Key Takeaways Meta tags are HTML snippets in the <head> section of your page that tell search engines and AI tools what your content is about. Human readers don’t see meta tags directly, but the tags shape how your pages show up in search and social previews. Not all meta tags for SEO move the […]
Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the results through conversation, and watch your website take shape. While it won’t replace every aspect […]
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s new tools for publishers, the impact of AI on search visibility, and how to adapt to the evolving digital landscape. Watch the full recap on YouTube to dive deeper […]
Google notified AdSense publishers that it is switching how it counts impressions for display ads. Google will switch to a Begin-to-Render methodology that will count an impression only once the ad has loaded and rendered on the user’s device. What’s changing. Google wrote: “Currently, AdSense counts an impression when an ad starts to download to […]
Most technical SEO audits produce plenty of findings. Then the document sits in a shared drive for six months, and nothing gets deployed. Sometimes that’s the client’s fault. More often, it’s the audit’s. The findings were never validated, ranked by a tool’s notion of severity, or written in a way no developer could act on. […]
With the global launch of Microsoft AI Max for Search campaigns, it’s worth spending some time unpacking where the features align and differ from Google’s version. Much of the core functionality is the same: Search term matching expanding your reach beyond static keyword lists. AI Max uses your keywords, ads, and landing pages, along with […]
On Aug. 11, Anthropic announced it would begin adding machine-readable watermarks to Claude’s outputs. The reaction was immediate and predictable. LinkedIn and X filled with the usual takes: “All AI writing is now fully traceable!” “This is the death knell for AI content farms!” “SEO is dead. Again.” Sensing the uproar, Anthropic quickly followed up […]
The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s now easier to spot exactly which posts need attention, catch AI suggestions that need a […]
In February, we wrote that local rankings were holding steady while calls and website clicks quietly disappeared. By April, our data pointed to something much more dramatic, enough that we declared “local SEO” was dying on stage at BrightonSEO. We were wrong about the scale. Q1 data was revised retrospectively. After testing the corrected numbers […]
Key Takeaways The best pay-per-click (PPC) agencies specialize in specific verticals. NP Digital leads in data-driven omnichannel campaigns, while many agencies focus on B2B, SaaS, or ecommerce. PPC agencies typically charge 10 to 20 percent of monthly ad spend, a flat retainer of $1,500 to $25,000 per month, or a hybrid of both. Setup fees run from $2,500 to $10,000. Google’s AI-powered tools […]
