Key Takeaways SaaS SEO requires a strategy built for long sales cycles and global competition. Map your content to every stage of the buyer journey, from awareness-stage blog posts to decision-stage case studies and comparison pages. AI search has reshaped how buyers research software, with 51 percent of B2B software buyers now starting with an […]
Key Takeaways Claude Design is an experimental AI-powered design workspace from Anthropic, built on Claude Opus 4.7. The tool is built for rapid ideation and early-stage prototyping, not final production design. A standout capability lets the tool ingest a company’s codebase and design files to apply brand guidelines automatically. Users can iterate through conversation, direct […]
Key Takeaways LinkedIn announced algorithm changes on May 20, 2026, targeting low-quality AI-generated posts, comments, and automation tools. Content flagged as AI slop will not be removed but will be suppressed beyond a user’s immediate network, limiting reach significantly. LinkedIn’s detection systems claim 94 percent accuracy in identifying generic AI content, though false-positive data has […]
The Page 2 Podcast: What SEOs must know to get chosen by AI Took place on 27 July 2026 Hosts & Guests Alex Moss Principal SEO Jon Clark The Page 2 Podcast Host As AI agents reshape how people discover and buy products, SEO is evolving beyond rankings and clicks. In the latest episode of […]
Google seems to be running a limited test where it is asking searchers to sign in to their Google account to “verify you’re a human and see more results.” Normally, Google Search would serve the user a captcha to verify they are human, but here Google is asking the searcher to actually sign in to […]
AI visibility metrics help uncover pre-click influences that might not be obvious from search terms, conversion tracking, landing page analysis, or other conventional data points. They add context that helps explain why campaigns attract the right customers, the wrong customers, or no customers at all. Performance marketers are paid to find the most valuable customers […]
Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided address data, making it easier for developers to maintain Customer Match lists and improve data quality. The release is aimed at reducing manual work while providing better visibility into data issues that don’t require an […]
Microsoft has updated its analytics tool, Clarity, to add branded and non-branded breakdowns to the AI Citations dashboard and AI reports. Clarity lets you filter branded versus non-branded information across query analysis and filtering. What Microsoft said. “To make that analysis easier, Microsoft Clarity now adds branded query segmentation to the AI Citations dashboard,” Microsoft wrote. “You can now distinguish branded and non-branded grounding […]
Key Takeaways Google launched dedicated Generative AI performance reports in Search Console on June 3, 2026, initially rolled out to a subset of UK-based sites. The report tracks impressions across AI Overviews, AI Mode, and AI features in Discover, broken down by pages, countries, devices, and dates. Data begins from May 18, 2026; there is […]
Watch this video on YouTube On the latest episode of PPC Live the Podcast, Ana Kostic shared how one account restructure taught her a lesson that still shapes how she manages paid media today: successful PPC isn’t about building the perfect campaign structure—it’s about protecting the business behind it. The mistake: A “perfect” account restructure […]
