Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns.
More details. This change was spotted by Greg Kohler who posted a screenshot of the change on X and wrote:
“New (easier) way to add location assets (extensions) to your Google Ads campaigns – now you can search and select your business using Google Map.”
Joe Youngblood praised this change on X, saying:
“One of the single most agonizing parts of building out a new campaign or taking over an old account. This looks like it will fix it!”
Screenshot. Here is that screenshot:
More details. Google Ads has a help document that explains how to use it. It says:
If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link with your Ads account. These Google Maps locations must be yours, or they may be disapproved.
Go to Location manager within the Tool menu, under the Shared library.
Select the plus button, and choose “Our locations”.
Select Continue.
You can enter the physical address or a key phrase to search your locations and your wish to link with your Ads account. You may repeat the process to add up to 10 locations.
Select Continue.
No matter which location source you use when creating location assets, you can customize your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location groups, or choose “No location asset” to keep the asset from showing for specific campaigns or ad groups.
Why we care. This can help you manage location assets for both existing and new campaigns. This seems like a big time saver for many advertisers who use Google Ads.
https://i0.wp.com/dubadosolutions.com/wp-content/uploads/2025/09/google-ads-location-assets-google-maps-1756746961-ldQjFA.jpg?fit=1129%2C582&ssl=15821129http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-09-02 14:05:452025-09-02 14:05:45Google Ads select location assets using Google Maps
In the world of large language models (LLMs) in 2025, that’s a complicated question.
This article breaks down why by covering:
How LLMs like OpenAI and Gemini currently use search engines.
What search marketers should assume about where AI is heading.
The types of executional work that align with GEO.
What all of this means for prioritization and investment.
How LLMs stay current: Grounding and RAG
One of the fundamental challenges for the creators of LLMs (LLMs) like OpenAI or Claude is timeliness.
Their training data is static, locked to a specific cutoff date.
For example, the GPT-5 model’s knowledge cutoff is Sept. 30, 2024.
It’s more recent than GPT-4o’s cutoff of Oct. 1, 2023, but still not up to the present day.
Updating that training data is extremely costly, and it’s increasingly under public scrutiny – both for the resource-intensive nature of the process and the potential copyright issues it raises.
In my view, these large-scale training updates are becoming less and less likely over time.
So how do OpenAI, Claude, or Gemini keep their answers current?
They use retrieval-augmented generation (RAG), where the model enriches its responses by effectively “browsing” the web. ChatGPT relies on Bing, while Gemini draws from Google.
(There are signs Gemini doesn’t always use live results, but rather cached ones – that’s a whole other article, and one Dan Petrovic has already written smartly about.)
Grounding is a similar concept here, so for this article, we’ll treat it as the same “timely” method, even though there are important nuances in implementation.
What does this mean for SEOs and digital marketers deciding how much to invest in GEO?
Quite simply: we still need to prioritize traditional SEO first. RAG is a limited resource, and research shows:
Nearly 90% of ChatGPT search citations matched Bing’s Top 20 results.
It’s also important to note: when ChatGPT cites your brand, it doesn’t just pull from your website. It pulls from sources across the web.
The bottom line: you still need to master traditional SEO fundamentals to rank in LLM-driven search.
If you don’t have the authority to break into the Top 20 results, plus a diversified outreach strategy for press mentions and brand visibility, it will be much harder to surface in generative search.
As a low-risk, forward-looking, brand-focused SEO, you must plan for a future where generative search dominates, driving most traffic and revenue.
At that point, we must assume our websites and digital properties function primarily as enriched data feeds for LLMs.
It’s also critical to clearly define our brand for both Google and Bing, as strong, unambiguous entity signals will only grow in importance.
Optimizing your data infrastructure and strengthening brand signals – through consistent press mentions, directory listings, and owned media – are essential but resource-intensive tasks.
They demand coordination across departments that rarely collaborate and often require dismantling entrenched processes.
Because many businesses hesitate to make these foundational changes, you’ll need to account for the time required to execute the work and the time required to gain stakeholder alignment.
The work required to make your website as LLM-friendly as possible falls into two main buckets: technical and brand.
Technical tasks
Implementing thorough schema markup
This is a contentious topic.
LLMs don’t directly use schema markup in their training data (it’s stripped), and in their RAG process, everything is tokenized and likely broken into n-grams.
I’m not suggesting schema markup is a direct way to influence visibility in LLMs.
It’s a vehicle for helping Google and Bing understand:
Your website.
Its relationships.
Its products.
This builds your brand and search engines’ recognition of it, which should improve your visibility in results.
Technical copywriting
On navigational pages – like product collection pages or company listing pages if you’re a marketplace – create technical copy (done via AI with smart prompting if you’re working at scale) that summarizes the available resources.
For example:
“Our stationery includes 5 A5 dotted journals, 2 N1 blank journals, 25 stickers featuring animals, 4 stickers with curse words (all vinyl for weatherproofing and waterproofing), and 1 lapel pin.”
Notice how direct and technical this is. The clear formatting ties back to dependency hops in natural language processing.
I’m calling it out specifically because it’s one of the most direct ways for search engines and other bots to see and navigate the full scope of your website.
JavaScript fallbacks
This has always been important but has fallen by the wayside in recent years.
Training data for LLMs is static HTML. For the most part, they don’t render JavaScript.
Make sure to have functional JavaScript fallbacks.
Address technical debt
This will depend on your organization. It could mean:
Having a clear product sunsetting process.
Updating the codebase.
Removing the ghost codebase still sitting on your site from eight years ago that everyone built on top of rather than deleting.
Migrating from an SPA to a more search-friendly framework.
Removing deprecated scripts.
Auditing third-party tags to ensure they’re up to date and still in use.
All of these impact performance.
The technical strength and response time of your website will only grow more important.
Every piece of tech debt is an opportunity to improve.
If there’s only one takeaway, it’s this: keep investing the majority of your time and budget in traditional SEO, while dedicating a smaller portion to technical and brand tasks like those outlined above.
Look closely at the 1-5% improvements you’ve been putting off – things like:
Correcting the HTML heading hierarchy to match the site’s visual hierarchy.
Fixing internal links so they point directly to final URLs instead of redirect chains.
Cleaning up your XML sitemap.
Removing deprecated libraries and unused WOFF files.
This “spring cleaning” and tech debt cleanup should be a priority.
Add in the brand work as well, since it strengthens traditional search today and also lays the groundwork for an LLM-led search future.
If you don’t already have regular reporting in place for stakeholders and leadership, create it now.
There’s a perception that large language models are evolving rapidly and changing everything at once.
That isn’t entirely true – but we do need to plan.
Establishing a cadence of reporting and education means that when real shifts do happen, your stakeholders will already be aligned and ready to support the work.
Finally, treat GEO/AI optimization as roughly 20% work.
This means building systemic schema layers across your organization and creating structured connections in the machine’s native language – code.
Start with:
Conversations.
Proofs of concept.
Pilot implementations.
Done properly, this work should have no negative impact on your business metrics, and it builds support for more holistic optimization over time.
Going all in on LLM-specific tactics isn’t the best use of your resources today.
Instead, treat it as complementary work – something that strengthens your technical and brand foundation while preparing you for a future where generative search plays a central role.
https://i0.wp.com/dubadosolutions.com/wp-content/uploads/2025/09/Source-Barry-Adams-on-LinkedIn-XYOUg7.webp?fit=549%2C538&ssl=1538549http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-09-02 13:00:002025-09-02 13:00:00GEO and SEO: How to invest your time and efforts wisely
Take a few minutes to think about your website. Have you noticed your traffic dropping even though rankings haven’t really changed?
You’re not alone.
The rise of zero-click searches on Google and other search engines is upending what we consider SEO success and changing the game. AI Overviews, featured snippets, answer boxes…these give users what they need without clicking through to your website. And for the most part, users have been somewhat satisfied. Almost 44 percent of marketers have seen decreased web traffic since AIOs launched, while 48 percent have seen revenue boosts from ads and affiliate links.
So, how do you stay relevant when Google keeps more traffic for itself? That’s what we’ve been trying to figure out for a while now, and it’s what we’ll share with you here. We’ll break down the zero-click future and give you real, actionable ways to grow your visibility and prove your value to build a thriving brand, even when clicks are scarce.
Key Takeaways
Zero-click searches are reshaping SEO success metrics. Traditional traffic-focused strategies need updating as Google and AI tools answer queries directly in search results, reducing site visits even when rankings remain stable.
Multi-platform visibility beats single-channel dependence. Success requires optimizing for AI citations, featured snippets, and expanding presence across TikTok, YouTube, Reddit, and other search destinations where your audience seeks answers.
Authority and original content drive AI citations. Brands that invest in proprietary research, expert commentary, and structured data are more likely to be quoted by AI tools and featured in zero-click results.
First-party data becomes your competitive advantage. Building direct relationships through email lists, CDPs, and owned media channels protects against algorithm changes and platform dependency.
New success metrics matter more than clicks. Track impressions, brand mentions, AI visibility, and social engagement rather than relying solely on last-click attribution to measure zero-click performance.
What Are Zero-Click Searches?
A zero-click search gives users the answer directly in the search results. Featured snippets, AI Overviews, local packs, and “People Also Ask” boxes are all examples of zero-click search results.
These features are (mostly) great for users because they meet their needs immediately. That improves user satisfaction. Marketers can benefit, too; a zero-click result has the upside of brand visibility in prime real estate. The downside is fewer site visits and opportunities to convert visitors.
If you’re a marketer, understanding this shift is critical. Knowing how zero-click search features work can help you shape your content for inclusion and maintain your relevance, even if traffic declines.
Why Zero-Click Is Taking Over
Platforms like Google, Bing, and AI-driven tools want to keep users within their ecosystem. By providing instant answers, they reduce the need for users to click through. Social media platforms have also become search destinations; TikTok, Instagram, and YouTube answer queries in-app.
Why are these companies doing this? To serve ads, mainly. Meta and Google can continuously serve you ads based on your search history and behavior by keeping you on their platforms. The longer you’re there, the better the chance that you’ll click an ad and give them revenue.
The downside of the trend is that it pushes brands to compete for attention across multiple discovery channels. You can no longer rely on just paid search or earned media alone. Adapting to this new reality isn’t optional, either. You have to understand where your audience searches and tailor content for those environments.
The Cost of Ignoring Zero-Click
Ignoring zero-click can quietly erode your digital presence until the impacts become impossible to reverse. The most obvious loss is website traffic, but there are other consequences:
Reduced brand visibility: When your content fails to appear in AI overviews, knowledge panels, or other SERP features, someone has to fill that space: your competitors. That can shift user perception and recognition, leaving you wondering where everyone went.
Lower engagement throughout the funnel: Without TOFU (top of funnel) visibility, your middle- and bottom-of-funnel efforts can struggle. Fewer people enter your ecosystem, which makes it harder to build relationships or drive conversions.
Weakened authority signals: AI models and search algorithms favor content that’s already been featured or cited. You risk being left out of future citations if you’re not part of that pool. That can start a spiral that reduces your credibility in the eyes of both machines and users.
Missed data and audience insights: When users find answers elsewhere, you lose the behavioral data from on-site engagement. That limits your ability to refine messaging, test offers, and personalize experiences.
Potential revenue decline: Reduced visibility and engagement inevitably lead to fewer leads, sales, or ad impressions. The financial impact compounds over time.
Failure to adapt to zero-click realities means you give up control over how and where your brand appears in the search experience.
How to Actually Win in a Zero-Click World
We know you should ignore zero-click searches at your own peril. But how do you actually win in this environment? You can succeed by shifting focus from chasing clicks to ownership of the answers that matter to your audience.
Optimize For AI & Snippets
Marketers benefit from higher visibility, and users benefit from faster, clearer answers. Structured content makes it easier for AI and search engines to feature you.
For example, a travel website creates a “Top 10 Things to Do in Milwaukee, WI” guide with schema markup for attractions, ensuring Google can pull quick answers for users who ask for “things to do in Milwaukee.” That gives the user an instant list while showing your brand as a trusted source. In practice, that looks like:
Applying schema markup for FAQs, how-tos, and reviews.
Creating content hubs with strong internal linking.
Adding concise summaries to the start of articles.
Using descriptive headers for each section.
Be Worth Quoting
AI summaries and featured snippets favor credible, unique content that adds value. Marketers gain authority while users get richer information they can trust.
Let’s say a leading SaaS company publishes a report with proprietary industry data. AI pulls statistics from the report to answer users’ questions, associating your brand with expertise. To get started, consider:
Conducting original research and sharing the results.
Adding expert commentary from internal or external subject matter experts.
Including case studies with measurable results.
Using side-by-side comparisons to simplify decision-making.
Double Down On Brand Authority
Being a recognized authority helps you get cited by AI tools and SERPs. Marketers benefit from constant exposure, and users gain confidence in your answers. Pitch newsworthy stories to journalists at reputable top-tier or hyper-relevant industry publications to reap the best benefits. If your brand strategy isn’t taking advantage of considerable outreach, you’re leaving money (and recognition) on the table.
For example, a health clinic might contribute expert articles to high-profile medical sites. As AI tools look for health-related information, your clinic’s name is seen as a trusted source. But how do you act on this? Take steps to:
Build digital PR efforts to secure mentions on authoritative websites.
Get Wikipedia references where appropriate.
Encourage positive user reviews.
Earn high-quality backlinks.
Maintain consistent branding across all content.
Create Click-Worthy Content
Even in a zero-click environment, some users want more detail. Marketers benefit by attracting those motivated visitors, while users gain access to in-depth resources. The trick? Thinking outside the traditional “blog” mindset. Imagine a marketing blog that offers an interactive ROI calculator in an article about ad spend. The snippet could show basic tips, but the tool requires visiting the site. That encourages deeper engagement. To help build said engagement, start by:
Offering exclusive tools, downloads, or templates.
Add visuals, charts, and examples that don’t appear in SERPs.
Think Beyond Google To New Search Frontiers
Search is everywhere. Your audience is looking for answers in places like TikTok, Reddit, YouTube, Instagram, and AI assistants. Expanding your reach to touch those places involves being proactive. Repurpose existing blog content into short videos. Answer niche questions in online communities or forums. Optimize for video search on YouTube. Format all content for AI readability.
Diversifying your search presence ensures you don’t depend on a single platform’s algorithm. Users benefit from getting answers in the format and channel they prefer. Think of cooking brands that post recipe videos on TikTok for quick inspiration but provide detailed video instructions on YouTube and long-form written directions on their blog for those who want step-by-step guidance.
Need platform-specific tips? Try implementing the following:
TikTok: 3-second hook + trending hashtag + text overlays with key terms
Reddit: Target 10K+ member subreddits, provide 150+ word helpful responses
YouTube: Add timestamps, chapter markers, and upload transcript files
How To Track And Measure Zero-Click Success
Measuring success in a zero-click world requires a shift from last-click attribution to metrics reflecting visibility and influence.
Start with impressions in Google Search Console to see how often your content appears in SERPs. Monitor AI visibility with tools like RankScale or BrightEdge to identify when your content is cited in AI Overviews or snippets. You can also use social listening tools to track brand mentions across the web and social platforms. Pay attention to referral traffic from AI tools as a sign of indirect engagement.
Adding social engagement to reporting helps measure how often others share or discuss your answers. For NP Digital clients, we often combine these data points into a custom dashboard to track both traditional and emerging search performance. This helps identify which tactics keep your brand visible, even when others aren’t clicking through.
Looking for a place to start? Set up the following:
GSC alerts for 20 percent impression drops on top keywords
Monthly scorecard: 1 point per featured snippet, 2 points per AI citation
Baseline metrics: Track impressions, average position, brand mentions
First-Party Data: Your Secret Lifeline
First-party data is one of the most valuable assets you can own, especially in the zero-click era. When platforms control visibility, having a direct line to your audience lets you reach them without depending on changing algorithms or SERP features.
Building this database often starts with gated content like whitepapers, templates, or exclusive tools to encourage email and SMS opt-ins. Every sign-up gives you an owned channel to nurture.
A Customer Data Platform (CDP) can unify insights across those touchpoints (email, purchase history, webinar attendance) into one profile. This makes it easier to segment audiences and send targeted, relevant content.
Microsoft’s Customer Data Platform allows companies to deliver a personalized B2B experience.
Interactive content like quizzes and surveys can help boost sign-ups while providing valuable insights into user preferences and intent. Pair this with regular, high-value email communication that delivers tips or updates to hit what your audience actually cares about. Of course, none of that matters if you’re not tracking what works. As you implement, consider the following implementation checklist:
Exit-intent popups on your top 10 pages with topic-specific lead magnets
A/B test opt-in placement: sidebar vs. mid-content vs. bottom
Progressive profiling: Collect 2-3 data points per interaction
Target: 2-3 percent email signup rate from organic traffic
Why does all this matter?
Marketers reduce vulnerability to external platform changes while users get more personalized, useful content based on their real interests and behaviors. Over time, this will strengthen loyalty, improve conversions, and create a direct relationship that no search update can ever take away.
FAQs
What are zero-click searches?
They are searches where users get their answers directly in the results without visiting a website. They can include structured snippets, AI Overviews, FAQs, and more.
Is zero-click traffic increasing?
Yes. Search engines and AI features are designed to give answers faster, reducing the need for clicks. In addition, companies are prioritizing search results that keep users on their platforms instead of going off-site for answers.
How do I get value from zero-click searches?
Prioritize visibility, authority, and multi-channel presence. Structured data and unique, authoritative content can help provide this kind of value to your audience.
Conclusion
Thriving in a zero-click future means focusing on being seen and trusted wherever the answers are delivered. Publish content that earns citations and create experiences worth engaging with. Developing a content strategy that meets your customers everywhere they search is only half the battle. To create lasting impacts, you’ll need to track the metrics that reflect real visibility and do everything you can to capitalize on those numbers.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-09-01 19:00:002025-09-01 19:00:00The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises.
The truth is that the answer is rarely simple. Ask ten business owners about their website building costs and you will probably get ten completely different answers. That is because website costs can range from almost nothing to tens of thousands of euros. The variation comes down to what you need your website to do. A small brochure site with a few pages can be built on a modest budget, whereas an ecommerce store with thousands of products and secure payment facilities will always cost more. The good news is that once you understand where the costs lie, you can make better decisions. And while Yoast SEO will not directly reduce your build costs, it will help you avoid expensive SEO mistakes, improve site performance, and keep your long-term marketing budget under control.
What are you actually paying for when building a website?
Design and user experience: This sets the tone for how visitors feel about your site. Good design is more than colors and fonts, it is about navigation, site structure, and encouraging visitors to stay and explore. Read more about user experience.
Development: Turns your designs into a working website. A simple build will cost less, but advanced features or integrations push the price up.
Domain and hosting: These two are essential and unavoidable. Your domain name generally costs between €10 and €50 per year and hosting keeps your site live. Shared hosting is cheapest, but dedicated hosting provides better performance and enhanced security. As a recommendation, Bluehost is a great choice for both domain registration and hosting. On top of that, it also works extremely well with WordPress.
Content: A blank page isn’t going to keep visitors on your site for very long, so you’re going to need to have something to show them. You can of course do your own content, but professional content creators can be useful in getting more conversions.
SEO: This ensures your site gets found. You can do it yourself, but Yoast SEO helps simplify the process and can reduce costs by guiding you on how to optimize pages as you write.
Here’s a chart to explain the above in a quick-check guide:
Area
Description
Design
Custom visuals, layout, user interface (UI), mobile responsiveness
User experience (UX)
Navigation logic, site structure, call-to-action placement
Development
Code, content management system (CMS), plug-ins or features
Domain and hosting
Your website’s address and where it lives online
Content and SEO
Written pages, blog posts, metadata, and optimizations
Ongoing maintenance
Plugin updates, security, backups, fixes
Upfront costs:
Of course, none of this comes for free, unless there are some things you can do yourself like copywriting or photography. This will still cost you in terms of time though, so it may be worth considering hiring a professional if there are other areas of your business that you would rather focus on. With that in mind, let’s take a quick look at some upfront costs that you will only have to pay for once at the very start.
Obviously, once your website is up and running, that’s not the end of the story. You are presumably here for the long-term and that means there are going to be recurring costs. These cover things like hosting, so your site can stay live, maintenance, to keep everything secure and updated, and you’ll need to continually post new content to engage with your site’s visitors.
Most people spend their time focusing on the look and feel of their site and while that is important, it’s not the only thing to consider. It’s understandable that things like legal technicalities and CDNs are not front-of-mind when you’re excited about growing your business but it is necessary. That means you’ll need to complete these, often overlooked, tasks to make sure that you remain on track for growth and stay compliant.
Type of cost
Low estimate
High estimate
Marketing & ads
€100/month
€10,000+/month
Accessibility & legal compliance
€200
€5,000+
Scaling & performance upgrades (plugins, CDN, extra development work)
€100
€10,000+
Website building options
There are three main ways to build a site, and your choice here will have an impact on the final cost.
1. DIY builders (like Wix or Squarespace)
These platforms, as well as some others, will let you build a site from scratch without the need for any technical skills. They’re affordable, quick to set up and ideal for portfolio sites, hobby sites, or small businesses. If you are using these site builders for business, you might find them limiting when you need to scale or want more advanced SEO.
2. WordPress + Yoast
For most successful small and medium sized businesses, WordPress is an excellent solution as it’s flexible, scalable, and widely supported. What’s more, when you pair it with Yoast SEO for WooCommerce you can start publishing optimized content from day one, making your online store more visible instantly. This makes it more affordable in the long run as there’s no need for an agency, and you can add features as you grow rather than having to rebuild every time.
3. Custom-built website via an agency
For complex businesses like advanced ecommerce or security services, a custom-built site is their best option. It’s the most expensive option but gives you complete control, giving you everything you want without having to compromise on anything. However, you may find that tailored code and features will cost a lot more.
Watch out for these hidden costs
One common misconception is that the costs end when your site goes live. That’s just not true, in fact, some of the most expensive problems show up after launch. These can include:
Non-converting content: You can have the most beautiful website in the world but if it’s not pulling in paying customers, there’s a problem. Try investing in professional copywriting and SEO-friendly content that will ensure visitors take action.
Dropped traffic: Starting off with bad SEO can really hamper your traffic. Without help, it’s easy to make errors that could take months to fix. This is very much a case of prevention is better than cure.
Technical debt: Sites built on outdated technology or poorly coded templates may work at first but become costly to maintain or upgrade after a while.
Accessibility cost: It’s important that you make sure your site caters to all, especially those who may have visual or audio impairments.
Legal costs: There are certain legal requirements to take care of. These aren’t just there to protect the customer; they protect you too. So, don’t forget that you’ll need things like a cookie consent tool and a term of service policy.
How Yoast saves you money (over time)
Yoast isn’t about saving you money on upfront costs; what it does is prevent expensive mistakes. It will save you money over time though as you’ll benefit from reduced costs of ongoing SEO and content marketing.
To get more specific though, Yoast’s real-time SEO guidance helps you write better, optimized content without needing to hire a writer. In addition, the Readability analysis and Internal linking suggestions are two features that help to reduce bounce rates by making your content perform better, which literally translates into more conversions. On top of this, adding structured data manually is time consuming and costly. Yoast automates much of this, giving you rich search results without developer costs. And if that’s not enough to whet your appetite, there are free and premium options.
Feature
How it saves you money
Real-time SEO guidance
Write better content, faster, without hiring an SEO expert
Readability analysis
Engaged readers means more conversions
Schema & structured data
Get results without coding knowledge
Internal linking suggestions
Boost traffic to key pages without external help
Budgeting tips for small business owners
By spending smart, you can get big results for less. Here are a few things to keep in mind:
Start with clarity, not complexity: Fancy animations might look nice, but if they confuse your visitors, they’re not worth the price.
Spend more on content than code: Great content = better SEO = better ROI.
Invest in tools that scale with you: WordPress and Yoast both grow with your business.
Plan for the long game: Don’t treat launch as the finish line. Content updates and SEO tweaks are ongoing.
Ecommerce vs. general website: does it change the cost?
Yes, dramatically. Ecommerce sites need:
Payment gateways.
Product listings.
Inventory management.
Legal disclaimers.
Stronger performance and security.
Expect to pay more, sometimes a lotmore, for development, plugins, and maintenance. But again, tools like Yoast SEO help make your product pages more visible and your content more persuasive.
Platforms like WooCommerce give you a practical and flexible way to run your online store without having to reinvent the wheel. But the real key to success is visibility, after all, if people can’t find you, they can’t buy from you. And this is what Yoast SEO for WooCommerce does best.
Ultimately, what matters about your site most is what it does for your business. With WordPress and Yoast, you can create a professional site that looks great, enhances your online visibility, and grows with your business, without breaking the bank. One of the best things you can do to really set the wheels in motion now though is to go to this guide WordPress for beginners training course and learn how to put yourself and your company first.
Good SEO isn’t a luxury; it’s a smart investment, so start today. Good luck!
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-08-29 15:53:542025-08-29 15:53:54How much does it cost to build a website?
If you’re investing time and budget into SEO, you’ll want to know if it’s actually delivering results. That’s where SEO reporting tools come in. They take the guesswork out of your strategy by showing you what’s working, what isn’t, and where you should focus your efforts next. Without them, you’re left with assumptions, anecdotes, and gut feeling. That might work for a while, but it’s no way to grow a business.
Whether you need a free SEO report, a quick SEO report generator, or a professional-level dashboard for clients, the right tool will help you measure progress and make smarter business decisions. A solo blogger might just want to know which posts are attracting clicks, while a global agency might need to present polished reports to dozens of clients each month. The scale is different, but the principle is the same: reporting keeps you honest about what’s happening.
An SEO reporting tool collects data about your site’s search engine visibility and turns it into insights. Think of it as your SEO dashboard. At its simplest, it might show which keywords your pages are ranking for. At its most advanced, it can track backlinks, crawl your entire site for errors, and pull together complex competitor benchmarks.
These tools save time by pulling in data automatically, but they don’t replace critical thinking. You still need to interpret what the numbers mean and decide what action to take. A sudden dip in traffic, for instance, could be caused by a technical error, a Google algorithm update, or even seasonality in your industry. The tool will show you the dip; it’s your job to work out why.
Some tools focus on one particular task, like crawling your website, while others are built as all-in-one suites. Below, we’ll look at 10 of the best SEO reporting tools available today, covering free and paid options for every kind of user.
Summary: best SEO reporting tools at a glance
Tool
Best for
Pricing
Google Search Console
Beginners & site owners
Free
Yoast SEO Dashboard
WordPress users
Free
Google Analytics
Behavior & conversion tracking
Free
AgencyAnalytics
Agencies managing multiple clients
From $12/month per client
Semrush
All-in-one professional SEO
From $139.95/month
Ahrefs
Link building & competitive research
From $27/month
Moz Pro
Beginners & SMBs
From $49/month (30-day free trial)
Screaming Frog
Technical SEO & crawling
Free (500 URLs) or unlimited for £199/year
Mangools
Solo marketers & freelancers
From €19.90/month when billed annually
BrightLocal
Local SEO & GBP management
From $29/month
10 SEO reporting tools to choose from
1: Google Search Console (free)
Best for: Website owners who want a free, reliable way to track search performance and identify technical issues directly from Google.
Google Search Console is one of the most essential SEO reporting tools available, and it has the distinct advantage of being completely free. It tells you how your website performs in Google Search, showing impressions, clicks, and rankings for the queries that bring visitors to your site. It also alerts you to crawl errors, indexing problems, and mobile usability issues, so you can catch technical problems before they affect your rankings.
The data here is particularly valuable because it comes straight from Google. You’ll see which search terms trigger impressions, how often users click your site, and which pages are performing well. This makes it an excellent starting point for beginners, but it’s also a must-have for seasoned professionals. The drawback is that historical data is limited, and it doesn’t show you how competitors are performing. But for pure insight into your own search presence, it’s unmatched.
Key features: Direct performance data, coverage and indexing reports, Core Web Vitals.
Best for: WordPress users who want in-editor SEO guidance and ongoing optimization tracking.
Of course, we need to mention our own tool. And, yes, it’s right up at the top of the list but hey, we’re very proud of it. The Yoast SEO Dashboard sits right inside WordPress and gives you feedback as you write. It tracks readability, internal linking, and keyword optimization, helping you improve your content before you hit publish.
With the new Site Kit by Google integration, the dashboard becomes even more powerful. You can pull in data from Google Search Console and Google Analytics, meaning you don’t need to keep switching tabs to see how your content is performing. Instead, you get real-time feedback in the editor and clear reporting inside your WordPress dashboard.
This makes it especially useful for content teams who want SEO baked into their publishing process from the start. Rather than writing first and optimizing later, the Yoast SEO Dashboard guides you as you go, making it easier to publish content that performs.
Here’s why you’ll love this:
One view of GSC and GA metrics alongside Yoast SEO Dashboard and readability results.
Quickly spot content that needs work and act in context.
Lightweight workflow for both editors and SEO professionals alike.
Key features: Real-time SEO analysis, Google Site Kit integration, internal linking tools.
Pros: Easy to use, directly in WordPress, improves content before publishing.
Best for: Marketers and site owners who want to understand on-site user behavior and measure the impact of SEO on conversion.
Where Google Search Console shows how users arrive at your site, Google Analytics shows what they do once they’re there. It’s a natural partner to GSC and together they provide a complete picture of SEO performance. Analytics lets you track user behaviour, see how long visitors spend on your site, and measure conversions.
One of its biggest strengths is the ability to segment traffic. You can look specifically at organic users and see how they behave differently from paid or social visitors. You can also set up goals to track the actions that matter most, such as filling out a contact form or completing a purchase. This makes Google Analytics invaluable if you want to connect SEO efforts to business results.
The learning curve is steeper than with some other tools, particularly since the rollout of GA4, but once you master it, the insights are worth it. And of course, the price is unbeatable: it’s completely free.
Pros: Free, deep insights, connects SEO with results.
Cons: Steep learning curve.
Price: Free.
4: AgencyAnalytics (paid)
Best for: Agencies looking for automated, white-label reporting solutions for multiple clients.
AgencyAnalytics is designed with agencies in mind. If you manage SEO for multiple clients, you’ll know how much time is spent building and delivering reports. AgencyAnalytics takes away much of that pain by automating the process. You can integrate it with platforms like Google Search Console, Analytics, and even social media channels, then deliver white-label reports directly to clients.
The main appeal is the ability to customize dashboards and reports with your own branding. For agencies, that’s a big deal because it saves hours of manual work while still giving clients a polished experience. Reports can be scheduled to go out automatically, meaning your team can focus on strategy instead of spreadsheet wrangling.
This isn’t a tool for solo bloggers or small business owners, it would be overkill, but for agencies with a portfolio of clients, it can be transformative. The pricing is based on the number of clients, starting from around $12 per client per month, which makes it scalable as you grow.
Pros: Saves agencies time, professional client-ready reports, scalable.
Cons: Overkill for solo bloggers or small businesses.
Price: From $12 per client/month.
5: Semrush (free & paid)
Best for: Agencies and SEO professionals who need a comprehensive suite of tools for competitive analysis and reporting.
Semrush is one of the most widely used SEO platforms in the industry. It’s not just a reporting tool, it’s a full suite covering keyword research, competitor analysis, backlink audits, and site crawls. The reporting features are particularly strong, allowing you to track visibility trends, rankings, and content performance over time.
For agencies and professional SEOs, Semrush is a powerhouse. It provides granular detail about competitors, making it easier to benchmark your performance and identify gaps. Content audits help you spot underperforming pages, while backlink reports show you where your link-building strategy needs work. Semrush even integrates with Yoast SEO, offering a seamless workflow for WordPress users.
The free version is limited, so most businesses will need a paid plan to get full value. At $129.95 per month, it’s not cheap, but the breadth of functionality makes it a worthwhile investment for those serious about SEO.
Key features: Competitor benchmarking, keyword and backlink reports, site audits.
Pros: Huge dataset, strong competitor analysis, integrates with Yoast.
Best for: Businesses focused on link-building strategies and competitive research.
Ahrefs has built its reputation on having one of the largest and most accurate backlink indexes available. If link-building is part of your strategy, this is often the tool of choice. But Ahrefs does more than just backlinks. It also provides keyword research, site audits, and rank tracking, making it a comprehensive SEO platform.
The reports are particularly well-designed, making complex data easy to understand. This is useful when you need to share results with stakeholders who might not be familiar with SEO jargon. It’s also popular for competitor analysis, giving you a clear view of how others in your space are performing and where you might gain an advantage.
The main downside is cost. With plans starting at $99 per month and no free tier, it’s not the most accessible option for beginners. But for businesses that prioritize link-building and want robust competitive insights, it’s one of the best.
Pros: Accurate, user-friendly reports, powerful for link-building.
Cons: Costly, free tier is limited.
Price: Limited free tools, Starter plan $27/month.
7: Moz Pro (free trial & paid)
Best for: Beginners and small businesses who want straightforward reporting and keyword tracking.
Moz Pro offers a balance between beginner-friendly usability and professional-level features. It provides keyword tracking, site audits, and link analysis in an interface that’s easier to navigate than some of the heavier platforms. For small businesses and those new to SEO, this can be a big advantage.
One feature that stands out is the Keyword Explorer, which helps you understand not just search volume but also difficulty and potential click-through rates. This makes it easier to prioritize which keywords are worth targeting. Moz Pro also provides link metrics, though its index is smaller than Ahrefs or Semrush.
The company offers a 30-day free trial, which is generous compared to most competitors. After that, pricing starts at $99 per month. For many small to medium businesses, it hits the sweet spot of offering enough depth without overwhelming complexity.
Key features: Keyword Explorer, site audits, link metrics.
Best for: SEOs and developers who need to quickly identify technical issues and improve site structure.
Screaming Frog is a different kind of SEO reporting tool. Instead of dashboards and trend lines, it’s a desktop crawler that scans your site much like a search engine does. The result is a detailed breakdown of every URL, title tag, meta description, heading, and link.
For technical SEO audits, this tool is hard to beat. The free version lets you crawl up to 500 URLs, which is enough for many small sites. The paid version adds advanced features like JavaScript rendering, scheduled crawls, and integrations with Google Analytics and Search Console.
It’s not the most user-friendly option for beginners, but for SEO specialists and developers, it provides unparalleled insight into the technical health of a site. At £259 per year, it’s also one of the more affordable professional tools.
Key features: 500 free URL crawl, GA & GSC integration, advanced features in paid version.
Pros: Extremely detailed, industry standard for technical SEO.
Best for:Freelancers and small teams who want a low-learning-curve SEO toolset.
Mangools is aimed at marketers and freelancers who want powerful SEO tools without the steep learning curve. The suite includes keyword research, SERP analysis, rank tracking, and backlink monitoring, all presented in a clean, simple interface.
Reporting is straightforward, focusing on clarity rather than overwhelming detail. For solo marketers or small teams, this simplicity is a feature rather than a limitation. You don’t need to spend weeks learning the tool, you can start getting useful insights almost immediately.
While it doesn’t have the breadth of Semrush or Ahrefs, Mangools is much more affordable, starting at just under €30 per month. That makes it an attractive option for those who need solid SEO data without enterprise-level complexity.
Best for: Local businesses and agencies managing multiple Google Business Profiles.
BrightLocal is built specifically for local SEO. If your business relies on being found in a particular town, city, or neighborhood, this tool is tailor-made for you. It tracks local rankings, monitors reviews, checks citations, and even audits Google Business Profiles.
The reports are practical and easy to share, making them ideal for agencies managing multiple local clients. BrightLocal also provides tools for managing online reputation, which can be just as important as rankings in driving local business.
For businesses competing on a local level, it’s hard to find a better option. Prices start from $29 per month, making it relatively affordable compared to the big all-in-one suites.
Key features: Local rank tracking, citation checks, review monitoring.
Pros: Affordable, perfect for local businesses, practical reporting.
Before deciding on a tool, it’s worth asking yourself what you really need. If you’re a solo blogger, Google Search Console and Yoast SEO might be all you need to keep track of performance. If you’re running an agency, automation and client reporting might make AgencyAnalytics or Semrush a better fit.
Think about your budget too. Free tools go a long way, but paid tools offer depth and convenience that free tools often can’t match. Also consider how comfortable you are with data. Some platforms are designed to be beginner-friendly, while others assume a level of expertise.
The good news is that most paid platforms offer free trials. That gives you a chance to experiment and see which tool feels right before committing long-term.
Turn insights into action
SEO reporting tools do more than track performance, they shape your strategy. They tell you what’s working and highlight the areas that need attention. But tools don’t make the decisions, the real value comes from how you interpret the data and act on it. So whether you’re just getting started with Google Search Console, refining your content with Yoast SEO, or managing enterprise-scale campaigns in Semrush, the goal is the same: turn insights into action.
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Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? How do these two compare? And is Yoast SEO Premium worth it? Let’s uncover the ten reasonswhy you should buy Yoast SEO Premium today!
Yoast SEO free vs premium: what is the difference?
Do you want to compare the main differences between Yoast SEO Free and Premium? This table will give you quick insights:
Yoast SEO Premium
Includes Local SEO, Video SEO, and News SEO plugins
Yoast SEO Premium provides everything you need to improve your website’s visibility, whether you’re a business owner, publisher, agency, or content creator.
(Beta) Get AI-powered suggestions to optimize your content
Get optimization suggestions and apply changes instantly with Yoast’s AI features, saving you time and ensuring your content is search engine-friendly. This feature is currently in beta.
(Beta) Get high-quality titles and meta descriptions with Yoast AI
Yoast’s AI helps you craft optimized SEO titles and meta descriptions for search and social, boosting your CTR while saving you time.
Optimize for up to five keyword synonyms by adding variants
Include up to four keyword synonyms for a broader reach, and receive a complete SEO analysis for each one.
Automatic redirects: so no more dead links or 404 errors
Effortlessly redirect old or renamed pages to maintain satisfaction for both your visitors and Google.
Get real-time suggestions for internal links
As you write, you’ll receive suggestions for internal links to other pages, which Google favors and can boost your ranking.
Preview your page on Facebook and Twitter/X
You have complete control over your page’s social media appearance, ensuring it entices users to click.
24/7 support
Our helpful and expert support team is ready to assist you with any questions via email or live chat.
Safeguard your content from being used to train AI bots
Easily protect your intellectual property and data privacy by blocking AI bots from scraping your content with a simple toggle.
Includes 1 free seat to the Yoast SEO Google Docs add-on
Create and optimize your SEO content in Google Docs with Yoast’s guidance, ideal for teamwork with internal and external partners. Enjoy 1 free seat, valued at $5/month.
Yoast SEO Free
Find other ways to optimize your website for SEO
No comprehensive SEO solution. You’d need to find other ways to optimize your website, especially if you have a local business, a news website, or if you have a lot of videos.
No AI
You have to manually optimize all your content yourself.
No AI
You have to manually write and optimize all your SEO titles and meta descriptions yourself.
Only 1 keyword per page
Optimize for one keyword per post or page.
No redirect manager
Forgetting to set up a redirect results in visitors hitting a 404 page, which displeases both them and Google.
You need to guess which links would work best
Identify which pages to link to for improved rankings, for both new and existing pages on your site.
No preview of your page on social media
Without a preview of social snippets, you’re left guessing and hoping for the best.
No support
No support
You can help yourself with our extensive knowledge database.
Manually edit robots.txt file
Manually edit your robots.txt file to block AI bots, at the risk of making mistakes.
No free access to the Yoast SEO Google Docs add-on
Transferring draft content from Google Docs to your website for SEO optimization slows your workflow and makes collaboration with internal and external teams more time-consuming.
Yoast SEO Premium vs Yoast SEO Free
Includes Local SEO, Video SEO, and News SEO plugins
Yoast SEO Premium provides everything you need to improve your website’s visibility, whether you’re a business owner, publisher, agency, or content creator.
Find other ways to optimize your website for SEO
No comprehensive SEO solution. You’d need to find other ways to optimize your website, especially if you have a local business, a news website, or if you have a lot of videos.
(Beta) Get AI-powered suggestions to optimize your content
Get optimization suggestions and apply changes instantly with Yoast’s AI features, saving you time and ensuring your content is search engine-friendly. This feature is currently in beta.
No AI
You have to manually optimize all your content yourself.
(Beta) Get high-quality titles and meta descriptions with Yoast AI
Yoast’s AI helps you craft optimized SEO titles and meta descriptions for search and social, boosting your CTR while saving you time.
No AI
You have to manually write and optimize all your SEO titles and meta descriptions yourself.
Optimize for up to five keyword synonyms by adding variants
Include up to four keyword synonyms for a broader reach, and receive a complete SEO analysis for each one.
Only 1 keyword per page
Optimize for one keyword per post or page.
Automatic redirects: so no more dead links or 404 errors
Effortlessly redirect old or renamed pages to maintain satisfaction for both your visitors and Google.
No redirect manager
Forgetting to set up a redirect results in visitors hitting a 404 page, which displeases both them and Google.
Get real-time suggestions for internal links
As you write, you’ll receive suggestions for internal links to other pages, which Google favors and can boost your ranking.
You need to guess which links would work best
Identify which pages to link to for improved rankings, for both new and existing pages on your site.
Preview your page on Facebook and Twitter/X
You have complete control over your page’s social media appearance, ensuring it entices users to click.
No preview of your page on social media
Without a preview of social snippets, you’re left guessing and hoping for the best.
24/7 support
Our helpful and expert support team is ready to assist you with any questions via email or live chat.
No support
No support
You can help yourself with our extensive knowledge database.
Safeguard your content from being used to train AI bots
Easily protect your intellectual property and data privacy by blocking AI bots from scraping your content with a simple toggle.
Manually edit robots.txt file
Manually edit your robots.txt file to block AI bots, at the risk of making mistakes.
Includes 1 free seat to the Yoast SEO Google Docs add-on
Create and optimize your SEO content in Google Docs with Yoast’s guidance, ideal for teamwork with internal and external partners. Enjoy 1 free seat, valued at $5/month.
No free access to the Yoast SEO Google Docs add-on
Transferring draft content from Google Docs to your website for SEO optimization slows your workflow and makes collaboration with internal and external teams more time-consuming.
What are the benefits of Yoast SEO Premium?
For over fifteen years, Yoast SEO has provided small businesses, bloggers, marketers, and online and offline stores with almost everything they need to compete in the search results. Over the years, we made the plugin better and better — following feedback from users, through thorough research and insights from insiders at the search engines. Today, Yoast SEO is run by a team of passionate SEO experts and built by very talented developers.
While the free version of Yoast SEO gives you a lot of tools to help you do well in the search results, Yoast SEO Premium makes many tasks much easier. It saves precious time that you can invest in other ways. Yoast SEO Premium also gives you additional tools, like, for instance, Local SEO, AI features, internal linking suggestions, and the redirect manager. You can use all of these tools to build an impressive site structure. All of this helps make your site a great fit for users and search engines alike. As such, Yoast SEO Premium is a wise investment.
Buy Yoast SEO Premium now!
Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!
1: Yoast SEO Premium comes with amazing AI features
Yoast SEO Premium now offers AI-powered features that streamline your SEO tasks. With Yoast AI Generate, you can create engaging titles and meta descriptions effortlessly. Choose from multiple options or generate more until you find the perfect fit. Meanwhile, Yoast AI Optimize provides smart suggestions to enhance your existing content, ensuring SEO best practices are met with just a click. These tools integrate smoothly into your workflow, saving you time and effort while keeping your content search-engine friendly. Available for WordPress and Shopify, these features help you maintain control over your content’s final look and feel.
2: Yoast SEO Premium comes with all add-ons
Yoast SEO Premium now includes various separate add-ons, such as News, Video, and Local SEO, in one convenient package. This comprehensive suite enhances your optimization capabilities without needing additional purchases. However, the WooCommerce SEO add-on is not included and is available separately. Enjoy a streamlined experience to boost your site’s performance across different content types and media.
3: Yoast SEO Premium is a time-saver
One of the most important things you need to remember about SEO is that it is never done. There’s always more to do, better content to write, or fixes to make. Luckily, there’s a WordPress SEO plugin that’s glad to be of assistance. As you might know, Yoast SEO is not a set-it-and-forget-it kind of tool. You need to work with it, whether it’s improving your content or building your site structure. In the free version, you still need to do much of the work yourself. Yoast SEO Premium comes with a number of AI tools that can save you lots of time.
4: Use Yoast SEO in Google Docs
The Yoast SEO Google Docs add-on allows you to draft and optimize your SEO content directly within Google Docs. This tool is ideal for seamless collaboration with both internal teams and external partners. You can work on content, refine it, and ensure it aligns with SEO best practices, all without leaving your document. This efficiency streamlines your workflow and enhances team cooperation. Plus, Yoast SEO Premium includes one user seat for this add-on, typically valued at $5 per seat.
You can enjoy the same Yoast SEO analyses in Google Docs
5: Makes doing site maintenance easier
If working on your site is turning into a day job, you might need some help! Premium makes site maintenance easier. For one, Premium comes with a stale cornerstone content finder that reminds you to update your most important content.
Another tool that helps you work on your pages is the redirect manager. Whenever you make changes to pages or URLs, this tool makes sure to add a redirect for you. All you have to do is say where the new URL needs to lead. With the redirect manager, you can also fix your 404 errors in no time. No developer necessary. It’s so helpful that 58% of Premium users praise the redirect manager as the best feature in Yoast SEO Premium!
6: Helpful tools to build a great site structure
Building a solid site structure is one of the quickest routes to success. Making your content easily accessible to users and search engines helps them both make sense of your site. Yoast SEO Premium comes with a number of tools that help you build relevant links that can build a solid foundation for your site structure. Our plugin comes with internal linking blocks, an orphaned content finder and a targeted internal linking suggestion tool.
With the internal linking suggestions, relevant content will automatically be suggested while you’re writing your new content. There’s no need to remember that all those posts are pages!
“While the free Yoast SEO plugin offers many great features, the Premium version takes things to the next level. The internal linking suggestions feature ensures our blog is organized in a cohesive manner. It also ensures that link equity passes to other posts. This feature alone saves a tremendous amount of time as the plugin suggests links as we write. As the site grows, this feature only becomes more valuable! If you’ve ever tried to develop an interlinking strategy for an established blog, you’ll know exactly what I mean…“
Andrew Evans
7: An advanced language analysis that makes writing more natural
Yoast SEO is famous for its SEO and readability analyses — a.k.a. the colored traffic lights. The feedback these analyses give you helps you produce a great piece of content that adheres to a range of SEO best practices. This works splendidly, but Premium makes this process a lot more natural and flexible.
Premium has a very smart feature called word forms support. This innovative language analysis looks not only at the exact match of the focus keyphrase you enter but also at all the grammatical forms of that word. If you use, for instance, “decoration”, we will find word forms like “decorated” and “decorates” in your text as well, just like Google does. The words don’t even have to be in the same order when your focus keyphrase consists of more than one word.
8: Use synonyms and related keyphrases in your text to make it richer
Search engines get smarter every day, and context is key in SEO. They use the context in which a keyword appears to determine what a text is about. Synonyms and related terms, therefore, are more important than ever. In the free version of Yoast SEO, you can only add a single focus keyphrase. The plugin uses this to help you optimize your post. Yoast SEO Premium has more tricks up its sleeve, making it a much smarter solution. What is that?
Well, you can add a number of synonyms and related keyphrases to your post. By using these, you can make your content come alive. The Premium analysis makes sure that you use these synonyms and related keyphrases correctly in your post. Awesome, right? You can even use the Semrush integration to gather data and trends about your related keyphrases. Premium users can add the related keyphrases Semrush uncovers for you to their post with a single mouse click.
9: Boost AI visibility while maintaining control
Yoast SEO introduces AI-focused features such as llms.txt and AI bot blockers to protect your site’s content and maintain data privacy. The llms.txt file helps AI tools understand your site’s structure and important content. Meanwhile, the AI bot blocker feature lets you safeguard your intellectual property with a simple toggle, preventing AI bots from scraping your content for training purposes. This ensures that your valuable information remains secure and under your control.
10: 24/7 access to our world-class support team
What if you run into issues with the plugin? It would be good if you could contact a real person to help you figure out what the problem is. Luckily, if you sign up for Yoast SEO Premium, you get just that: Premium support. Our helpful support staff is available around the clock to get you up and running in no time.
An incredible bonus: free access to Yoast SEO Academy
Every Yoast SEO Premium subscription comes with complimentary access to Yoast SEO Academy. This is a big deal. We don’t just provide you with the number one WordPress SEO plugin to help you do well in search engines — we also supply many hours of instructional material. We offer several of our courses free of charge to get you started with the basics. But when you sign up for Yoast SEO Premium, you get access to all our SEO courses! Learn about Yoast SEO, SEO copywriting, keyword research, structured data, ecommerce SEO, and many other topics related to SEO!
Invest in Yoast SEO Premium: it pays off!
You see, there are many good reasons to get a Yoast SEO Premium subscription today. A Premium subscription can save you lots of time and gives you access to incredible tools that make working on your site easier and more fun. Plus, you’ll get unrestricted access to Yoast SEO Academy for hundreds of hours of SEO training. And, of course, you get to contact our support team if you should ever run into a problem.
How much does Yoast SEO Premium cost?
You can buy Yoast SEO Premium for $118.80 excluding VAT per year, or €118.80/£118.80 per year, depending on where you are in the world. For this, you not only get Yoast SEO Premium, all the additional plugins like Local SEO and Video SEO, and its awesome tools, but you also get a year of support, updates, and access to all our Yoast SEO Academy courses. Check out all of our products here.
Get Yoast SEO Premium now!
Convinced? Make sure to grab your copy!
Buy Yoast SEO Premium now!
Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!
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What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it from the web, from structured data, citations, reviews, and the context you’ve built across digital touchpoints. The result: AI isn’t just reflecting your brand; it’s actively influencing how audiences experience it!
This article explores how AI is reshaping brand perception and, more importantly, what you can do about it.
How AI perceives your brand
AI doesn’t just read your brand; it interprets it. Instead of scanning isolated keywords, AI systems build a contextual map of who you are, what you offer, and how the world perceives you. This understanding comes from a combination of techniques like knowledge graphs, entity linking, relationship mapping, and sentiment analysis.
Here is a brief overview of different technologies that AI agents use for understanding brands:
Knowledge graphs are structured databases that represent entities (like brands, products, or people) and the relationships between them. For AI, they serve as a kind of brand blueprint, linking Apple not only to ‘smartphones’ and ‘laptops’ but also to competitors like Samsung, product lines like iPhone, and audiences like ‘tech-savvy young adults.’ By connecting these dots, AI understands a brand’s position within a larger ecosystem.
Entity linking ensures that when AI encounters a brand reference – whether in a news article, review, or social post – it knows exactly which brand is being discussed. A mention of ‘Apple’s new iPhone’ doesn’t just get read as text; AI links ‘Apple’ and ‘iPhone’ to their knowledge graph entries, capturing the context that this is about Apple’s smartphone launch, not fruit.
Relationship mapping
Beyond direct links, AI maps relationships between entities to uncover patterns. This could mean identifying which product features resonate with certain customer segments or surfacing how a brand is associated with trends like sustainability or innovation. Relationship mapping highlights not only who is connected to a brand, but how.
Sentiment and perception analysis
AI also analyzes tone and sentiment across reviews, forums, social platforms, and media. These signals reveal whether people talk about a brand positively, negatively, or neutrally, and in what context. Over time, these insights shape how AI interprets a brand’s reputation and credibility.
Personalization and content alignment
Finally, AI uses this brand understanding to personalize consumer interactions and even generate content aligned with a brand’s tone and values. The more consistent the data and signals a brand sends out, the clearer its identity becomes in AI systems.
Taken together, these technologies mean AI doesn’t just see a brand as a logo or a tagline. It sees a web of relationships, perceptions, and behaviors, continuously updated in real time. AI understands brands through both what they say about themselves and how the world engages with them, but it often weighs the latter more heavily.
Overall, if we set aside the technical layers, the bigger picture is this: AI doesn’t see a brand as just a logo, tagline, or marketing claim. Instead, it constructs meaning from the countless interactions, mentions, and connections that exist around the brand. Every review, conversation, and association adds another layer to how AI perceives brand equity.
Your brand’s story was never yours alone; customers, communities, and competitors have always shaped it. What’s changing is that AI amplifies those influences in real time.
The new gatekeepers: LLMs & generative search
For decades, search has been the front door of the internet, the place where customers first discovered, compared, and connected with brands. Ranking high on Google meant visibility, trust, and traffic, and much of the brand strategy was built around that dynamic. But that front door is changing.
Today, large language models (LLMs) and generative AI are reshaping discovery itself. Search is no longer just a list of blue links you can optimize against. Instead, AI compresses, summarizes, and reinterprets content on behalf of the user. It’s faster, more convenient, and increasingly becoming the default way people search.
This shift marks a turning point: discovery is moving from traditional search engines toward AI-driven experiences. And nowhere is this transformation clearer than in the evolution of search engines themselves.
Let’s understand this shift and its different aspects in detail.
From traditional search to AI-driven discovery
In the pre-AI era, search meant competing for blue links. Your content carries not just keywords but also your voice, tone, and brand identity. That visibility gave businesses some control over how they were discovered.
Now, discovery is expanding beyond links into AI-generated answers, instant summaries, and conversational results. These systems don’t just point to your site; they synthesize information from multiple sources and deliver it directly to the user.
This shift means people are no longer ‘clicking through’ in the same way; they’re expecting instant, conversational results. It’s faster, more convenient, and quickly becoming the default search experience.
Search engines’ evolution into generative platforms
Search engines themselves are fuelling this transition. Google is the clearest example. It remains the dominant force in search, with usage rising more than 20% in 2024 and still delivering ~373X more searches than ChatGPT. But the nature of that search is changing.
AI Overviews, launched in May 2024, now appear in more than half of searches. Instead of users scrolling down to organic results, they see synthesized AI summaries right at the top.
AI Mode, rolling out widely in 2025, makes the entire experience conversational, with generative responses as the default surface, not the list of links below.
Behind all of this is Gemini, the model family that deepens Google’s ability to parse context, language, and intent, reshaping what it means for content to be ‘visible.’
An example of a search in Google AI Mode
For brands, this creates a paradox. Your content may be seen more often through impressions, but clicks decline because users often don’t need to leave the search results page. Instead of optimizing just for rankings, success depends on whether your content can deliver highly specific, immediately useful insights that AI wants to pull into its answers.
Recognizing this shift early opens up space to differentiate, while many competitors are still optimizing for the old playbook.
While generative search improves user experience, it strips away brand nuance. AI blends multiple sources, compresses messaging, and removes design and visual branding, leading to tone flattening. A playful coffee brand known for witty puns and bold design may simply appear as ‘a coffee retailer offering various blends’. Stripped of its energy and personality.
There’s also the problem of sentiment drift. Because models rely on historical data, they may surface outdated or dominant narratives that don’t reflect your current positioning. A hotel that has rebranded into a luxury wellness retreat may still show up as ‘a budget accommodation option,’ simply because older reviews carry more weight in training data.
The risk here is bigger than being misrepresented; it’s being misunderstood at scale. In the AI-driven discovery era, your brand isn’t just competing for attention; it’s competing for interpretation.
AI agents build brand profiles not just from your owned content but from the network of signals surrounding it, some of which you can influence directly, others that linger long after you’ve moved on.
Everything mentioned till now clearly shows that AI agents’ answers for your brand depend on several factors, like:
Structured data and schema usage provide machines with a clear blueprint of who you are, what you offer, and why it matters. Without this scaffolding, your content risks being flattened into something indistinguishable.
Citations in authoritative sources act like trust anchors. When established publications, industry bodies, or credible researchers reference your brand, AI models absorb those signals and treat them as validation.
Consistency of context, making sure your brand name, description, and expertise align across platforms, ensures that fragmented or contradictory mentions don’t dilute your identity in AI summaries.
Depth and authority of content matter more than sheer volume. AI is tuned to favor content that demonstrates expertise and perspective, not just keyword density.
Geographical and personalization cues influence how your brand is profiled in specific markets or for specific user types. For instance, a brand may appear as a local leader in one geography and an emerging player in another.
Reputation signals like reviews, press coverage, and forum discussions shape how AI remembers your brand. Unlike a campaign you can sunset, these signals persist in training data.A software tool that fixed its early bugs, for example, might still be labelled unreliable in AI-generated summaries because forum complaints from years ago remain part of the record.
Together, these factors reveal an uncomfortable truth: your brand’s AI profile is not solely in your control. It is co-authored by every structured markup, citation, review, and discussion thread tied to your name.
And that’s exactly why the next step isn’t just about visibility, it’s about equity. If machines are going to carry your reputation forward, then the real question becomes: how do you actively shape and protect that equity in the AI era?
What you can do about it: building brand equity in the AI era
If AI is going to summarize your brand for users, the challenge is no longer just getting to page one; it’s making sure those summaries capture the right story. That means shifting your strategy from chasing rankings to actively shaping the signals AI pulls from.
Here’s how to start:
Audit how AI describes your brand
Don’t assume your website is the only source AI is pulling from. Ask ChatGPT, Perplexity, or Gemini to ‘Describe [Your Brand]’ every quarter. Track how those descriptions change, whether they reflect your current positioning, and if old baggage is still showing up. This gives you a baseline for what’s working and what needs fixing.
For deeper insights, tools like Yoast AI Brand Insights go a step further, tracking mentions, sentiment, and visibility across AI assistants so you can see exactly how your brand is represented and take control of the narrative.
Keep ‘anchor’ content fresh
Pages like your About, product introductions, and service overviews are disproportionately influential. Refresh them regularly with clear, keyword-rich descriptors that reinforce your current narrative. These are often the first things AI models latch onto, so make sure they reflect today’s positioning, not yesterday’s.
Infuse brand storytelling into content
Generic descriptions fade in summaries; unique stories stick. Instead of ‘We sell camping gear,’ write ‘We help families turn weekends into campfire stories.’ Language that’s memorable, metaphorical, or emotionally charged has a better chance of surviving AI compression and carrying your brand identity with it.
Experiment beyond traditional blog posts
AI models ingest more than just written blogs. Case studies, explainer videos, podcasts, interviews, or even forum contributions can influence how your expertise gets profiled. A varied content mix increases the likelihood that your brand is represented in different contexts and query types.
Work on visibility across multiple touchpoints
Don’t let your footprint be limited to your own site. Citations in industry publications, guest appearances, reviews, and even thoughtful participation in online discussions expand the sources AI relies on. The broader your presence, the harder it is for AI to miss you.
Always think about intent and context
AI-powered discovery isn’t keyword stuffing; instead, it’s intent recognition. Structure your content around the problems your audience is trying to solve, not just the queries you want to rank for. When your answers consistently match user intent, AI is more likely to position you as relevant and authoritative.
Invest in tools that guide AI to your brand
Unlike search engines, AI tools don’t crawl your full site; they only scan small pieces of content in real time. This means important details can be missed or outdated. That’s where Yoast SEO’s llms.txt feature helps.
A smarter analysis in Yoast SEO Premium
Yoast SEO Premium has a smart content analysis that helps you take your content to the next level!
This feature automatically creates a file that acts as a map for AI assistants, pointing them to your most important, cleanly structured content. No setup required. By doing this, you give LLMs a better chance of representing your business accurately in their answers.
The future of brand perception
We’ve entered a new era of discovery. Customers aren’t just scanning pages; they’re trusting AI-generated answers to shape their perception of your brand. That shift comes with both risk and opportunity.
On one hand, AI assistants can strip away the nuance, tone, and ownership brands that brands once held over how they’re presented. On the other hand, they offer a chance to reach audiences in more natural, context-rich ways than ever before, if you prepare for it.
The path forward isn’t about chasing rankings alone. It’s about ensuring your brand is understood, accurately represented, and consistently visible across this new AI-powered landscape. That means building content that survives summarization, experimenting beyond traditional formats, and guiding AI to the information that matters most about you.
But awareness is only the first step; you also need visibility into how AI tools are currently describing and interpreting your brand.
That’s where Yoast AI Brand Insights comes in. With AI visibility scores, sentiment tracking, and real-time monitoring of mentions across tools like ChatGPT, Gemini, and Perplexity, you’ll finally have a clear picture of how your brand lives inside AI answers, and how to shape it.
The future of brand perception isn’t written by you alone. It’s written by the AI that your customers trust. The question is: will you leave that story to chance, or take control of it?
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-08-28 10:21:282025-08-28 10:21:28How AI is shaping brand perception, and what you can do about it
Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics to evolving influencer ecosystems, August brought real change, not just noise.
Here are the trends that actually matter for marketers, and what to do next.
Key Takeaways
Google is transforming search pages with AI clustering, reshaping how visibility works.
OpenAI is launching its own browser, pushing marketers to track LLM traffic.
TikTok now tracks post-click engagement without pixels.
Reddit, Instagram, and Twitch are rising as powerful intent channels.
AI content still ranks, but only when it’s human-edited.
Platform automation continues: Meta, Pinterest, and ShopMy evolve how marketers drive outcomes.
Search and AI: Visibility Rewritten
AI and search engine experiences are evolving rapidly. This month highlighted how AI systems are reshaping SERPs and how marketers must adapt to maintain authority and traffic.
Google Tests AI-Powered “Web Guide” Results
Google is testing a new way of displaying search results called Web Guide. Instead of a linear list of links, it organizes content into clusters based on different subtopics related to the query. The feature is powered by AI that expands on the original question using something called “query fan-out,” grouping results by intent.
Why it matters: This is a seismic shift. Traditional ranking signals still apply, but now, if your content isn’t aligned to the right subtopic or cluster, it could be buried. This raises the bar for topical depth and content structure.
What to do:
Create pillar pages supported by semantically related blog content.
Revisit internal linking strategies to reflect topic clusters.
Optimize for intent categories, not just keywords.
OpenAI Launches an AI Browser
OpenAI is working on its own AI-integrated browser, while Perplexity AI announced its “Comet” browser to enhance how users interact with AI-generated content. These aren’t just tools, they’re building ecosystems that change how people discover and click.
Why it matters: LLMs already influence buyer behavior, but browsers like these will give users alternative pathways to discover content, bypassing Google altogether.
What to do:
Ensure content is easily interpreted by machines (schema, metadata, FAQs).
Monitor LLM-driven traffic sources and optimize accordingly.
Prepare your brand for a multiverse of search platforms.
AI Content Still Ranks (If It’s Edited)
What happened: Ahrefs analyzed over 600,000 ranking pages and found that content created with AI still performs well in search, as long as there’s a human editor in the loop. Fully AI-written content lacked depth and often failed to rank.
Why it matters: The message is clear: AI is a drafting tool, not a publishing engine. Without human oversight, your content will lack nuance, depth, and authority.
What to do:
Use AI to generate initial outlines or first drafts.
Inject proprietary data, expert commentary, and a clear editorial voice.
Avoid overused AI templates that sound generic.
Topical Coverage Beats Keywords
What happened: A Surfer SEO study analyzing 1 million SERPs confirmed that content covering a broader range of subtopics consistently outperforms keyword-dense content.
Why it matters: Google now values topic completeness over keyword repetition. If your page isn’t the most comprehensive resource, it won’t win the top spots.
What to do:
Expand thin content into rich, multi-angle pieces.
Use topic modeling tools to identify missing sections.
Prioritize helpfulness and coverage in content briefs.
Perplexity’s Ranking Logic: Depth Wins
What happened: Researchers dissected how Perplexity AI ranks sources and found that engagement signals, semantic depth, and real-time interest (like YouTube trends) influence results more than traditional backlink strength.
Why it matters: AI platforms prioritize content differently than Google. If you’re not adapting to these new ranking models, you’re losing visibility.
Sync your publishing calendar with emerging YouTube trends.
Focus on engagement metrics like dwell time and user click paths.
Paid Media & Attribution
Ad platforms continue to evolve their tracking and bidding capabilities. This month brought updates that offer new performance levers and visibility into campaign impact.
TikTok Launches “Engaged Session” Metrics
What happened: TikTok has added a new optimization option called Engaged View, which tracks sessions where users stay on your site for at least 10 seconds. And you don’t need a pixel to activate it.
Why it matters: This marks a shift from measuring volume (clicks) to measuring quality (attention). In early tests, this reduced cost per session by 46%.
What to do:
Switch to Engaged View bidding to prioritize real intent.
Analyze content for bounce drivers and improve first-glance stickiness.
Use Engaged View as a leading indicator before conversions kick in.
Meta Introduces Value Rules For Smarter Bidding
What happened: Meta’s Value Rules now allow advertisers to adjust bids based on user characteristics like age, device, or location, and align spend with expected customer value.
Why it matters: You can now shift budgets based on segments that produce better LTV or ROAS, making every dollar more efficient.
What to do:
Build customer profiles and align them with value rules.
Test against Advantage+ campaigns to benchmark lift.
Limit the number of rules, Meta applies only the first matching one.
Meta Advantage+ Sales Takes Over Manual Campaigns
What happened: Meta is continuing its automation push by fully rolling out Advantage+ Sales campaigns, merging manual setups into a single, AI-driven format.
Why it matters: Campaign managers now need to think more like strategists than technicians. The real advantage lies in your inputs.
What to do:
Provide high-quality creative and clear audience signals.
Let Meta’s system run, but audit performance daily.
Prepare creative variations for constant refresh.
Social & Content Evolution
This month proved that content performance depends on more than just reach. Authenticity, interactivity, and strategic testing now shape social success.
Instagram Adds Follower Drop-Off Insights
What happened: Instagram rolled out new analytics that show you exactly when you gained or lost followers, down to the content that triggered the shift.
Why it matters: For the first time, you can directly connect individual posts to retention or churn, giving you a roadmap for what works.
What to do:
Track which formats or topics correlate with losses.
A/B test CTAs, posting times, and carousel lengths.
Create audience segments by behavior and adjust strategy accordingly.
Reddit Evolves Into A Search Engine
What happened: Reddit is consolidating its traditional search functionality and Reddit Answers into a single, robust search-first experience, positioning itself as the Google alternative for peer-reviewed insights.
Why it matters: Reddit is already influencing Google results. Now it wants to be the source.
What to do:
Optimize for branded search presence on Reddit.
Run AMA-style campaigns to build trust in niche subreddits.
Experiment with Reddit Ads for high-intent discovery.
ShopMy Circles Turns Influencers Into Storefronts
What happened: ShopMy, the platform built to help creators monetize recommendations, now allows influencers to create “Circles“: always-on storefronts that showcase curated product collections in a searchable, shoppable format.
Why it matters: Influencer marketing is shifting from one-off promotions to persistent product discovery. These Circles allow creators to turn past content and ongoing product picks into revenue-generating hubs. It’s not just a link in bio anymore; it’s a branded shopping experience with real conversion potential.
What to do:
Partner with creators in your niche to build product-specific Circles that reflect your catalog and values.
Treat Circles like evergreen landing pages: support them with social content, updates, and seasonal refreshes.
Use performance analytics to track not just click-throughs but also long-tail sales impact over time.
Christian Influencers Redefine Creator Impact
What happened: Faith-based influencers are gaining real traction, not just with religious audiences, but across lifestyle, parenting, and wellness spaces. Their content blends day-to-day authenticity with values-driven storytelling, creating deep community trust.
Why it matters: This is a prime example of the broader trend toward micro-communities and purpose-driven branding. Audiences are gravitating to creators who reflect their core beliefs and lifestyles.
What to do:
Identify creators who reflect your audience’s values—not just their interests.
Develop long-term collaborations with content flexibility and storytelling freedom.
Use niche influencers to lead content that builds emotional resonance, not just reach.
Pinterest Shares Audience Growth Framework
What happened: Pinterest has rolled out a formal guide to growing engaged audiences, emphasizing consistent posting, trend-driven content, and SEO-friendly pins.
Why it matters: Pinterest users are planners with high intent. The platform remains underutilized despite offering low competition and high-conversion potential. With a structured strategy, marketers can unlock traffic that actually drives action.
What to do:
Align pin strategy with seasonal search trends and evergreen needs.
Mix lifestyle images with product-specific shots to cover intent from inspiration to action.
Optimize for both visual appeal and keyword relevance. Titles, descriptions, and image overlays all matter.
Technical SEO and Discovery
If you’re optimizing for visibility, searchability now includes platforms like the App Store, AI tools, and LLMs. August brought new signals to track and new boxes to check.
Apple Adds Keywords To Custom Product Pages
What happened: Apple is bringing more search functionality to the App Store by indexing keywords inside Custom Product Pages (CPPs). Until now, CPPs were primarily used for personalized ad targeting. Now they’re organic content.
Why it matters: This gives mobile marketers a new way to win App Store traffic organically, especially for segmented use cases or campaigns that aren’t covered in your main listing. With the right keyword targeting and design strategy, CPPs can pull double duty, supporting both ASO and ad performance.
What to do:
Build CPPs for high-intent search terms that differ from your core app listing.
Match each page with distinct creative, copy, and feature callouts.
Monitor ASO tools to track keyword ranking lift tied to CPP optimization.
Apple Screenshot Captions Are Now Searchable
What happened: Apple also announced it’s now indexing the text that appears in App Store screenshot captions. That means every piece of visual creative now contributes to your keyword strategy.
Why it matters: Screenshots were already important for conversion. Now they matter for discoverability too. Keyword-rich visuals give Apple more content to crawl and understand—especially for users browsing visually.
What to do:
Update screenshot captions to include high-value keywords aligned with user intent.
Highlight features, outcomes, and differentiators, not just taglines.
Audit global versions of your listings to apply this optimization in all markets.
B2B and Brand Authority
AI tools, platform automation, and saturated SERPs are raising the bar. Authority has to be earned, proven, and distributed consistently. These updates reinforce that your brand’s visibility will hinge on your credibility.
Press Releases as AI Visibility Assets
What happened: Press releases are making a comeback, but not in the way you think. Structured announcements are increasingly picked up by LLMs and surfaced in AI-generated summaries. Tools like Gemini and Perplexity favor the clarity and authority of press releases over less structured blog content.
Why it matters: This gives you a new reason to invest in PR distribution. The right release can now earn brand visibility in traditional news cycles and AI-driven discovery.
What to do:
Structure releases with clear headlines, bullet points, and pull quotes.
Add schema markup where possible to help LLMs understand context.
Syndicate broadly and track pickup using AI monitoring tools.
Twitch Expands Brand Possibilities
What happened: Twitch isn’t just for gamers anymore. More creators in beauty, fitness, lifestyle, and music are building loyal communities through live content.
Why it matters: Twitch combines community, interactivity, and long-form attention, all ingredients for meaningful brand connection.
What to do:
Partner with Twitch creators who align with your brand voice.
Test live takeovers, product drops, or co-created series.
Repurpose livestream highlights into Shorts and Reels.
Conclusion
AI is changing how search works. Platforms are changing how campaigns run. And users are shifting how they discover, evaluate, and engage with brands.
To win in this new era, your strategy needs to evolve:
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Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go!
First things first: a product page on an online store is a page too. This means that all the SEO things that matter for your content pages matter for your product pages as well. Of course, there’s a lot more to product page SEO. But for now, this will be your basic optimization. Tip: If you offer not-so-exciting products on your site, you may want to read our post on SEO for boring products.
Let’s start with the basics.
A great title
Try to focus on the product name and include the manufacturer’s name, if applicable. In addition, if your product is a small part of a larger machine (screw, tube), for example, you should include the SKU as well. People might search for that specifically.
A proper and unique product description
While it might be tempting to use the same description as the product’s manufacturer, you really shouldn’t. That description might be found on hundreds of websites, which means it’s duplicate contentand a sign of low quality for your website (to Google). Remember, you want to prevent duplicate content at all times!
Now, you might think: “But all my other content (content pages, category pages, blog) is unique!” However, if the content on hundreds of product pages isn’t unique, then the majority of your website’s content still won’t be up to par. So make time to create unique content! And if you need help, the Yoast WooCommerce SEO plugin comes with product-specific content and SEO analysis that helps you produce great product descriptions.
An inviting meta description
A product page usually contains a lot of general information, like the product’s dimensions or your company’s terms of service. To avoid Google using that unrelated text in a meta description, you want to add a meta description to your product pages. It’s arguably even more important than adding one to your content pages!
Next, try to come up with unique meta descriptions. This can be difficult sometimes. You might come up with a sort of template, where you only change the product name per product. That’s okay to start with. But ideally, all your meta descriptions should be unique. Yoast SEO has various AI features that will help you with this.
Pick a great and easy-to-remember URL
We recommend using the product name in the URL. However, keep it short and simple so that it is still readable for site visitors.
Add high-quality and well-optimized images with proper ALT text
Include the product name in at least the main product image. This will help you do better in visual search. Also, don’t forget video — if applicable.
Focus on your product page UX
Last but not least: UX, or user experience. This is an important step because it’s all about making your product pages as user-friendly as possible. Plus, it’s an important part of holistic SEO. There are many parts to UX, which is why we wrote a post with product page UX examples. Give it a read!
2. Add structured data for your products and get rich results
Structured data is an essential part of a modern SEO strategy. You simply can’t do without structured data for your product pages anymore, because they help your product page stand out. For example, there is a specific Product schema that helps you get highlighted search results, so-called rich results. These are great for your site’s visibility, and they can also increase your click-through rate! And if you mark up customers’ reviews with Review structured data, they will show up in the search results. Seeing those beautiful stars underneath a product page will convince people they should check out your site!
Another reason to add it is to manage customers’ expectations. Your visitors will know your price up front and that the product is still in stock. How’s that for user experience?
Search engines and AI/LLMs will understand your page better
Structured data is also important for your product page SEO because the major search engines came up with this markup, not the W3C consortium. Google, Bing, Yahoo, and Yandex agreed upon this markup, so they could identify product pages and all the product elements and characteristics more easily. Why? So they could a) understand these pages a lot better and b) show you rich snippets like this:
That’s a lot of info in the search results, right?
The Product schema tells the search engine more about the product. It could include characteristics like product description, manufacturer, brand, name, dimensions, and color, but also the SKU we mentioned earlier. The Offer schema includes more information on price and availability, like currency and stock. It can even include something called priceValidUntil to let search engines know that the price offer is for a limited time only.
Add structured data with Yoast SEO
Boost your website’s presence with powerful schema structured data features, included for free with Yoast SEO.
Options to add structured data for product page SEO
Schema.org has a lot of options, but only a limited set of properties are supported by search engines. For instance, look at Google’s page on product page structured data to see what search engines expect in your code and what they can do with it.
This is why you want to add Schema.org data for product page SEO: It’s easier to recognize for Google, and it makes sure to include important extras in Google already. If you have a WooCommerce shop, our WooCommerce SEO plugin takes care of a lot of this stuff behind the scenes.
A preview of how your product might look in Google thanks to structured data
3. Add real reviews
Reviews are important. In fact, 74% of consumers say that they check reviews on at least two sites before buying anything online or locally. Although not everyone trusts online reviews, many do, so they can be very helpful.
If you are a local company, online reviews are even more important. Most reviews tend to be extremely positive, but it might just be the negative reviews that give a better sense of what is going on with a company or product. In addition, getting awesome testimonials is another way of showing your business means business.
Leading Dutch online store Coolblue gives consumers a lot of options to make relevant and useful reviews of the products they buy
Try to get your customers to leave reviews, then show the reviews on your product page. Do you get a negative review? Contact the writer, find out what’s wrong, and try to mitigate the situation. Maybe they can turn their negative review into a positive one. Plus: You’ve gained new insights into your work.
If you’re not sure how to get those ratings and reviews, check out our blog post: how to get ratings and reviews for your business. And don’t forget to mark up your reviews and ratings with Review and Rating schema so search engines can pick them up and show rich results on the search results pages.
4. Make your product page lightning fast
Nobody enjoys waiting, especially when browsing on a mobile device. Many shoppers are now using their phones to make purchases, so speed on your product pages is crucial. Visitors expect instant access to content, and search engines reward that expectation. Compress images, implement responsive design, and streamline scripts to enhance load times. Regularly test your mobile layout to identify and fix problems before they impact your users. Prioritizing mobile performance not only satisfies your customers but also aligns with search engine preferences, potentially boosting your SEO rankings and increasing traffic.
Looking at numbers in Google Analytics, Search Console, or other analytical tools can give you insight into how people find and interact with your page. These insights can help you improve the performance of a page even more. But there’s another way to ensure that your product page is as awesome as it can be: user testing. There are also many ways to get more value from site visitors with A/B testing.
How user testing can help you
Testers can find loads of issues for you, such as terrible use of images (including non-functioning galleries), bad handling of out-of-stock products, or inaccurate shipping and return information, which can lead to trust issues. Now, you might be thinking: Surely, my website doesn’t have those issues! But you’d be surprised.
In their Product Page UX research project, the Baymard Institute found that:
“The high-level benchmark results show that only 49% of e-commerce sites have an overall ‘decent’ or ‘good’ UX performance for their product pages, while 51% of sites have ‘mediocre’ or worse product page implementations. On the extreme ends of performance, only a couple of sites had a very ‘poor’ Product Page UX performance that failed to align with commonly observed user behavior in our large-scale PDP testing. This is a fortunate shift upward from 2021, which previously had 4% of sites with below ‘poor’ performances. At the other end of the scale, there aren’t any sites with an overall ‘Perfect’ or ‘“’State of the Art’ product page implementation (unchanged since 2021).
The Baymard report has loads of insights into the most common errors seen on product pages
While you compare your product pages to external user research, don’t forget to do your own user testing! Doing proper research will give you eye-opening results that you probably wouldn’t have found yourself.
Bonus: Build trust and show people your authenticity
Getting a stranger to buy something on your site involves a lot of trust. Someone needs to know you are authentic before handing you their hard-earned money, right? Google puts a lot of emphasis on the element of trust — It’s all over their famous Search Quality Raters Guidelines. The search engine tries to evaluate trust and expertise by looking at online reviews, the accolades a site or its authors receive, and much more.
Brand perception in AI and LLMs
AI search engines and LLMs also assess these trust factors to shape how your brand is presented. They analyze reviews, schema, and overall credibility to produce an accurate portrayal. A trustworthy online presence can positively influence how these systems perceive and convey your brand to users.
This is why it’s so important that your About Us and Customer Service pages are in order. Make sure people can easily find your contact information, information about returns and shipping, payment, privacy, etc. This will build trust with your customers. So, don’t forget!
Social proof is another way to build trust with your customers. Adding social proof to your product pages can significantly influence buying decisions. Display customer reviews, testimonials, and ratings to build trust and demonstrate real-life experiences. Include trust badges, like security symbols or industry awards, to boost credibility. Encourage happy customers to share photos or videos of your products and showcase this content on your website. These elements help assure visitors that your products are both credible and valued by others.
Conclusion: Be serious about your product page SEO
If you’re serious about optimizing your product page, you shouldn’t focus on regular SEO and user experience alone. You’ll have to dig deeper into other aspects of your product pages. For instance, you could add the Product and Offer Schema, so Google can easily index all the details about your product and show these as rich results in the search results. In addition, you should make your product pages fast, add user reviews, and try to enhance your website’s trustworthiness. And don’t forget to test everything you do!
Need a helping hand? Be sure to check out our ecommerce SEO training course. Learn what ecommerce SEO entails, how to optimize your site, and boost your online presence. Want to get your products ranking in the shopping search results? We’ll tell you how. Start your free trial lesson today! Full access to Yoast SEO Academy is included in Yoast SEO Premium, which also includes all other plugins — including Local SEO for optimizing your performance in local search.
Check out our overview of product page must-haves
To help you stay on top of your product pages, we created a PDF that you can use to optimize your product pages. Most of what’s discussed in this blog post can be found in the PDF, plus more tips! Just click on the image to go to the PDF and download it.
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Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing and shipping benefits to their most valuable customers.
How it works:
Personalized annotations display member-only discounts or shipping benefits in both free and paid listings.
A new loyalty goal in Google Ads helps retailers optimize budgets toward high-value shoppers, adjusting bids to prioritize lifetime value.
Sephora US saw a 20% lift in CTR by surfacing loyalty-tier discounts in personalized ads.
Why we care. With 61% of U.S. adults saying tailored loyalty programs are the most compelling part of a personalized shopping experience (according to Google), retailers face pressure to prove value beyond discounts.
By surfacing member-only perks directly in search and shopping results, retailers can boost engagement from their most valuable customers and optimize spend toward higher lifetime value, not just single conversions. It’s a way to tie loyalty programs directly to ad performance — and win more share of wallet from existing shoppers.
The big picture. Loyalty features are Google’s latest move to keep retail advertisers invested in its ecosystem — positioning search and shopping as not just discovery channels, but retention engines. Expect more details at Google’s Think Retail event on Sept. 10.
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