Key Takeaways Paid media forecasts most often break at CPC inflation and conversion rate volatility, not at the strategy level. New campaigns run negative for the first several weeks as algorithms learn. Forecasts that skip this ramp-up period set expectations that fail before the campaign does. Creative decay is a predictable variable that belongs in […]
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of the customer journey now happens beyond it. Before someone visits your site, they’ve often already checked AI tools, Reddit threads, and […]
Key Takeaways SEO forecasting still matters, but the inputs and outputs have changed. AI Overviews and zero-click behavior are absorbing demand that used to produce clicks. Forecasts built on pre-AI assumptions will now overstate expected traffic. The modern forecasting model is probabilistic and scenario-based, not linear. Express outputs as ranges across conservative, expected, and aggressive […]
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look at your website. They also look at what other credible sources say about your brand to understand who you are and whether […]
Google has released the August 2026 spam update and said this update will take a few days to roll out. This update applies globally and to all languages, Google added. More details. Google posted about the update on its incident dashboard and wrote: Released the August 2026 spam update, which applies globally and to all […]
Most brands still don’t have a clear picture of how much traffic AI Overviews are sending them. Google hasn’t given us a clean signal for AI Overview traffic in Search Console, making it difficult to know how much organic traffic is coming from AI Overviews, which content is driving it, and how accurately that traffic […]
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new documentation for its Conversions API (CAPI), a server-side measurement solution currently in beta. CAPI lets advertisers send conversion and customer interaction data directly from their […]
Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands — while making several notable changes from the metric’s original rollout. What’s happening. Google has updated its documentation for Branded Searches, a conversion type that measures when someone searches for an advertiser’s brand on […]
For the entirety of Google Search Console’s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped Platform properties, a new property type that lets you verify a social or video account and get the same […]
Key Takeaways A Peec AI study of 5 million query fanouts collected between April 1 and April 21, 2026 reveals how AI platforms rewrite and expand user queries before executing searches. ChatGPT consistently injects words like “best,” “reviews,” and the current year into queries, even when those terms were not in the original prompt. ChatGPT’s […]
