Entries by Dubado Solutions

How Smart CMOs Decide Where the Next Marketing Dollar Goes

Key Takeaways Knowing how to measure marketing ROI requires moving beyond credit assignment toward causal proof. Attribution shows what happened; incrementality shows what marketing actually caused. Marketing leaders face structural visibility gaps from walled gardens, cross-device behavior, offline conversions, and AI-mediated discovery that no single tool can fully account for. Marketing investment ROI looks different […]

Meta is on track to overtake Google in global ad revenue for the first time

A major shift is underway in digital advertising: Meta Platforms is projected to generate more ad revenue than Google in 2026, signaling how marketers are increasingly favoring automated, performance-driven platforms. Driving the news. According to Emarketer, Meta is expected to bring in $243.46 billion in global ad revenue this year, narrowly topping Google’s projected $239.54 […]

Google Ads advertisers report wave of unexplained ad disapprovals

A growing number of advertisers say their Google Ads campaigns were suddenly hit with mass disapprovals tied to DNS and 500 server errors — even when their sites appeared to be working normally. The issue is raising fresh concerns about platform reliability and the risk of sudden performance disruptions. Driving the news. PPC advertisers began […]

Advertisers are gearing up to hit Google with mass arbitration claims worth billions

Google’s legal troubles over its search and ad tech businesses are entering a new phase — one that could expose the company to billions in payouts from advertisers seeking damages after U.S. courts found it illegally monopolized key digital ad markets. Driving the news. A growing group of advertisers is preparing to file mass arbitration […]

Google Ask Maps is moving from listings to recommendations

Google’s Ask Maps feature does more than help users find nearby businesses. Based on hands-on testing of local service queries for plumbers, electricians, and HVAC companies, Ask Maps often narrows the field, interprets user intent, and frames businesses around qualities such as responsiveness, specialization, honesty, and repair-first thinking. In more complex prompts, it sometimes provides […]

The 6 Agentic AI Protocols Every SEO Needs to Know

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all […]