Winning an industry award can seriously impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards – the highest honor in search marketing! For the past 10 years, the Search Engine Land Awards have honored some of the best in the […]
SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look […]
A few months ago, we announced an improved way to view recent performance data in Search Console. The “24 hours” view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing in this […]
With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely doesn’t exist. The AI will create something that you want, show you the product, and then try to match the […]
AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of […]
Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop […]
Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in […]
Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid […]
Already facing a sale or ban order, TikTok faced additional pressure in Q1 as major brands scaled back advertising spending and shifted budgets to Meta, according to new data. The pullback came due to uncertainty about the platform’s future in the U.S. President Trump once again extended TikTok’s ban by 75 days on Friday. By […]
Google has added multimodal capabilities to its new AI Mode feature, letting you ask your questions with the assistance of uploading an image. Plus, Google announced it is rolling out AI Mode to millions of more Labs users in the U.S. AI mode with images. Google AI Mode now lets you upload an image via […]
