The SEO Update by Yoast – August 2026 Will take place on 25 August 2026 4 PM CEST / 10 AM EDT Don’t want to miss it? Register now! (Opens in a new browser tab) Hosts Alex Moss Principal SEO Carolyn Shelby Principal SEO Is your 2026 SEO strategy actually ready for the next wave […]
Local search has become a critical component of any small business marketing strategy. With 69% of all Google searches seeking local information, it’s essential that your business appears at… The post Local SEO: The Beginner’s Guide appeared first on Mangools. Read more at Read More
Key Takeaways Content marketing is how you turn attention into trust, and trust into business outcomes. Every section of this guide covers a piece of that pipeline. The majority of top-performing B2B marketers credit audience understanding as their top success factor. Define who you’re reaching and what problem they’re solving before producing anything. One well-researched piece outperforms 10 thin ones. Cornerstone content keeps […]
Key Takeaways The right backlink analysis tool depends on the job: Ahrefs or Semrush for deep data, Pitchbox or BuzzStream for outreach, Linkody for monitoring, and Whitespark for local SEO. Referring domains carry more weight than total backlink count. One link from 100 different sites beats 100 links from a single source. Backlink tools help you target the most impactful ones. Every tool in this guide includes a competitor link gap report, which […]
Foodblogger Q&A: Google updates, AI search, and what actually matters for your blog in 2026 Took place on 17 June 2026 Hosts & Guests Carolyn Shelby Principal SEO Bjork Ostrom Co-Founder of Pinch of Yum and Food Blogger Pro Search is changing fast – and if you’re a food blogger trying to keep up with […]
Cloudflare and beehiiv added AI crawl controls to beehiiv’s platform. This gives newsletter publishers a way to see, allow, or block AI bots from their dashboard as AI search becomes a new discovery path for web content. The integration, announced Tuesday, embeds Cloudflare’s Crawl Control technology into beehiiv. It lets publishers manage how AI search […]
Shopify is introducing Campaign Autopilot, a new AI-powered marketing tool that automatically creates, manages and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing. The feature is launching in early access and is available directly within the Shopify admin. What’s happening. Campaign Autopilot uses AI to plan […]
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. While there’s no single formula for creating a winning entry, our judges have seen enough submissions over […]
YouTube is expanding its suite of creator marketing and campaign intelligence tools with new Gemini-powered features designed to help brands identify trends, understand creator audiences and improve campaign performance. What’s happening. Google is introducing several new insights and optimization tools across YouTube and Google Ads that give marketers more visibility into trends, creator performance and […]
There’s a trap door waiting for DTC brands that invest in Google Ads that makes your dashboards look amazing, but absolutely wrecks your P&L. It’s the danger of recycling traffic from Meta. Thanks to the overlap between paid search and paid social traffic, running Google as a standalone channel is incredibly difficult if you don’t […]
