In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, which uses Semrush’s keyword data.
SEO involves more than just content optimization; it requires understanding the search landscape and adopting strategies. The Yoast SEO and Semrush integration offers powerful tools for various SEO areas, like finding keywords, planning, implementation, and analysis.
Benefits for WordPress users
Benefits for WordPress users include enhanced keyword research. You can access Semrush’s vast database from the WordPress editor to find and apply effective related keywords. Get real-time SEO suggestions to refine your content as you write using current SEO data. This integration simplifies your work. You don’t have to jump between tools and platforms as much, so you can concentrate on writing content that ranks.
Advantages for Shopify store owners
Advantages for Shopify store owners include access to ecommerce keywords. These insights help drive targeted traffic to your store. Conduct SEO health checks to analyze and optimize product descriptions and meta tags, ensuring full SEO compliance. Integrating targeted keywords into your Shopify store’s content enhances visibility and boosts conversion potential.
Using Semrush for related keyphrases
Setting up the integration is simple for both WordPress and Shopify users. Connect your Semrush account to Yoast through the plugin or app interface. This lets you access keyword analytics and SEO advice right in your dashboard. If you haven’t installed Yoast SEO yet, start there. We offer a guide to help you with the setup.
Finding related keyphrases
Related keyphrases, or related keywords, are terms linked to your main keyword. They boost your content’s relevance, which helps search engines grasp your page’s topic and details. Adding related keyphrases makes your content more comprehensive and informative. This enhances its visibility in search results, as search engines favor pages that cover a topic thoroughly.
Using related keyphrases also avoids keyword stuffing, leading to more natural, reader-friendly text. This approach attracts more organic traffic and helps your content rank for a wider range of search queries.
Getting started with related keyphrases
Navigate to the post or page you wish to optimize in the content editor. To access the Semrush tool, locate the Focus keyphrase section and enter your main focus keyphrase. Then, click the Get related keyphrases button, and a pop-up will appear.
Enter your focus keyphrase and click the Get related keyphrase button to access the Semrush pop-up
Semrush presents related keyphrases in the pop-up, including search volume, search intent, difficulty, and trends. For more detailed insights or to explore further, use the Keyword Magic Tool in Semrush. Alternatively, use your preferred keyword research tools to gather additional insights.
Search volume and difficulty data help understand popularity
Semrush’s search volume data shows how often users search for a specific keyword or keyphrase each month. This metric highlights the keyword’s popularity and demand. High search volume suggests strong interest, while low volume indicates fewer searches. You can use search volume data to identify trends over time, spotting seasonal or emerging keywords. Analyzing these volumes helps you gauge your content’s potential reach and find high-demand keywords to target.
However, high search volumes often mean high competition. Balancing search volume with keyword difficulty is key. Keyword Difficulty measures how hard it is to rank in the top ten for a keyword, ranging from 0% to 100%. Lower percentages mean less competition, making it easier to rank, while higher percentages indicate tough competition requiring significant effort.
Yoast SEO shows intent, volume, trend and difficulty data for suggested keyphrases
Semrush and search intent
Semrush provides tools to integrate search intent into your keyword research. Understanding search intent allows you to tailor content to user needs, improving rankings and attracting relevant traffic.
Semrush offers a search intent metric for each keyword, helping you identify whether a keyword is navigational, informational, commercial, or transactional. This insight lets you align your content with user searches. For instance, commercial intent keywords might lead to content focused on comparisons or reviews, while transactional keywords benefit from clear calls-to-action.
You can explore keywords based on search intent using Yoast SEO’s Related Keyphrases tool. This helps you target the most relevant keywords for your content goals. You might focus on informational keywords for a blog aimed at new audiences. For an ecommerce site, combining commercial and transactional keywords can attract potential buyers to your product pages.
Yoast SEO also shows search intent and keyword difficulty data from Semrush
Integrating related keyphrases into your content
Select the most relevant and beneficial related keyphrases from the list provided by Semrush. Focus on search volume, difficulty, and how they relate to your main topic. You can add up to four additional related keyphrases to your content. Yoast SEO will factor in these related keyphrases when analyzing your content and offering suggestions for improvement.
Incorporate related keyphrases naturally
After selecting the best keywords, add them naturally to your content. Avoid keyword stuffing. Use related keyphrases in sections like subheadings, bullet points, and within the body text. Ensure they complement the primary keyphrase and enrich the content’s context.
Include related keyphrases in meta descriptions and image alt texts to expand your content’s relevance. Yoast SEO will give feedback on their integration and suggest improvements.
Analyze and optimize
Once you’ve integrated the related keyphrases, check the analysis from Yoast SEO. The plugin will offer tips for further optimization. Focus on readability and overall keyword usage. Adjust your content based on Yoast SEO’s suggestions to ensure it’s optimized for primary and related keyphrases.
Better keywords with Semrush and Yoast SEO
The Yoast SEO and Semrush integration is a great tool for marketers, content creators, and ecommerce professionals. This partnership helps improve your SEO on WordPress and Shopify by combining data-driven keyword research with practical SEO implementation.
Enhance your SEO by connecting Yoast SEO and Semrush today. Experience the benefits of integrated SEO tools right at your fingertips. Have fun exploring the integration!
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SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your chances of ranking, convincing people to buy your stuff, subscribing to your newsletter, or even returning to your website. We’ll tell you what search intent is and how you can optimize your content for search intent.
Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search hopes to find something. But is someone looking for an answer to a question they have? Are they looking to visit a specific website? Or are they searching online because they want to buy something? Many of these types of searches are part of the user journey online, but often they represent different stages.
There are a few distinct types of search intent. We’ll go into the four most commonly used ones, but we’ll start with an infographic describing the four types in short:
There are four main types of search intent
1. Navigational intent
The first type of search intent is called navigational intent. People with this intent want to visit a specific website. For example, people searching for [Facebook] online are usually on their way to the website. So, you want to make sure that your website can be found when someone searches for your company’s name online.
Google’s search results for the term [Yoast]
Remember that ranking high for a navigational term is mainly beneficial if your site is what people are looking for. Years ago, we had a Google Analytics plugin that ranked well for the term [Google Analytics]. But that didn’t drive any traffic to our site. People searching for [Google Analytics] specifically were looking for the Google Analytics website and were often not interested in our plugin.
2. Informational intent
On to informational intent. People looking for information do lots of searches on the internet. This could be information about the weather, educating children, SEO, you name it. People with informational intent have a specific question or want to know more about a topic.
Google’s search results for the term [omato sauce]
You should know that Google understands intent beyond simply showing results that give information about a specific term. It knows, for instance, that people looking for [tomato sauce] are most likely looking for recipes, not for the sauce’s culinary history. It understands that most people typing in [Mercury] are looking for the planet, not the element. Google even understands it’s handy to include videos and images for search terms, like [how to build a bird feeder].
3. Commercial investigation
Some people intend to buy in the (near) future and use the web to research. What washing machine would be best? Which WordPress SEO plugin is the most helpful? These people also have transactional intent but need more time and convincing. These types of search intents are usually called commercial investigating intents.
Google’s search results for the term [best washing machines 2024]
4. Transactional intent
The fourth type of search intent is transactional intent. Many people buy stuff online and browse the web to find the best purchase. People are searching with transactional intent when they intend to buy something at that moment. That means that they already know exactly what they want to buy and want to get to that product page immediately.
Google’s search results for the term [IKEA PS 2014]
Keyword intent
People’s words in their search queries give us insight into user intent. This also works the other way around. By formulating keywords with intent-specific words, you can increase your chances of being seen by people with matching search intent.
What do we mean by intent-specific words? Well, keywords with transactional intent will often contain words like:
buy
deal
discount
product names
To give another example, informational searches can (but don’t necessarily have to) contain words like:
information
how to
best way to
why
How to optimize your content for search intent
Why are we telling you this? Because you want to ensure that a landing page fits your audience’s search intent. If people are looking for information, you don’t want to show them a product page. At least, not immediately. You’ll scare them away. But if someone wants to buy your product and lands on one of your lengthier blog posts, you might lose them. In this case, you want to lead them to your shop and the right product page.
Optimizing your product pages for commercially driven keywords is a good idea. For instance, if you sell dog vitamins, you could optimize a product (category) page for the search term [buy dog vitamins]. Perhaps you also have an article about administering vitamins. You could optimize that article for the search term [how to give vitamins to my dog] and aim it at people with informational intent.
Research your audience’s search intent
Sometimes, it can be quite hard to determine the search intent of a query. And perhaps different users that use the same search term will have a (slightly) different user intent. Luckily, there is a direct source to look at to know which intent fits your keywords best: the search results pages. Find out how you can use the results pages to create intent-based content.
If you want to know more about your audience’s search intent, another way is to ask them. Create a short survey containing questions about what people are searching for, and make that survey pop up when people visit your website. That’ll give you valuable insights into your audience and their intent. Please don’t be too intrusive with these kinds of pop-ups, as this can hurt the user experience on your website.
Search intent in Yoast SEO with Semrush
Aiming your content with the right intent is important, but it becomes even more important for ecommerce content. Here’s how to apply this with a focus on ecommerce.
Start by identifying the intent behind your main keyword. In ecommerce, this often revolves around transactional or commercial investigation intents. If users are ready to buy (“transactional”), your content should guide them toward purchasing. If they’re still researching (“commercial investigation”), provide comparisons, reviews, or detailed product information.
Look for related keyphrases that match these intents. Use tools like the Semrush integration in Yoast SEO to find variations that potential customers might use. For a keyword like “buy running shoes online,” related phrases could include “discount running shoes,” “running shoes with free shipping,” or “best price running shoes.”
Examine search results for the keyphrases you’ve found to see what ecommerce sites are doing. Pay attention to product pages, reviews, and comparison guides that rank well. This helps you understand what customers expect and how you can differentiate your offerings.
Incorporate these keyphrases naturally into your product descriptions, category pages, and blog posts. Make sure the content answers potential buyer questions and highlights unique selling points. Include clear calls to action to drive purchases, especially for transactional intent.
If you focus well on search intent, you can create content that improves SEO and enhances the shopping experience. Ultimately, you want higher conversions and better customer satisfaction.
Yoast SEO shows search intent insights powered by Semrush
Conclusion on search intent for SEO
It’s crucial to ensure that your content fits the terms people are searching for and your audience’s search intent. Ensure your post or page is informational when people seek information. Be the first result when someone searches for your company name. Provide content that helps people make an informed decision while still investigating their options. But lead people to your sales pages if they want to buy one of your products.
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Staying ahead in the world of SEO requires continuous learning, and what better way than through some of the best SEO books on the market? Whether you’re a beginner…
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It’s no secret that a good SEO strategy is a must for any business looking to attract its target audience through organic search. However, scaling a business with a…
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There’s no such thing as a one-size-fits-all SEO strategy for SaaS companies. The best SaaS SEO agencies will take the time to learn your business inside out and adapt their services to your goals.
Read on to find out what else separates the best from the rest, along with our recommendations for the top SaaS SEO agencies in today’s market.
How to Choose the Best SaaS SEO Company
Choosing the best SaaS SEO agency comes down to how well it can meet your requirements for factors like:
Services offered
Results they’ve delivered
Ability to scale services
Experience in your industry
Reporting and analytics provided
Pricing and deliverables
Discovery process
Ultimately, no single agency is a good fit for every business. But it’s worth understanding what separates the wheat from the chaff for each factor so you can choose the best agency for your needs.
Services
Effective SaaS SEO hinges on a comprehensive approach that usually includes:
Full-funnel keyword research
Competitive analysis
Product-led content creation
Digital PR and authoritative link building
Technical audits and fixes
Performance reporting and optimizations
If you hire a full-service agency, you should get all of the above (and then some).
The best full-service SaaS SEO agencies will likely go above and beyond by also focusing on other areas, such as:
Programmatic SEO opportunities to help scale content output and lead generation
In saying this, if you only need a specific service from the list above, a full-stack agency may be overkill. That’s where specialists or consultants are a better fit for some projects. For instance, content production is often a significant bottleneck that you can scale much easier if you outsource it to a dedicated SaaS content agency.
Specialist Agencies
Full-Service Agencies
Ideal if you: – Already have some in-house resources – Need a specific skills gap filled – Want to scale one area of your marketing quickly
Ideal for: – Avoiding the risk of over-hiring – Scaling at a comfortable pace – Leveraging experts in multiple areas – Streamlining communications across campaigns and channels
Results
All decent SEO agencies showcase their results somehow, usually by publishing case studies. But the best SaaS SEO agencies have case studies that connect specific actions to tangible business results, like improvements in:
New trial sign-ups
Demos booked
Marketing and sales qualified leads
Cost-per-lead
Closed deals
Revenue
While SEO-specific metrics, like rankings and traffic, are a good leading indicator of campaign performance, they don’t show bottom-line value. So, ideally, you should look beyond these metrics and scope out the tangible impact on core business objectives instead.
For example, here’s a SaaS SEO case study showcasing the approach, services delivered, and the growth in SQLs.
Scale
Whether you’ve decided to hire a specialist or a full-service agency, their ability to scale services to match your pace is crucial.
In your decision-making process, assess how well an agency might be able to adapt to the future needs of your business.
Consider things like:
What size companies have they worked with?
Are the services delivered in a fixed package or a flexible arrangement that you can scale up or down as needed?
How big is the team, and how well might they handle sudden influxes of new projects during busy times?
The best agencies will be able to scale with you well into the future.
Industry experience
Look for agencies with extensive experience working with other SaaS companies.
They need to implicitly understand just how different SaaS is from eCommerce or other types of business models. Many generalist agencies that work with all types of businesses don’t have this understanding and lean on cookie-cutter strategies for all clients.
Reporting
Reporting is a critical piece of any SEO service. It’s how you can keep an agency accountable for the services and results they’re delivering.
All good agencies deliver reporting from analytics tools like Google Analytics, Google Search Console, or SEO tools like Ahrefs. The best agencies also align these reports to the metrics you track in-house via your CRM. Leveraging this mix of reporting technology will give you a complete picture of campaign performance and business impact, from rankings and traffic to leads and revenue.
If an agency doesn’t mention business metrics like qualified leads, demos booked, or cost per lead in its case studies, it’s likely they don’t track or report on these. It never hurts to ask if they can report on the metrics that matter most to you during your initial discussions. Or, even better, ask for examples of how they track pipeline impact with other SaaS clients.
Pricing
When looking for the best SaaS SEO services, pricing can be an arbitrary factor. For instance, which scenario is better?
A. You hire a cost-effective agency. In 12 months, you’ve barely broken even on the service. B. You hire a premium agency. In 12 months, they’ve delivered 2x return on investment.
In our book, option B is always better, no matter how big your investment is. In saying this, there is a point of diminishing returns with SEO, as with many other services. That is, there’s a point where spending more money won’t get you proportionally better results. So, you need to find a balance.
To work with most quality agencies, plan a monthly budget in the mid-high 4-figure or low 5-figure range as a starting point. If you’re growing fast and can afford to put more resources behind an engagement, aim for low to mid 5-figures per month for an agency that can scale with you.
The way we like to explain pricing to our clients is through the payback period. Often, a client can choose a lower engagement pricing tier that simply means we’ll work slower through the deliverables compared to our higher tiers. Essentially, you can achieve the same output, and likely results, for a similar price point on both engagement tiers. On higher tiers the client is paying more in the initial months, but also reaches ROI+ faster.
For example: One SaaS company chooses a $5,000/mo. engagement for 12 months to hit its organic growth goal. Another SaaS business chooses a $10,000/mo. engagement for 6 months to hit the same goal. The investment amount is the same, but the second company reach its goal, or payback period, faster. The decision between the two will often come down to risk tolerance, which should be addressed on the discovery call..
Discovery call
The discovery call is a great opportunity to vet your shortlist of agencies.
Most agencies will book a call to get to know your business and needs. It’s how they go about the call that makes all the difference.
During the call, consider these questions:
Has the agency researched your business, competitors and industry?
Did the agency provide any valuable insights on the call?
Did the agency explain how their process will meet your business needs?
What capacity can the agency operate in – strategic partner, extension of team, full-service?
How does the agency show business impact?
7 Best SaaS SEO Agencies
You now know how to evaluate the best SaaS SEO agencies. Here’s a list of the best in the market.
And yes, of course, my agency is on it
But as mentioned above, no agency’s an ideal fit for every business out there. We specialize in integrated search marketing strategies for SaaS brands. The other agencies on this list offer a different take, but are also reputable.
Either way, we’re confident you’ll find the ideal partner for your needs below.
Virayo – Full Service B2B SaaS SEO and Google Ads Agency
Virayo has proven track record of helping industry-leading B2B SaaS companies scale organic traffic, qualified lead volume and ARR, with its repeatable 7-step search marketing framework.
The agency has a selective client intake process, only taking on 1-2 new clients per month that it believes it can help scale, and is invested in growth.
“Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.”
– Charlotte Morineau, CMO, Cedreo
Book a call with me
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
Powered by Search specializes in helping mid-market and mature B2B SaaS companies achieve unstoppable growth through its Predictable Growth Method. The agency focuses on scaling demos, trials, and sales, ensuring clients hit their revenue and pipeline targets efficiently.
Services Offered
SEO
PPC
Paid Social Media Marketing
Content Marketing
Full-Funnel Marketing Strategies
Results
Generated $11.1M in SEO Pipeline for a Data Privacy SaaS.
Delivered 135% of Paid Ads Pipeline Target for a CyberSec SaaS.
Doubled MQL to SQL Conversion with ABM for Named Accounts.
Testimonial
“I 100% recommend Powered By Search. They’ve completely transformed our paid media strategy. The results are incredible and we’re extremely happy with them.”
— Jill McCarville, VP Marketing, iWave
Kalungi – Full-Service B2B SaaS Marketing Agency
Notable clients: FleetRunner, Fraxion, Degrees of Change, Beezy, CPGVision
Kalungi offers “Growth-as-a-Service” for B2B SaaS ventures, scaling with their clients’ needs to increase speed and achieve ambitious growth goals. Specializing in outsourced marketing, Kalungi uses a proven playbook to support software entrepreneurs needing more time or expertise to build an in-house team.
Services Offered
Fractional CMO Services
Full-Stack Marketing Team
SEO and Content Creation
Paid Media
CRO
Branding Design
Web Development
HubSpot Management
Results
Boosted Patch’s MQLs by 1500%
Sourced $4.7M in pipeline for CPGvision
Enhanced CCD Health’s MQLs by 750% with full-service engagement
Testimonial
“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”
Directive Consulting excels in performance marketing and leverages a comprehensive customer generation methodology. Trusted by some of the world’s largest tech brands, Directive has driven over $1 billion in client revenue in the last decade. Their integrated approach combines Paid Media, SEO, Lifecycle Marketing, and more to meet growth goals efficiently and predictably.
Services Offered
Paid Media (Search, Social, Programmatic)
Content Marketing & SEO
Integrated Strategy Development
Marketing Operations Optimization
Creative Design & Video Production
Results
Generated over $1B in revenue for clients.
Trusted by 200+ tech companies.
Architected growth for major brands like Adobe and Amazon.
Testimonial
“Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.”
— Jose Bormey, Head of Digital Marketing, Manta
SimpleTiger – SEO, PPC and Web Design for SaaS Companies
SimpleTiger uses a proprietary AI-empowered methodology to drive demand and convert customers. It offers clients keyword data intelligence, content optimization to target buyers at every stage of the buying journey, and holistic marketing efforts across organic and paid channels for maximum efficiency.
Services Offered
SEO
PPC (Paid Search & Social)
Content Marketing
Link Building
Web Design
Results
597% increase in organic traffic to the primary page target for Jotform.
1200% increase in first-page keyword rankings for Gelato.
Testimonial
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
Codeless delivers high-quality content that achieves top rankings, specializing in SEO and content marketing for competitive industries. Their “Pillar and Post” strategy, combined with expert vertical writers and rigorous optimization processes, ensures that content reaches and resonates with the target audience, driving traffic, leads, and sales effectively.
Services Offered
SEO Content Strategy
Content Production and Management
SEO Advisory for SaaS brands
Results
Increased keyword visibility by 96.15% for Remote.
Boosted new organic keywords for Miro by 28,000 with 2,400 achieving 1st page rankings.
Testimonial
“By far the best decision we’ve made.” — Comment from monday.com highlighting the impactful results from Codeless’s content strategies.
Single Grain – Digital Marketing Agency for SaaS Companies
Single Grain is a full-service digital marketing agency focused on helping companies expand their business through strategic and effective digital marketing solutions. They excel in search engine marketing, and various other digital ad channels. Their team of expert marketers uses a data-driven approach to ensure the best return on investment, constantly innovating to keep their clients ahead of the curve.
Services Offered
SEO & Content Marketing
PPC: Google & Facebook Advertising
Conversion Rate Optimization
SaaS Marketing
Paid Social (across platforms)
Programmatic SEO
Results
Reduced cost per click by 41.37% while increasing leads for Nextiva.
Achieved a 44% increase in organic sessions for BatteriesPlus.
Testimonial
“Their expertise has helped Nextiva grow its brand and overall business The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.” — Yaniv Masjedi, CMO, Nextiva
Choose the right agency for your SaaS business
Hiring a SaaS SEO agency is a big investment for most companies. Getting it wrong can be costly.
Use the evaluation criteria above to shortlist agency candidates, and then schedule discovery calls with each one to better gauge the right partner for your business.
Book a call with me
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
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