
1 project
100 URL crawls per month
Arguably, the most notable restriction is that you can only track 10 keywords. So you can’t monitor a full SEO campaign effectively.
That’s why the free trial of Semrush’s paid plans offers a better way to evaluate Semrush’s full capabilities.
For 7 days, you can access all features of your chosen plan, helping you make an informed decision about whether the investment makes sense for your needs.
Semrush offers a range of add-ons you can tag onto your subscription. These include local SEO packages, the .Trends suite for market research, and a social media management platform.
Here’s a breakdown of the add-ons and their pricing:
Add-on
Pricing
Key Features
Extra users
$45-$100/month, depending on plan
Add extra users to your plan (with shared limits)
Local Essential/Advanced
$50-$60/month
Listing management, GBP optimization, and map rank tracker
.Trends
$289/month per user
Consumer trends and market research tools
Social Media Management
$19.99-$39.99/month
Social posting, tracking, and analytics
Agency Growth Kit
$69-$249/month
Lead management, CRM, and client portal
ImpactHero
$200/month
Buyer journey optimization
Semrush also has an extensive App Center. Here, you’ll find apps to help with pretty much every aspect of SEO and digital marketing.
You can get free trials of many apps, and their prices vary.
Semrush Pricing Plans Compared to Competitors
Semrush is often a bit pricier than some of its competitors, at least at some of the plan levels.
But price isn’t everything, and it’s worth comparing the different platforms in detail to understand the value each one can provide for YOUR specific situation.
Semrush vs. Ahrefs Pricing
Semrush and Ahrefs have fairly similar pricing structures. Semrush is slightly more expensive in each of the three pricing brackets, but notably only by $0.95 in the middle tier (Guru/Standard).
On the face of it, the two options in all three cases are fairly similar:
Semrush offers 5, 15, and 40 projects, while Ahrefs offers 5, 20, and 50 projects
While Semrush lets you track 500, 1.5K, and 5K keywords, Ahrefs lets you track 750, 2K, and 5K
Semrush lets you audit 100K, 300K, and 1M URLs, while Ahrefs’ limits are 100K, 500K, and 1.5M
But it’s worth noting that Ahrefs’ cheapest (Lite) plan limits you to just 500 credits across various tools per month.
With a Semrush Pro subscription (the cheapest one Semrush offers), the limits are 3,000 reports/requests per day.
But the numbers aren’t everything. There are other differences between the two tools that you’ll need to factor in when making your choice.
Moz offers two cheaper pricing plans than both Semrush and Ahrefs. These are pretty limited (with the cheapest only letting you track 50 keywords per month).
But they’re still viable options for those on a budget that are just starting out with their first SEO tool.
Moz does offer feature-rich plans at higher price points, but often with lower limits than Semrush plans.
For example, the most expensive Moz plan still only lets you track 25 sites (compared to 40) and 3,000 tracked keywords (vs. 5,000 on a Semrush Business plan).
It’s also worth noting that beyond the pricing plans, the two platforms are very different. For example, Semrush’s database has more than 26.4 billion keywords compared to Moz’s 1.25 billion.
The most basic way to choose between the different Semrush pricing plans is to consider your budget and your reporting needs.
If you have a limited budget, the free and Pro plans are going to be the obvious choice. But once you start needing larger reports or to track 1500+ keywords, the Guru and Business plans are the ones to go for.
But let’s see which plans are best for which types of business and website owners.
Solopreneurs and Bloggers
For solopreneurs and blog owners, the Pro plan is usually going to be enough. You can manage up to 5 projects, and 500 keywords will be enough tracking capabilities for most small sites.
The reporting limits are generous enough too, and most beginners won’t max out on them.
But many people will be fine with the free Semrush plan—particularly if you have pretty limited keyword research needs and your site is smaller than 100 pages. It’ll give you a good feel for the platform’s core features before you sign up for a subscription.
You’ll want to upgrade to the Pro plan when you:
Track more than 10 keywords
Need daily position monitoring
Have a site that grows beyond 100 pages (for Site Audit crawls)
Small businesses typically find the sweet spot with the Guru plan. The additional keyword tracking and content marketing features make it ideal for sites of all sizes with moderate content production workflows.
The Pro plan suits you if:
You manage a single business website
You need basic competitive analysis
Content creation isn’t your primary focus
The Guru plan becomes a better option when:
You manage multiple business websites, or multiple client sites
Content marketing is a key part of your strategy
You need access to historical data
You need to crawl up to 300K pages per month (Site Audit)
Medium-Sized Businesses and Ecommerce Stores
Mid-sized companies often benefit most from the Business plan—particularly if they’re managing multiple websites or serving many clients.
The Guru plan becomes essential for teams or individuals that:
Create 10+ pieces of content per month
Require advanced topic research tools
Send lots of reports to stakeholders or clients
Manage multiple sites or brands
Agencies
Agencies are going to be better off with the Business plan in most cases. The limits of the lower plans are just unlikely to be enough for agencies with many clients.
However, if your agency is just starting out, the Guru plan offers a cost-effective way to serve up to 15 clients with some powerful tools.
Note: If you need to increase any particular limit, you can contact the sales team or pay for more via your subscription dashboard.
Start with Guru if you:
Serve up to 15 clients
Need white-label reports
Require content marketing tools
Want historical data access
Choose the Business plan when you:
Manage 15+ client accounts
Need API access
Require advanced white-labeling
Share reports across large teams
Semrush also offers the Agency Growth Kit. This starts at $69/month (on top of your subscription) for a CRM, client portals, and white-lable PDF reports.
But for those who want to boost their visibility on the Agency Partners platform or who need unlimited client portals, pricing increases to $149 and then $249 per month.
Enterprise Businesses
Enterprise organizations should consider the custom Enterprise tier. This platform was built from the ground up for enterprise-scale operations.
The platform offers a range of enterprise-specific solutions and features the core subscriptions don’t offer. You can read more about Semrush Enterprise here.
The Business plan is the best of the three core plans if your business isn’t quite ready for the enterprise offering. Its generous limits, integration capabilities, and API access mean it’s a cost-effective choice for many big brands and businesses.
Still Not Sure Which Plan to Choose?
Choosing the right Semrush plan ultimately depends on your specific marketing goals and resources.
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Search intent is one of the most crucial pillars in SEO and keyword research. If you don’t understand why users are typing certain keywords into Google, how can you…
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SEO is, for a large part, all about getting the right content in front of the right audience. When you’ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While that’s a good idea, you need to find a way to scale while keeping the same level of quality you’ve always had. Let’s go over how to scale your content production step by step, showing common problems and solutions.
Content scaling is about making your content process more efficient. The goal should be to make more content without lowering the quality. First, you must examine every step of your content creation process — from brainstorming to research, editing, publishing, and reporting. Once you have the process detailed, you can find ways to do those tasks faster and predictably.
A well-scaled process helps you create a lot of content. This approach helps you build a solid system rather than adding more articles. For instance, your content team could develop a checklist to help review articles, introduce a content calendar to improve planning and set up clear tone-of-voice guidelines. These steps help you stay consistent and true to your brand — whether you produce one weekly article or dozens.
Why scaling content matters
Scaling content production can directly help your business. If you actively publish high-quality content on your site, search engines will understand that your site is active and reliable. By targeting the right audience with the right search intent and message, you could improve your search visibility and generate more traffic for your content. Search engines are likelier to see you as trustworthy when you publish high-quality content.
In addition, producing content more consistently and following a plan can help you reach a bigger audience. More articles mean more opportunities to write about topics that interest your different audience groups. In the end, this will broaden your brand’s presence. You’ll have a bigger chance of people seeing you as a trusted source if you offer helpful insights and solutions to their problems.
All your content can help potential customers make decisions. This content is another way to address their concerns and answer questions. By doing this strategically, you can continue to engage your audience and nudge them closer to making that final decision. Of course, whether that decision is a sale, information request, or newsletter signup doesn’t matter.
Scaling your content production also supports your branding. When you create well-organized content over a longer period, you can support your brand voice and recognition. That reliability helps build trust and strengthens your reputation.
The biggest challenges in scaling content
If you want to scale your content production, you must overcome several hurdles, which, if you don’t consider, will impact the quality and consistency of your content.
Quality control and consistency
When you produce more content, you need to make sure that every piece represents your brand well. However, catching errors or maintaining the proper tone becomes harder because you have more content to review. If you don’t do this well, there’s a risk that your articles will vary in tone or style. Without proper guidelines or a good editorial process, your content quality may suffer when you publish more and more.
For example, you can miss issues like tone, formatting, or factual errors without a standard editing checklist. If you do this for a while and people start to notice, they can form a different view of your brand. It would almost look like you don’t care about these issues. You need to set clear quality benchmarks and a solid review process. Consistent editing with fixed content rules helps everything you publish meet the same standards.
Handling different audience needs
In an ideal world, you write for different groups. You cannot target one group only. Every segment has its own interests, problems, and ideas. But if you scale your output, you risk writing mainly generic articles. No one will like that content.
If you haven’t yet sorted your audience, do so and focus your content on these specific groups. As a result, your content will be more useful for the people in those groups.
Process difficulty and extra management work
More content means more parts to manage. Each article needs research, writing, review, checking, and then publishing. This is fine if you publish a few posts a month because you can handle these steps by hand. But growing your output complicates things when you face many deadlines, writers, or quality checks.
Complexity leads to bottlenecks. If you struggle with one thing, that might eventually slow down everything. Think of it like this: when you don’t scale your editorial process, you will eventually have a pile of articles that need approval. This grinds your publication flow to a halt. Develop a system that divides tasks into repeatable steps. Use content calendars and checklists to track progress and make managing projects easier.
Balancing speed and thoughtfulness
Scaling content production can lead to pressure to cut corners to meet deadlines. When the speed of publication comes into play, there’s a high chance that content will become less developed. This shouldn’t happen. Every piece of content should be carefully planned and produced. Rushing only leads to content that lacks depth, accuracy, or clarity.
Of course, this is easier said than done. You have to find ways to increase efficiency without sacrificing the quality of your content. Start by streamlining your process, breaking it up into smaller tasks. Set up a system that monitors quality while giving you enough room to be flexible.
Building a repeatable content creation process
Scaling your content production reliably requires setting up a solid content process. That process should be easily repeatable and have clear tasks, which will help keep your team on track.
Map the entire content workflow
Describe each content task and work your way through the list of what has to be done. Write down a list of all phases, ranging from conception through publication. This will help you understand where delays or errors creep in. Consider drawing a flow diagram or another visual. This list will act as your directive.
Create a content calendar
Use a content calendar to plan your publishing schedule. Proper planning helps you keep track of deadlines, even if they are for different outlets. Thanks to your content plan, your team can write content in advance and, hopefully, without stressing out about deadlines too much.
Develop detailed briefs and outlines
Content briefs are a great way to align writers — see below for an example. A brief like this should, at least, include the subject, target audience, key messages, and keywords that the writer should target. Once approved, create an outline for the content and fill in the structure. A good content brief speeds up the writing process while ensuring that content is targeted well.
Implement a style guide
A style guide can help you ground every piece of content in a consistent tone of voice and formatting. This guide should include rules for tone, punctuation, formatting, and whatever else makes sense to share. You can easily share this guide with anyone on your team; even freelancers enjoy using it.
Use checklists for each stage
You’ll find it easier to manage once you break the process down into small tasks. Make a checklist for tasks such as researching, writing, and editing. Having a proper checklist helps you make sure that you don’t forget anything. This could be checking facts, improving readability, or using proper SEO tactics. Your lists will help you scale your content production while maintaining quality output.
Standardize tools and platforms
Use well-known tools to manage tasks in your team. Think of project management tools like Jira or Asana, shared calendars in CoSchedule, Canva for visual designs, and document templates in Microsoft Office. Many companies use Google Docs to collaborate on documents. In those cases, you can use one of the standardized Google Docs extensions, which are easier to scale.
Write a good manual or checklist for these tools so that anyone — from in-house writers to external freelancers — follows the same steps. Standardization makes this work and helps apply important SEO best practices properly.
All of these things help your team routinely produce quality content. Making the process repeatable reduces the chance of errors and wasted time, so you can scale without losing what makes your content awesome.
Strategies to scale without losing quality
Careful planning is one of the best ways to scale your content without lowering its quality. Another great option is to use clear methods to make your work more effective.
Develop a strong content strategy and workflow
As always, start with a solid plan that includes your goals, topics, and the audience you want to reach. Creating content for your audience is much easier when everyone truly understands who those people are. A good workflow avoids delays and helps people move from one task to another.
Use a detailed content calendar
We’ve discussed the importance of content calendars, and you really have to see these as your roadmap. A calendar shows all upcoming publications, deadlines, and the status of various projects. A good calendar keeps everyone up to date at all times and makes sure the work is nicely spread out. Good planning prevents missed deadlines.
Use template structures
Templates help you standardize your work, as they offer a reusable structure for common types of content. Each type of content can have its own structure to fill in. These templates help writers speed up their work while maintaining consistency across articles.
Repurpose content thoughtfully
Look at what you already have and see how it can be adapted into a different form. For example, you can split a long-form article into several videos or a series of shorter posts. This strategy saves time while also delivering fresh material in new formats. Make sure to adapt the new content to the correct audience.
Assign clear roles within your team
Find out your team members’ strengths and have them do what they do best. A writer should handle the initial draft while an editor reviews the work. Your trusted subject matter expert should check the content for accuracy. Clear roles help people do what they do best, which helps preserve content quality.
Maintaining high-quality content at scale
It isn’t easy to maintain content quality when scaling content production. To make the process more manageable, you should establish habits and use tools that help you make sure that every piece of content meets your standards.
Follow your style guide
Setting up a good style guide keeps your writing consistent. Your style guide should include information on your content’s tone of voice, the terminology you can and can’t use, and how you structure and format it. Share this guide with your team.
Schedule periodic audits
Similarly, regularly review your existing content to see if it’s outdated or needs to adapt to changes in your brand messaging. This helps keep your older content relevant and accurate.
Use tools when appropriate
Tools can help scale your content production. Even a tool like our Yoast SEO plugin can help your content work. Good content tools can help with formatting, improving readability, checking for keyword placement, and some even help with on-page SEO.
Using Generative AI for scaling content output
Using AI to scale content production might seem like a good idea, but please be careful. Generative AI can definitely be a valuable tool for content processes. However, AI is not without issues and needs interaction from real people.
Human oversight makes sure that the output aligns with your brand’s voice and content standards. You can use generative AI as a starting point or a helpful assistant, but not as a complete replacement for your real writers. Your use of AI should have a clear process to bring the content up to your desired quality level.
Conclusion to scaling content production
Scaling up content production shouldn’t mean lower quality. Mostly, it’s about knowing the content process inside out. Once you have that, you can lay out the steps for everyone to follow. With a good process, you can meet your goals and still maintain the quality of the content. Be sure to set up content templates, calendars, and clear roles for your team. Make the adjustments and see how this can lead to better results.
Bonus: Content brief template for SEO
Are you looking for a basic content brief template that helps scale your content production? Check out the one below:
Content brief section
Details
Title/headline suggestion
[Insert title]
Primary keyword
[Main keyword]
Secondary keywords
[Keyword 1], [Keyword 2]
Search intent
[Informational, commercial, transactional, etc.]
Audience persona
[If needed, description of audience persona]
Content objective
[What is the content meant to achieve]
Benchmark content
[URLs of best-in-class content about this topic]
Word count range
[Word count]
Tone and style guidelines
[Tone and style]
Outline/sections
Introduction; Main points/headings; Subheadings; Conclusion
SEO requirements
Meta title: [Title]; Meta description: [Description]; Header tags: H1, H2, H3; URL: [Proposed URL for content]
