Picture this: Your company relies on Data Studio for SEO reporting. It’s right before your next big meeting when you’re planning to present results… but Data Studio has an outage (again) and suddenly you have nothing to show. That’s embarrassing. And it happens more than it should. It wasn’t even a year ago that I […]
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible — not just to people, but to AI agents increasingly making decisions on their behalf. What’s new. The update spans measurement, commerce, and media, with new tools designed to help advertisers show up in AI-driven experiences and transactions. On […]
Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the “attribution illusion.” You’ll often question whether reported conversions in the platform are truly incremental or if these users would’ve converted through search either way. That’s why in November, Google launched asset uplift experiments, giving you the ability […]
For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in. Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to scripts, and scripts gave way to automated bidding, but […]
Yelp is rolling out its most significant AI update yet, centered on a new conversational “Yelp Assistant” designed to move users from searching to actually booking, ordering, and scheduling — all in one flow. What’s new. Yelp Assistant sits at the center of the update, acting as a chatbot that can answer complex queries, recommend […]
SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed 59 SEOs to see how they’re handling these changes. Table of contents Download the PDF report now 1. SEO isn’t dying, […]
Key Takeaways The Ubersuggest Chrome Extension surfaces keyword data like volume, CPC, and competition scores directly on Google, YouTube, and Amazon search results pages without leaving your browser. The extension works on both Windows and Mac, and activates automatically once installed. YouTube and Amazon support expands your keyword research beyond Google, covering video and ecommerce search behavior in one tool. The extension connects to […]
Key Takeaways New privacy laws will require marketers to think carefully about how they collect and manage data. While many marketers aren’t overly concerned about the depreciation of third-party cookies, it’s recommended to explore cookieless solutions like Enhanced Conversions. Several emerging platforms are on the rise, including gaming networks, digital out-of-home (DOOH) ads, connected TV […]
AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s agentic search. […]
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. Table of contents Why modern SEO is about AI visibility AI search is […]
