Another month, another avalanche of platform updates and game-changing industry developments. Not all the updates will move the needle for your business, but some absolutely will. That’s why I cut through the noise to bring you the changes that actually matter for marketers and agencies. These 20 trends from July 2025 are reshaping how we […]
LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services. But most companies have no idea how they’re actually showing up. That’s a huge blind spot — especially as AI-generated answers start shaping what people believe about your brand before they ever hit your site. At […]
Last month, Abhishek Iyer ran a sharp experiment: He created a brand-new nonsense term, got it indexed only in Google, and then asked ChatGPT about it. ChatGPT returned a perfect summary — despite the fact that Bing had never seen the page. That test got our attention. So we ran our own. We invented a […]
Have you noticed Reddit showing up more and more in search results lately? You’re not imagining it. Reddit has quietly become a major player in Google’s search ecosystem and will only grow. As of 2024, Google rolled out multiple search engine results page (SERP) features prioritizing Reddit content, including “Discussions and forums” and “What people […]
Want to know how content is scored, ranked, and in some cases, discarded by Perplexity? Independent researcher Metehan Yesilyurt analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content. Why we care. Everybody involved with driving SEO and/or GEO success wants to understand how to gain visibility (citations […]
You know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead of panicking, it’s far more useful to break down what they’re doing. That way, you can cherry-pick their best ideas. And spot the gaps they’ve […]
Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and/or videos in either arm. […]
Cloudflare accused AI answer engine Perplexity of “stealth crawling,” saying it uses deceptive techniques to bypass website blocks and access content it’s been explicitly told not to touch. In response, Perplexity said Cloudflare has a fundamental misunderstanding of how AI assistants work and accused the company of either publicity-seeking or technical incompetence. The big picture. […]
The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information. Search is no longer a discrete game of isolated queries and static rankings. It’s becoming an infinite game – one shaped by context, memory, and […]
Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts. This update should be live for all of you by now, as it quietly launched last Friday. What changed. […]
