Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free traffic, compounding over time. Does it often get ignored, just when it matters most?
This Black Friday, Yoast WooCommerce SEO offers a more innovative way to boost visibility in search engines. It’s built to help ecommerce teams and SEO beginners optimize product listings at scale, improve product rankings, and get their products seen by relevant traffic without relying on developers or SEO agencies. From structured data that powers Google Shopping to auto-generated meta descriptions that convert, Yoast SEO for product pages helps you unlock visibility where it counts.
10 features designed to help WooCommerce stores sell more!
1. Make your products pop in search with Automated Schema Markup
SEO plugin for WooCommerce automatically adds structured data to your product pages, including price, stock status, and review ratings, so Google knows exactly what you’re selling.
Here’s why this is essential during Black Friday:
Earn more visibility with essential markups
Your products become eligible for enhanced display formats in Google search and Google Shopping, like star ratings, price tags, and “In stock” labels, which catch the eye and drive more clicks.
Show up in search with enhancements.
Your products become eligible for rich results in Google Search and Shopping, helping you stand out with product snippets with visual cues, giving you a critical edge to gain buyers’ trust.
Scale stress free during busy hours
Whether you have 10 products or 10,000, the automation works across your entire catalog, giving your store a visibility boost without coding or development support.
2. Ecommerce SEO for product pages
Black Friday is approaching, and you shouldn’t settle for generic Black Friday ecommerce SEO advice. Product pages must be fast, focused, and fully optimized, yet most tools fall short.
Yoast SEO for WooCommerce gives you a more intelligent SEO analysis tailored to your e- commerce needs.
Here’s why it matters right now:
Optimize faster with checks tailored for online stores.
Yoast SEO for WooCommerce knows the difference between product pages and blog posts. SEO for product pages enables ecommerce-specific analysis looks for missing GTINs, product images, short descriptions, and key product data, which impact how your listings rank and appear in search.
Clean content with more intelligent optimization
When your product pages meet SEO best practices, they stand a better chance of ranking, earning clicks, and converting buyers, especially during peak sales like Black Friday.
Built-in guidance to tackle high-traffic periods
The tool flags what’s missing, offers suggestions to fix it, and helps you complete each page with confidence, no spreadsheets, no second-guessing.
3. Keep your sale pages in the spotlight with canonical URLs
When your store has filters, variants, or dynamic parameters, it can unintentionally create multiple URLs for the same product. Yoast Black Friday ecommerce SEO handles this with canonical tags, ensuring search engines focus on the most critical version. It’s an essential tool to safeguard your rankings during high-traffic periods like Black Friday.
Why it matters for Black Friday:
Prevents internal competition in search results
Filters or variants like color, size, or other factors can generate dozens of duplicate URLs. Canonicals ensure your main product page ranks, and not identical clones.
Keeps the focus on your high-converting sale URLs
During campaigns, you want one clear URL driving all traffic and shares. Canonical control lets you guide the attention of search engines and shoppers to the most profitable path.
Avoids SEO dilution across extensive seasonal catalogs
Black Friday season sales often mean bulk uploads across many categories. Canonicals help you scale without wrecking your SEO by telling search engines which URLs to prioritize.
4. AI-Powered meta titles and descriptions
Writing compelling meta titles and descriptions across hundreds of product and category pages can take up time, especially during Black Friday. Yoast SEO’s generative AI tool relieves pressure by helping you act fast and stay consistent.
Why it matters for Black Friday ecommerce SEO:
Instantly creates five optimized options per page.
No more starting from scratch. Whether you have 10 or 1,000 products, you’ll get fast, relevant, SEO-friendly, and conversion-focused suggestions.
Let’s you inject urgency and seasonal phrases automatically.
You can easily add terms like “Black Friday Deals,” “Only Today,” or “Hurry—Ends Soon” into your metadata so your listings match the season’s tone and urgency.
Reduces writing time and boosts consistency
When every product needs a compelling meta description, AI speeds up the process while keeping branding and tone aligned.
Help your online store stand out!
Get this and much more in the Yoast WooCommerce SEO plugin!
5. Increase shoppers’ engagement with internal linking suggestions
Intelligent internal linking isn’t just good for SEO. It boosts time on site and nudges shoppers toward more purchases. Yoast SEO automatically recommends links to related products, categories, or promo pages while editing, so you never miss a chance to cross-promote during a high-traffic season.
Why it matters for Black Friday:
Recommends relevant internal links
Link high-traffic Black Friday products to similar deals or bundles to increase cart size and page views.
Improves site structure and shopper retention
A clear internal linking strategy guides users deeper into your store, helping them discover more of what they want.
Distributes SEO value to priority pages
Funnel link authority toward your most profitable or seasonal categories without manual planning.
6. Polish every share with social preview customization
First impressions on social media can make or break a click. Yoast SEO lets you control how every product or sale page appears when shared on Facebook and X. You can customize your posts without relying on a designer.
Why it matters for Black Friday:
Customize how each page looks when shared
Align visuals and messaging for your most significant sales to match the tone and urgency of your ad campaigns.
Prevent broken or off-brand previews
Avoid the risk of blank images, awkward text cuts, or generic-looking links that lower CTR.
Make every page share-ready, instantly
Eliminate the need for external tools by handling everything within WordPress.
7. Eliminate broken links with the Redirect Manager
During seasonal updates, product URLs change, stock rotates, and categories shift. Yoast SEO’s Redirect Manager keeps your store agile and error-free by prompting for redirects when you move or delete a page and letting you manage them in bulk for larger campaigns.
Why it matters for Black Friday:
Prompts for redirects automatically
Stay ahead of 404 errors when product pages are removed or consolidated during your Black Friday refresh.
Prevents lost traffic in live campaigns
Ensure shoppers don’t land on dead ends from searches, ads, or email links.
Bulk manages redirects at scale
Easily import/export rules so you can update entire catalogs in one go.
8. Prioritize what matters with a WooCommerce optimized sitemap
Yoast SEO generates a lean, clean XML sitemap that emphasizes your key products and categories so Google can quickly find and index the right pages.
Why it matters for Black Friday:
Excludes non-essential elements
Keep bots focused on pages that convert, not test products or expired deals.
Prioritizes core product/category pages
Surface your highest-converting listings sooner in search.
Boosts crawl efficiency during rapid updates
Frequent product additions or updates? No problem. Your sitemap stays updated and focused.
9. Reach the right shoppers with multilingual & regional SEO
Black Friday is global, but search intent varies by country. With Yoast SEO, your WooCommerce store can automatically serve the correct language and regional content, ensuring each shopper lands a relevant, localized experience.
Why it matters for Black Friday:
Directs users to the correct language or market page
Auto-detects delivers region-appropriate content for better engagement.
Reduces bounce from mismatched traffic
Avoid shoppers clicking away due to currency issues or unfamiliar language.
Supports UK, US, and international targeting
Essential if your campaign runs across multiple storefronts or regions.
10. Stay search-ready with built-in best practices
Black Friday ecommerce SEO campaigns move fast, and so do SEO rules. Yoast SEO keeps your store aligned with the latest Google guidelines in real time, so you don’t have to double-check every tag, title, or markup under pressure.
Why it matters for Black Friday:
Updates in sync with Google’s changes
Trust that your store is optimized even as algorithms evolve.
Prevents technical errors during fast changes
Launch flash sales, new landing pages, or content tweaks without risking SEO slip-ups.
Maintains quality under pressure
Even during high-stress periods, you’ll ship content that performs well in search.
Ready to make this your best Black Friday yet?
Don’t wait until the last minute. Install and configure Yoast SEO for WooCommerce now and start optimizing your store with robust, scalable tools. From automated metadata to intelligent internal linking, everything is built to save time and boost results. With Yoast, you’re not just keeping up, you’re staying ahead.
Start now, as the sales surge, and you will find your store miles ahead.
Help your online store stand out!
Get this and much more in the Yoast WooCommerce SEO plugin!
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-08-04 11:26:142025-08-04 11:26:1410 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue
Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user input.
In fact, there are over 300 LLMs designed for a range of use cases from text generation to writing code. In this blog post, you’ll find a list of 22 leading LLMs as of July 2025.
Best LLMs in July 2025
Here’s a table with 22 key large language models (LLMS) in 2025:
LLM Name
Developer
Release Date
Context Length
License
Active Parameters
Llama 4 Scout
Meta AI
April 2025
10 million
Open Source
17 billion
Grok 4
xAI
July 2025
256 thousand
Proprietary
Unknown
Gemini 2.5 Pro
Google
March 2025
1 million
Proprietary
Unknown
MiniMax-Text-01
MiniMax
January 2025
4 million
Open Source
45.9 billion
o3-pro
OpenAI
April 2025
200 thousand
Proprietary
Unknown
DeepSeek-R1-0528
DeepSeek
May 2025
128 thousand
Open Source
37 billion
GPT-4.1
xAI
April 2025
1 million
Proprietary
Unknown
Nova Premier
Amazon Web Services
April 2025
1 million
Proprietary
Unknown
o4-mini
OpenAI
April 2025
200 thousand
Proprietary
Unknown
o3-mini
OpenAI
January 2025
200 thousand
Proprietary
Unknown
Gemini 2.5 Flash
Google
April 2025
1 million
Proprietary
Unknown
Claude Opus 4
Anthropic
May 2025
200 thousand
Proprietary
Unknown
Claude Sonnet 4
Anthropic
May 2025
200 thousand
Proprietary
Unknown
Qwen3-235B-A22B-Thinking-2507
Alibaba
July 2025
262 thousand
Open Source
22 billion
Llama Nemotron Ultra
NVIDIA
April 2025
128 thousand
Open Source
Unknown
Mistral Medium 3
Mistral AI
May 2025
128 thousand
Proprietary
Unknown
DeepSeek-R1
DeepSeek
January 2025
128 thousand
Open Source
Unknown
Solar Pro 2
Upstage AI
July 2025
66 thousand
Proprietary
Unknown
Kimi K2
Moonshot AI
July 2025
128 thousand
Open Source
32 billion
o3
OpenAI
April 2025
200 thousand
Proprietary
Unknown
Grok 3 Mini
xAI
February 2025
1 million
Proprietary
Unknown
GPT-4o
OpenAI
March 2025
128 thousand
Proprietary
Unknown
Let’s take a closer look at some of the most popular models recently introduced to the market.
1. Grok 4
Developer: xAI
Release Date: July 9, 2025
Context Length: 256 thousand tokens
Image Input Support: Available
License: Proprietary
What is it? Grok 4 is the latest AI model developed by xAI, Elon Musk’s startup.
The model utilized a large and varied dataset for training, leveraging xAI’s internal supercomputer, Colossus, which is equipped with 200,000 GPUs.
Grok 4 can utilize external tools such as search engines and code interpreters. When addressing complex programming challenges or looking for current information on a topic, the model can generate its own search queries and retrieve real-time data from the internet to enhance its responses.
The model is also capable of analyzing various media types, including images and videos, which helps to increase the relevance and accuracy of its answers.
2. GPT-4.1
Developer: xAI
Release Date: April 14, 2025
Context Length: 1 million tokens
Image Input Support: Available
License: Proprietary
What is it? GPT-4.1 is a flagship general-purpose model from OpenAI designed for “problem solving across domains”, as the company describes itself.
The model supports a context window of up to 1 million tokens, allowing for the analysis of larger datasets. GPT-4.1 is a versatile model capable of analyzing both text and images.
3. Gemini 2.5 Pro
Developer: Google
Release Date: June 17, 2025
Context Length: 1 million tokens
Image Input Support: Available
License: Proprietary
What is it? Gemini 2.5 Pro is Google’s most advanced AI model within the Gemini series, designed to address complex problems.
Recently released in June 2025, it stands out as a multimodal large language model (LLM), capable of processing and analyzing diverse data types, including text, audio, images, video, and entire code repositories. This versatility allows Gemini 2.5 Pro to extract insights and
generate solutions from a wide array of information sources.
4. DeepSeek R1 0528
Developer: DeepSeek
Release Date: May 28, 2025
Context Length: 128 thousand tokens
Image Input Support: Not available
License: Open Source
What is it? DeepSeek R1 0528 is the latest iteration of DeepSeek’s R1 AI model, released on May 28, 2025.
The model’s advanced reasoning features enable it to tackle complex problems more effectively, making it suitable for applications that require deep analytical skills.
DeepSeek R1 0528 continues to be an open-weight model, boasting an impressive architecture with 685 billion parameters. Of these, approximately 37 billion are active at inference time.
This improvement solidifies DeepSeek’s position as a comprehensive open-source alternative to leading proprietary models from OpenAI and Google, all while preserving the cost-effectiveness and accessibility inherent in open-source development.
5. Claude Opus 4
Developer: Anthropic
Release Date: May 22, 2025
Context Length: 200 thousand tokens
Image Input Support: Available
License: Proprietary
What is it? Claude 4 Opus is the most advanced AI model from Anthropic, the company states.
Recently released in May 2025, it excels in handling complex, long-running tasks, making it ideal for coding, deep research, and writing.
The model supports a context length of 200 thousand tokens, which is typical for AI models within the Claude 4 family.
6. Qwen3-235B-A22B-Thinking-2507
Developer: Alibaba
Release Date: July, 2025
Context Length: 262 thousand tokens
Image Input Support: Not available
License: Open Source
What is it? Qwen3-235B-A22B-Thinking-2507 is an advanced, open-source language learning model developed by Alibaba Cloud, designed for reasoning tasks.
Supports a native context length of 262,144 tokens, which is crucial for complex reasoning tasks and can be used in various applications, including code generation tasks and solving math problems.
7. Claude Sonnet 4
Developer: Anthropic
Release Date: May 22, 2025
Context Length: 200 thousand tokens
Image Input Support: Available
License: Proprietary
What is it? Claude Sonnet 4 is a mid-sized model developed by Anthropic, designed for high-volume applications.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-07-31 13:07:072025-07-31 13:07:0722 Best Large Language Models (LLMs) in 2025
Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing like it used to?
Maybe it ranked on the first page of Google for a few months and brought in steady leads, and then…poof! Nothing. The traffic just disappeared, and you’re left wondering what happened.
If that sounds familiar, you’re dealing with content decay. Trust me, you’re not alone. Content decay happens when once-successful content loses its search rankings, traffic, and effectiveness over time. It’s frustrating, especially when you put so much work into creating it in the first place.
The good news is content decay isn’t an automatic death sentence for your copy. Let’s dive into what content decay actually is, how to spot it before it becomes a bigger problem, and how to fix it so your content can start performing again. Because let’s be honest: nobody has time to constantly recreate content from scratch when a little maintenance can bring it back to life.
Key Takeaways
Content decay is about declining user interest, not just old content. When user behavior shifts or new competitors emerge, previously successful content can lose rankings and traffic even if it’s still technically accurate.
Monitor your content regularly using free and paid SEO tools. Google Search Console, Ubersuggest, and SEMrush can help you identify declining traffic and rankings before content decay becomes a bigger problem.
You have multiple strategies to fix declining content. Quick wins include adding videos, tables of contents, and FAQ schema, while more comprehensive approaches involve expanding, consolidating, or pruning your existing content.
Fixing content decay is more cost-effective than starting from scratch. Since your declining content already proved it could rank and drive traffic, strategic updates often deliver better ROI than creating entirely new content.
Early detection is crucial for successful content recovery. Set up regular monitoring and alerts so you can address content decay before your rankings completely disappear from search results.
What is content decay?
Let’s get specific about what we’re dealing with here. Content decay is a gradual decline in your content’s performance over time. We’re talking about drops in organic traffic, search rankings, engagement rates, and conversions. It’s not just a bad month or a seasonal dip; it’s a consistent downward trend that shows you’re losing your grip on your audience.
But here’s the important part: content decay isn’t just about your content getting “old.” It’s actually a symptom of declining user interest, a much bigger issue. Think about it this way. When you first published that blog post, it hit all the right notes for E-E-A-T. It was timely, relevant, and answered questions people actively searched for. But as time goes on, user behavior changes, new competitors enter the space, and search algorithms evolve. Suddenly, once valuable content starts to feel stale or outdated.
Content decay happens because your audience’s needs and interests are constantly shifting. What they cared about six months ago might not be what they focus on today. They’ve moved on to more advanced topics, or perhaps new trends have emerged that make your content feel less relevant.
Ultimately, when users stop engaging with your content — by clicking away quickly, not sharing it, or not converting — search engines take notice and start pushing it down in the rankings.
How declining user interest happens
User interest decline isn’t a new concept. Think about how search queries for digital cameras completely plummeted after the iPhone was released. People didn’t suddenly stop taking photos. Instead, their interest shifted to a better solution that combined their phone and camera needs.
The same thing happens with your content. There are several reasons why user interest might drop over time. Sometimes people lose interest in a topic altogether (like how fewer people search for “how to burn CDs” these days). Other times, Google introduces new navigation features or rich results that answer users’ questions directly in the search results, leading to zero-click searches. A big disruptor in the search space, AI Overviews and now AI Mode, reduce the clicks necessary to get answers.
While personalizing content can be a great way to reach your audience, it can sometimes work against you. It might only rank for certain demographics or geographic areas now, limiting your reach. Algorithm updates can change what Google thinks is relevant, and increased competition means more players fight for the same audience attention. Even seasonality plays a role; your summer suncare content won’t get much love in December.
But fear not. The key in recognizing content decay often reflects broader shifts in user behavior rather than problems with the content itself. That’s why updating content strategically can bring it back to life.
How to recognize content decay when it happens
A tricky thing about content decay is that it can sneak up on you. One day, your content is performing well. The next thing you know, it’s barely getting traffic. There are some warning signs you can see before the decay completely tanks performance.
First, take a hard look at whether the content is outdated or irrelevant. This is especially true if you write about timely topics or include survey data. Content age does matter. A blog post from 2019 about “social media trends” will feel pretty stale by now, for example. If your content references old statistics, outdated tools, or strategies that aren’t effective anymore, users will bounce quickly.
Next, do some competitive research. Is your competitor’s content simply better than yours? Maybe they’ve updated posts with fresh data, better formatting, or a deeper dive into the topic. If you’re still writing short blog posts while your competitors have published 2,000-word comprehensive guides with videos and infographics, it can be a big red flag.
Take a minute to check for other URLs on your site covering the same topics. Content decay can sometimes happen because you’ve accidentally created competing pages that cannibalize each other’s traffic.
The most obvious signs of content decay are performance metrics: declining organic traffic, higher bounce rates, lower time on page, and fewer conversions. Pay attention to how this content performs during algorithm updates or new feature rollouts. If your traffic drops significantly after an update, your content might no longer align with what Google considers valuable or relevant. Or, in the case of AI Mode, it might no longer meet the benchmarks that Google uses to serve that information up to customers as part of zero-click search. In cases like this, it can make sense to approach the user’s search priorities from a Search Everywhere perspective.
Use SEO tools to find decayed content
You can look for signs of content decay on your own, but SEO tools make it much easier to identify. Trying to track this information down in spreadsheets gets overwhelming, especially if you have a lot of content.
Google Search Console is a typical option for many people because it’s free and pretty robust. Checking the Performance report and filtering by specific pages or queries can show you consistent traffic declines over the past six months to a year. You can also look for the “Average position” column to see if rankings have dropped for key terms. If a page used to rank in spots 1-5 and now sits at position 15, it’s content decay in action.
Ubersuggest is another great tool for tracking content decay. The Site Audit feature can identify pages with declining organic traffic, and the Keyword Tracking tool can monitor how your target keywords perform over time. You can even set up alerts to notify you when rankings drop significantly.
Finally, there’s SEMRush. This platform takes it a step further with a Position Tracking tool that allows you to see exactly how your rankings change over time. The “Cannibalization” report is especially helpful when identifying multiple pages on your site that compete for the same keywords, a common cause of content decay.
The key to this is setting up regular monitoring to catch content decay as early as possible. Content repurposing becomes much easier when declining content is identified before it completely disappears from search results.
Content decay solutions
Now, for the good news: content decay isn’t permanent. Once you’ve identified which pieces of content are declining, you have several strategies to bring them back to life. The beauty of fixing content decay is that you’re working with content that already had some success, not starting from scratch. The key is choosing the right approach based on what’s caused the decay in the first place.
Embed a video
Adding a relevant video to your existing content can help boost engagement and time on page, two factors that often signal to Google that your content is valuable. A quick explainer video or a detailed walkthrough can help your content feel fresh and current. You can post these videos elsewhere (like YouTube or TikTok) for additional “Search Everywhere” relevance.
Optimize content for SEO
Sometimes, content decay happens because SEO best practices have evolved since you first published. Update your title tags, meta descriptions, headers, and internal linking structure to align with current SEO standards. You might also need to adjust keyword density or improve the content’s semantic relevance.
Add FAQ Schema markup
FAQ schema can help your content appear in rich snippets and AI Overviews, which gives you more real estate in search results. If your content answers common questions, adding this markup can help it regain visibility and attract more clicks.
Add a table of contents
Another organizational element that can help improve your content (and user experience)? A table of contents. This helps make your content more scannable, which is especially important for longer pieces that might experience high bounce rates.
Prune content
Sometimes, less is more. If sections of your content are outdated or no longer relevant, removing them can actually improve performance. Focus on keeping the most valuable, accurate information.
Re-promote
Your declining content might just need a visibility boost. Share it again on social media, include it in email newsletters, or mention it with internal links in newer blog posts to drive fresh traffic and engagement signals.
Add expertise
Enhance your content’s authority by adding expert quotes, case studies, or more detailed analysis. If your content feels surface-level compared to your competitors, deeper expertise can help it regain rankings.
Expand
Pruning is a great way to refresh content, but sometimes you may need to add something to improve it. If user intent has shifted toward more comprehensive coverage, you should expand content to better match what searchers want. That might look like turning a 1,000-word post into a 2,500-word guide.
Consolidate
If multiple pages compete for the same keywords, you could consolidate them into one stronger piece to eliminate cannibalization and concentrate ranking power. Updating content strategically often delivers better ROI than creating brand new content from scratch.
What is content decay?
Content decay is when a blog post or page that used to get solid traffic and rankings slowly starts losing visibility over time. Along with age, it happens when user interest shifts, competitors publish stronger content, or Google updates its algorithm. The result? Less traffic, fewer conversions, and lost opportunities. The fix: update, expand, or optimize the content to bring it back to life instead of letting it fade away.
Conclusion
Content decay isn’t the end of your hard work. By understanding it’s about declining user interest rather than aging content, you can strategically bring your best-performing pieces back to life.
The key to catching decay early is to regularly monitor it with the tools you have to work with, like GSC, Ubersuggest, and SEMRush. Once you know what’s in decline, you have options to remedy it: quick wins like videos and adding tables of content to comprehensive expansion or consolidation.
Fixing content decay is more cost-effective than creating brand-new content, especially when you know these pieces can succeed. They just need strategic updates.
Feeling overwhelmed by the process of identifying and fixing content decay? Don’t tackle it alone. Reach out to NP Digital for expert guidance on content strategy or check out an Ubersuggest demo to see how our tools can streamline your content decay monitoring and help prioritize which pieces need love first.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-07-29 19:00:002025-07-29 19:00:00What Is Content Decay? How to Identify and Fix Declining Content
SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of text messages, SMS marketing can be a great way to engage customers and boost sales.
Throughout this article, we’re going to dive deeper into what a successful SMS marketing strategy looks like, plus some top tips and tools for making it work for your business.
Key Takeaways
SMS marketing is a great method for communicating directly and effectively with your audience.
With SMS marketing, you’re getting access to a faster, higher engaging, and less saturated form of marketing.
To maximize results, be sure to require opt-ins, send short and sweet messages, identify your company with each communication, and optimize your timing.
What Is SMS Marketing?
SMS marketing is a promotional strategy that uses text messaging to communicate with current and potential customers. Due to the nature of texting, SMS marketing tends to focus more on short promotional messages like discounts, sales, product launches, and low stock alerts.
Benefits of SMS Marketing
SMS marketing is a newer strategy so it comes with a lot of benefits that not many companies are taking advantage of yet. If you’re considering creating an SMS marketing strategy, these perks might be just the thing to sway you.
It’s Less Saturated
Of all the types of digital marketing—social media, content, email, etc.—SMS marketing is one of the lesser used tactics. This can give you an edge because customers aren’t inundated with marketing texts the way they are with marketing emails or social media posts.
So if someone in your target audience opts in for SMS communication, you can be sure that they’re probably actually reading your text, and not just sending it to the trash because their inbox is overflowing with messages from brands.
You Have Faster Open Rates
People tend to open text messages they receive faster than new emails. In fact, 90% of people open new texts within the first three minutes. This means you can watch your results come in much more quickly with SMS messages than with emails, getting a sense of how your texts are performing almost instantly.
Get Better Engagement
Not only do you see faster results, but you see better results. Text messages have a 98% open rate, 5x the open rate of marketing emails. Most businesses see an SMS click-through rate between 21-35%, meaning people are also interacting with their texts.
Plus, the opt-out rate is just 1-2%, meaning people tend to stick around with text message marketing more than via other channels.
Create an Omnichannel Strategy
SMS marketing can be a huge part of a successful omnichannel marketing strategy. Let people hear from your business in their preferred channels, and make it easy for them to shop via mobile by sending promotional messages straight to their smartphones.
Personalize Your Communication
Texting is a much more personal form of communication. But more than that, you can make it even more personal by using their name, segmenting people based on their behavior with your business, and bringing a really personalized approach to your strategy.
It’s Cost-Effective
SMS marketing is a cost-effective way to promote your business and its products or services. You just need an SMS marketing platform and some copy—no need for additional visuals or assets, making this a quick and easy strategy to get up and running.
Top SMS Marketing Tips & Best Practices
To make the most out of your SMS marketing strategy, you need to implement some best practices. These tips can boost your results and help your SMS communications perform even better.
Only Send Messages to Customers Who Opt In
Just like with email marketing, you must receive an actual opt-in or consent from a customer to start sending them text message communication. Your business must comply with the Telephone Consumer Protection Act (TCPA) if you or your customers are in the United States, or whatever SMS regulations are available in your audience’s country/ies.
This doesn’t have to be a complicated process. Ask for people to opt into your text message communications the same way you would ask them to sign up to receive your email newsletter.
Take a look at this example from Crate and Barrel’s website to see what we mean:
Want to boost your SMS subscribers? Give them an offer they can’t refuse. Many businesses use pop-ups on their website to ask people to opt-in to their email and/or text communications by offering a discount code.
A 15% off discount isn’t a bad deal for simply handing over your email address and phone number. And it’s just on the customer’s first order. So you’re likely generating a new customer at the same time you’re getting them to opt into marketing communications. Win-win, right?
Send Short Text Messages
The maximum character count for SMS messages is 160 characters, so your texts need to be short and sweet, conveying your message in just a quick sentence or two. But more than that, people don’t want to open a text message to a wall of content—unless they’re getting the latest gossip from their friends.
Take a page out of beauty brand NaturAll’s book. Each of their marketing texts is straight to the point, letting customers know exactly what they’re promoting, whether it’s a $9.99 sale or a new product:
Identify Your Company in Your Texts
Not everyone who opts into your SMS messages is going to save your company’s contact information. This means it’s important to identify yourself in each message you send.
Here’s an example from mattress company Casper. The brand includes its company name at the start of every text it sends—a common way for brands to identify themselves right from the jump:
Optimize Your Message Timing
Text message timing is a bit more sensitive than email timing. Most people don’t receive email notifications straight to their phone, whereas texts alert them every time. This means you need to ensure you’re sending your text communication during times you won’t be interrupting your customers.
Many regulations even have parameters in place to ensure companies can’t bother consumers during inopportune times. For example, according to the TCPA, companies cannot send text messages between the hours of 9PM and 8AM in their local time zones.
So you need to keep timing in mind so you’re not sending messages during the wrong time frame. But you also want to optimize your timing to improve the chances that your customers will take action after reading your messages.
If you look back at our example from Casper, you can see that the brand sends its text messages at 12:01PM like clockwork. Try to find a time between 10AM and 5-6PM that seems to work for your brand.
Don’t Text Too Often
If you send too many text messages, you’re going to have an extremely high opt-out rate. Analysis from SMS marketing platform Attentive shows that sending more than 10-15 messages per month can make your opt-out rate skyrocket.
This is different from email marketing, where some industries send daily emails. Instead, you want to max out at 1-2 text messages per week, sometimes going as infrequent as 2-4 texts per month.
Send More Than Just Promotional Messages
Many brands use their SMS strategies just to send out discount/sale alerts, product launches, low stock reminders, and more. However, you should expand your strategy and send out more than just promotional messages.
You can use your SMS marketing communications for:
Promoting events
Sharing details about your loyalty program
Sending people to educational content on your website
Look at this example from baby formula brand Enfamil. The company sends out plenty of promotional messages, while balancing out their communication with educational content, too:
Finish With a Call to Action
What action do you want your text recipients to take? Make it clear by ending your messages with a call to action (CTA). This can be a simple “Shop now,” or “Learn more.”
Take a look at how organic baby brand Snuggle Me adds a call to action at the end of each of its messages, making it easy for the recipient to take the exact desired action:
Ensure Your Website is Mobile-Friendly
If you’re using SMS marketing to send people to your website, they’re almost always going to be clicking to your site using their mobile device. If your website isn’t mobile -friendly, you’re essentially losing customers as soon as they click, making your SMS efforts completely obsolete.
If you’re going to use SMS marketing, your website needs to be mobile friendly so customers can click your links, shop around, and check out all via their mobile devices.
Make it Easy to Opt Out
Just like with email, you don’t want your customers to have to jump through hoops to unsubscribe. They’ll get frustrated if they can’t easily figure out how to opt out from receiving texts from your brand.
Take a look back at our example from Snuggle Me. Every single text ends with “Text stop to stop.” Enfamil ends theirs with “Text STOP to cancel.”
Use a similar strategy to make sure your recipients know exactly what to do if they decide they’re not interested in hearing from your business anymore.
7 Easy-to-Use SMS Marketing Tools
If you want to launch your own SMS marketing strategy, you need the right tool to help. These SMS marketing tools are perfect for creating, sending, and analyzing your text campaigns.
Textedly
Textedly is a great SMS marketing platform for businesses looking to send out mass marketing messages, as well as have 1:1 conversations with their customers. Send out your marketing texts while also reaching customers directly to send appointment reminders, ask for reviews, and more.
Pricing: Free for your first 50 text messages. Paid plans start at $26/month for up to 600 monthly messages.
Attentive
Attentive is a great tool for businesses looking to combine their SMS and email strategies as you can send both types of communication using this platform. It also offers RCS messaging, which is a more modern version of messaging that incorporates additional features from platforms like iMessage and WhatsApp.
Pricing: Request a demo to get pricing information.
Twilio
Twilio is a customer engagement software that makes it possible for businesses to connect with their audience via platforms like SMS messaging, email communication, voice chat, and video. This is a great way for your brand to build an omnichannel experience seamlessly through just a single tool.
Pricing: Pricing varies based on the types of communication you want to send out.
SimpleTexting
SimpleTexting is an SMS marketing service that lets you send out mass marketing messages or communicate one-on-one with your customers. If you want to offer text message customer service so your audience can reach you directly via their mobile phones, this is the perfect platform to get started with.
Pricing: Plans start at $39/month for 500 messages/month.
Textmagic
Textmagic is another platform that makes it easy to send both SMS and email communication from one seamless dashboard. Create interconnected campaigns to promote your business and analyze your results in the Textmagic interface.
Pricing: Plans vary based on your usage. For example, for just 500 texts and 500 emails/month, you’ll pay just $37.50/month. It’ll go up from there, based on how many messages you’re sending so you’re never paying for messages you don’t need.
SlickText
SlickText makes it easy to send comprehensive SMS marketing campaigns, letting you put together one-off messages, create automated workflows based on how customers respond to your promotions, and segment out your audience to personalize your messaging.
Pricing: Plans start at $29/month for up to 500 monthly messages.
EZ Texting
EZ Texting is another great SMS marketing platform that enables brands to send mass marketing messages, hold one-on-one conversations, create text automations, and more. With EZ Texting, you can even get access to AI tools that help you compose texts so your brainstorming and content creation process is jumpstarted for you.
Pricing: Plans start at $20/month for up to 500 contacts.
FAQs
What is SMS marketing?
SMS, or short messaging services, refers to using text messages to communicate with leads or customers. Brands can share promotions, news, shipping updates, and more.
Does SMS marketing annoy customers?
If you don’t use them correctly, SMS marketing can definitely backfire and annoy your customers. Make sure to ask permission, make it easy for consumers to opt-out, and only send specific or time-sensitive messages — such as a sale.
Is SMS marketing expensive?
No, it’s often much cheaper than other types of marketing like paid ads because each message usually only costs a few cents each to send.
Why should I use SMS marketing?
SMS marketing is cost-effective, easy to deploy, and incredibly effective because messages are delivered directly to users’ phones.
Is SMS marketing effective?
Yes, when it’s done right. People open texts faster than emails, and they’re way more likely to read them. SMS has higher engagement, lower competition, and quicker results. If your list is opted-in and your timing’s smart, SMS can drive real revenue.
Get Started With SMS Marketing
SMS marketing is a key strategy for communicating with your customers in a quick and easy way. Share sales, discounts, launches, educational content, and more in a digestible format that your audience will receive almost instantly. If you want to implement even more great ways to reach your audience, I’ve also created a full guide to email marketing you won’t want to miss.
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We’re excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends website, the API provides new ways to
use the data inside your organization in a scalable way.
https://i0.wp.com/dubadosolutions.com/wp-content/uploads/2021/12/web-design-creative-services.jpg?fit=1500%2C600&ssl=16001500http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png2025-07-24 04:00:002025-07-24 04:00:00Introducing the Google Trends API (alpha): a new way to access Search Trends data
That’s a great example of trendjacking, or inserting your brand into viral online conversations.
It felt like every brand — from global airlines to your local coffee shop — jumped into labeling themselves. Some were hilariously on-point and others…well, not so. For every well-executed moment like a wellness brand that tailored their take to be timely, irreverent, and match their core voice, dozens more missed the mark. And like it or not, audiences can tell.
That’s the fine line with trendjacking. What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. To stand out and not alienate, brands need more than speed. They need emotional intelligence, audience awareness, and restraint to not jump on every viral moment.
How can you harness what’s trending without sounding tone-deaf or jumping the shark? Let’s break down the basics of effective trendjacking and how you can approach it in a smart way.
Key Takeaways
Trendjacking is the practice of inserting your brand into viral conversations in a way that feels timely, relevant, and authentic.
Success requires cultural awareness, audience alignment, and speed. Not every trend is right for every brand.
Smart brands use social listening tools and planned content workflows to catch trends before they peak.
Measuring trendjacking goes beyond likes. Look at sentiment shifts and meaningful engagement.
The future of trendjacking will likely be shaped by AI tools, new platforms, and the growing demand for authenticity.
What Is Trendjacking?
Trendjacking is the practice of injecting your brand into a popular or viral conversation to boost visibility, engagement, or relevance. Brands jump on trending topics like memes, social media challenges, or major pop culture moments to join the conversation in ways that are timely and clever.
Trendjacking really gained traction during the heyday of Twitter (now X), when brands like Oreo seized viral moments (the “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout) and earned massive engagement for real-time creativity. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends.
Trendjacking isn’t a completely new strategy, though. It has its roots in the older PR strategy of newsjacking. Popularized by David Meerman Scott, newsjacking focused on inserting brands’ perspectives into breaking news stories to get media coverage. Trendjacking is just an evolution of that strategy, tapping into a broader range of online moments.
When you do it well, trendjacking can help your brand show personality, relevance, and humor. But it’s not a strategy without risks, especially if you do it without considering nuance or alignment to your brand’s values.
How to Pull off an Effective Trendjacking Campaign
Let’s say you’re ready to drive into trendjacking. How do you do it right? Like many effective social media strategies, the best trendjacking campaigns start long before a trend even surfaces. Success often hinges on preparation and cultural awareness, but the real secret is the agility to act fast without sacrificing your brand’s integrity.
Identify Potential Trends
Trendjacking starts with awareness. The earlier you spot a trend, the better your odds of leading the conversation rather than chasing it.
Start with traditional sources. Social listening tools such as AnswerThePublic, TikTok Creator Search Insights, or Sprout Social can surface what’s gaining traction across different platforms. The latter can help you keep an eye on places like X, Bluesky, TikTok’s trending page, Reddit threads, and even Google Trends to stay ahead of the curve. Using these tools doesn’t just tell you what’s trending. They help you catch the wave before it crests.
Effective trendjacking goes deeper than identifying meme formats or hashtags, though. Ask yourself these questions:
Why is this trending?
What emotion is it tapping into?
What cultural shift or behavioral insight is at play?
Take, for example, the “Girl Dinner” trend. It wasn’t just a meme. It was a commentary on autonomy, wellness fatigue, and the pushback against curated perfection.
In addition to staying on top of developing trends, think ahead. Certain events almost always spawn viral moments: award shows, the Met Gala, political debates, and major sporting events are excellent fodder for trends. Develop a calendar of these events and build a properly resourced team that can act when the internet lights up.
Assess the Trend’s Relevance
Before you jump into the trend, assess whether or not it’s right for you. Ask important, hard questions, like “Does this trend actually align with our brand?” and “Will our audience care?” Finally, will it feel authentic or forced?
Many brands falter here. Chasing a trend that’s off-brand does more than fall flat; it risks damaging your credibility. The Duolingo x Scrub Daddy “cursed collab” worked because both brands share a quirky, unfiltered tone. If a serious financial brand tried the same joke? Cue the confused and cringing followers.
Assess risk, too. Some trends carry baggage, like political undercurrents, social controversies, or rapidly shifting sentiment. Your internal team should include diverse perspectives to help flag possible missteps.
Beyond relevance, hopping on the trend should add to your brand’s story. If it doesn’t connect to your values or content pillars, it might be better to skip it. Not every viral moment is worth jumping into. Restraint is often what separates trend-chasers from trend leaders.
Produce the Content—Quickly!
Once you’ve vetted a trend, it’s “go time.” Timing is everything in trendjacking. Wait too long, and you’re just adding noise to an already crowded feed.
In practice, your team needs a streamlined workflow to move from idea to pressing the publish button in hours, not days. Empower social managers with decision-making autonomy. Maintain a library of pre-approved assets like brand visuals, fonts, and tone examples so your team can capitalize on trends without needing to create a full-scale design from scratch.
Creating internal “trend kits” or rapid response playbooks can help your team execute quickly and safely. Remember: the most memorable trendjacks feel both spontaneous and strategically on-brand because they are.
Creating Impactful Trendjacking Content
Once you’ve identified the right trend and confirmed it makes sense for your brand to participate, the real magic begins: creating content to hit the sweet spot of relevance, creativity, and authenticity. Not every trendjacking post needs to be laugh-out-loud funny or ultra-slick, but it should always bring something fresh and on-brand to the table. Some tried-and-true strategies for creating trendjacking content that resonates include:
1. Customize by Platform
What works on TikTok might not work on LinkedIn, and vice versa. Tailor your content’s tone, format, and visuals to the platform you’re posting on. Wendy’s built their brand on X with snarky one-liners, but the food chain takes a more curated and visual approach on Instagram.
2. Embrace the Weird (Strategically)
Humor, absurdity, and left-field creativity often fuel viral trends. But you can’t force it. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice.
Add Value. Don’t Just Copy
Don’t simply copy-paste a trending meme format. Add your brand’s POV, a clever twist, or insights that enhance the original. For example, Canva recently leveraged the app’s ability to create color schemes with the growing popularity of Labubu toys.
4. Prioritize Authenticity
Your audience can smell a cash grab a mile away. If the trend doesn’t align with your values or voice, skip it. If you really feel like you need to participate, subtly nod to the trend without trying to dominate it. Engage, like, or reply to accounts that have posted content in the trend without creating new assets on your own.
5. Keep the Content High-Quality
Even in a fast-moving trend cycle, visuals (and sound) matter. Low-res graphics or clunky text overlays can kill your momentum. Use templates or pre-approved brand assets to keep things polished under pressure.
Trendjacking is not the time to let the copywriter have the keys to the Canva account.
When Trendjacking Goes Wrong…
Trendjacking is a real double-edged sword. When done right, it’s clever, memorable, and engaging. When done wrong, it’s also memorable, but for the wrong reasons; it’s tone-deaf, confusing, or even damaging to your brand. Avoid these common pitfalls.
Tone-deaf or Insensitive Posting
Some trends are tied to serious or sensitive events, and misjudging the tone can result in intense backlash. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements).
Just because a topic is trending doesn’t mean it’s safe territory. Assign someone on your team to assess social sentiment and cultural context before engaging.
Jumping in Too Late
Timing is critical. A trend that peaked two days ago may already feel stale, especially if your post doesn’t add anything new. Joining late makes your brand look like it’s scrambling to stay relevant, not leading the conversation.
To avoid this, consider streamlining your approvals process and having brand-safe assets ready to go.
Misunderstanding the Trend
One of the fastest ways to make a brand look out of touch is to misinterpret the trend altogether. Imagine someone at your company wanted to tweet a meme that referenced “Netflix and chill,” without realizing its NSFW subtext. The internet might notice and not in a good way.
Before trendjacking, do a quick sentiment check. What does this trend actually mean to the people participating in it?
Forcing the Fit
If the trend doesn’t suit your brand voice, values, or audience, don’t force it. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. This usually results in low engagement at best and audience cringe at worst.
Brands need a straightforward internal process for evaluating the risk of trendjacking campaigns. Who gets to greenlight? What criteria does the content meet? Building a lightweight risk assessment checklist or review board (creative + legal + DEI leads) can help you act quickly and responsibly.
Lack of Crisis Planning
Even with the best of intentions, things can go sideways fast. That’s why it’s smart to develop a basic crisis response protocol before engaging with fast-moving or culturally sensitive trends. Know who will respond, how quickly, and what steps to take if content sparks backlash.
Measuring Success and Finding Learnings for the Future
With your trendjacking content out in the world, it’s time to answer the big question: Did it work?
Start by measuring the basics: likes, shares, reach, and impressions. These top-level metrics help assess immediate visibility and initial audience reaction.
Smart marketers go further, though. The most impactful trendjacking efforts don’t just rack up views. They strengthen brand equity and move the needle on meaningful outcomes. Ask yourself:
Was the engagement meaningful? Analyze the sentiment and depth of conversation in your engagement. Did people share it with thoughtful comments or tag their friends, or was the engagement just a flood of indifferent likes?
Did it shape perception or sentiment? Use social listening tools to see if brand sentiment improved during and after the campaign. Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals.
Did it drive real behavior? Track clicks, sign-ups, or sales lifts during and after the campaign. This is another instance where Google Analytics and UTM parameters can help tie those moments back to web traffic and conversion goals.
Did it strengthen community? Great trendjacking does more than entertain. It builds a sense of belonging. If the post sparked DMs, follow-up content ideas, or user-generated content (UGC), that’s a sign your audience is invested.
Want to level up your campaign? Try aligning your trendjacking posts with keyword-focused content or campaign themes. This gives your SEO strategy a boost, especially in a world where Search Everywhere is the norm (and users can Google the trend and stumble onto your brand).
Upcoming Trendjacking Trends
The art and science of trendjacking will only evolve as the digital landscape shifts. Marketers who want to stay ahead of the curve will need to keep a pulse on what’s trending and how those trends take shape and spread. The future of trendjacking will evolve thanks to things like AI, new platforms, and the rise of “unpolished” realness.
1. AI-powered Content Creation
AI is creating massive shifts in real-time marketing as tools like ChatGPT, Midjourney, and Runway help brands generate reactive content faster than ever. From clever captions to custom visuals, the future of trendjacking likely includes AI-enhanced creativity. The big challenge for brands is to remain authentic in the face of automation.
Could ChatGPT help brands jump on the enthusiasm for Labubu without spending the time to go out and source a doll? Possibly.
2. New and Niche Platforms
Instagram, TikTok, and X may reign supreme among platforms, but that won’t always be the case. Bluesky is becoming increasingly popular, and YouTube Shorts has challenged TikTok as a vehicle for short-form video content creation. Expect trendjacking to require more platform-specific fluency, understanding not just the content but the culture of each channel.
3. The Rise of “Unpolished” Realness
Consumers are tired of overproduced content. The next wave of trendjacking will favor brands that show up with honesty, humor, and heart. Even if that means posting something that feels more lo-fi than high-concept. Authenticity isn’t just a “nice to have” anymore. It’s a prerequisite for engagement.
Bobe’s Pizza may be a small Indiana brand, but they lean on authentic content that resonates with their core audience.
The bottom line is that the future of trendjacking isn’t about being fast. It’s about being fast, smart, and real while building systems to let your brand respond with agility and intention.
FAQs
What is the difference between trendjacking and newsjacking?
While both strategies involve jumping into timely conversations, the difference lies in what you’re responding to. Newsjacking is about inserting your brand into breaking news stories — typically through PR or expert commentary — while trendjacking taps into broader online trends, like memes, pop culture moments, or viral challenges. Trendjacking is more social and creative, whereas newsjacking is often more formal and media-facing.
What is an example of trendjacking?
A classic example is Oreo’s “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout. The brand reacted in real time with a witty graphic and caption, and the internet loved it. More recently, brands like Ryanair and Duolingo have gone viral for trendjacking TikTok memes using their unique, offbeat brand voices. The key to successful trendjacking? Speed, creativity, and cultural fluency.
What is the trendjacking strategy?
When done well, trendjacking helps brands increase visibility, boost engagement, and connect with audiences in a culturally relevant way. It shows your brand has personality and a pulse. Beyond racking up likes, the real value comes from building brand affinity, sparking conversations, and staying top-of-mind in an increasingly noisy digital space.
Conclusion
Trendjacking is about moving fast and smart. When you do it right, it can drive massive visibility and deepen brand affinity. It takes planning, awareness, and a clear voice to avoid the pitfalls and stand out in the scroll. Whether it’s memes, moments, or movements, show up with purpose.
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The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with an online store or an ecommerce business, let’s start working on your holiday season and Black Friday SEO immediately!
Don’t forget that Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare!
Today, people are used to shopping online. It’s easy and convenient. You don’t have to travel only to find something out of stock. Plus, online stores often offer payment plans. Shopping online is so popular that online sales during the holiday season keep hitting record after record. And the numbers will only continue to rise. That’s why it’s safe to assume that people will buy many (if not most) holiday gifts online this year.
Staying on top of trends to prepare for the holiday season is good. E-commerce is still growing, and consumers expect more every year. Here are some actionable tips for the upcoming Black Friday and holiday season to improve your SEO:
Discount deals and alternative payment options (Buy now, pay later) should be part of your ecommerce strategy
Brands should provide a consistent purchasing experience across digital/online and physical stores
To minimize returns, brands should make their product pages as comprehensive as possible
Holiday season marketing campaigns should be tailored to each platform to ensure maximum effectiveness
Online is where it’s at
Of course, in-store or curbside pick-up will still prove popular. However, most people research their ecommerce purchases online – sometimes weeks in advance! So don’t be surprised when the holiday shopping season starts well before Black Friday and continues for weeks.
Extending Black Friday, Cyber Monday, and other holiday season online deals for a few days or weeks can be a good idea. This is especially true if you want to prevent huge crowds from gathering at your store on a specific day. That won’t be a good shopping experience for anyone involved, so spreading these deals over an extended time is probably better.
Start preparing in time
Dive into the data you amassed during previous Black Friday and Cyber Monday events, and see if you can come up with improvements for your e-commerce holiday season SEO. Bear in mind that it takes a while for content to rank. So, to keep up with the competition, try to get your content in gear at least 45 days ahead. That’s often recommended. Of course, you can always start preparing earlier if that works better for you. Your schedule could look something like this:
45 Days in advance: Post your promotion to your website calendar and post a save-the-date post on social media and in your email newsletter.
7 Days in advance: Post upcoming events/promotions on social media and via email. Try to encourage other (small) businesses to share it with their followers.
1 Day in advance: Post an event reminder on social media.
It’s a good rule to remember these steps and time frames. However, you can do much more than set up new pages and renew old ones. Let’s look at a few practical tips.
1. Do holiday season keyword research
Keyword research is important all year, but especially during the season when your online store starts having big sales. You have probably worked on this research previously, but now is the time to dive in again. There are always things to learn, like developments in your industry, changes in consumer behavior, or new trends and topics to discuss.
Start early with your research to give yourself enough time to produce high-quality, helpful content that helps reach those new audiences. While using generative AI tools to generate holiday season SEO content for your e-commerce business is enticing, please be careful with that. Generative AI can help you do your job, but it can’t replace your valuable insights and opinions.
First, we must consider what category or particular landing pages make sense for the upcoming holidays. You can always set up pages like ‘Best gifts for parents/millennials/teens’, ‘Newest deals for your 6/10/12-year-old’, and ‘Best friend/grandparents/coworker discounts’. You could also think of ‘Top 10 gifts for outdoor/skiing/parasailing enthusiasts’ and ‘Top 3 deals for stay-at-home parents’, etcetera.
To increase the chances of your gift pages ranking, boost their internal linking structure. You can also link the previous all-year holiday season pages, such as specific Christmas landing pages (‘Top 7/10/25 gifts for under the Christmas tree’) to boost these when the time has come. That could be around the 45-day mark, but we would be okay with stretching that to 60 days. You’ll need to give Google and other search engines enough time to follow your links and find your specific holiday season SEO landing pages with deals.
3. Promote on social media and in your newsletter
Social media like X and Instagram can play a massive role in the success of your (online) Black Friday sale. Take Pinterest, for instance. Many people have a Pinterest Christmas wish list. As a merchant, it would be amazing to get your products on people’s wish lists, which can positively impact your reach and maybe even your sales.
While you’re at it, don’t forget to share your Black Friday gift pages on Facebook and other social media. Maybe even make short videos to post on TikTok. In the previous section, we mentioned the top ten lists. We all know these still work pretty well on social media. Yoast SEO can help you optimize your social media posts before you share them.
Email marketing
Last but not least, remember your email marketing! For many companies, newsletters provide a steady stream of income. Be sure to plan a good campaign for your newsletters.
For example, we recommend setting up holiday gift guides and sharing these. You can create an excellent overview of many gifts that many people will enjoy. ELLE and Target have pages like that, and so do more companies.
4. Introduce new products
The holiday season is an excellent time to pitch new products. If you know of potential bestsellers for the upcoming holiday season, start writing content about these products now. You can compare it to tech sites writing about concept iPhones, features that Apple might add, etc.
The more you write about new products upfront, the more likely the sales pages for these products will rank when it matters. You should link all pages you made in advance to that one main page you’ll set up when the product is released and available to buy. Treat that page like cornerstone content.
5. Add structured data to your product pages
When adding or changing your product pages to fit the holiday season, don’t forget to optimize them. Check, for instance, whether you’ve added structured data to your product pages. Rich results that show ratings and prices can give you an edge over your competitors. Our WooCommerce SEO plugin, Local SEO plugin (included in Yoast SEO Premium), or Yoast SEO for Shopify app can help you do this to improve your holiday season!
Example of a product appearing in the search results if you use structured data.
Don’t forget to optimize your e-commerce product feeds for Black Friday and holiday season SEO. This maximizes visibility and sales during this high-traffic online shopping period. Start by ensuring all product information, such as titles, descriptions, prices, and availability, is accurate and up-to-date. Check if the products that need them have relevant Black Friday keywords to enhance discoverability. Use high-quality, clear images to showcase your product.
Use the promotions feature in Google Merchant Center to prominently display special deals and discounts for Black Friday and Cyber Monday. This way, you’ll make your offers more attractive to potential buyers. Please update your feed regularly to reflect real-time inventory changes and fix errors to maintain product visibility.
7. Reuse content
There’s no shame in serving old wine in a new bottle. If you have a Black Friday or a Christmas gift guide for 2024, feel free to reuse it in 2025. Update the year and details like popular brands and products for that year. If the slug of your URL is /black-friday-guide-2024/, change it to /black-friday-guide-2025/ around August next year, and redirect the old URL to the new one. No need to create a new page. It would be a waste of nice inbound links not to reuse that old URL. Of course, this is even easier if you don’t include the year in the URL, so /black-friday-guide/ is also an excellent slug.
In the months before the holiday season, you could even simply repost popular posts from last year (a bit adjusted or updated if needed) on social media. Valentine’s Day might even become Secret Santa. Cyber Monday might match your child’s favorite gifts for Ramadan. These are probably small adjustments; perhaps just adding ‘this Ramadan’ to a meta description or title will do.
It’s a good idea to check and optimize your website for speed and mobile use. Trust us; you’ll get these recommendations from an SEO blog or consultant daily. And with good reason! Mobile, site speed, and user experience are essential to get people to spend money on your ecommerce business this Black Friday. When preparing your online store for the holiday sale season, this is as good a time as any to check your mobile website and site speed, and update or improve them if possible.
Investing in local SEO for Black Friday and Christmas shopping is essential for local businesses aiming to attract more customers. Begin by optimizing your Google Business Profile with accurate business information, including address, phone number, business hours, and any special Black Friday/Cyber Monday hours or promotions. Encourage satisfied customers to leave positive reviews. Use local keywords in your content, focusing on terms your community will likely search for, such as “Black Friday deals in [Your City].” Additionally, engage with your local community on social media by promoting special deals to drive more foot traffic to your store.
10. Create a measurement plan
All set? Remember to make a measurement plan to analyze your success. Write down all your plans, then think about how to track all your actions. This is key to knowing what to focus on next year. For detailed instructions on analyzing your Black Friday, Cyber Monday, or Cinco de Mayo shopping, read our post with five tips to measure your holiday sales success.
What should you do when the holiday season is over?
How do you handle the product pages of holiday gift sets after the holidays? Even if the gift set or product was a great success, and you want to offer it again next year, it’ll take a while for the page to be relevant again. What is the best way to deal with these pages in the meantime?
Our advice: Keep the pages up. However, you don’t necessarily want them visible to people browsing your site. So, have the page up without linking, then link to it again during the holiday season. This is better than deleting it and starting again.
Conclusion on holiday season SEO
In short, now’s the time to buckle down and start writing holiday gift pages and content for new products. Remember to plan your social media promotion and analytics. After all, you can never start too early when your online business depends on the holiday season. Be prepared; begin now with your SEO. Good luck with your holiday season sale!
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If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.
Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.
Key Takeaways
AI can provide a number of benefits for your marketing team, like speeding up tedious tasks, providing you with better insights, and boosting your overall results.
You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more.
There are a number of AI tools that can help you automate processes and streamline your strategy.
Benefits of Using AI in Marketing
Why should you incorporate AI into your marketing strategy? There are so many benefits that these tools can bring to your team—if you use them right.
Speed Up Processes
AI can help marketers speed up processes and spend less time conducting certain tasks manually. According to HubSpot’s State of AI Report, 79% of marketers agree that AI helps them to spend less time on manual tasks, showing just how valuable these new tools can be.
Improve Personalization
AI can analyze customer data at scale, helping you to gather more insights and understand how to better personalize your content and segment your audience. Better personalization can provide your business with better results from your marketing campaigns.
Better Insights
Because AI can analyze data more effectively than humans can, you can get better insights. For example, AI analysis can help you identify trends earlier, forecast sales and customer behavior more efficiently, and help your marketing team make better decisions.
Cost Savings
Incorporating AI tools into your team’s daily processes can save time and resources, resulting in cost savings within your marketing budget. While AI shouldn’t replace core human workers, there are certain tasks that it can take off their plates, letting them focus on things that actually impact your business’s bottom line.
Higher ROI
Because AI tools can help your marketing team better understand customers, personalize campaigns, and ship better content, you’ll see a higher return on investment (ROI) as a result. Start using AI within your day-to-day marketing tasks to see how it can help improve your performance.
How AI Works With Marketing: 9 Use Cases
Because AI is a newer technology, you might not be sure how it works with marketing quite yet. However, there are a number of key use cases that AI can help with.
Content planning: AI chatbots can be a huge help in brainstorming content ideas. Tell the chatbot about your business and your overall content goals and ask for topics that you may not have covered yet. You can then run the ideas through an SEO tool to find top keywords to center your content around.
Content creation: While AI shouldn’t be handling the entire content creation process, it can still provide some assistance. Get help creating a comprehensive outline, get ideas for your introduction, or get AI to start with a summary that you can expand on.
Marketing automation: Incorporate AI tools into your marketing automation workflows to further your team’s productivity. AI tools can be used as a step within your workflows or they can help you set up new workflows, improving efficiency.
Customer service: AI can be a huge help within customer service. Use an AI-powered chatbot on your website to help answer basic customer questions while also escalating issues to a human service representative for larger issues. This can make sure your customer service team is only having to deal with major issues, with AI responding to all smaller queries.
Audience segmentation: AI tools can analyze large amounts of customer data, helping you to segment out your audience in a much more effective way than if your team were analyzing the information themselves. Segmentation can help you create more personalized campaigns and marketing efforts.
Social listening: Incorporate AI into your social listening strategy to more quickly analyze the data, understand overall sentiment, and generate a summary of overall customer conversations. This type of AI assistance can make your social listening strategy much more effective.
Competitive intelligence: Again, because AI is such a powerful tool when it comes to analyzing data, it can be a huge help when looking at competitive insights. Discover how your competitors are faring in comparison to your own performance, plus analyze market trends to see what you can expect in the future.
Predictive analytics: Similarly, AI can also be used to predict customer behavior, taking a look at past campaigns and forecasting future results based on historical data. This can be a huge help when creating new campaigns so that you can make them better than ever.
Administrative tasks: AI is also hugely helpful with basic administrative tasks like data entry, scheduling, pulling reports, and more. Use AI for the boring manual tasks to free up your team’s time for more important work.
3 Examples of AI in Marketing
Let’s look at some real life examples of businesses using AI in ways that market their products or make working with their business feel more appealing.
Spotify
Spotify is a music streaming service that recently launched its own AI product to help its users have a better listening experience. This AI product is called “DJ,” and it analyzes your top songs and plays music based on your past listening habits.
The DJ will play five songs that all come with a similar vibe, then come back onto the “mic” to share your next five songs. If there’s a set of songs that listeners aren’t interested in, they can tap the “DJ” icon to move onto the next set.
It’s a unique experience that really helps to set Spotify apart from other streaming platforms.
Curlsmith
Curlsmith is a beauty brand focused on curl care. It has a chatbot widget on its website to help customers find what they’re looking for.
As you can see, the chatbot responses are all “Automated with AI.” Customers can use this chatbot to:
Find the right products for their curl type
Check in on a recent order
Ask questions about shopping with Curlsmith
Ask about discounts
Change an order
There are programmed responses, but if a user says that they need additional help, there’s a conversational AI chatbot implemented as well that will analyze a user’s response in order to provide them with the best customer service.
Heinz
Heinz put together a creative ad campaign a couple of years ago and used AI to help them build it. The ad told the story of how the Heinz team typed “ketchup” into an AI image generator, and the output was a ketchup bottle with a logo that looked eerily similar to the Heinz logo.
The campaign essentially said, “even AI knows ketchup is Heinz,” and showcased several other prompts the team ran through the AI image generator, all including the word “ketchup,” and the output they received.
This was a creative way to incorporate AI tools in a marketing campaign that also provided an extremely effective result.
AI Marketing Tools to Use
If you want to get started incorporating artificial intelligence into your marketing strategy, you need to find the right tools to use. Below, we introduce you to six different AI marketing tools, each with its own use case.
ChatGPT – AI Chatbot
ChatGPT is an AI-powered chatbot that can provide answers to anything you type into the text box. It can help with things like:
Brainstorming
Outlining
Conducting research
Optimizing content
Analyzing your market
But ChatGPT can honestly help with nearly any request you might have for it. You can also upload Excel files and have it analyze historical data, helping you generate predictive analytics, forecast customer behavior, and gather competitive insights, even without tools that are more catered to those capabilities.
If you don’t use any other AI tool, you should at least have a ChatGPT account under your belt.
Pricing: Completely free for limited (but still extensive) use. To get access to more models and more capabilities, premium plans start at $20/month.
Jasper – Content Generation
If you’re looking for help with your content generation, Jasper is the perfect tool for you. The tool provides an intuitive workspace that makes it easy to generate content at scale, optimize content so it hits every mark, conduct research to fully flesh out your content, and more.
While Jasper is the ultimate content generation tool for marketers, it also offers AI agent capabilities. AI agents are tools that can operate autonomously, helping marketers get more done in less time.
Pricing: Plans start at $39/month/seat.
Midjourney – Image Generation
Midjourney is an AI-powered image generation platform. It was originally built through a Discord server (which still remains active), but now can be accessed through an easy-to-use web app. Users can input any text-based description, upload images for reference, and incorporate some of Midjourney’s built-in parameters to create images for any marketing needs.
Generate realistic images, animated images, surreal art, and more. Midjourney is also starting to delve into video generation, which can be a game changer for creating marketing video ads and commercials.
Pricing: Paid plans start at $8/month.
Hootsuite – Social Copy Generation
Hootsuite is a social media management platform, but it also offers a number of free AI-powered tools that can help marketers get ideas for their social copy and captions. Some of the available tools include:
Caption generator
Tweet generator
Video title generator
Video description generator
Hashtag generator
Username generator
Social media bio generator
Content ideas generator
Blog ideas generator
Take advantage of these completely free tools to help you brainstorm more ideas and captions for your social media content. These free tools are also their own example of AI in marketing, as they help promote Hootsuite alongside providing free value.
Pricing: The AI-powered generators are completely free to access. Hootsuite’s suite of social media management tools start at $99/user/month.
Zapier – Marketing Automation
Zapier is an AI-powered marketing automation platform that makes it easy for marketers to set up automated workflows. Zapier works via “zaps” that connect tools together to create an automation that wouldn’t otherwise be possible.
For example, automatically add leads to your CRM, automatically add your new blog posts to your social media content calendar, or automatically add new customers to a spreadsheet for tracking.
These are some basic zaps, though. Zapier also offers a number of extensive workflows that incorporate their AI capabilities, helping marketers to automate more complex tasks as well.
Pricing: Free for up to 100 tasks/month. For more usage, paid plans start at $19.99/month.
Tidio – Chatbot
Tidio is a chatbot software that enables businesses to create their own AI-powered chatbots for their customers to interact with. Users can get customer support from your AI bot, chat with your bot about product suggestions, and make appointments all through your Tidio chatbot.
Train the Lyro AI assistant with your business information so they can help customers out, while also escalating more serious concerns or more unique questions directly to a human customer service representative.
Pricing: Plans are flexible based on the number of conversations you expect to have per month. Get access to the tool for free for 50 conversations or less. Plans start at $24.17/month for 100 conversations and go up from there.
FAQs
What are some examples of AI in marketing today?
Chat bots, a form of artificial intelligence, are a common occurrence on business websites. Other examples within marketing include ad targeting, dynamic pricing, and ChatGPT.
How is AI changing the marketing industry?
The greatest impact that AI has had on the marketing industry is in the automation of repetitive tasks. This frees up times for digital marketers to focus on larger-scale projects and higher level strategy.
How to use AI in digital marketing?
Use AI where it actually helps. Automate tedious tasks like reporting, scheduling, and customer service. Use it to speed up content planning and pull insights from your data faster. Let AI handle repetitive tasks so your team can focus on strategy and creative work.
Should you trust AI tools?
AI tools, in and of themselves, are nothing to be feared. There is nothing inherently bad about AI or AI tools. However, you do want to review any work that comes out of them to avoid concerns like plagiarism or inaccuracy.
AI Is the Future of Marketing
Artificial intelligence (AI) is a key part of marketing these days. You can use the tools to help generate content for your marketing campaigns, analyze results, predict upcoming trends, and so much more. To get even more ideas for how to use AI in your marketing efforts, check out our arsenal of AI tools.
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Think a website redesign is just about fixing your homepage or refreshing the layout? Think again.
Too often, these projects focus on changing the look or chasing the latest trends. But if your redesign doesn’t fix what’s actually broken, your site won’t perform any better or win you more business.
In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid.
Key Takeaways:
A true website redesign is more than just cosmetic, involving rebuilding your website to create a strong foundation for visual design, UX, SEO, and technical infrastructure.
Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users.
If you take a “set it and forget it” approach to website redesign, you’ll end up back where you started. Make a plan to monitor and optimize your site post-launch to keep hitting your goals.
What Is a Website Redesign?
A website redesign is a process that involves changing a site’s appearance, content, and functionality.
The goal? Developing a website that better meets both user needs and business goals.
A website refresh involves making small-scale changes (like making a few tweaks to the homepage layout). But a full redesign basically rebuilds your existing website from scratch.
A site redesign checklist typically includes these elements:
Visual Design: How the site looks, including the layout, color schemes, typography, and branding
User Experience (UX): How the site functions for users, including the navigation and interactive elements
Search Engine Optimization (SEO): How the site appears in search, including keywords and metadata
Site Architecture: How the site is organized, including page hierarchies, URL structures, and internal links
Technical Infrastructure: How the site functions on the backend, including site speed and security
Accessibility: How well all users can understand and interact with your website
When to Consider a Website Redesign Project
Not sure if a web design is really necessary? Here are a few signals that it’s time for an overhaul.
Outdated Design
Does your site look like it was designed in 2010? Potential customers might question if your business is still operating — or if it can meet their current needs.
New Branding or Positioning
Has your company refreshed its branding or updated its competitive positioning? Your site is one of the first places you’ll want to roll out these changes.
Subpar User Experience
Do site visitors frequently tell you they can’t find anything on your site?
Bad Mobile Experience
Is your site the opposite of mobile-friendly? Since 2017, mobile devices have generated over half of website traffic. Which means mobile responsiveness is essential for every site.
Content Management System Limitations
Does your content management system (CMS) limit your site’s functionality or the plugins you can add? Switching from WordPress, Webflow, or any other CMS is a great reason to rebuild your site from the ground up.
Poor Site Performance
Does your site take ages to load — even though you’ve tried everything to speed it up? A complete redesign gives you an opportunity to address technical issues.
How to Redesign Your Website in 11 Steps
Now that you know when it’s time for a redesign, here’s how to do it step by step. I’ll break down my process into phases, from discovery and planning to launch and performance monitoring.
Discovery and Planning
Start by doing research and getting clear on your strategy.
Step 1: Audit Your Current Website
The first step is understanding what’s happening on your website and benchmarking its current performance.
Use Google Analytics to check website visitor data like total traffic, bounce rates, and conversion paths.
Analyze SEO tool data and identify top-ranking pages — and those that don’t rank for many keywords.
The idea is to assess what’s working on your website and what isn’t. This way, you can preserve the elements that serve your site well (like top-ranking content) and update those that don’t (like a design that loads slowly on mobile devices).
Step 2: Conduct User and Competitive Research
Validate your research by talking with your actual prospects and customers. Add surveys to your site so you can automatically poll site visitors. Or reach out to customers manually.
Ask them what they like about your site, from the design to the functionality. Learn what they dislike about your site. Prompt them to highlight points of friction that prevent them from finding information or accomplishing tasks.
Then, make a list of competitors and analyze their websites. Identify areas where your competitors’ sites outperform yours and opportunities where your new site can do a superior job.
Step 3: Define Goals and Align Stakeholders
After auditing your website and understanding your current situation, you’re ready to set redesign goals. What does success look like for your new site?
Get crystal clear on what you want to achieve. For example, you might want to:
Create a better UX so website visitors can easily find the information they need. Which should make your site easy to navigate, decrease bounce rates, and build trust.
Implement a new CMS that integrates with the marketing automation tools your team uses. And that allows your team to publish new content more consistently.
Improve conversion rates by reducing friction for website users and guiding customers to next steps like signing up for a list, booking a call, or making a purchase.
Create a timeline and establish clear deadlines for each phase of the process.
Then, assemble a website design team with all essential stakeholders. For example, you’ll need someone to sign off on branding and design, website copy, SEO, and legal compliance.
Site Structure and Content Strategy
Map out the site architecture and content before developing mockups.
Step 4: Confirm the Navigation and the Content Strategy
Put your research to work. Design navigation that prioritizes user goals so your target audience can easily use the site. Add user-friendly navigation menus to simplify how they access important content.
Don’t forget about SEO best practices. Use a logical hierarchy that organizes content into categories. Make sure most content is no more than three clicks from the homepage.
While you’re at it, clarify your content strategy. Audit your existing content and determine if and how it fits into the new site structure.
Make a plan to combine redundant pages, unpublish outdated content, and identify content gaps that you’ll need to fill with new landing pages.
Step 5: Draft Website Copy
Now you’re ready to create or update the content for the most important pages on your website. Start with your homepage and then systematically work through product or service pages, use case pages, and industry pages. Include existing offer pages and conversion pages in this part of your website redesign plan.
Write for your audience, speaking to their goals and pain points
Incorporate your brand voice, including your style and tone of voice
Make website copy easy to skim with clear page structure and subheadings
Add calls to action (CTAs) that prompt prospects to take the next step
Design and Prototyping
This is where the redesign process gets visual — and when stakeholders weigh in.
Step 6: Create Wireframes and a Design System
Design wireframes that show the website navigation, user flow, and content placement. Then, create a design system that shows the color palette, typography, and visual style.
By now, you should start to get a sense of how the new site will look and feel.
I recommend incorporating accessibility into this stage of your website redesign strategy. Choose accessible colors with sufficient contrast and fonts that are easy for site visitors to read.
Step 7: Build Mockups or Prototypes
Next, turn your wireframes and visual guidelines into website mockups or prototypes. Again, start with the most important pages on your website — like your homepage and product or service pages.
Apply the design to actual content drafts so stakeholders can see how the web copy will fit on the site, complete with the text hierarchy, white space, navigation, and design elements.
Develop prototypes for various screen sizes. While mobile devices will likely make up a large percentage of your site traffic, they won’t account for all of it. Make sure your site is just as easy for desktop users to navigate.
Step 8: Get Stakeholder Sign Off
The key to a successful redesign is getting everyone on board with your decisions. So once you’ve confirmed major design and copy decisions, present the prototypes to your stakeholders.
Walk them through how users will navigate the site based on typical journeys. Explain why you’ve made certain design decisions or built specific pages.
Gather feedback and make necessary revisions. Document every comment and change throughout the process. Then, get your team to sign off on the design, UX, and copy.
Development and Technical Setup
Set up your new website for success with a strong technical foundation.
Step 9: Develop the Website
Now you’re ready to hand off the design to your development team. Work with the website developers to choose a CMS that supports your design, marketing automation, and compliance needs.
Use clean, descriptive URLs with relevant keywords and a logical hierarchy. If necessary, create 301 redirects to update the location of content from your old website.
Largest Contentful Paint, which reflects content loading performance
Interaction to Next Paint, which reflects the responsiveness of your site
Cumulative Layout Shift, which reflects the visual stability of your site
Build SEO foundations into your site so you can easily optimize your content for search engine rankings. Incorporate schema markup and metadata into the backend to help each page rank for relevant keywords.
Step 10: Test and Optimize the Site
Before launching your new site, take time to test it thoroughly. Recruit team members and beta users to check how your site performs on various devices, browsers, and screen sizes. Check for consistent appearance and functionality.
Work with your dev team to create a testing checklist. This way, nothing will fall through the cracks. Here are a few elements to add to your list:
Broken links
Missing images
Formatting issues
Faulty integrations
Slow loading speeds
Form submission issues
Launch and Performance Monitoring
Go live with the new design and monitor performance closely.
Step 11: Launch and Monitor the Site
Now you’re ready to launch the redesigned website. With your dev team, go through a complete checklist to set the stage for a successful website launch.
Update DNS settings
Set up SSL certificates
Confirm any 301 redirects
Check analytics tracking
Monitor the site closely for the first day or two. Make sure your dev team is available to quickly address any bugs.
Then, regularly review technical aspects like page load speeds, performance aspects like conversion rates, and SEO aspects like keyword rankings. Use your insights to create a plan to continue optimizing your site.
Common Mistakes to Avoid in a Website Redesign
Don’t make the same missteps many web designers do. Watch for these mistakes to make the website redesign process as smooth as possible.
Mistake
Phase
How to Fix It
Missing Performance Benchmarks
Planning
Document baseline metrics like website traffic, conversion rates, and page load times before the redesign. Set specific goals for each.
Misaligned Goals
Planning
Set clear goals at the beginning of your redesign process. Communicate them to stakeholders and provide regular updates.
Navigation Issues
Strategy
Test the proposed navigation with a group of real users. Monitor how they use the site and where they get stuck.
Poor Mobile UX
Design
Use a mobile-first design, then scale up to a desktop design. Test for usability issues before launching the website.
Inconsistent Branding
Design
Create a style guide with branding guidelines, including hex codes, typography, font size, and spacing rules.
Ignoring SEO Essentials
Development
Establish your new URL structure and create 301 redirects as necessary. Implement structured markup and metadata.
No QA Process
Development
Assign a QA lead and recruit real users. Follow a clear checklist to test the site and make it easy for users to report bugs.
Post-Launch Neglect
Post-Launch
Use analytics and SEO tools to monitor site performance. Schedule 30-, 60-, and 90-day reviews and plan for continuous optimization.
FAQs
What is a website redesign?
It’s a full rebuild of your site, going beyond just a visual update. You’re reworking the design, structure, content, and functionality so your site works better for your users and supports your business goals.
How do you redesign a website?
Start by figuring out what’s working and what’s not. Talk to users. Check your analytics. Map out a new site structure and write better copy. Then design, develop, test, and launch. Keep it focused on solving real problems instead of chasing trends.
How often should you redesign your website?
Whenever your site stops pulling its weight. That might be every few years or sooner if your tech, brand, or audience changes. If it’s slow, confusing, or outdated, it’s time.
Why redesign a website?
Because the old one isn’t doing its job. Maybe it’s hard to use. Maybe it’s off-brand. Maybe it just doesn’t convert. A redesign lets you fix what’s broken and build a better experience for the people you want to reach.
Final Thoughts on Website Redesign
Many businesses make design decisions on a whim — no plan, no discussion, and no website redesign goals. This can lead to underwhelming results. Or worse, ongoing updates that leave customers confused.
But with a clear workflow to follow, your website redesign doesn’t have to be overwhelming. Use my 11-step approach to set clear goals, get everyone on board, and design a new website that gets the results you want.
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Would you rather have a beautiful website or a website your customers love?
From a business perspective, you shouldn’t choose either. You should want a high-converting website, instead. And this is where landing pages are so important.
A landing page is a key component in any marketing campaign. Whether you’re running a digital ad, sending an email letter, or posting on social media, you need a webpage that you can send interested visitors to that can help generate leads and conversions.
Many people get caught in the trap of creating designs they like without thinking about what their prospective buyers want and need. Unfortunately, this creates a leaky funnel that’s hard to fix.
But if you want to buck that trend and create landing pages that convert, I’m here to help. In this article, we’ve compiled a list of 20 landing page examples you can gather inspiration from.
We’ll go over each one’s strengths and weaknesses, so you’ll be able to walk away knowing what it takes to create a high-converting landing page for your business.
Key Takeaways
A landing page is a webpage created with a singular purpose—to generate a conversion, whether that’s a lead, sale, subscription, etc.
There are five main elements that every successful landing page should have—a bold headline, consistent copy, social proof, one singular offer, and a call to action.
Looking at landing page examples can be a great way to gather inspiration before you start building out your own landing pages.
What Is a Landing Page?
A landing page is a single webpage designed with a single goal in mind. That goal could be:
Selling a product
Signing customers up for a service
Promoting a product feature
Sharing an e-book, report, or white paper
Increasing newsletter subscribers
Potential leads or customers “land on” the webpage, giving it the name “landing page.” It’s a simple page that dives fully into a single offering with the intent of selling the visitor whatever it’s promoting.
5 Elements of an Effective Landing Page
As you scroll through the landing page examples we share below, you might notice that they all appear to follow a similar formula. That’s because you don’t fix what isn’t broken, and the key landing page elements are not broken.
Bold value proposition at the top of the page. The top of the landing page should clearly state what it’s promoting and why the webpage visitor needs it.
Messaging consistent from the ad or post that led to the landing page. Upon clicking to your landing page, viewers should see a consistency in messaging from the ad or social media post that initially led them there. That messaging should clearly communicate what the page is promoting, giving further information than the bold heading at the top.
Social proof, case studies, reviews, testimonials.Social proof is where people tend to lean towards choices that they’ve seen others make, which is why reviews and testimonials can make such a big impact. Include this type of social proof on your landing page to convince people to take action.
One single, hyper-focused offer. You should be focusing your landing page on one single topic or offer, whether you’re promoting a single software feature, a single service, or a single lead magnet.
A clear call to action. What do you want people who visit your landing page to do? Use that as your call to action. Make it clear, bold, bright, and easy to click.
20 Amazing Landing Page Examples
Need some inspiration for your next landing page? Check out these 20 examples that you can get inspiration from.
GetResponse is an email marketing platform. This landing page is highlighting a key feature—email signup forms meant to help businesses build their email lists. Powerful headline, check. Eye-catching image, check. List of current clients, check. List of features, check, You get the idea.
It’s quite long, but that just gives the Get Response team more to convince you to create a free account. And there are plenty of CTAs along the way in case you missed the one at the very top of the page.
Three takeaways from GetResponse’s landing page:
Highlight your copy to make it even more impactful. GetResponse highlights important words and phrases throughout the landing page, drawing your attention to them and making their copy pop.
Use social proof. The landing page includes a slideable widget filled with customer testimonials that mention this specific feature and how well it works.
Use multiple CTAs. Because GetResponse’s landing page is so long, they scatter it with CTAs at the end of every section.
Slack is always on top of its game when it comes to creating some of the best landing pages. They are constantly optimizing for conversions, and that’s the best way to find your winning landing page. This landing page showcases one of its features—voice or video huddles that happen in real time, letting team members essentially call each other to hash something out quickly.
Three takeaways from Slack’s landing page:
Keep your navigation bar bare. Slack only includes the most important elements in the navigation bar on this landing page: letting current user login and prospective users talk to sales.
Show thedifference between free and premium. If you have a popular free version, use your landing page as a chance to show what users are missing out on by not upgrading.
Take advantage of multimedia. The page includes looping animated videos that showcase each of the main features, letting interested users see them in action before signing up.
This landing page for heatmapping software CrazyEgg showcases a specific feature that the software offers. In this case, it’s the ability to create website pop-ups to increase conversions.
The page leads with a demo link and breakdown of the feature, before you see more detailed information on how it works further down on the page.
Three takeaways from CrazyEgg’s landing page:
Provide basic instructions. The landing page includes a basic step-by-step for how users can set up pop-ups using the CrazyEgg tool, showing just how quick and easy it is and further selling them on the software.
Show versatility in applications. The use cases section shows how a variety of different industries can benefit from using this tool.
Use trust badges. CrazyEgg’s landing page is dotted with trust badges from the likes of G2 and Capterra, adding instant credibility to their offering.
Lyft has been growing in the past years, and its website, landing page, and overall online funnel is a driving force, too. They focus on attracting new drivers that want to control their own life.
Once again, we see a giant, attention-grabbing headline that entices users. Now check out the button “Apply to drive.” It implies that it’s not 100 percent sure you’ll be able to get the position — which makes it even more enticing while also stopping candidates from getting carried away.
Three takeaways from Lyft’s landing page:
Make a point with your images. I’d bet Lyft wants to attract female drivers, which is exactly why they’ve chosen the feature image on the landing page.
Customize data requests. Most landing pages ask for an email. But because Lyft is an app, it asks for your phone number instead.
Link off to learn more. You don’t want to overwhelm users with information on a landing page, that’s why linking to other pages (as Lyft has done) can be a useful strategy.
Zoho’s landing page is a great example of a more full-on, but still extremely powerful messaging. They use more text than the average landing page in the industry, but that’s not necessarily bad. It just means users have more information to make a decision. And in a crowded industry like the CRM space, that can be a highly effective thing.
Three takeaways from Zoho’s landing page:
Give your users a why. Don’t let users guess how your software stands out. Show them exactly why they should use your software.
Show how you compare. Comparison tables are a highly effective way to stand out in a crowded marketplace.
Talk price. If price is a USP for your brand, then mention it. Zoho shows how much users can save by using them instead of a competitor like Salesforce.
Squarespace is a contender for the shortest landing page ever. Seriously, there’s not much more to it than the screenshot I’ve taken above. But that doesn’t mean it isn’t effective.
Rather than trying to get you to create an account, all Squarespace wants you to do here is look at the templates. I reckon they know that once you see how good the templates are and how easy the platform is to use, you’ll be hooked.
Three takeaways from Squarespace’s landing page:
Short can be sweet. You don’t have to have a massive landing page to convince users to take action. A couple of enticing benefits may be all you need.
You don’t need much color. Everyone knows color can be used to convey emotion to users. But it’s not essential. And because it’s not on-brand for Squarespace, it’s not used.
The rule of three. Three is a magic number in marketing and Squarespace uses it to get across their core USPs.
If there’s one thing you can’t fault ActiveCampaign’s landing page for, it’s brevity. They get straight to the point with the key benefit of their platform and encourage you to start a trial by entering your email address. Scroll down further and the rest of the page is similarly pared back, only including key information users need to know.
Three takeaways from ActiveCampaign’s landing page:
You don’t need fancy graphics. There are no eye-catching images above the fold and only two in total.
Lean on an authority. Are you highly rated by a trusted authority like G2? If so you can do what Active Campaign has done by showcasing all of your badges.
Show how your platform works. Images are great, but showing how to use your platform can make a huge difference in your conversion rate.
Cost is a big hurdle for any small business looking to purchase a CRM. That’s why HubSpot makes such a big deal of its free offering in this landing page. But just because you get the software for free doesn’t mean it’s limited. That might be your first thought, but HubSpot assuages those fears by showing all of the features you get below.
Three takeaways from HubSpot’s landing page:
Get your point across fast. The first three words users read on this landing page will be exactly what they are looking for: free CRM software. They don’t need to know much more to get started.
Reiterate your USP in your CTA. You can use your CTA to back up your headline by tacking on a short message or reason to take action as HubSpot has done here.
Use white space. HubSpot’s landing page isn’t too busy or crowded. There’s loads of white space, which makes it super easy to read.
Shopify Plus isn’t designed for bootstrapped e-commerce stores or side hustlers. It’s an enterprise product and that shows in this landing page. It talks directly to big businesses, addresses their specific concerns, and shows them the kind of results they can achieve. Best of all, it’s topped off with a piece of ultra-professional video marketing that’s also designed to appeal to the brand’s target audience.
Three takeaways from Shopify Plus’s landing page:
Tailor your CTA. Enterprise customers aren’t going to make a purchase straight away. That’s why Shpoify encourages them to contact their sales team rather than book a demo.
Use statistics. The landing page gives hard data about how much better stores can perform by using Shopify Plus. This is much more powerful than a throwaway comment.
Speak to your customer’s values. Shopify devotes a large chunk to talking about the performance of their platform — something enterprise companies care about deeply.
There’s a reason designers aren’t web developers — most don’t know how to code. That doesn’t stop them from designing great-looking websites, but it does mean they need help. Not if they use Webflow, however. Webflow lets designers design and code powerful websites without having to write any themselves. And because the company knows its target audience, everything on the landing page is designed to appeal to designers — from the images to the testimonials to the copy.
Three takeaways from Webflow’s landing page:
Tailor your landing page to your target audience. This landing page won’t appeal to anyone who can’t design. But that’s the point. Those people won’t use Webflow, designers will.
Double down on social proof. Webflow understands the power of social proof, which is why they highlight their existing customers multiple times on the page.
Show, don’t tell. Webflow ends the landing page by showing designers exactly the kind of sites they can create with the platform.
The goal of the ClickFunnels landing page is to get you to start using its software. They know that once they’ve got you on their platform, you are way more likely to start paying. With that in mind, everything on the page is geared at showing how easy it is to get started and what you can accomplish with the software. There are dozens of testimonials of high-profile salespeople who have made serious bank with the software and copy that challenges any preconceived ideas you have. It’s a masterclass in persuasive landing page design.
Three takeaways from ClickFunnels’s landing page:
Let your customers sell for you. Testimonials are so powerful. If you have them from the right people (the kind your prospective customers want to emulate) then they’ll do most of the hard work for you.
Attack objections early. ClickFunnels does a great job of overcoming common objections (like you need to have good computer skills or your business isn’t a good fit) above the fold.
Use CTAs liberally. There is a CTA banner after every section on this page, giving users every opportunity to convert.
Conversionlab has been using this landing page design for years now. I’ve noticed they split test different button CTAs, like book a call, get a free consult, and many more. Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on. They clearly state their services through their persuasive headline and, even if you’re not ready to book a consultation, a pop-up will appear collecting your email.
Three takeaways from Conversionlab’s landing page:
Put your team front and center. You can build instant relatability with users by putting your team members on your landing page.
Don’t be afraid to give it all away. Conversion Lab’s landing page explains in detail what it’s like to work with them, so every prospect knows exactly what to expect.
Try twice to convert. Following up with an email (collected via pop-up) is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.
Semrush is an SEO platform. Here’s a landing page example for their tool that showed up as an ad in organic search. The button is bright (and on-brand) and makes it clear what your next step would be. The main headline focuses on the benefit — grow your online visibility — and the third line focuses on another key benefit — you only need one platform. That’s appealing to marketers who are juggling a ton of tools.
Three takeaways from Semrush’s landing page:
Know your audience. The landing page’s CTA focuses on a known pain point of digital marketers: that they have to juggle dozens of different tools.
Roll out the big guns for testimonials. Semrush lists some of their biggest customers prominently on the homepage. If these massive companies use the platform, surely you should, too?
Use variety with your CTA buttons. Each of the CTA buttons lead to the signup form, but the copy is different in each one, ensuring they hit the pain point that will get someone to click, no matter where they’re at on the page.
HelloFresh is a meal-kit delivery service, and this landing page is another ad-based page that’s focused entirely on its offering, with no additional navigation.
Like other landing pages, the content is limited. They use a heading, CTA, and images to show how the platform works and some of the user options. However, I suspect that’s on purpose — after all, the premise is relatively simple, it’s more about showing how the service fits into people’s lifestyles.
Three takeaways from HelloFresh’ landing page:
Strategic discounts make a difference. The page is offering a discount, but it’s automatically applied the second someone clicks on the page, creating an enticing offering that requires no additional effort on the customer’s side—they just have to click “Redeem” or “Get Started.”
Use high-quality visuals. HelloFresh prides itself on high-quality, fresh ingredients, and the images here present these front-and-center.
Strategic link placement. The carousel at the bottom is neatly aligned with different dietary needs and preferences, helping move users down the sales funnel.
Doordash probably doesn’t have to worry as much about getting customers as it does about recruiting new drivers to meet demand. That’s the goal of this landing page that shows users what they stand to gain from becoming a Dasher. It’s on-brand, carefully lays out the benefits of becoming your own boss, and shows you how much you could earn. The only thing it’s missing is social proof.
Three takeaways from Doordash’s landing page:
Put the user front and center. Everything on this landing page, from the copy to the images revolves around the user. It’s about what they can achieve and speak directly to them.
Pre-qualify users on your landing page. Doordash clearly lists the requirements drivers have to meet, meaning they’ll need to spend less time vetting candidates in the future.
Don’t rule out the impact of social proof. The lack of testimonials from current Dashers really lets this page down. The experience of current drivers is probably high on a prospective driver’s checklist.
Want to know how much you could rent your property for on Airbnb? That’s exactly what the company’s landing page helps you to understand. This fun and interactive landing page gives users a taste of what they can earn by renting out their property on Airbnb and then shows them how easy the process is.
Three takeaways from Airbnb’s landing page:
Dynamic pages can work a dream. As soon as you land on Airbnb’s landing page it automatically changes the content depending on your location. That creates a highly personalized and interactive experience that’s more likely to convert users.
CTAs don’t have to take center stage. The CTA to create an Airbnb account is tucked away in the right-hand corner of the page. But that doesn’t make it any less prominent or visible.
Make it interactive. Users can play with the slider bar to see how much they could earn by renting out their property for longer. The more you slide, the bigger the number gets, and the more tempting it is to create an account.
Every homeowner wants to know how much their property is worth. It’s that simple desire that Zillow capitalizes on with this landing page, which aims to generate leads for the company’s mortgage business. It’s short, simple and incredibly alluring for both curious homeowners and buyers looking to understand the potential value of a new home.
Three takeaways from Zillow’s landing page:
Eye-catching imagery can play a big role. The biggest element on Zillow’s landing page isn’t the CTA, but the image behind it. It’s doing a lot of legwork creating an aspirational feel to the page.
Clearly contrast copy and images. There’s a danger that the overlay copy on the background image could get lost. But Zillow does a great job of ensuring the contrast is clear and the copy is readable.
Give users more information, but only if they want it. There’s a tendency for the best landing pages to overwhelm users with information. Zillow avoids this by providing FAQs that only appear if users click on them.
Visme is a graphic design tool that offers a number of templates for different types of business-centric designs, like presentations, infographics, e-books, and the like. This landing page is all about the fact that you can create e-books with the tool, highlighting only e-book templates and other features related to e-book creation.
What I like:
Three takeaways from NP Digital’s landing page:
Brand consistency matters. All of the copy and images are related to this singular type of design. This page is perfect for ebook-related ads but also a great SEO play as well.
Showcasing different product. The examples section does a great job showing off the variety of different e-books that this product can make.
CTAs after key features. The page design here places the CTA button after all the different breakdowns of major features, meaning that the user can buy as soon as they see the feature that matters most to them..
Wix is a website builder, and this landing page goes all in on its website design capabilities. It showcases all features related to getting a new website up and off the ground.
Three takeaways from Wix’s landing page:
Don’t neglect the visual factor. As you scroll, you’re met with colorful blocks that each highlight its own feature, making this a visually appealing landing page that keeps users engaged the entire time. Show your work. The examples section here does a great job of showing the full breadth of sites that Wix can help build.
Use FAQs (when it makes sense). FAQs can be very useful for helping go into greater detail about a product without clogging up the page experience. They are great for SEO, too!
Let’s end with one of the best landing page examples from my digital marketing agency, NP Digital. Unlike some of the other examples in this list, the goal of this landing page isn’t to get people to buy a product or sign up to a service. I want users to download a market research report my team and I created.
As you can see, it’s quite a bit shorter than a normal landing page. That’s because it doesn’t need elements like social proof or loads of images. All I want to get across is a snapshot of what you can read in the report and how you can download it.
Three takeaways from NP Digital’s landing page:
Don’t let users enter fake information. I email the document to the address you provide in the form. That means you have to enter your correct email address to get the document and I don’t have to waste time scrubbing fake emails from my database.
Sometimes you can ask for more information. Your opt-in form doesn’t have to be tiny in order to convert. Because I’m giving away a lot of information for free, I can ask for more information in return.
Long landing pages don’t necessarily make the best landing pages. If you don’t want users to waste time scrolling, don’t make them. Only give them the information they need to convert.
7 Tips for Creating Killer Landing Pages
You’ve seen the best of the best. Now you’re ready to create a landing page that drives business growth. These seven tips will help you create the high-converting landing pages you’ve been dreaming of:
Include clear calls to action. Your call to action should be specifically tied to your goal and should be supported by everything else on your page, from the headline and body copy to the images and overall layout. Avoid bland CTAs like “Submit” that don’t explain the next steps.
Keep your landing page forms simple. Only require users to provide the minimum amount of information they need, usually just their name and email. Asking for too much information early on decreases the chances a user will complete the action you want them to take.
Ensure your copy is clear and concise. The best landing page copy should be clear, easy to read, and make a specific point. Use bullet points, headings, and bold font to make content easier to read. Every single sentence and word on your landing page should serve a purpose, and that purpose should be to support your call to action. If it doesn’t do that, cut it.
Include vital information above the fold. That includes a benefit-focused headline and a CTA. Hopefully, at least a small percentage of your visitors will be ready to buy as soon as they arrive on your landing page.
Ensure your landing pages look the same as your campaign ads. If your page is tied to an email or PPC campaign, make sure the landing page echoes the look and feel of the ad or email. The easiest way to do this is to carry over fonts, images, and colors from your campaign to your landing page. This is especially important for paid ads, as it can increase your quality score.
A/B test your landing page. A/B testing means running two different landing pages and changing just one element to see which performs best. For example, you might use two different images and see which one drives the most conversions.
Use fewer images and a large font. Visual clutter detracts from the message and CTAs. Larger font sizes are also a good idea to keep visitors’ eyes focused on what matters and reduce eye strain. Just don’t go overboard and put everything in a headline-size font — no one wants to be yelled at.
In general, a great landing page includes:
A strong heading that includes your main keyword
A subheading that clarifies the heading
Copy that explains the offer
An image, video, or illustration that supports the offer
A form or CTA button where the user can convert
You might also include social proof or trust symbols, such as reviews, testimonials, and logos of previous customers.
Building Out Your Next Landing Page
While there are some consistent elements between all strong landing pages, the exact design will depend on your goals, your business, and your industry.
Let me ask you a couple of questions that will guide you in the right direction.
What do you want to accomplish with your landing page?
The most common landing page goals are:
Getting people to opt-in in exchange for free value on a subject.
Selling a low-ticket product like a book or a mini-course.
Promoting a free trial offer for a monthly service or software.
You’ve got to know exactly what offer you want to present on your landing page before creating it.
Are you committed to this project or are you just trying out an offer?
You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns. If you’re not ready for that, then I recommend you quit before you even start.
Yes, you can get lucky and hit a home run on your first try, but don’t count on it.
Be ready for the long game so you catch the long-term gains that are so much sweeter than a short-term spike in traffic.
What’s your budget?
Before you begin designing your landing page, you need to prepare a solid budget.
You can’t expect everything to go smoothly throughout the process. Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.
That can be a developer, a funnel designer/builder, an ad specialist, or a CRO consultant. Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.
In marketing and life, one of the best ways to test the quality of your work is to put it in front of an audience. For landing pages, you can do that by running ads to see if the traffic converts.
If it does, you raise your ad budget and try to scale. If it doesn’t convert at first, then you should let a professional take a look at it.
Even if you already hired someone to build it for you, don’t expect them to help you here. Yes, they could optimize your page, but you’ve got to keep in mind that people have an emotional attachment to their work.
That’s why you need a third party to help you out.
When it comes to optimizing a landing page for conversions, think about hiring an agency.
Big marketing agencies nowadays have had hundreds if not thousands of clients who have been in your exact situation. That’s why hiring a marketing agency to help you increase your conversion is the best bet.
Talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.
I might be biased, but I think it’s the best marketing agency for both SEO and CRO.
If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it, then book a quick call with a member of my team who can unravel the secret conversion optimization methods your business needs.
Frequently Asked Questions
What is a landing page?
A landing page is a specially designed page intended to encourage users to complete a specific task (i.e., convert.) They work by highlighting key points, using social proof or case studies to build trust, and providing a CTA to encourage conversion.
Who needs a landing page?
Any business with a website should have a landing page of some sort to encourage users to take an action like booking a demo, calling for a quote, or signing up for an email list, etc.
What makes a good landing page?
There are several elements that make a landing page effective. First, a clear and compelling headline that instantly communicates the value proposition is essential. Second, concise and persuasive copy that highlights the benefits of your product or service. Third, it needs a visually appealing design that is easy to navigate and optimized for mobile devices. Fourth, a strong call-to-action that is prominent and directs users to take action. Finally, I recommend trust-building elements such as testimonials or social proof to instill confidence.
Conclusion
I hope these best landing page examples can serve as an inspiration to create a high-converting landing page. To get the most out of your landing page, be sure to:
Find what your best customers struggle the most with and then solve this problem with a short and punchy headline.
Use credibility and videos if possible.
Know your goals — Is it to get their email or phone number? Have them call? Start a free/paid trial or something else?
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