Modern SEO teams aren’t just optimizing for rankings in traditional search anymore. They’re also optimizing for visibility in AI-powered search and answer engines. And that shift is showing up in job listings. I recently came across this position: This isn’t an outlier. Dozens of companies are now posting similar roles, and the shift runs deeper […]
Word count is not a ranking factor in itself, but it still plays a significant role in SEO. A minimum number of words helps search engines understand your topic, helps users understand your message, and supports content quality and relevance. The right length for your content depends on search intent, topic depth, competition, and purpose. […]
You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using to inform those investments? For many companies, the biggest blind spot is tracking. Hidden misfires are skewing channel reporting and attribution, ultimately throwing off your marketing decisions. At NP Digital, we’ve helped hundreds of clients […]
Headings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly locate the information they need. Search engines and AI systems use headings to interpret the topic and structure of your content. By using one clear H1, supported by well-written H2 and H3 headings, you […]
Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website. Read more at […]
Google is rolling out a new Data Manager API that lets you plug first-party data into Google’s AI-powered ad tools with less friction. The goal: stronger measurement, smarter targeting, and better performance without the hassle of managing multiple systems. Why we care. The Data Manager API helps you get more value from the data you […]
Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of shoppers now turn to AI for deals and gift ideas, but product discovery works differently […]
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve […]
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one. Your boss still expects SEO to show business impact – not how many keywords […]
In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice. The challenge is that keeping up with these tools […]
