Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for 565 U.S. and UK news publishers: Search referrals made up 19% of traffic in July, little changed since early 2019. Google dominates […]
Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data is broken down at the site level. Works like existing placement reports in Performance Max. […]
Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a decade, advertisers and retailers have relied on the Content API to push product data into Google Shopping. The new Merchant API […]
Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits […]
After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts. By the numbers (all categories combined): Clicks: +7.8% CPC: -8.3% Conversion Value: -5.5% ROAS: -4.4% Why we care. […]
> Is the number of clicks on your top-ranking content starting to slip? It’s time to find out where your traffic has gone and how to get it back. AI Overviews are reshaping SERPs as we know them. Google now answers user queries directly in the SERP, and traditional blue links are getting pushed further […]
AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured the right way – tend to get picked up, cited, and amplified by models like ChatGPT and Gemini. This article breaks down five content […]
When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses. The good […]
TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag clutter, Discouraging spammy usage, Improving discovery relevance. TikTok is the latest social platform to sideline […]
Google’s AI results are changing everything about how local businesses get discovered—and reviews are now at the center of it all. They shape visibility, build trust, and, when leveraged effectively, drive conversions. In this live webinar, GatherUp VP of Marketing Mél Attia and renowned Local SEO expert Miriam Ellis will share never-before-seen research findings on […]
