Entries by Dubado Solutions

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

Key Takeaways Chartbeat data tracking more than 2,500 news sites globally shows Google search referrals declined 33 percent in 2025, with small publishers (fewer than 10,000 daily page views) seeing 60 percent declines over two years. AI platforms are compressing multiple sources into single answers, driving a rise in zero-click behavior that bypasses publisher sites […]

How SEO turns customer success into AI-readable proof

SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand, they evaluate post-sale signals like onboarding accuracy, performance outcomes, integration depth, and customer advocacy. Most of that information lives inside sales, support, […]

DV360 API Adds Demand Gen Support

Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types. What’s happening. Google will begin rolling out […]

Google expands Data Manager API with GMP event ingestion

Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching. What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager […]

Commerce media expands beyond retail sites with Demand Gen integration

Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce Media Suite, expanding the reach of retail media beyond traditional onsite placements. What’s happening. Google is expanding Commerce Media Suite to support Demand Gen inventory, creating a new way for brands and retailers to collaborate […]