Advertisers spotted a new beta feature in Google’s Performance Max (PMax) campaigns that allows gender-based audience exclusions – giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. Why we care. The gender exclusion option could help brands tailor messaging, product feeds, and […]
Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves. In Stop Paying the Google Tax–Start Winning Paid Search, Jenn Paterson and John Beresford of BrandPilot AI will break down what they call the […]
Table of Contents How to Make Your Content Visible in the Age of AI Search What Are LLMs and Why Should You Care? The New Way of Searching SEO vs. GEO vs. AEO vs. LLMO: Are We Just Rebranding SEO? Key LLM SEO Optimization Techniques The Bar Has Been Raised on the Quality of Content […]
After several weeks of testing, Google is rolling out the Preferred Sources feature in the US and India. This feature lets searchers specify which sites they want to see in the Top Stories section of Google Search. Google announced this feature is now graduating Search Labs beta, specifically in the US and India. Google added […]
If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility, traffic, and revenue, often to the tune of thousands (or millions) of dollars. Some marketing pros and SEOs still haven’t learned this lesson. Maybe they don’t have the budget to invest in video, or a […]
Table of contents Why is driving traffic to your website important? Top 5 practical tips to boost website traffic Understand your target audience Focus on SEO basics Create quality content that provides value Leverage social media to share and increase the reach Keep your site fast & mobile-friendly Bonus tips for boosting traffic Build an […]
Search is changing. The industry as we know it will radically alter in almost all aspects as we enter the “generative economy.” By 2034, the generative AI market is expected to be worth roughly $1 trillion. This article outlines how SEO professionals can own the generative economy and why they must embrace the change that […]
A mirage in the desert looks like water from a distance and can fool even experienced travelers into chasing something that isn’t there. SEO research can be the same. It looks like science, sounds legitimate, and can trick even seasoned marketers into believing they’ve found something real. Daniel Kahneman once said people would rather use […]
We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or […]
The definition of “search” is changing in real time – and so is SEO. Search Engine Land went live today with an exclusive discussion on what it all means and what you need to do to keep up. Why we care. Generative AI is shaking the foundations of how people find and interact with information […]
