After working on my hreflang XML sitemap project with Gemini, my company decided to invest in paid Claude accounts. I took the opportunity to see what else Claude could do through its desktop app and found some great uses for it. Here are five ways I’ve been using it in my everyday SEO work. 1. […]
AI Overviews reshaped the search results page, yet most paid search playbooks still run as if nothing happened. You still hear the same default rule: bid up where performance looks strong, bid down where it looks weak. That assumes every query is the same kind of opportunity, a small auction for the same kind of […]
It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to do, in production, on other people’s systems. So it’s a reasonable moment to ask how you use AI safely when the thing it’s touching is a live ad account with real […]
Key Takeaways A high-converting landing page drives one specific action. Every element on the page should serve that single goal. The median landing page converts at 6.6 percent across all industries. Your target should reflect your vertical, since averages range from under 2 percent in ecommerce to over 10 percent in other industries. Tools like […]
Remember back in March when we told our Indian community to “sit tight” while we figured out the APAC event calendar? Hopefully, you didn’t take that too literally, because sitting tight for six months is probably not great for your back. In any case, you can finally stand up and stretch: Search Central Live is […]
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that isn’t converting. You don’t need a full site crawl to start diagnosing. SEOquake’s free Chrome extension audits any page and tells […]
Key Takeaways The global education sector is expected to reach $10 trillion in value by 2030, making digital marketing essential for standing out in this competitive industry. Digital marketing in higher education means reaching four distinct audiences (students, parents, counselors, and B2B tech buyers) with messaging tailored to what they actually care about. Education marketing […]
Your schema tells search engines what your brand is. But that doesn’t mean Google’s systems understand it the same way. That gap can reveal where your content strategy is falling short. Our next SMX Now on Sept. 16 at 1 p.m. ET will feature Ray Martinez, VP of SEO at Archer Education. He’ll show you […]
Google Ads’ new AI-powered Dashboards are rolling out to some accounts, letting advertisers create visual performance reports with simple text prompts. Driving the news. AI Dashboards started appearing in some Google Ads accounts following Google’s announcement of the feature in August. You can use simple text prompts to turn account data into visual reports, Google […]
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based targets and other automated bidding controls. Existing campaigns with Max CPC limits won’t immediately lose them, while portfolio bid strategies and several other bidding strategies […]
