After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts. By the numbers (all categories combined): Clicks: +7.8% CPC: -8.3% Conversion Value: -5.5% ROAS: -4.4% Why we care. […]
> Is the number of clicks on your top-ranking content starting to slip? It’s time to find out where your traffic has gone and how to get it back. AI Overviews are reshaping SERPs as we know them. Google now answers user queries directly in the SERP, and traditional blue links are getting pushed further […]
AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured the right way – tend to get picked up, cited, and amplified by models like ChatGPT and Gemini. This article breaks down five content […]
When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses. The good […]
TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag clutter, Discouraging spammy usage, Improving discovery relevance. TikTok is the latest social platform to sideline […]
Google’s AI results are changing everything about how local businesses get discovered—and reviews are now at the center of it all. They shape visibility, build trust, and, when leveraged effectively, drive conversions. In this live webinar, GatherUp VP of Marketing Mél Attia and renowned Local SEO expert Miriam Ellis will share never-before-seen research findings on […]
Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users explore new methods to search for information. Google AI Mode, Gemini, ChatGPT, Perplexity – there are […]
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a Shopping ad. This year, you’re asking ChatGPT: “I sleep hot and have sensitive skin. Can you […]
You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a whole lot easier if you do use them correctly. We’re talking: Faster page speeds Better optimized […]
A few months back, one of my clients pinged me on Slack and said: “We keep hearing on sales calls that ChatGPT says we don’t offer a feature we’ve had for years! How can we fix this?” Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other […]
