Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users explore new methods to search for information. Google AI Mode, Gemini, ChatGPT, Perplexity – there are […]
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a Shopping ad. This year, you’re asking ChatGPT: “I sleep hot and have sensitive skin. Can you […]
You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a whole lot easier if you do use them correctly. We’re talking: Faster page speeds Better optimized […]
A few months back, one of my clients pinged me on Slack and said: “We keep hearing on sales calls that ChatGPT says we don’t offer a feature we’ve had for years! How can we fix this?” Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other […]
The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords is rapidly evolving into a strategic lever for user acquisition, brand visibility, and sustained app growth. With advancements in AI, shifts in search behavior, and the rise of hyper-personalized discovery, ASO is entering a new […]
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and DeepMind to better detect and block invalid traffic – ad activity from non-human or uninterested sources – across its platforms. Why we care. Invalid traffic drains advertiser budgets, skews publisher revenue, and undermines trust in the digital ad ecosystem. […]
AI search startup Perplexity today made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser, nearly double its own $18 billion valuation. Perplexity told The Wall Street Journal that multiple large venture capital funds have agreed to finance the deal. Google hasn’t indicated any willingness to sell Chrome. Driving the news. Google’s parent […]
Advertisers spotted a new beta feature in Google’s Performance Max (PMax) campaigns that allows gender-based audience exclusions – giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. Why we care. The gender exclusion option could help brands tailor messaging, product feeds, and […]
Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves. In Stop Paying the Google Tax–Start Winning Paid Search, Jenn Paterson and John Beresford of BrandPilot AI will break down what they call the […]
Table of Contents How to Make Your Content Visible in the Age of AI Search What Are LLMs and Why Should You Care? The New Way of Searching SEO vs. GEO vs. AEO vs. LLMO: Are We Just Rebranding SEO? Key LLM SEO Optimization Techniques The Bar Has Been Raised on the Quality of Content […]
