Entries by Dubado Solutions

LinkedIn’s Creator Monetization Expansion

Key Takeaways LinkedIn is reportedly developing several new ways for creators to monetize their audiences. The roadmap includes subscriptions, creator funding, brand partnerships, paid experiences, and ticketed events. The expansion could make LinkedIn a more important destination for B2B creators. Brands may gain more opportunities to partner with industry experts and professional influencers. Marketers should […]

Cyber5 Prep: Are You Ready for Paid Media’s Biggest Week?

Key Takeaways Cyber5 (Thanksgiving through Cyber Monday) can drive close to a third of a brand’s November e-commerce revenue, and ad costs climb right alongside demand.  The four pillars of Cyber5 prep, creative testing, budget pacing, landing pages, and promo alignment, need to start in September, not November.  CPCs and CPMs on Google and Meta […]