There is no single best GEO agency for aerospace, defense and industrial technology companies. A GEO (generative engine optimization) agency […]
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There is no single best generative engine optimization (GEO) agency for clean energy and utilities. A GEO agency works to […]
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There is no single best generative engine optimization (GEO) agency for cloud and enterprise IT services. A GEO agency works […]
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Summary in a nutshell What is Noindex Tag? The HTML “noindex” tag is an SEO directive used to prevent search […]
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There is no single best GEO agency for travel brands. A GEO agency tries to get your brand into the […]
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There is no single best Reddit marketing agency, because “Reddit marketing” is three different jobs: buying Reddit Ads, taking part […]
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This release is for developers and anyone who builds on Yoast SEO. It brings two changes: you can now use your AI tool to update titles, meta descriptions, and social previews with Yoast SEO Abilities. In addition, we’ve done our yearly cleanup of deprecated code. If you maintain a theme or plugin that hooks into Yoast SEO, read the cleanup section before you update.
Since April, Yoast SEO Abilities have let you use your AI tool to check your SEO, readability, and inclusive language scores. In September, you could also read a post’s SEO data and correct its technical settings without opening wp-admin. Now you can update the titles and descriptions people see in search results and social feeds too.
The yoast-seo/update-post-seo-data ability now supports six more fields:
For example, say you’ve renamed a product, and its title and social previews still show the old name. You can use your AI tool to read the post’s SEO data, review what’s out of date, and update it in the same conversation.
Everything else works as before. Your focus keyphrase stays read-only, so you always set it yourself. In addition, access still follows native WordPress capability checks.
Already using Abilities? The new fields are ready once you update. New to it? The developer documentation covers how to connect your LLM and the WordPress MCP Adapter, plus the full ability list and schemas.
We’ve removed code we deprecated in Yoast SEO 26.1 or earlier. If your site, theme, or plugin still uses any of it, you’ll have been seeing deprecation notices for at least a year. As a result, most sites won’t notice a thing. However, these changes are the most likely to affect you:
WPSEO_Frontend class, which we deprecated in Yoast SEO 14.0 (April 2020).wpseo_opengraph and wpseo_twitter actions. Use wpseo_frontend_presenters instead. You’ll still get a warning if your code hooks into them.wpseo_robots_array filter must now return an array. Returning anything else causes a fatal error.$where and $format arguments of WPSEO_Database_Proxy::upsert(). That means we’ll remove them in next year’s cleanup.You can find the full list of removals here.
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If you’re weighing Yoast SEO vs All in One SEO, you’re asking the right question. Your SEO plugin touches almost every page you publish. It shapes how search engines read your site and how AI platforms understand it too. Both plugins have been part of WordPress for a long time and are a popular choice among website owners and agencies worldwide. So this isn’t a choice between a proven tool and an untested one. It’s a choice between two ideas of what an SEO plugin should do for you.
Most established plugins cover the basics: SEO titles, meta descriptions, content analyses. What separates them is how they help you make decisions, handle change, and support you when something goes wrong. Before comparing features, ask yourself:
AIOSEO positions itself as an all-in-one toolkit. Alongside its TruSEO on-page analysis, it offers a Schema generator, search statistics, a keyword rank tracker, local SEO, a link assistant, and AI writing tools. At the moment, AIOSEO has over 3 millions users of their WordPress plugin.
Yoast SEO takes a different approach. We focus on guiding you as you write, structuring your site for search engines and AI platforms, and explaining the why behind every recommendation. Yoast SEO is active on more than 13 million websites with more than 1 billion downloads in total.
| Feature | Yoast SEO | All in One SEO |
| Free version | Yoast SEO | AIOSEO Lite |
| Content feedback | Real-time SEO and readability analysis, plus inclusive language analysis | TruSEO on-page analysis and score |
| AI tools | AI Generate, AI Optimize, AI Summarize, AI Content Planner (Premium), AI Bulk Editor (Premium) and AI Brand Insights (Yoast SEO AI+) | AI Assistant, AI Content Generator, and AI Image Generator |
| Structured data | One connected Schema graph, generated automatically | Schema Generator with rich snippet types |
| AI readability | llms.txt and Schema Aggregation, both free | LLMs.txt Generator |
| Platforms | WordPress/WooCommerce, Shopify, and Google Docs | WordPress including WooCommerce |
| Learning | Yoast SEO Academy courses, blog posts, help articles, and monthly webinars | Documentation, blog, and guides |
Both are capable plugins. AIOSEO leans toward breadth and reporting inside WordPress, while Yoast SEO leans toward guidance, structure, and readiness for wider discovery.
The best WordPress SEO plugin is the one that fits your goals:
For more than 15 years, Yoast has tracked every major shift in search, from early algorithm updates to AI-generated answers. Today, Yoast SEO is active on more than 13 million websites and has passed one billion downloads.
That experience works for you. Our team follows algorithm updates and how AI platforms read content, updates the plugin when things change, and explains what it means on our blog, in webinars, and in Yoast SEO Academy. Since 2010, our mission hasn’t changed: SEO for everyone, regardless of budget or technical skill.
People now find answers through search engines, AI Overviews, and assistants like ChatGPT, Claude, Gemini, and Perplexity. Here’s how Yoast SEO helps search engines and AI platforms understand your content.
Yoast SEO Premium includes these at no extra cost:
Yoast SEO AI+ includes AI Brand Insights, which tracks how your brand appears in ChatGPT, Claude, Gemini, and Perplexity. See your AI Visibility Index, sentiment, and cited sources, and compare them with competitors. No tool can guarantee AI mentions, but this gives you the visibility to decide what to create next.
Structured data, or Schema, shows search engines who wrote a page, which organization is behind it, and what it offers. Most plugins add some option to add structured data to your pages. The difference is how the pieces fit together.
Yoast SEO automatically builds one connected Schema graph per page. Your organization, website, pages, articles, and authors are linked in a single JSON-LD structure, the format search engines read. No setup is needed and Yoast WooCommerce SEO adds product details like price and availability to the same graph.
A consistent graph makes your site easier for search engines and AI platforms to interpret. It also makes pages eligible for rich results like breadcrumbs, though no plugin can guarantee they’ll appear.
New features are exciting, while reliable updates are what keep your site running. Every Yoast SEO release is tested, PHP setups, and common plugin combinations, and built to keep your existing settings working. With more than 13 million active installations, the same plugin runs on personal blogs and large enterprise sites.
Color-coded SEO and readability feedback in your editor, with a short explanation per assessment, in more than 20 languages. The optional inclusive language analysis helps you spot wording that could leave readers out. Premium adds multiple keyphrases, word forms, and synonyms, so you can write naturally.
Yoast SEO suggests relevant pages to link to as you write. The redirect manager prompts you to create a redirect when you change a URL, and supports CSV import and export and regex. A regex pattern allows you to redirect a whole group of URLs that share a word or pattern in one single redirect.
Turn off URLs, scripts, and metadata that WordPress adds automatically with the crawl settings, so search engines focus on the pages that matter. Less wasted crawling also helps reduce your site’s carbon footprint.
| Plan | Best for | What you get |
| Yoast SEO | Anyone getting started with SEO | Real-time SEO and readability analysis, connected Schema graph, XML sitemaps, llms.txt, Schema Aggregation, bulk editor and crawl settings |
| Yoast SEO Premium | Entrepreneurs and in-house marketing teams | Everything in Yoast SEO, plus AI tools, internal linking suggestions, redirect manager, Bot Blocker, Local, Video, and News SEO, Yoast SEO Academy, and 24/7 support |
| Yoast WooCommerce SEO | Online stores on WooCommerce | Everything in Premium, plus product Schema, ecommerce content analysis, and AI-generated SEO titles and meta descriptions for products |
| Yoast SEO AI+ | Marketers and brands who want to track AI visibility | Everything in Yoast WooCommerce SEO, plus AI Brand Insights |
Yoast SEO tends to suit you if you want a plugin that explains its recommendations, structures your site for search engines and AI platforms, and comes with education and support. Switching is simple, because Yoast SEO’s import tool supports All in One SEO. Our migration guide covers each step in detail.
Choosing an SEO plugin isn’t about the longest feature list. It’s about a partner that fits how you work and keeps up as search changes. With Yoast SEO, you get guidance that teaches as you write, free AI-readiness tools, AI built into Premium, and 24/7 support, backed by more than 15 years of dependable releases.
Whichever plugin you choose, pick the one you’ll be happy to build on for years. Check out our Yoast SEO Premium page for more information on our SEO plugin and its features.
The post Yoast SEO vs All in One SEO: which WordPress plugin is right for you? appeared first on Yoast.
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Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest content updates, the impact of AI on search visibility, and how to adapt to the evolving digital landscape.
Watch the full recap on YouTube to dive deeper into these topics, hear examples, and get answers to audience questions.
A study from The State of Brand highlighted the risks brands face when their information is cited on third-party platforms such as Reddit. Since LLMs are probabilistic rather than deterministic, they rely on recurring information to verify their accuracy.
Why it matters:
Your brand’s messaging might be shaped by external sources, not just your own content. If negative sentiment dominates discussions about your brand on Reddit or review sites, that could be the narrative LLMs pick up.
Actionable takeaway:
AI is not replacing search but altering how people interact with it. Google reports that ChatGPT is driving new search queries, often long-tail and more specific.
Why it matters:
Users are now conducting more searches than ever before, but these searches differ from traditional ones. They are more conversational and tailored to specific needs. The growth in AI-generated queries means more opportunities for your content to rank, provided it addresses niche topics.
Actionable takeaway:
OpenAI has officially rolled out ads in ChatGPT globally. This follows months of experimentation.
Why it matters:
Ads in ChatGPT could further complicate visibility for organic results. Just like Google Ads once did, paid placements may start to dominate attention within AI conversations. However, this can also be an opportunity for brands that want to ensure their content is seen.
Actionable takeaway:
Google is cracking down on sites using low-value programmatic content to manipulate rankings.
Why it matters:
Forget what you heard in the past; this type of content is not just unhelpful now, it is actively harmful. These pages are often created solely to rank for as many keywords as possible with minimal effort, offering little to no value to users. This approach has always been risky, and since the September 2026 core update, it is increasingly likely to backfire.
Actionable takeaway:
Google has officially launched SAFE, its new AI spam detector. This is another step in their ongoing effort to fight low-quality, auto-generated content.
Why it matters:
Google is actively working to combat spammy content. This new protection is filtering out unhelpful, auto-generated content so that useful content can surface instead.
Actionable takeaway:
Google is piloting a new program to compensate publishers for content used in AI-generated answers.
Why it matters:
As AI answers become the norm, publishers need new ways to monetize their content. If they rely solely on traditional models, they may struggle as traffic declines. With fewer people clicking through to their sites, publishers need to find an alternative way to earn, and Google may be providing it.
Actionable takeaway:
Cloudflare now allows sites to block AI crawlers, such as those from OpenAI, without blocking Googlebot.
Why it matters:
While this may sound tempting, it’s best to think long and hard before blocking AI from crawling your site. Blocking AI crawlers will remove your site from AI-generated answers, making your content less visible. If you’re not in those AI answers, you won’t get the traffic or the credit.
Actionable takeaway:
Google is actively blocking various scrapers and tracking tools.
Why it matters:
With annotations disappearing from Google Analytics and Google blocking scrapers, the tools we rely on for this data will become less reliable. This shift will likely force SEOs to adapt their strategies and rely more on alternative data sources. The insights we get from our tools will probably become more directional instead of exact.
Actionable takeaway:
Google Lighthouse now includes an audit for AI Agent Resource Discovery (ARD).
Why it matters:
This tells agents a site’s capabilities. It is expected to become increasingly important for discovery. Should you implement it? That depends on how large your site is. If your site is small, consisting of around five pages, then it isn’t necessary. However, if your site is large and complex, ARD will let agents understand what they can do with your site’s pages.
Actionable takeaway:
Research shows that AI Overviews may be sending fewer clicks to publishers.
Why it matters:
If we want to be discovered, we need to rank highly and ensure our snippets pull users in. Bearing this in mind, it is now more important than ever to ensure your content is unique so that an LLM has a reason to cite you.
Actionable takeaway:
Google Search continues to see a drop in referrals, a trend observed across the web.
Why it matters:
As the digital landscape shifts, traditional metrics like traffic are becoming less reliable indicators of success. Visibility equals success in the current environment, and you can have visibility without traffic.
Actionable takeaway:
Google has updated its guidelines on the use of AI in content creation.
Why it matters:
Google is making it clear that using AI to create content is not inherently bad. Bad content is bad, whether humans or AI generate it. If your content offers nothing new, unique, or interesting, then LLMs already have that information. Why would they cite you?
Actionable takeaway:
The CEO of Anthropic has called for a slowdown in AI advancement, while other business leaders disagree. You can read their thoughts here and here.
Why it matters:
Is this a genuine concern for safety or a strategic move to gain a competitive edge? Either way, it’s sparking crucial conversations about what the future of AI will look like.
Actionable takeaway:
We have just launched Yoast SEO AI+ for Shopify. This combines Yoast SEO with AI Brand Insights, a tool that provides insight into how AI platforms describe brands.
Why it matters:
Shopify stores that use Yoast SEO AI+ can gain a deeper understanding of how AI is portraying their brand. This allows the opportunity to adapt to any inaccuracies.
Actionable takeaway:
Want to stay in the loop? Sign up for the next SEO Update by Yoast. The next show will be on the 27th October 202.
Can’t wait until later this month? You can always watch the previous editions whenever suits you, or even listen along on Spotify.
The post The September 2026 SEO Update by Yoast recap appeared first on Yoast.
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Over the years, the Search Central YouTube channel
has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot
to Search Console Training and Search Off the Record. While our series structure works well for
deep dives and episodic updates, we know that finding a clear, sequential learning path from scratch can sometimes be challenging.
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