Google seems to be running a limited test where it is asking searchers to sign in to their Google account to “verify you’re a human and see more results.” Normally, Google Search would serve the user a captcha to verify they are human, but here Google is asking the searcher to actually sign in to […]
AI visibility metrics help uncover pre-click influences that might not be obvious from search terms, conversion tracking, landing page analysis, or other conventional data points. They add context that helps explain why campaigns attract the right customers, the wrong customers, or no customers at all. Performance marketers are paid to find the most valuable customers […]
Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided address data, making it easier for developers to maintain Customer Match lists and improve data quality. The release is aimed at reducing manual work while providing better visibility into data issues that don’t require an […]
Microsoft has updated its analytics tool, Clarity, to add branded and non-branded breakdowns to the AI Citations dashboard and AI reports. Clarity lets you filter branded versus non-branded information across query analysis and filtering. What Microsoft said. “To make that analysis easier, Microsoft Clarity now adds branded query segmentation to the AI Citations dashboard,” Microsoft wrote. “You can now distinguish branded and non-branded grounding […]
Key Takeaways Google launched dedicated Generative AI performance reports in Search Console on June 3, 2026, initially rolled out to a subset of UK-based sites. The report tracks impressions across AI Overviews, AI Mode, and AI features in Discover, broken down by pages, countries, devices, and dates. Data begins from May 18, 2026; there is […]
Watch this video on YouTube On the latest episode of PPC Live the Podcast, Ana Kostic shared how one account restructure taught her a lesson that still shapes how she manages paid media today: successful PPC isn’t about building the perfect campaign structure—it’s about protecting the business behind it. The mistake: A “perfect” account restructure […]
If you just logged into the new AnswerThePublic for the first time, there’s a lot more going on than the tool you might remember. The version most people know was a keyword visualization tool. Type in a topic, get a wheel of questions people are searching. That version was useful. The new AnswerThePublic is a […]
Key Takeaways TikTok now allows creators and brands to manage the keywords associated with their video metadata. Keyword suggestions will still be reviewed by TikTok to help prevent spam and misleading tagging. The update reflects TikTok’s continued evolution into a search-first discovery platform. Brands should incorporate metadata optimization into their broader TikTok SEO and content […]
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover, and Google News. Today, platform properties are globally available to everyone. Read more at Read More
Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of evidence. Attribution asks which observed marketing touchpoints should receive credit for a conversion. Incrementality asks whether the marketing […]
