In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site’s good reputation to rank higher in Search. This practice hurts search quality, and creates a bad experience for users. Read more at Read More
Key Takeaways Google renamed “Conversions” to “Key Events” in 2024. The terms mean different things in GA4 and Google Ads, so getting the terminology right matters when comparing numbers across platforms. Every interaction in GA4 is event-based, with parameters providing the context behind what happened. Data-driven attribution is GA4’s default model, using machine learning to […]
For most of search marketing’s history, action items stayed close to what SEO and website teams owned: technical issues, content, links, authority, and related work. Fixes often required developers, writers, or subject-matter experts, but SEO and website teams could usually diagnose the problems and influence the outcome on their own. AI visibility doesn’t fit as […]
Google is bringing Gemini Omni into Asset Studio in Google Ads, allowing advertisers to turn creative briefs, brand guidelines and existing assets into multi-format videos that can be deployed directly into campaigns. The new capabilities are aimed at reducing the work required to produce creative variations for Demand Gen, Performance Max and other Google and […]
Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500. The expansion means substantially more LSA advertisers can let potential customers book directly from their ads on Google Search and Maps, according to Google Ads Liaison Ginny Marvin. What’s new. […]
Google is updating its Local Services Ads lead charge policy, changing how and when advertisers are charged for calls generated by their ads. Starting Oct. 1st, certain missed calls and subsequent calls that meet Google’s valid lead criteria will become chargeable. What’s changing. Missed calls during business hours will now be charged as valid leads […]
Your SEO roadmap needs to be more than a list of activities. Every line in the list could be worth doing, but they should also tell you why it matters, what it’s supposed to accomplish, or what happens if it slips a quarter. A roadmap should answer “so what” for everything on it. Otherwise, you’ve […]
The SEO Update by Yoast – September 2026 Will take place on 5 October 2026 4 PM CEST / 10 AM EDT Don’t want to miss it? Register now! (Opens in a new browser tab) Hosts Alex Moss Principal SEO Carolyn Shelby Principal SEO Is your 2026 SEO strategy actually ready for the next wave […]
Key Takeaways Franchise costs range widely. A home-based franchise starts at around $10,000, while a McDonald’s franchise ranges from $1.47 million to $2.73 million per its 2026 FDD. Every franchisor must provide a Franchise Disclosure Document (FDD). Use it to compare key factors such as fee structures and available support and financing across brands. Marketing […]
Key Takeaways Paid media forecasts most often break at CPC inflation and conversion rate volatility, not at the strategy level. New campaigns run negative for the first several weeks as algorithms learn. Forecasts that skip this ramp-up period set expectations that fail before the campaign does. Creative decay is a predictable variable that belongs in […]
