Staying ahead in the world of SEO requires continuous learning, and what better way than through some of the best SEO books on the market? Whether you’re a beginner…
The post 15 best SEO books that are worth reading in 2024 appeared first on Mangools.
Read more at Read More
It’s no secret that a good SEO strategy is a must for any business looking to attract its target audience through organic search. However, scaling a business with a…
The post What is programmatic SEO & how does it work? appeared first on Mangools.
Read more at Read More
There’s no such thing as a one-size-fits-all SEO strategy for SaaS companies. The best SaaS SEO agencies will take the time to learn your business inside out and adapt their services to your goals.
Read on to find out what else separates the best from the rest, along with our recommendations for the top SaaS SEO agencies in today’s market.
Choosing the best SaaS SEO agency comes down to how well it can meet your requirements for factors like:
Ultimately, no single agency is a good fit for every business. But it’s worth understanding what separates the wheat from the chaff for each factor so you can choose the best agency for your needs.
Effective SaaS SEO hinges on a comprehensive approach that usually includes:
If you hire a full-service agency, you should get all of the above (and then some).
The best full-service SaaS SEO agencies will likely go above and beyond by also focusing on other areas, such as:
In saying this, if you only need a specific service from the list above, a full-stack agency may be overkill. That’s where specialists or consultants are a better fit for some projects. For instance, content production is often a significant bottleneck that you can scale much easier if you outsource it to a dedicated SaaS content agency.
| Specialist Agencies | Full-Service Agencies |
|---|---|
| Ideal if you: – Already have some in-house resources – Need a specific skills gap filled – Want to scale one area of your marketing quickly |
Ideal for: – Avoiding the risk of over-hiring – Scaling at a comfortable pace – Leveraging experts in multiple areas – Streamlining communications across campaigns and channels |
All decent SEO agencies showcase their results somehow, usually by publishing case studies. But the best SaaS SEO agencies have case studies that connect specific actions to tangible business results, like improvements in:
While SEO-specific metrics, like rankings and traffic, are a good leading indicator of campaign performance, they don’t show bottom-line value. So, ideally, you should look beyond these metrics and scope out the tangible impact on core business objectives instead.
For example, here’s a SaaS SEO case study showcasing the approach, services delivered, and the growth in SQLs.
Whether you’ve decided to hire a specialist or a full-service agency, their ability to scale services to match your pace is crucial.
In your decision-making process, assess how well an agency might be able to adapt to the future needs of your business.
Consider things like:
The best agencies will be able to scale with you well into the future.
Look for agencies with extensive experience working with other SaaS companies.
They need to implicitly understand just how different SaaS is from eCommerce or other types of business models. Many generalist agencies that work with all types of businesses don’t have this understanding and lean on cookie-cutter strategies for all clients.
Reporting is a critical piece of any SEO service. It’s how you can keep an agency accountable for the services and results they’re delivering.
All good agencies deliver reporting from analytics tools like Google Analytics, Google Search Console, or SEO tools like Ahrefs. The best agencies also align these reports to the metrics you track in-house via your CRM. Leveraging this mix of reporting technology will give you a complete picture of campaign performance and business impact, from rankings and traffic to leads and revenue.
If an agency doesn’t mention business metrics like qualified leads, demos booked, or cost per lead in its case studies, it’s likely they don’t track or report on these. It never hurts to ask if they can report on the metrics that matter most to you during your initial discussions. Or, even better, ask for examples of how they track pipeline impact with other SaaS clients.
When looking for the best SaaS SEO services, pricing can be an arbitrary factor. For instance, which scenario is better?
A. You hire a cost-effective agency. In 12 months, you’ve barely broken even on the service.
B. You hire a premium agency. In 12 months, they’ve delivered 2x return on investment.
In our book, option B is always better, no matter how big your investment is. In saying this, there is a point of diminishing returns with SEO, as with many other services. That is, there’s a point where spending more money won’t get you proportionally better results. So, you need to find a balance.
To work with most quality agencies, plan a monthly budget in the mid-high 4-figure or low 5-figure range as a starting point. If you’re growing fast and can afford to put more resources behind an engagement, aim for low to mid 5-figures per month for an agency that can scale with you.
The way we like to explain pricing to our clients is through the payback period. Often, a client can choose a lower engagement pricing tier that simply means we’ll work slower through the deliverables compared to our higher tiers. Essentially, you can achieve the same output, and likely results, for a similar price point on both engagement tiers. On higher tiers the client is paying more in the initial months, but also reaches ROI+ faster.
For example: One SaaS company chooses a $5,000/mo. engagement for 12 months to hit its organic growth goal. Another SaaS business chooses a $10,000/mo. engagement for 6 months to hit the same goal. The investment amount is the same, but the second company reach its goal, or payback period, faster. The decision between the two will often come down to risk tolerance, which should be addressed on the discovery call..
The discovery call is a great opportunity to vet your shortlist of agencies.
Most agencies will book a call to get to know your business and needs. It’s how they go about the call that makes all the difference.
During the call, consider these questions:
You now know how to evaluate the best SaaS SEO agencies. Here’s a list of the best in the market.
And yes, of course, my agency is on it 
But as mentioned above, no agency’s an ideal fit for every business out there. We specialize in integrated search marketing strategies for SaaS brands. The other agencies on this list offer a different take, but are also reputable.
Either way, we’re confident you’ll find the ideal partner for your needs below.
Notable clients: Truckstop, Brandfolder, SPOTIO, Cedreo
Clutch rating: 4.9
Virayo has proven track record of helping industry-leading B2B SaaS companies scale organic traffic, qualified lead volume and ARR, with its repeatable 7-step search marketing framework.
The agency has a selective client intake process, only taking on 1-2 new clients per month that it believes it can help scale, and is invested in growth.
“Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.”
– Charlotte Morineau, CMO, Cedreo
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
Notable clients: Cloudways, CallRail, Basecamp, Click funnels, VMware
Powered by Search specializes in helping mid-market and mature B2B SaaS companies achieve unstoppable growth through its Predictable Growth Method. The agency focuses on scaling demos, trials, and sales, ensuring clients hit their revenue and pipeline targets efficiently.
“I 100% recommend Powered By Search. They’ve completely transformed our paid media strategy. The results are incredible and we’re extremely happy with them.”
— Jill McCarville, VP Marketing, iWave
Notable clients: FleetRunner, Fraxion, Degrees of Change, Beezy, CPGVision
Kalungi offers “Growth-as-a-Service” for B2B SaaS ventures, scaling with their clients’ needs to increase speed and achieve ambitious growth goals. Specializing in outsourced marketing, Kalungi uses a proven playbook to support software entrepreneurs needing more time or expertise to build an in-house team.
“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”
— Jon Parrish, CEO and Founder, Patch
Notable clients: Uber Freight, Snap Inc., Amazon, Calendly, Supermetrics
Clutch rating: 4.8
Directive Consulting excels in performance marketing and leverages a comprehensive customer generation methodology. Trusted by some of the world’s largest tech brands, Directive has driven over $1 billion in client revenue in the last decade. Their integrated approach combines Paid Media, SEO, Lifecycle Marketing, and more to meet growth goals efficiently and predictably.
“Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.”
— Jose Bormey, Head of Digital Marketing, Manta
Notable clients: CleverTap, Chargify, credit.com, MAXIO, Bitly, Jotform
Clutch rating: 5.0
SimpleTiger uses a proprietary AI-empowered methodology to drive demand and convert customers. It offers clients keyword data intelligence, content optimization to target buyers at every stage of the buying journey, and holistic marketing efforts across organic and paid channels for maximum efficiency.
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
— Andy Jiang, Success Engineer at Segment
Notable clients: monday.com, Kissmetrics, BetterBuys, Crazy Egg, WordStream, Kinsta
Clutch rating: 4.8
Codeless delivers high-quality content that achieves top rankings, specializing in SEO and content marketing for competitive industries. Their “Pillar and Post” strategy, combined with expert vertical writers and rigorous optimization processes, ensures that content reaches and resonates with the target audience, driving traffic, leads, and sales effectively.
“By far the best decision we’ve made.”
— Comment from monday.com highlighting the impactful results from Codeless’s content strategies.
Notable clients: Amazon, Uber, Lyft, Salesforce, AirBnB, Crunchbase
Clutch rating: 4.8
Single Grain is a full-service digital marketing agency focused on helping companies expand their business through strategic and effective digital marketing solutions. They excel in search engine marketing, and various other digital ad channels. Their team of expert marketers uses a data-driven approach to ensure the best return on investment, constantly innovating to keep their clients ahead of the curve.
“Their expertise has helped Nextiva grow its brand and overall business
The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
— Yaniv Masjedi, CMO, Nextiva
Hiring a SaaS SEO agency is a big investment for most companies. Getting it wrong can be costly.
Use the evaluation criteria above to shortlist agency candidates, and then schedule discovery calls with each one to better gauge the right partner for your business.
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
The post 7 Best SaaS SEO Agencies For Pipeline Growth appeared first on Robbie Richards.
Read more at Read More
Attention to detail is vital in SEO. One of the most critical, yet often overlooked, components of on-page SEO is the H1 tag. But why is the H1 tag…
The post H1 tags & SEO: Why they matter (+ best SEO practices) appeared first on Mangools.
Read more at Read More
Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why…
The post How to Do SERP Analysis & Best Tools to Use in 2025 appeared first on Mangools.
Read more at Read More
What is a focus keyword? A focus keyword is the best representation of your page’s topic that helps you to focus on the topic and optimize your page for…
The post Focus keyword: What it is and how to pick the best one for your page appeared first on Mangools.
Read more at Read More
What is a featured snippet? A featured snippet is a piece of content at the top of Google’s SERP that provides a direct answer to the user’s search query…
The post What are featured snippets and how to win them for your website? appeared first on Mangools.
Read more at Read More
In the ever-evolving landscape of SEO, canonical tags stand as unsung heroes, silently steering search engines away from potential pitfalls of duplicate content. These seemingly modest snippets of code…
The post What is a canonical tag and why is it important for SEO? appeared first on Mangools.
Read more at Read More
