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Yoast SEO AI+ for Shopify is live today. The new plan combines Yoast SEO for Shopify with Yoast AI Brand Insights, giving you visibility into how AI systems like ChatGPT, Gemini, Claude, and Perplexity describe your brand, alongside everything you already rely on for search.
More shoppers are starting their search with AI these days, not just Google. Shopify has seen this firsthand: in Q1 2026, AI-driven traffic to Shopify stores grew 8x year over year, and orders from AI-powered search grew nearly 13x (Shopify, “How Agentic Commerce Works,” 2026).
That doesn’t mean checkout itself has moved to AI, at least not yet. OpenAI closed ChatGPT’s Instant Checkout back in March. What’s actually happening is simpler: AI is helping people discover and compare products, and then they come to your store to buy. AI is becoming a new way for shoppers to find you. Your store is still part of where that relationship builds, alongside social and everything else that shapes how your brand comes across, and it’s still where the sale happens.
That’s why it’s worth knowing what AI is already saying about your brand, before a shopper ever reaches your site. That’s what Yoast SEO AI+ for Shopify helps you do.
See the pitch it’s making. Shape the narrative to your advantage.
Yoast SEO AI+ for Shopify gives you structured data and technical SEO so your products are read correctly, and Yoast AI Brand Insights so you can see how your brand comes across once shoppers arrive.
Yoast SEO AI+ for Shopify combines Yoast SEO for Shopify with Yoast AI Brand Insights. Everything you already rely on, product SEO, structured data, technical SEO, is still there. What’s new is visibility into the layer before the sale: how AI systems describe your brand before a shopper ever reaches your store.
Run scans across ChatGPT, Gemini, Claude, and Perplexity, then decide what to do with what you find. AI Brand Insights shows you the story AI is telling about your brand. It doesn’t write it for you. That part is still yours.
Yoast SEO AI+ for Shopify is the complete product visibility plan: everything in Yoast SEO for Shopify, plus AI Brand Insights. You can compare the plans here.
Yoast SEO AI+ for Shopify is $45/month or $450/year, with a 14-day free trial.
Get started with our Quick start guide for Yoast SEO for Shopify. Yoast AI Brand Insights lives in your MyYoast account, and the guide shows you how to set it up.
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1 billion downloads of Yoast SEO. That’s a milestone worth celebrating.
But behind that number are the people who made it possible: the bloggers who wanted more people to find their content, the businesses working to grow online, the agencies helping their clients succeed, and the countless people who simply wanted a little help with SEO.
Over the years, Yoast SEO has been part of millions of these journeys. Some people have been using it for more than a decade, while others have only recently discovered it. So, as we celebrate 1 billion downloads, we wanted to hear from the people behind the number and look back at what Yoast SEO has meant to them.
This milestone belongs to you. Thank you for being part of the journey.
We recently rolled out a short survey to our users, asking them to share how Yoast SEO has been part of their SEO journey. (If you’re a Yoast user, you may have even received it in your inbox.) We heard from people at very different stages from a WordPress agency that has been using Yoast since its early days to people who discovered it more recently.
Here are a few of the stories they shared with us.
One respondent is part of a WordPress agency in Montreal that has been using Yoast SEO for more than a decade. The agency installs Yoast SEO by default for its clients and says it has helped make SEO more accessible:
“As a pioneering WordPress agency based in Montreal, Canada, we’ve been using Yoast since its inception and install it by default for all our clients. Yoast played a key role in raising awareness and making the SEO strategy for a WordPress project more accessible.”
Their favorite feature? The Yoast SEO Meta Box.
Another respondent started using Yoast SEO less than a year ago, after building an author website and looking for help with SEO. They particularly appreciated the setup process and the guidance built into the plugin:
“The easy-to-follow setup steps, along with the built-in features to let you know if the SEO for your webpage checks all the boxes, have allowed me to build it with confidence.”
The traffic-light feedback was a particular favorite, giving them a simple way to understand how their SEO and readability were shaping up as they built their site.
A third respondent came to Yoast SEO while rebuilding a website where the SEO work had to be handled by people who weren’t SEO experts. For them, the value was straightforward: understanding what needed to be done and being able to do it.
“It had to be done by non-SEO experts so the ability to understand what to do and then do it meant Yoast SEO had to be useful. It is useful. Very useful and our business has improved because of it.”
They also appreciated something that goes beyond the familiar green, orange, and red indicators. Yoast’s guidance and articles helped them understand that SEO isn’t always about making everything green, a perspective that made the tool feel more like a trusted guide than a checklist.
The stories shared by our users are just a small glimpse into how Yoast SEO has been part of people’s journeys. Over the years, we’ve heard from many more website owners, content creators, and agencies who have shared their experiences with us. Here are a few words from them:
These are just a few of the experiences people have shared with us. You can read more on our testimonials page.
And while we’re grateful for every kind word, we’re equally thankful to everyone who has shared feedback, asked questions, or helped us improve Yoast SEO along the way. You’ve all played a part in getting us to 1 billion downloads.
Looking at these stories, a few things stand out. People use Yoast SEO for different reasons, but there’s a common thread: it helps make SEO easier to understand and easier to do.
For some, it’s a way to learn the basics and get a little guidance as they build their website. For others, it’s a familiar part of their day-to-day workflow, helping them optimize content without having to be an SEO expert.
A few themes come up again and again:
And perhaps that’s one of the most meaningful things about reaching 1 billion downloads: Yoast SEO has been used by people at very different stages of their SEO journey. Some needed a starting point, some needed a helping hand, and others have been using it as part of their workflow for years.
But we wondered: if we asked AI what people think about Yoast SEO, would it come up with the same themes?
We couldn’t resist asking AI, too. So we gave Gemini, Claude, Grok, and Perplexity the same two questions: Why do people love the Yoast SEO plugin? and What are people’s reviews of Yoast SEO?
Their answers were different, but a few familiar themes kept popping up: making SEO easier to understand, providing helpful guidance, and handling the technical stuff.
In other words, the AI found many of the same things our users told us themselves. We won’t let the robots take all the credit, though. The real stories are still the best part.
A billion downloads is a huge number, but what makes this milestone special is the people behind it. Every download represents someone working on a website, creating something new, learning about SEO, growing a business, or simply trying to help more people find their content.
Over the years, you’ve used Yoast SEO in countless different ways. You’ve shared your experiences, asked questions, given us feedback, and helped us improve the product. Some of you have been with us for more than a decade, while others have only just started their SEO journey.
And that’s what SEO for everyone means to us. Not just making SEO tools available to everyone, but helping people at every stage feel that SEO is something they can understand and use.
So, whether you were download number one or somewhere among the billion that followed, thank you. Thank you for trusting Yoast SEO, for learning with us, and for being part of our journey.
Here’s to the next billion — and to making SEO for everyone.
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Don’t want to miss it?
Between AI-driven search overhauls and constant algorithm tweaks, keeping your site visible can be challenging.
The SEO Update by Yoast brings you the latest insights on algorithm updates, AI-driven search changes, and industry developments, all in one easy-to-follow session.
Join Carolyn Shelby and Alex Moss as they discuss the stories shaping SEO today and share actionable takeaways you can apply right away.
This update is ideal if you:
Don’t want to miss it?
Learn the essentials to start SEO confidently and boost your site’s visibility.
Team Yoast is Attending, Speaking, Sponsoring, Yoast Booth at brightonSEO – October 2026!…
Expert analysis of the latest SEO & AI news developments with Carolyn…
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If you’ve been setting up MCP connections or agentic workflows, this release is for you. You ask an AI tool to check your site’s SEO. It comes back with real findings: a product page that’s telling Google it’s a recipe, a link still pointing to an old test version of your site. Helpful, but useless on its own: you still have to go and fix each one yourself, by hand, in the back end of your website. Now, Yoast SEO enables the same AI tool to make those changes for you.
Yoast SEO Abilities is what makes that possible. It lets your AI tool read what’s wrong with a page’s SEO and update it directly, the same technical settings you’d otherwise have to change by hand. You diagnose and fix in the same place.
AI tools are moving from answering questions to being able to take actions. Abilities gives that shift a front door on your own site, one you control.
Since its release in April, Yoast SEO already registers three abilities with WordPress’s Abilities API: SEO scores, readability scores, and inclusive language scores for your most recently modified posts. Any AI tool could reliably check which posts had a weak SEO score. However, it had no standardized way to read the underlying fields or change them. Someone still had to open wp-admin.
That gap is what this release closes.
yoast-seo/get-post-seo-data returns the title, meta description, robots flags, schema type, canonical, social previews, and scores.
In addition, you can identify the post by ID, permalink, or title search. As a result, your agent can find the post you mean from a plain-language description in one call, instead of hunting through several.
Core technical settings are now writable from your AI tool: canonical, robots flags, cornerstone, and schema type. These are fields Yoast already manages, so nothing new sits between your content and your site.
Any change made through the WordPress Abilities API can be rolled back, as long as your AI tool holds the changed values in context. In practice, read a post’s SEO data before you update it. Then stay in that session while you review the result. Once the context is gone, the previous value goes with it, so treat the read call as part of the write.
Bulk and batch operations let you apply a get, update, or filter request across multiple posts in one call. You get per-post results back, so you can see exactly what changed and where.
Your focus keyphrase stays read-only. You always set it yourself, and it is never generated for you. An automatic change there could invalidate content briefs or marketing workflows, and it would skew every assessment that follows. For content workflows, we suggest continuing in the editor, where the content flow lives.
Access follows native WordPress capability checks. There is no separate permission system to learn. Therefore, you can audit access the same way you audit any other admin-level access.
These abilities use WordPress’s Abilities API. Once you connect the WordPress MCP Adapter, they become callable MCP tools for any MCP-aware client, for example Claude Desktop, Claude Code, Cursor, or VS Code. Therefore no custom integration is needed.
Typed input and output schemas spell out what to send and what to expect back. For anyone building dashboards or reporting tools on top, that predictability matters more than any single feature.
For agencies, it also means one standard setup across every WordPress build, with no manual per-site reconfiguration.
Connect your own LLM subscription to Yoast first. After that, read access, core SEO field updates, and bulk operations are all included as part of Yoast SEO. The developer documentation covers the full ability list, the typed input and output schemas, and how to connect the WordPress MCP Adapter.
Once you’ve connected your LLM subscription, head to Yoast SEO, then Integrations. We’ve also reorganized this page: instead of one long list, integrations are now grouped by topic, so they’re easier to scan. Look for the new AI & agentic group. For further information, read the help article on how to set up Abilities.
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