Capturing attention is no longer enough to create high-performing social ads. You also need to create curiosity that keeps people watching. Stopping the scroll and hooking viewers in the first three seconds still matter. But as video-heavy platforms like Meta and TikTok continue investing in AI-powered delivery systems that optimize for engagement, watch time, and […]
For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.” That was simple advice, and it worked. If a 5-year-old and someone half-paying attention could follow the page content and still find what they needed, the content was probably clear enough for users and Google […]
After presenting a custom schema my team built to evaluate knowledge graphs for university programs, I saw firsthand how differently SEOs view the role of schema markup. Our approach used 23 existing Schema.org entities and more than 60 additional entities to assess gaps in entity coverage. Schema connects entities (objects, people, concepts, and ideas) to […]
Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO, we tend to say, “Build the Knowledge Graph, add schema, and get more press.” But that logic assumes the LLM is evaluating the brand and deciding whether it’s good […]
Ask a performance marketer which numbers they check every morning and you’ll get the same list: CPM, CTR, CVR, ROAS. Ask them their match rate on Meta or Google, the share of an audience they uploaded that the platform could actually recognize and target, and you’ll usually get a pause. Most teams don’t track it. […]
The Yoast SEO Bulk Editor already gave you one place to update titles and meta descriptions across your whole site. Now it does much more. This release adds focus keyphrases to the editor, new search and status filters, a dedicated view for every content type, and AI-drafted metadata with Yoast SEO Premium. In short: you […]
After notifying advertisers about the upcoming change last week, Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA) will be enabled by default for all Shopping campaigns beginning August 31st. Why we care. Advertisers using Shopping campaigns will no longer be able to disable Local Inventory Ads through […]
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement for advertisers to spend more than $50,000 in Google Ads before becoming eligible for certain Lead Form experiences has disappeared from the Help documentation. If […]
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget was getting. When we pulled the numbers, the result was underwhelming: About 2.5% of visitors actually used it. But that’s not the number that ended up […]
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags. What’s happening. A new “Guided Setup” card is appearing in Google Tag Manager for Google Ads Purchase Conversions. The beta feature automatically creates the required: […]
