Advanced architecture is no longer just technical structure. It determines whether your content can be found, understood, and surfaced by search engines and AI systems. Our next SMX Now on July 15 features Shari Thurow, co-founder, information scientist, and search director at the Information Architecture Gateway. She’ll explain how advanced architecture works and where most […]
Has your website seen better days, and are you looking to restore it to its former glory? Look no further. We will help you get your site up to today’s standards and make that splash online. We cover all the key areas you need to consider. Feel free to skip the steps that are already […]
Elementor recently introduced a new way to build pages, called the atomic editor. If you’d switched to it, you may have noticed something annoying: Yoast SEO couldn’t see your content. Your text length, keyphrase checks, and readability results came back empty, even on a page full of content. We’ve fixed that. Yoast SEO now reads […]
Key Takeaways AI shopping agents have raised consumer expectations for personalization well beyond name tokens and basic segmentation. Zero-party data (information customers share directly) and first-party behavioral data are the strongest inputs for personalized email programs. Advanced segmentation, conditional logic in automations, and predictive churn modeling are the tactics separating high-performing email programs from average […]
Key Takeaways More than two-thirds of SEOs (67.5 percent) say backlinks have a big impact on search rankings, and 59 percent expect that influence to grow. The Neil Patel Backlink Checker now lives inside Ubersuggest, so your backlink analysis and the rest of your SEO research happen on one platform. The Backlinks Overview report gives […]
Each month, we host the SEO update by Yoast covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s evolving stance on AI-driven search, publisher controls in the UK, and how to navigate visibility in an era where traditional SEO tactics are being reconsidered. Watch the full recap […]
Google has released an update to the recipe results within AI Mode to make them more publisher-friendly. Google added the creator name, recipe ratings and number of ingredients to these AI Mode results for some recipes. What is new. Robby Stein from Google said there are now “prominent links at the top of responses with […]
Microsoft is bringing experimentation to Performance Max campaigns, giving advertisers new ways to test campaign changes and measure incremental impact without disrupting live performance. What’s new: Uplift experiments let advertisers measure the incremental impact of Performance Max campaigns against a control group. Upgrade experiments allow advertisers to compare an existing campaign with an upgraded Performance […]
Google is updating the All Campaigns selector with a redesigned interface that makes it easier for advertisers to navigate large and complex account structures. What’s happening. The new All Campaigns selector is rolling out across Google Ads, bringing a refreshed layout and improved navigation tools. What’s new: The selector has been moved to a new […]
Google is updating its advertising policy to clarify how it limits certain ads while estimating a user’s age, offering advertisers more transparency as it expands age assurance technology worldwide. What’s happening. Google has renamed its Default Ads Treatment policy to “Categories restricted while Google is estimating a user’s age.” The change better reflects that the […]
