Web Design and Development San Diego

Introducing the Google Trends API (alpha): a new way to access Search Trends data

We’re excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends website, the API provides new ways to
use the data inside your organization in a scalable way.

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Web Design and Development San Diego

The new Search Console Insights report is here

We’re excited to announce the launch of the new Search Console Insights report. The new report offers
even more insights and a deeper integration with Search Console’s Performance report.
With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your
site’s performance, and provide more ways to explore specific areas of interest.

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Web Design and Development San Diego

SCL Deep Dive APAC 2025: Community Speakers and a New Format

We hope you’re as excited about
Search Central Live Deep Dive APAC
as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re
planning to run at the event, and introduce our community speakers. Let’s start with the
experiment.

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Web Design and Development San Diego

Simplifying the search results page

As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

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Web Design and Development San Diego

Adding markup support for loyalty programs

Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we’re adding support for defining loyalty programs under
Organization structured data
combined with loyalty benefits under Product
structured data.

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Web Design and Development San Diego

Top ways to ensure your content performs well in Google’s AI experiences on Search

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to these new experiences. Focus
on your visitors and provide them with unique, satisfying content. Then you should be well
positioned as Google Search evolves, as our core goal remains the same: to help people find
outstanding, original content that adds unique value. With that in mind, here are some things to
consider for success in Google Search all around, including our AI experiences.

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Web Design and Development San Diego

App deep links: connecting your website and app

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we’ll review the current state of app deep links — take a look at what they
are, the benefits of using them, and how to implement them effectively.

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Web Design and Development San Diego

Register now for Search Central Live Deep Dive 2025

We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

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Web Design and Development San Diego

The Search Analytics API now supports hourly data

A few months ago, we announced an improved way to view
recent performance data in Search Console.
The “24 hours” view includes data from the last available 24 hours and appears with a delay of
only a few hours. This view can help you find information about which pages and queries are
performing in this recent timeframe and how content you recently published is picking up.

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Web Design and Development San Diego

Robots Refresher: Future-proof Robots Exclusion Protocol

In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how the REP can play a supporting role in the ever-evolving relation
between automatic clients and the human web.

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