Web Design and Development San Diego

How marketing leaders are getting unstuck from Salesforce by Stitch

For years, Salesforce Marketing Cloud was the safe choice.

Powerful. Enterprise. Trusted.

But lately, we’re hearing something different:

  • “Our data is too tangled to activate.”
  • “We’re locked into contracts.”
  • “We’re stuck sending the same emails on repeat.”
  • “Everything is Band-Aids and duct tape — I don’t know how we can move without breaking everything.”
  • “We feel stuck.”

Sound familiar? If so, this fireside chat is for you.

We’ve helped dozens of brands migrate off Salesforce and into modern, composable engagement architectures built for real CRM performance. Not because it’s trendy — but because marketers needed more speed, flexibility, and innovation.

In this April 14 session, we’ll cover:

  • Why brands feel stuck (and why it’s more common than you think).
  • What’s happening inside the Salesforce ecosystem.
  • The biggest misconceptions about migrating.
  • Understanding the martech landscape.
  • What life actually looks like after moving to a modern platform like Braze.
  • How CMOs and martech leaders should think about platform decisions over the next 3 to 5 years.
  • How to get the rest of your org on board with making a move.
  • The steps to take now to set yourself up for migration success.

To be clear: this isn’t a Salesforce-bashing session.

It’s a candid conversation about innovation velocity, marketing ownership, and what the next era of marketing actually requires.

Join us

Disclaimer: To ensure a candid and open conversation, the live session is open only to brand-side marketing leaders. Registrants who are not verified brand-side marketing leaders will not be permitted to attend the live session. However, the recorded session will be made available to all registrants upon completion of the event.

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See how your brand appears in AI-generated answers, for free

Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan gives you visibility into what AI tools say about you, how often you appear, and whether the picture they paint matches reality. To help you see that for yourself, we’re offering eligible customers a free, one-time scan. 

What you’ll see

  • Your AI Visibility Index: a clear score showing how present your brand is across ChatGPT, Perplexity, and Gemini 
  • Sentiment analysis: whether AI describes you positively, neutrally, or in a way that needs attention 
  • Competitor benchmarking: how often your competitors appear alongside you, so you know where you stand 
  • Citation tracking: which sources AI is drawing on when it talks about your brand 

How it works

Add your brand details, set your location, and generate your queries. Your personalized report is ready in minutes.

Current customers can locate Yoast AI Brand Insights inside their MyYoast account

Who is eligible

Existing customers on one of the following plans can log in and try a brand scan for free today.

  • Yoast SEO Premium 
  • Yoast WooCommerce SEO 
  • Yoast SEO Google Docs add-on 

Look out for your invitation inside the product the next time you log in. 

Claim your free scan for the Yoast AI Brand Insights tool from your MyYoast. 

The post See how your brand appears in AI-generated answers, for free appeared first on Yoast.

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SEO unplugged podcast: Agentic commerce with Alex Moss

SEO unplugged podcast: Agentic commerce with Alex Moss

AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios:

  • Products are evaluated in entirely new ways
  • Brand signals take on a different meaning
  • “Optimized for people” is no longer enough

On the latest episode of the SEO Unplugged podcast, our colleague Alex Moss joins as a guest to break down what agent-first commerce actually means, how AI agents assess products and services, and what brands should be rethinking now to stay ahead.

First upcoming events

WordCamp Asia 2026
April 09 – 11, 2026

Team Yoast is Attending, Sponsoring, Yoast Booth at WordCamp Asia 2026! Click…


The post SEO unplugged podcast: Agentic commerce with Alex Moss appeared first on Yoast.

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Get discovered podcast: How Yoast is rethinking SEO in the Age of AI

Get discovered podcast: How Yoast is rethinking SEO in the Age of AI

When the team behind one of the world’s most widely used SEO plugins starts rethinking what it optimizes for, it’s worth paying attention. In this episode of Get Discovered, host Joe Walsh speaks with our colleague Alain Schlesser, Principal Architect at Yoast, about how we’re evolving our approach toward AI visibility tracking – and what that signals for the future of SEO. With Yoast powering over 13 million WordPress websites, this shift reflects the changing ways people discover content online.

First upcoming events

WordCamp Asia 2026
April 09 – 11, 2026

Team Yoast is Attending, Sponsoring, Yoast Booth at WordCamp Asia 2026! Click…


The post Get discovered podcast: How Yoast is rethinking SEO in the Age of AI appeared first on Yoast.

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Web Design and Development San Diego

Search Central Live is Coming to Shanghai in 2026!

We are hosting Search Central Live Shanghai 2026 on May 15.
This event is structured for the local community, with a specific focus on
optimizing sites that target users outside of China.

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The SEO Update by Yoast – April 2026

The SEO Update by Yoast – April 2026

Don’t miss the next SEO Update by Yoast

Search is changing fast – make sure you’re not falling behind.

Sign up for the next SEO Update by Yoast and get expert-led clarity on what’s happening in SEO right now and what it means for your strategy.

Join Carolyn Shelby and Alex Moss as they unpack the most important SEO news, algorithm shifts, and industry developments – so you can focus on what actually moves the needle.

Who should sign up?

This update is ideal if you:

  • Want expert insight into recent SEO changes and trends
  • Need help refining or validating your SEO strategy
  • Have SEO questions you’d like answered live

Event details

  • Level: Intermediate
  • Duration: 1 hour
  • Live Q&A with our SEO experts
  • Free registration
  • Recording available after the session

First upcoming events

WordCamp Asia 2026
April 09 – 11, 2026

Team Yoast is Attending, Sponsoring, Yoast Booth at WordCamp Asia 2026! Click…


The post The SEO Update by Yoast – April 2026 appeared first on Yoast.

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YouTube adds AI creator matching and ad formats to its partnerships platform

YouTube used its NewFront presentation to unveil a significant upgrade to its Creator Partnerships platform, adding Gemini-powered creator matching, stronger measurement tools, and new ways to run creator content as paid ads.

Why we care. Influencer marketing has become a core part of many brands’ strategies, but finding the right creators at scale and proving ROI is a pain point. tackles influencer marketing’s two biggest friction points — finding the right creator and proving ROI.

Gemini-powered matching cuts through the noise of three million creators, while the ability to run creator content as paid Shorts and in-stream ads makes performance measurable like any standard campaign, backed by a reported 30% conversion lift.

How it works. The updated platform uses Gemini to recommend creators from a pool of more than three million YouTube Partner Program members, filtered by campaign goals. Advertisers get more control over who they work with and better visibility into how those partnerships perform.

The big new feature. A revamped Creator Partnerships boost lets brands run creator-made content directly as Shorts and in-stream ads — formats YouTube says deliver an average 30% lift in conversions.

The big picture. The announcement builds on BrandConnect, YouTube’s existing creator monetization infrastructure, showing that the platform is doubling down on the creator economy as a growth lever for advertisers — not just a content strategy.

What’s next. Brands interested in the updated tools can watch the full NewFront presentation on YouTube for more details.

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AI search engines cite Reddit, YouTube, and LinkedIn most: Study

AI citations

Reddit ranks as the most-cited domain in AI-generated answers, followed by YouTube and LinkedIn, based on a new analysis of 30 million sources by Peec AI, an AI search analytics tool.

The findings. Reddit was the most-cited source across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews. YouTube, LinkedIn, Wikipedia, and Forbes also ranked in the top five. Review platforms like Yelp and G2 appeared often in recommendation queries.

The research showed which domains models rely on:

  • ChatGPT favored Wikipedia, Reddit, and editorial sites like Forbes.
  • Google leaned toward platforms like Facebook and Yelp.
  • Perplexity emphasized Reddit, LinkedIn, and G2 for B2B queries.

Why we care. To win in AI search, you need authority beyond your site. Brands that appear consistently across trusted third-party platforms are more likely to be cited.

Why these sources? AI systems prioritize perceived authority plus authentic user input:

  • Reddit leads because it captures real user discussions.
  • YouTube dominates video citations via transcripts and descriptions.
  • Wikipedia serves as both a live source and a training dataset.

About the data. The analysis covered 30 million sources across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews, measuring domains directly cited in answers to isolate what shapes responses.

The study. Top domains cited by AI search: Analysis based on 30M sources

Dig deeper. More citation research:

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Google Gemini may adapt AI answers to match user tone: Report

Google Gemini positive vs negative framing

A newly published, unverified report claims Google’s Gemini AI is instructed to mirror user tone and validate emotions while grounding its responses in fact and reality.

Why we care. If accurate, AI-generated search responses may vary based on how a query is phrased — not just the information available.

What’s new. The report centers on the inherent tension in the system-level instructions guiding how Gemini responds. The report, published by Elie Berreby, head of SEO and AI search at Adorama, suggested that Gemini is instructed to:

  • Match the user’s tone, energy, and intent.
  • Validate emotions before responding.
  • Deliver answers aligned with the user’s perspective.

What it means. The “overly supportive mandate frequently overrides the factual grounding,” Berreby wrote. So instead of acting as a neutral aggregator, AI answers may:

  • Reinforce negative framing (“Why is X bad?”).
  • Reinforce positive framing (“Why is X great?”).

If public perception is negative, AI may amplify it. As the report suggests:

  • AI reflects existing sentiment signals.
  • It doesn’t “balance” them the way blue links often do.

Query framing. The emotional framing of a query affects:

  • Which sources get cited.
  • How summaries are written.
  • The overall tone of the answer.

Google’s AI Overviews already show tone shifts, often aligning with query intent beyond keywords. This report offers a possible explanation.

Unverified. Google hasn’t confirmed the leak. As Berreby noted in his report: “I’ve decided to share only a fraction of the leaked internal system information with the general public. I’m not sharing any sensitive data. This isn’t a zero-day exploit. This is a tiny leak.”

The report. This Gemini Leak Means You Can’t Outrank a Feeling

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Google expands Merchant Center loyalty features to 14 countries and AI surfaces

Google Shopping Ads - Google Ads

Google is giving retailers more firepower to promote loyalty program benefits directly within product listings — expanding the program internationally and into its newest AI-powered shopping experiences.

What’s new. Merchants can now highlight member pricing and exclusive shipping options directly on listings. Loyalty annotations have also expanded to local inventory ads and regional Shopping ads — making it easier to promote in-store or geography-specific perks.

Why we care. The more you can personalize an offer for a shopper, the better. Embedding member perks into the moment of purchase discovery — rather than requiring a separate loyalty app or webpage — makes programs more visible and more likely to drive sign-ups.

By the numbers. According to Google, some retailers have reported up to a 20% lift in click-through rates when showing tailored offers to existing loyalty members.

The big picture. Loyalty benefits will now appear on Google’s AI-first surfaces, including AI Mode and Gemini, putting member offers in front of shoppers at an entirely new layer of the search experience.

Where it’s available. The expansion covers 14 countries — Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, South Korea, Spain, the UK, and the US.

How to get started. Merchants activate the loyalty add-on in Merchant Center, configure member tiers, and set up pricing and shipping attributes. Connecting Customer Match lists in Google Ads is required to display strikethrough pricing and shipping perks to known members.

Don’t miss. US merchants can apply to join a pilot that uses Customer Match as a relationship data source for free listings — potentially expanding loyalty reach without additional ad spend.

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