Entries by Dubado Solutions

WithinWP podcast: Humans, agents, and authenticity: rethinking search and sites in WordPress with Alex Moss

WithinWP podcast: Humans, agents, and authenticity: rethinking search and sites in WordPress with Alex Moss Took place on 11 September 2026 Hosts & Guests Alex Moss Principal SEO Remkus de Vries WithinWP Podcast Host In this episode of Within WordPress, Remkus sat down with Alex Moss – Manchester-based SEO veteran, agency owner, and Principal SEO […]

GEO by Engine: How ChatGPT, Claude, Gemini, and Perplexity Really Decide What to Say

Key Takeaways All four major AI engines share a similar training recipe (pretraining, instruction tuning, and preference optimization), but each one is tuned toward a different outcome. Public preference-training datasets show a documented shift from a single accept-or-reject judgment to a five-axis grading rubric, and that newer rubric appears to reward more structured, list-shaped answers. […]

Search Central Live Deep Dive Europe 2026: Meet the community speakers

It’s happening! We are absolutely pumped that we’re just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is heading to the gorgeous city of Barcelona, Spain for three days of deep technical exploration, networking, and collaboration. Read more at […]

The follow-up query: Rethinking SEO for conversational search

Today, the most revealing search query may be the follow-up. The question people ask after they learn, compare, or reconsider often reveals what they actually need. For brands, that next question represents a valuable opportunity to earn visibility, secure trust, and support a meaningful action. The objective isn’t to predict every possible prompt. It’s to […]

What happens before search strongly shapes the decision

Search isn’t shrinking, but its role in the purchase funnel is changing. People are searching in fundamentally different ways, using cameras, conversations, and keywords to find what they want. At the same time, discovery is happening before many searches, as recommendation engines curate content and help people develop preferences before they ever type a query. […]