Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March 2024 core update was massive, updating several systems within the core algorithm, plus bringing in a few new large spam policies. In 2023, Google had 9 confirmed algorithmic updates. In 2022 and 2021, Google had 10 confirmed algorithmic […]
When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign […]
Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will face automatic disapproval. Site owners impacted by manual actions are notified through Google […]
Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The “D” in CDN is for delivering or distributing the content across […]
Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied on Ahrefs, Moz, and Semrush’s keywords for years—and found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword “website […]
SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and December 2024 core updates, each […]
With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see where you can improve, and figure out what to tackle first so you can spend […]
Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems. Read more at Read More
The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the events! We were thrilled to see the level of enthusiasm and engagement from attendees even if, on the day prior to the Taipei event, we collectively had to deal […]
To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness of the data. We’re rolling out these changes to all properties gradually over the next few months, so you might not see changes right away. Read more at Read […]
