Google once attributed two of Barry Schwartz’s Search Engine Land articles to me — a misclassification at the annotation layer that briefly rewrote authorship in Google’s systems. For a few days, when you searched for certain Search Engine Land articles Schwartz had written, Google listed me as the author. The articles appeared in my entity’s […]
Many of today’s PPC tools were designed to be easily accessible to ecommerce. That doesn’t mean lead gen can’t take advantage of them, but it does mean more intentional application is required. Lead gen with AI still requires a creative approach, and many conventional ecommerce tools still apply — but not always in the same […]
For most people, “Mad Men” means the TV show. But the phrase points to something more specific: Madison Avenue in the 1950s and ‘60s, when agencies grew brands through persuasion, positioning, and earned trust in a world of scarce media channels and powerful gatekeepers. If you wanted attention, you bought your way in, then made […]
I’m getting a mid-career executive MBA. Last week, in class, we discussed the interaction between automation and advertising. The lecture covered why A/B testing in Meta is less valuable now, since Facebook can auto-optimize faster and better than marketers can on their own. A classmate took the logical leap and asked the professor, “If digital channels […]
For years, Salesforce Marketing Cloud was the safe choice. Powerful. Enterprise. Trusted. But lately, we’re hearing something different: “Our data is too tangled to activate.” “We’re locked into contracts.” “We’re stuck sending the same emails on repeat.” “Everything is Band-Aids and duct tape — I don’t know how we can move without breaking everything.” “We […]
Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan gives you visibility into what AI tools say about you, how often you appear, and whether the […]
SEO unplugged podcast: Agentic commerce with Alex Moss Took place on 16 February 2026 RSS Feed Apple Podcast Spotify AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios: Products are evaluated in entirely new […]
Get discovered podcast: How Yoast is rethinking SEO in the Age of AI Took place on 10 March 2026 RSS Feed Apple Podcast Spotify When the team behind one of the world’s most widely used SEO plugins starts rethinking what it optimizes for, it’s worth paying attention. In this episode of Get Discovered, host Joe […]
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China. Read more at Read More
Key Takeaways Traditional marketing metrics like traffic, search rankings, and ROAS were designed for a more trackable internet. They still have uses, but they no longer tell the full story. Marketing attribution assigns credit to touchpoints but cannot prove that marketing caused the outcome. It typically rewards demand capture over demand creation. ROAS averages compress […]
