Google pushes AI Max tool with in-app ads

Google is now promoting its own AI features inside Google Ads — a rare move that inserts marketing directly into advertisers’ workflow.

What’s happening. Users are seeing promotional messages for AI Max for Search campaigns when they open campaign settings panels.

• The notifications appear during routine account audits and updates.
• It essentially serves as an internal advertisement for Google’s own tooling.

Why we care. The in-platform placement signals Google is pushing to accelerate AI adoption among advertisers, moving from optional rollouts to active promotion. While Google often introduces AI-driven features, promoting them directly within existing workflows marks a more aggressive adoption strategy.

What to watch. Whether this promotional approach expands to other Google Ads features — and how advertisers respond to marketing within their management interface.

First seen. Julie Bacchini, president and founder of Neptune Moon, spotted the notification and shared it on LinkedIn. She wrote: “Nothing like Google Ads essentially running an ad for AI Max in the settings area of a campaign.”

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